SEARCH ENGINE OPTIMIZATION

• What is SEO ?
• Types of SEO
• On page SEO
• Off page SEO
• Google Search Algorithm
 What is SEO ?
➢ SEO stands for Search Engine Optimization.
➢ It means we optimize our website to rank it on google to get
more visibility.
 Types of SEO
There are 12 types of seo are present but we
use mainly 3 of them.
Those are ;
1)On page SEO
2)Off page SEO
3)Technical SEO
 ON Page SEO
➢ We optimize our website content
to improve its ranking using
relevant keywords.
➢ We have full control on it.

• Quality Content
• Relevant Keywords
• Meta Tag
• URL structure
 OFF Page SEO
➢ We using third party website to increase more
visibility of our website on search engine
result pages (SERPs).
• Link Building

• Social Media

• Guest posting
 Technical Seo
➢ It is technical aspect of website to make it search
engine friendly.
• Website Speed Optimization
• Mobile responsivenss
• Schema Markup
 Google Seach Algorithm
➢ Search Algorithm used to rank our webpages on
search engine result pages (SERPs).
• Content Relevance
• Content Quality
• User Experience
• Backlink
• Topical Authority
THANK YOU