Professional Documents
Culture Documents
► LECTURE GUIDE
➢ In Pursuit of Memory (p. 3)
➢ The Three-Box Model of Memory (p. 3)
➢ The Biology of Memory (p. 4)
➢ How We Remember (p. 5)
➢ Why We Forget (p. 6)
➢ Reconstructing the Past (p. 6)
Copyright © 2018, 2015, 2012 Pearson Education, Inc. All rights reserved.
2 CHAPTER 6 MEMORY
►Chapter-At-A-Glance
Detailed Outline Instructor Resources Revel Multimedia
In Pursuit of Memory Learning Objectives: 6.1a, Video: When Memory Fails
Measuring Memory 6.1b
Models of Memory Activities & Exercises: 6.1, Interactive: Memory Survey
6.2 Interactive: Rudolph and His Pals
Handouts: 6.1 Interactive: Three-Box Model of Memory
The Three-Box Model of Memory Learning Objectives: 6.2a, Interactive: Sensory Register
The Sensory Register: Fleeting Impressions 6.2b, 6.2c Interactive: Semantic Network in Long
Working Memory: Memory’s Notepad Lecture Launchers: 6.1, Term Memory
Long-Term Memory: Memory’s Storage System 6.2, 6.3 Interactive: Types of Long-Term
Activities & Exercises: 6.3, Memories
6.4, 6.5
The Biology of Memory Learning Objectives: 6.3a, Video: Memory and the Brain
Changes in Neurons and Synapses 6.3b, 6.3c Video: Neuroscience of Memory
Where Memories Are Made Lecture Launchers: 6.4
Hormones, Emotion, and Memory Activities & Exercises: 6.6 Interactive: Memory and the Brain
Interactive: Brain Areas Involved in
Memory
Interactive: Flashbulb Memories
Reconstructing the Past Learning Objectives: 6.6a, Interactive: The Accuracy of Eyewitness
The Manufacture of Memory 6.6b, 6.6c Testimony
The Conditions of Confabulation Lecture Launchers: 6.10,
The Eyewitness on Trial 6.11, 6.12, 6.13
Activities & Exercises:
6.11, 6.12
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3 CHAPTER 6 MEMORY
► Lecture Guide
I. IN PURSUIT OF MEMORY
➢ Activity 6.1 - Depth of Processing and Memory
➢ Activity 6.2 - Demonstrating Simple Memory Principles
➢ REVEL Multimedia
➢ MyPsychLab Multimedia
Learning Objective 6.1.A - Distinguish between recall and recognition tasks in explicit memory,
and between explicit and implicit memory.
A. Measuring memory
1. Ways to measure explicit memory (conscious recollection of an event or item of information)
a. Recall -- the ability to retrieve information that is not present
b. Recognition -- the ability to identify information you previously experienced
2. Ways to measure implicit memory (information that affects our thoughts and actions even when
we do not consciously or intentionally remember it)
a. Priming -- exposure to one set of information affects answers on a different type of task
Learning Objective 6.1.B - Describe the basic characteristics of three memory systems according
to the information-processing model, and note the challenges to this view proposed by parallel
distributed processing.
B. Models of memory
1. Information processing models are based on computers -- we encode information, store it, and
retrieve it
a. After encoding, next step is storage (maintenance of memory over time)
b. After storage, then retrieval (recovery of stored memory)
2. Storage takes place in three interacting systems (three-box model)
a. Sensory memory -- retains incoming information for a second or two
b. Working memory -- holds limited amount of information for about 30 seconds
c. Long-term memory (LTM) -- accounts for longer storage
3. Parallel distributed processing model
a. Maintains that memory is different than a computer; the human brain processes
information simultaneously
b. Considers knowledge to be stored in connections among thousands of units
➢ REVEL Multimedia
➢ MyPsychLab Multimedia
Learning Objective 6.2.A - Explain the function and duration of the sensory register in the three-
box model of memory.
Copyright © 2018, 2015, 2012 Pearson Education, Inc. All rights reserved.
4 CHAPTER 6 MEMORY
Learning Objective 6.2.B - Explain the function and duration of working memory.
Learning Objective 6.2.C - Describe the different forms of long-term memory, and explain the
serial-position effect in transferring information from working memory to long-term memory.
➢ REVEL Multimedia
➢ MyPsychLab Multimedia
Learning Objective 6.3.A - Outline the process of long-term potentiation in the formation of
memories.
Copyright © 2018, 2015, 2012 Pearson Education, Inc. All rights reserved.
5 CHAPTER 6 MEMORY
Learning Objective 6.3.B - Evaluate the evidence that memories are not stored in any one part of
the brain.
Learning Objective 6.3.C - Summarize the evidence that memory can be influenced by emotion
and hormonal levels.
➢ Lecture Launcher 6.5 - “Your Name Escapes Me, But Your Face...Well, It Escapes Me Too.”
➢ Lecture Launcher 6.6 - The Role of Distinctiveness in Memory
➢ Lecture Launcher 6.7 - Mnemonics in Mind
➢ REVEL Multimedia
➢ MyPsychLab Multimedia
Learning Objective 6.4.A - Describe and give examples of major memory retention strategies.
A. Some kinds of information are encoded automatically (e.g., location of objects in space), whereas
others require effort (e.g., learning information from a textbook)
B. Techniques
1. Mnemonics -- strategies for encoding, storing, and retaining information
2. Effective encoding -- accurate encoding is an important first step
3. Maintenance rehearsal (rote repetition) -- maintains information in working memory but does
not lead to LTM retention
4. Elaborative rehearsal (elaboration of encoding) -- associating new items of information with
information that has already been stored in LTM
5. Deep processing -- processing the meaning of what you are trying to remember
6. Retrieval practice -- practice makes nearer to perfect
Copyright © 2018, 2015, 2012 Pearson Education, Inc. All rights reserved.
6 CHAPTER 6 MEMORY
V. WHY WE FORGET
➢ Lecture Launcher 6.8 - Saving a Famous Brain
➢ Lecture Launcher 6.9 - How False Memories are Formed
➢ REVEL Multimedia
➢ MyPsychLab Multimedia
Learning Objective 6.5.A - Summarize the processes of decay, replacement, interference, and cue-
dependent forgetting.
A. The decay theory -- holds that memories fade with time if they are not used; does not apply well to
lapses in LTM
B. Replacement -- new memories for old -- new information sometimes wipes out old information
C. Interference
1. Retroactive interference -- new information interferes with old
2. Proactive interference -- old information interferes with new
D. Cue-dependent forgetting -- forgetting due to lack of retrieval cues
1. Retrieval cues are important for remembering
2. Context or mental/physical states (state-dependent memory) can be retrieval cues
3. We remember better when the material matches our current mood
Learning Objective 6.5.B - Discuss the reasons why childhood amnesia is likely to take place.
E. Childhood amnesia: The missing years -- inability to remember things from the first years of life
1. May occur because brain areas involved in formation or storage of events are not well
developed until a few years after birth
2. Several explanations have been offered for childhood amnesia
a. Brain development
b. Cognitive development
c. Social development
Learning Objective 6.5.C - Explain why claims of repressed memories should be greeted with
skepticism.
➢ REVEL Multimedia
➢ MyPsychLab Multimedia
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7 CHAPTER 6 MEMORY
Learning Objective 6.6.A - Explain why memory is more reconstructive than people think.
Learning Objective 6.6.B - Describe conditions under which confabulation is especially likely to
occur.
Learning Objective 6.6.C - Summarize the evidence indicating that eyewitness testimony can be
susceptible to memory errors.
Copyright © 2018, 2015, 2012 Pearson Education, Inc. All rights reserved.
8 CHAPTER 6 MEMORY
▼ Learning Objectives
LO 6.1.A - Distinguish between recall and recognition tasks in explicit memory, and between explicit and
implicit memory.
LO 6.1.B - Describe the basic characteristics of three memory systems according to the information-
processing model, and note the challenges to this view proposed by parallel distributed
processing.
LO 6.2.A - Explain the function and duration of the sensory register in the three-box model of memory.
LO 6.2.C - Describe the different forms of long-term memory, and explain the serial-position effect in
transferring information from working memory to long-term memory.
LO 6.3.B - Evaluate the evidence that memories are not stored in any one part of the brain.
LO 6.3.C - Summarize the evidence that memory can be influenced by emotion and hormonal levels.
LO 6.5.A - Summarize the processes of decay, replacement, interference, and cue-dependent forgetting.
LO 6.5.B - Discuss the reasons why childhood amnesia is likely to take place.
LO 6.5.C - Explain why claims of repressed memories should be greeted with skepticism.
LO 6.6.C - Summarize the evidence indicating that eyewitness testimony can be susceptible to memory
errors.
Copyright © 2018, 2015, 2012 Pearson Education, Inc. All rights reserved.
9 CHAPTER 6 MEMORY
►Rapid Review
Chapter 6 examines the nature of memory. Memory is not simply a recording that can be replayed at any
time. Rather, our memories often incorporate outside information into our recollections so that what we
recall is a reconstruction of events and not necessarily a directly-veridical memory of them. Memory is
tested using recall, retrieval, and relearning methods. There are two prominent models of memory: the
information-processing model, which compares memory processes to computer processes, and the
parallel distributed processing model, which holds that knowledge is represented as connections among
thousands of processing units operating in parallel. The three-box model (an information-processing
model) suggests that there are three types of memory: sensory memory, working memory, and long-term
memory. Psychologists are interested in knowing what kinds of brain changes take place when we store
information. Research has examined memory and its relationship to neurons, brain structures, and
hormones. There are several different theories that explain why we forget: decay theory, replacement
theory, interference theory, repression, cue-dependent forgetting, and theories about childhood amnesia.
Copyright © 2018, 2015, 2012 Pearson Education, Inc. All rights reserved.
10 CHAPTER 6 MEMORY
Most models of memory posit a “working memory” or holding area where information is stored before
being consolidated (or lost). Two research teams used functional magnetic resonance imaging (fMRI) to
pinpoint where that activity takes place. Susan Courtney, working at the National Institutes of Mental
Health, led a research project that had volunteers view a face on a computer monitor for 3 seconds. The
participants kept the image in mind during an 8-second pause, and then saw another face on the screen.
If the second face matched the first, the participants pressed a button. The fMRI scans taken during this
task showed that areas in the back of the brain were active when the faces first appeared, whereas Area
46 of the frontal lobe became and stayed active during the pause. (The distinction wasn’t perfect; some
rear areas were slightly active during the pause, and some frontal areas were active when the faces were
shown.) In a second study, a research team led by Jonathan D. Cohen of Carnegie Mellon University and
the University of Pittsburgh asked participants to recall increasingly long strings of consonants flashed on
a screen. As the sequence of letters increased, activity in the frontal lobe increased. Like the other study,
other areas of the brain were also active during these tasks.
Taken together, these results suggest that there is a coordinated effort in brain activity when working
memory is activated. The frontal lobe “scratch pad” of Area 46 works in concert with other brain regions to
process information and distribute it effectively. Further research, using millisecond-to-millisecond fMRI
recording, may reveal with greater accuracy how different types of information get processed.
Bower, B. (1997, April 26). Where in the brain is working memory? Science News, 151, 258.
Boyd, R. S. (1997, November 30). Scientists find “scratch pad” where brain sorts memory. Austin American-Statesman, A22.
Green, S., Blackmon, K., Thesen, T., DuBois, J., Wang, X., Halgren, E., & Devinsky, O. (2017). Parieto-frontal gyrification and
working memory in healthy adults. Brain Imaging and Behavior, 1-6. doi:10.1007/s11682-017-9696-9
Montojo, C. A., & Courtney, S. M. (2008). Differential neural activation for updating rule versus stimulus information in working
memory. Neuron, 59, 173-182.
O'Reilly, R. C., Braver, T. S., & Cohen, J. D. (1999). A biologically-based neural network model of working memory. In P. Shah
& A. Miyake (Eds.), Models of working memory. Cambridge University Press.
Peverill, M., McLaughlin, K. A., Finn, A. S., & Sheridan, M. A. (2016). Working memory filtering continues to develop into late
adolescence. Developmental Cognitive Neuroscience, 18, 78-88.
Walsh, M. K., Montojo, C. A., Sheu, Y.-S., Marchetti, S. A., Harrison, D. M., Newsome, S. D., Zhou, F., Shelton, A. L., &
Courtney, S. M. (2011). Object working memory performance depends on microstructure of the frontal-occipital
fasciculus. Brain Connectivity, 1, 317-329.
Copyright © 2018, 2015, 2012 Pearson Education, Inc. All rights reserved.
11 CHAPTER 6 MEMORY
Au, J., Katz, B., Buschkuehl, M., Bunarjo, K., Senger, T., Zabel, C., ... & Jonides, J. (2016). Enhancing working memory
training with transcranial direct current stimulation. Journal of Cognitive Neuroscience, 28(9), 1419-1432.
Baddeley, A. D. (2017). Modularity, working memory and language acquisition. Second Language Research, 33(3), 1-17.
Baddeley, A. D., & Hitch, G. (1974). Working memory. In G. H. Bower (Ed.), The psychology of learning and motivation (pp.
47-89). New York: Academic Press.
Brunoni, A. R., & Vanderhasselt, M-A. (2014). Working memory improvement with non-invasive brain stimulation of the
dorsolateral prefrontal cortex: A systematic review and meta-analysis. Brain and Cognition, 86, 1-9.
Caeyenberghs, K., Metzler-Baddeley, C., Foley, S., & Jones, D. K. (2016). Dynamics of the human structural connectome
underlying working memory training. Journal of Neuroscience, 36(14), 4056-4066.
D’Esposito, M, Detre, J. A., Alsop, D. C., Shin, R. K., Atlas, S., & Grossman, M. (1995). The neural basis of the central
executive of working memory. Nature, 378, 279–281.
Hu, Y., Allen, R. J., Baddeley, A. D., & Hitch, G. J. (2016). Executive control of stimulus-driven and goal-directed attention in
visual working memory. Attention, Perception, & Psychophysics, 78(7), 2164-2175.
It turns out, though, that Beth, Jon, and Kate all attended mainstream schools, have good speech and
language skills, read and spell as well as their peers, and have acquired lots and lots of factual
knowledge. Their abilities in these areas, contrasted with their disabilities in others, highlight the
difference between semantic memory and episodic memory. What’s more, they suggest that the areas of
the brain responsible for these types of memory are different. Researchers led by Faraneh Vargha-
Khadem of University College London Medical School studied these unusual individuals and concluded
Copyright © 2018, 2015, 2012 Pearson Education, Inc. All rights reserved.
12 CHAPTER 6 MEMORY
that although the hippocampus regulates recall of personal experiences, it plays only a minor role in the
storage and acquisition of factual knowledge. In short, although episodic memory has been tragically
disrupted for these three, semantic memory has remained largely intact.
Baddeley, A., Jarrold, C., Vargha-Khadem, F. (2011). Working memory and the hippocampus. Journal of Cognitive
Neuroscience, 23(12), 3855–3861.
Baddeley, A., Allen, R., Vargha-Khadem, F. (2010). Is the hippocampus necessary for visual and verbal binding in working
memory? Neuropsychologia, 48(4), 1089–1095.
Bower, B. (1997, August 2). Factual brains, uneventful lives. Science News, 152, 75.
Cooper, J. M., Vargha-Khadem, F., Gadian, D. G., Maguire, E. A. (2011). The effect of hippocampal damage in children on
recalling the past and imagining new experiences. Neuropsychologia, 49(7), 1843–1850.
Devitt, A. L., Addis, D. R., & Schacter, D. L. (2017). Episodic and semantic content of memory and imagination: A multilevel
analysis. Memory & Cognition, 1-17. doi:10.3758/s13421-017-0716-1
Isaacs, E., Christie, D., Vargha-Khadem, F., Mishkin, M. (1996). Effects of hemispheric side of injury, age at injury, and
presence of seizure disorder on functional ear and hand asymmetries in hemiplegic children. Neuropsychologia, 34(2),
127–137.
Schacter, D. L., Addis, D. R., & Szpunar, K. K. (2017). Escaping the past: Contributions of the hippocampus to future thinking
and imagination. In The Hippocampus from Cells to Systems (pp. 439-465). Springer International Publishing.
A great example of the need for reconsolidation comes from a study by Nader, Scafe, and LeDoux
(2000). The researchers fear conditioned rats by pairing a tone with foot-shock. The following day, rats
were put back into the conditioning chamber and the tone stimulus was presented by itself. Immediately
after this re-exposure to the conditioned stimulus, some rats were injected with a protein synthesis
blocking drug. Finally, the rats were tested for conditioned fear to the tone the following day. The results
showed that the rats given the protein synthesis blocking drugs following re-exposure showed less fear
conditioning than the rats who did not receive the drug. These results suggest that re-exposing the rats to
the tone and chamber following fear conditioning caused the memory of fear conditioning to become
reactivated, and blocking protein synthesis prevented the reconsolidation of the fear memory. Importantly,
the drug by itself did not simply “erase” the fear memory, because when the researchers gave the drug to
rats without re-exposing them the chamber and tone, the fear conditioning was unaffected.
Other experiments have demonstrated that reconsolidation is required following the retrieval of many
different types of memory, for example, taste memories, spatial memories, and procedural memories.
Some experts believe that reconsolidation might be a mechanism by which stable, older memories are
made malleable so that they can be updated to include new information. Others believe that destabilizing
older memories is simply an unintended consequence of the retrieval process. Either way, it has been
suggested that blocking the reconsolidation process could be a successful way to help people forget
maladaptive or traumatic memories. For example, children who are scarred by memories of abuse could
be prompted to recall the abuse and then given drugs which block reconsolidation. In theory, the act of
recalling the abuse would make the memories unstable again, and with reconsolidation disrupted, the
memories would be lost or at least weakened.
Lee, J. (2009). Reconsolidation: Maintaining memory relevance. Trends in Neurosciences, 32(8), 413–420.
Nader, K., Schafe, G., & LeDoux, J. (2000) Fear memories require protein synthesis in the amygdala for reconsolidation after
retrieval. Nature, 406, 722–726.
Sekeres, M. J., Moscovitch, M., & Winocur, G. (2017). Mechanisms of memory consolidation and transformation. In Cognitive
Neuroscience of Memory Consolidation (pp. 17-44). Springer International Publishing.
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13 CHAPTER 6 MEMORY
Researchers led by Cheryl L. Grady working at the National Institute on Aging used positron emission
tomography (PET) to study the brain activity of young and elderly participants as they took part in a
memorization task. (PET scans show areas of heightened blood flow in the brain, which is often an
indicator of activity in those areas.) Two groups of 10 volunteers each (one averaging 25 years of age
and the other 69 years) viewed 32 unfamiliar faces for 4 seconds each, while PET scans recorded their
brain activity. After a short break, PET scans were again obtained as the participants looked at faces from
the first session, now paired with distracter faces, and identified which ones they had seen before.
The research team found that the group of younger participants recognized significantly more faces than
did the elderly group. What’s more, the PET scans revealed that among the younger participants, several
brain regions (especially the hippocampus) leapt into activity during the memorization task. By
comparison, the elderly participants’ PET scans showed no heightened activity during the memorization
process. These findings suggest support for the encoding deficit hypothesis of aging. The relatively
poorer performance by the elderly participants seems to be due to not sufficiently encoding the
information in the first place.
Haxby, J. V., Ungerleider, L. G., Horwitz, B., Rapoport, S. I., & Grady, C. L. (1995). Hemispheric differences in neural systems
for face working memory: A PET‐rCBF study. Human Brain Mapping, 3(2), 68-82.
Lamp, G., Alexander, B., Laycock, R., Crewther, D. P., & Crewther, S. G. (2016). Mapping of the underlying neural
mechanisms of maintenance and manipulation in visuo-spatial working memory using an n-back mental rotation task: A
functional magnetic resonance imaging study. Frontiers in Behavioral Neuroscience, 10. doi: 10.3389/fnbeh.2016.00087
Wu, C. (1995). Brain scans hint why elderly forget faces. Science News, 148, 36.
Copyright © 2018, 2015, 2012 Pearson Education, Inc. All rights reserved.
14 CHAPTER 6 MEMORY
items. This is an important point because when we store an object in an unusual place we need to
remember the association between the object and the location. This differs from what occurs in the
method of loci, in which we start with a location and use an imaginal representation of the location to
store and remember an object. In the distinctiveness situation we are doing the opposite; starting with
an object and trying to remember a location that was not established with a strong imaginal
representation.
Winograd, E., & Soloway, R. (1986). On forgetting the location of things stored in special places. Journal of Experimental
Psychology: General, 115, 366–372.
Naive Mnemonics
Technical Mnemonics
It may seem unnecessary to save H.M.’s brain, because numerous CT and MRI scans had been
performed over the years to map the damage from his 1953 surgery. However, because of the limitations
of these non-invasive techniques, researchers could not precisely determine which brain regions had
been affected. Luckily, a relative of Mr. Molaison’s, acting as his conservator, agreed to donate Henry’s
brain to science when he died. Because a brain begins to deteriorate very quickly after a person dies,
researchers set up a careful plan to be activated upon H.M.’s death.
Copyright © 2018, 2015, 2012 Pearson Education, Inc. All rights reserved.
15 CHAPTER 6 MEMORY
On December 8, 2008, Mr. Molaison died in the Connecticut nursing home where he had been living.
Following the plan, his head was immediately wrapped in cold-packs to slow down the deterioration
process, and his body was taken to a nearby hospital for one last set of MRI scans. The brain was then
carefully extracted and placed in formaldehyde. This last step was critical, because the human brain is
normally too soft to transport or study. Placing the brain in formaldehyde causes the brain to become firm
enough to safely handle, and halts further deterioration. After the brain has been fully preserved,
researchers plan to freeze it, and then use a special machine to cut it into an estimated 2,600 slices. The
slices will then be stained to help researchers identify the various regions of the brain. Finally, each slice
will be photographed with a high-resolution camera.
Researchers plan to put all of the images online, so that scientists around the world can study them.
Eventually, the team responsible for preserving H.M.’s brain hopes to add images from the brains of other
amnesiacs, creating a digital library that will allow scientists to examine the similarities and differences.
When he was alive, H.M. contributed a huge amount to our understanding of memory and the brain, but it
is likely that his brain still has a lot to teach us.
Lysen, F. (2015). “There was nothing hidden that might not be revealed:” The Brain Observatory and the imaginary media of
memory research. In S. Groes (Ed.), Memory in the 21st Century (pp. 57-62), New York: Springer.
Miller, G. (2009). The brain collector. Science, 324 (5935), 1634–1636.
http://thebrainobservatory.ucsd.edu/hm
Three brain areas (percutaneous, right inferior parietal cortex, and anterior cingulate) showed greater
responses in the study phase to words that would later be falsely remembered as having been presented
with photos. Brain activity during the study phase could predict which objects would subsequently be
falsely remembered as having been seen as a photograph. The false memories appeared to be
associated with more vivid visual imagery that left a trace in the brain that was mistaken for a true
memory.
Gonsalves, B., Reber, P. J., Gitelman, D. R., Parrish, T. B., Mesulam, M. M., & Paller, K. A. (2004). Neural evidence that vivid
imagining can lead to false remembering. Psychological Science, 15(10), 655-660.
Mitchell, K. J. (2016). The cognitive neuroscience of source monitoring. In The Oxford Handbook of Metamemory (p. 425).
Oxford University Press.
Mitchell, K. J., & Johnson, M. K. (2009). Source monitoring 15 years later: what have we learned from fMRI about the neural
mechanisms of source memory?. Psychological Bulletin, 135(4), 638.
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16 CHAPTER 6 MEMORY
All cultures place certain memory expectations on their members. For example, in Western culture we are
expected to remember (through honors, ceremonies, observances) significant dates, persons, or
activities. The Fourth of July, Thanksgiving Day, Presidents Day, and, most obviously, Memorial Day are
examples of a kind of culturally shared memory system. Although often there are no explicit guidelines for
activities on these occasions and no particularly dire sanctions for not observing them, we will certainly be
looked at askance if we don’t remember when they are or what they signify. Other cultures and
subcultures have similar occasions, such as religious observances (e.g., first Friday of the month) or
anniversaries (e.g., the Tiananmen Square demonstration).
Cultures and subcultures also have ritualized reminders for memory events. For example, people in
Western cultures automatically know that a string around one’s finger or an image of an elephant serve
as reminders to do something, just as rosary beads help Catholics remember their prayers or a flag at
half-mast helps remind a large group to honor someone’s memory. The use and form of these reminders
can vary from culture to culture, although like the memory tasks themselves they typically are learned
implicitly within a cultural context.
Beyond these aspects of a “general cultural memory,” there is also evidence that gender stereotypes play
a role in what gets remembered and by whom. The formation of gender stereotypes and gender role
expectations are often culture-bound. That cultural learning can in turn inspire certain types of memory.
For example, Stephen Ceci and Urie Brofenbrenner (1985) showed that remembering when to terminate
an event is better if the event is consistent with gender stereotypes. Boys were better at remembering
when to stop charging a motorcycle battery than remembering when to take cupcakes out of the oven,
whereas girls showed the opposite pattern. Similarly, Douglas Herrmann and his colleagues (1992)
showed that female and male undergraduates had differential memory for an ambiguous paragraph
depending on its title. When given a “male-like” title (“How to Make a Workbench”), men remembered
more details than did women, although the opposite was true if the ambiguous passage had a “female-
like” title (“How to Make a Shirt”). The influence of culture on memory, then, also occurs indirectly through
the expectations and stereotypes set up within a cultural context.
Ceci, S. J., & Brofenbrenner, U. (1985). “Don’t forget to take the cupcakes out of the oven”: Prospective memory, strategic
time-monitoring, and context. Child Development, 56, 152–164.
Cole, M., & Gay, J. (1972). Culture and memory. American Anthropologist, 74(5), 1066-1084.
Herrmann, D. J., Crawford, M., & Holdsworth, M. (1992). Gender-linked differences in everyday memory performance. British
Journal of Psychology, 83, 221–231.
Searleman, A., & Herrmann, D. J. (1994). Memory from a broader perspective. New York: McGraw-Hill.
Wagoner, B. (2017). Oxford Handbook of Culture and Memory. Oxford University Press.
After 16 hours underground, the victims dug their way out and were eventually found and returned to their
homes in Chowchilla. Ed Ray was hypnotized and eventually was able to remember five of the six
numbers on the license plate on one of the vans used in the abduction, which led to the arrest of three
young men who were tried and found guilty. A draft of a ransom note had been found in the home of one
of the young men along with other evidence tying them to the crime (Terr, 1981, 1983).
This case sparked the increased interest of law enforcement personnel in the use of hypnosis as a tool
for helping witnesses to remember crime details. Unfortunately, this case is the exception to the rule:
Copyright © 2018, 2015, 2012 Pearson Education, Inc. All rights reserved.
17 CHAPTER 6 MEMORY
Memories recovered under hypnosis cannot be assumed to be accurate without some other kind of
evidence that the memories are real. In the Chowchilla case, the ransom note and other things found in
one of the kidnapper’s homes were that evidence, but those items might not have been found if not for
Ray’s hypnotically aided recall. (In this instance, hypnosis helped Ray relax enough to recall the memory
of the number that he had actually tried to memorize. If he hadn’t made that initial effort to remember the
number, hypnosis would not have helped his recall.)
Paterline, B. A. (2016). Forensic hypnosis and the courts. Journal of Law and Criminal Justice, 4(2), 1-7.
Terr, L. C. (1981). Psychic trauma in children: Observations following the Chowchilla bus kidnapping. American Journal of
Psychiatry, 138, 14–19.
Terr, L. C. (1983). Chowchilla revisited: The effects of trauma four years after the school bus kidnapping. American Journal of
Psychiatry, 140, 1543–1550.
• Hypnotized subjects report more accurate and inaccurate information than subjects who are not
hypnotized. Therefore, even though hypnosis makes it easier to recall some legitimate memories, it
also makes it easier to recall false ones.
• Hypnosis enhances the confidence subjects have in their memories, regardless of their accuracy or
inaccuracy.
• Subjects cannot always distinguish between memories that they have always had and new
“memories” recently recovered under hypnosis.
• False memories can be created when directly suggested by the hypnotist during age regression.
• Hypnotic age regression does not appear to increase the accuracy of childhood recall.
• The impact of hypnosis on the reliability of later memory depends on the type of question asked.
Open-ended questions cause less memory “contamination” than closed-ended, leading questions.
• Some pseudomemories (false memories) suggested by hypnosis do not persist after the hypnosis.
• Pseudomemories reported during hypnosis do not replace real memories; they are frequently not
believed by the subject.
• High hypnotizability is a more important factor in the production of pseudomemories than actually
being hypnotized.
• High hypnotizability and hypnosis together produce the highest rates of pseudomemories.
Clearly, memories obtained through hypnosis should not be considered as accurate without solid
evidence from other sources.
Bowman, E. S. (1996). Delayed memories of child abuse: Part II: An overview of research findings relevant to understand their
reliability and suggestibility. Dissociation: Progress in Dissociative Disorders, 9, 232–243.
Dell, P. F. (2017). What is the essence of hypnosis? International Journal of Clinical and Experimental Hypnosis, 65(2), 162-
168.
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18 CHAPTER 6 MEMORY
After introducing this subject, ask students to discuss what steps, if any, courts should take to deal with
the issue of false eyewitness memories. In particular, students should consider whether juries should be
told before the trial that psychologists have discovered that memories for events are reconstructions, and
as such, subject to distortions. Or, should psychologists be allowed to testify in court about false
memories? Students should also discuss how likely they think it is that an innocent person is found guilty
based on false eyewitness memories. Is this a real problem? Would teaching jurors about false memories
lead to more miscarriages of justice than it would prevent? Finally, ask students to consider what the legal
standard “beyond a reasonable doubt” means with regard to eyewitness testimony given what they have
learned about memory. After the discussion has been concluded, ask students to respond to this writing
prompt: What does it mean to say that episodic memories are reconstructions? How is this different from
the way that many people feel that their long-term memory works?
Sample answer: Most people feel that their episodic memories act like video recorders. As we experience
an event, our conscious experiences are simply recorded into the brain so that we can play them back at
some later point in time. Psychologists, however, have discovered that episodic memories are not
“recordings.” Instead, it appears that only some information from an event is stored in long-term memory.
The brain then uses these pieces of information as a framework to rebuild or reconstruct the event when
we try to recall it at a later point in time.
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19 CHAPTER 6 MEMORY
Then, slowly and clearly read the following list of words at a rate of about 1 word every 4 seconds (you
can either count to yourself or use a stopwatch). For example, you would begin by saying, "A" (short
pause), "bike" (pause for 4 seconds), "B" (short pause), "month" (pause for 4 seconds), and so on.
Note that this is just one potential word list and one potential order. You can do this exercise with any set
of common nouns and you can easily generate a new order (with new judgment pairings) by doing the
following. Make notecards for each of the words, shuffle them, and then randomly sort them into two
boxes or bins (one for A, the other for B). After writing "A" or "B" on each card next to the word (according
to which box it landed in), place all the cards in a stack and then shuffle them thoroughly to get a new
order.
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20 CHAPTER 6 MEMORY
After you've read the entire list, ask students to quickly write down as many of the states in the United
States that they remember (give them about 2 minutes for this task). Then, ask students to turn their
papers over and to write down as many of the words that they can recall from the list you read, in any
order that they want. Give them about 3 or 4 minutes for this task, and then have them score their
answers by providing the word list (see Handout 6.1). Ask students to write an "A" or a "B" next to each
word they recalled according to the scoring sheet (they should cross out any words recalled that were not
on the list). Then, they should count the total number of A and B words recalled. You can tally the results
by making a frequency distribution on the board (i.e., writing down for each person the number of A and B
words remembered) and calculating (or eyeballing) average scores for each condition. If you're pressed
for time or have a large class, you can simply ask students to raise their hands if they remembered more
A than B words, and compare this to the number of students who remembered more B than A words.
Whichever way you score it, students should have recalled many more B than A words.
After scoring, ask students to explain the results. Most will intuitively be able to explain that the B words
were more memorable because they had to think more about the words (and their meaning) in order to
make the judgment of pleasantness. By contrast, making the A judgment (i.e., number of syllables)
required simply saying the word to themselves rather than thinking about what it meant. Thus, this
exercise demonstrates the superiority of coding semantically (i.e., by meaning) over coding
phonologically (i.e., by sound). That is, the deeper and more elaborate the processing of information, the
more likely it is to be recalled. At this point, if students don't already see it, you'll want to highlight the
implications of this experiment for their study habits. The importance of studying actively should now be
crystal clear, and students will no doubt realize that thinking deeply about—and attaching meaning to
(rather than merely rehearsing)—terms and concepts in their courses is the key to effective recall on
exams. Also, you might ask students to explain the purpose of the state-listing task (it was a distracter
task to prevent any of the words from being held in working memory, which lasts for about 20 seconds).
Finally, it wouldn't hurt to remind students of the forgetting assignment (if you did it) and how difficult it
was for them to forget something that was encoded as meaningful!
DeRosa, D. V. (1987). How to study actively. In V. P. Makosky, L. G. Whittemore, & A. M. Rogers (Eds.), Activities handbook
for the teaching of psychology: Vol. 2 (pp. 72–74). Washington, DC: American Psychological Association.
Jenkins, J. (1981). Meaning enhances recall. In L. T. Benjamin & K. D. Lowman (Eds.), Activities handbook for the teaching of
psychology (pp. 81–82). Washington, DC: American Psychological Association.
Swinkels, A., & Giuliano, T. A. (in press). An effective project for teaching repeated-measures designs. Teaching of
Psychology.
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21 CHAPTER 6 MEMORY
group and recorded them on the blackboard, you should be able to point out the negatively accelerated
forgetting curve. In addition, an examination of performance on particular items across groups will
indicate the effects of meaningfulness (recall of presidents should be superior to nonsense syllables),
distinctiveness (GEF should show superior recall), repetition (fet should be recalled with a higher
frequency), and the serial position effect.
Wertheimer, M. (1981). Memory and forgetting. In L. T. Benjamin, Jr. & K. D. Lowman (Eds.), Activities handbook for the
teaching of psychology (pp. 75–76). Washington, DC: American Psychological Association.
Before class, find an image with 5 to 8 clearly identifiable animals in it. (This can be easily accomplished
by conducting an Internet image search for the keyword “animals.”) Next, create a slide in your
PowerPoint presentation with the image. Right-click on the image and select “Custom Animation.”
(PowerPoint instructions may vary slightly from computer to computer and across different versions of the
software.) Set the first animation effect to be “entrance: appear” and a second animation effect to be “exit:
disappear.” The setting for “appear” should be “start after click,” and the setting for “disappear” should be
“start after previous.” Set the timing for the second effect to 0.6. If done correctly, in slideshow mode
these steps should cause the image to appear following a mouse click, and then disappear after 600 ms.
When you’re ready to perform the demonstration in class, instruct students to watch the screen carefully,
and to be prepared to answer a question about the image that will briefly appear. When ready, click the
mouse to display the image. As soon as the image is no longer visible, ask students a question about
what they just saw. For example, “What animal was in the bottom left corner of the image?” If the
parameters are set correctly for the image, most students will be able to answer this question easily. Wait
approximately 5 seconds, and then ask the students a similar question about the animals in the image
they saw. Most students will be unable to answer this question correctly. Conclude the activity with a
discussion of how sensory memory for the image allowed students to answer the first question, but that
the sensory memory had already been lost by the time the second question was asked. Importantly,
make sure students understand that the image was only shown for 600 ms, because if it had been shown
for longer students could have studied the picture and transferred the resulting information to working
memory.
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22 CHAPTER 6 MEMORY
Read the answers or display them on a screen so students can score their performance. Then ask for a
show of hands to indicate the largest memory span they successfully completed. The majority of students
should be successful up to and including the 6-digit span.
XIBMCIAFBICBSMTV
After a short delay, ask the student to recall as many of the letters as possible.
In the second part of the demonstration, tell the student that you will improve his or her memory with a
little help. Then read the letters in the following “chunked format”:
The student should have nearly perfect recall. Grouping the letters reduced the memory task from 16
items to 6 items.
A flashbulb memory refers to memory for a situation in which a person first learned of a very surprising
and emotionally arousing event, often of international significance. Examples of flashbulb memories (for
individuals of various vintage) include the assassination of John F. Kennedy, assassination of Martin
Luther King, the Challenger shuttle explosion, the O.J. Simpson verdict, the death of Princess Diana, the
death of Prince, the Columbine High School shooting, the terrorist attacks of 9/11, or the death of Michael
Jackson. Brown and Kulik (1977) examined flashbulb memory reports of the assassination of JFK and
derived six 'canonical' categories of information that are reported in flashbulb memory reports across
individuals: the location (remembering where you heard the news); the ongoing event (remembering what
you were doing at the time you heard the news); the informant (remembering who told you about the
event); emotional affect in others (noticing the emotional reactions of others); emotional affect in self
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23 CHAPTER 6 MEMORY
(noticing the emotional reactions of oneself); and aftermath/consequentiality (remembering what you did
after you heard the news).
Ask students to now analyze their own memory reports for the six categories of information typically
reported in flashbulb memories. As part of a homework assignment, you may want to have students
collect memory reports from a few of their friends, then analyze the data as a whole for the six categories.
Students will quickly notice that the details of the memory reports may differ, although all tend to report
the same general categories of events.
Higbee, K. L (1993). Your memory: How it works and how to improve it. New York: Paragon House.
REST, TIRED, AWAKE, DREAM, SNORE, BED, EAT, SLUMBER, SOUND, COMFORT, WAKE, NIGHT
After you've completed the list, distract your class for 30 seconds or so (to ensure that the words are no
longer held in working memory) and then give them 2 minutes to write down as many words as they can
recall. Ask for a show of hands from all those who recalled the word AARDVARK. Your students, none of
whom will have mistakenly recalled AARDVARK, will look at you as if you're crazy. Then ask for a show
of hands for those who remembered SLEEP. Drew Appleby reports that 80 to 95 percent of the students
typically recall the word SLEEP, and are astonished to discover that SLEEP was not on the list (prove it to
Copyright © 2018, 2015, 2012 Pearson Education, Inc. All rights reserved.
24 CHAPTER 6 MEMORY
them). Asked to explain the effect, most students will intuitively understand that schemas influenced their
recall. That is, because all of the words were associated with each other and related to the topic of sleep,
their schema for "sleep" was invoked and it seemed only natural that it would be on the list. Thus, this
demonstration suggests that schemas can cause us to fabricate false memories that happen to be
consistent with our schemas. You might also want to discuss with students the following interesting
implication: If people sometimes mistakenly remember information because it is consistent with their
schemas, is it possible that they can mistakenly forget information that is inconsistent with their schemas?
Ask students to provide examples from their own lives or from cases they've heard about in the media.
Appleby, D. (1987). Producing a deja vu experience. In V. P. Makosky, L. G. Whittemore, & A. M. Rogers (Eds.), Activities
handbook for the teaching of psychology: Vol. 2 (pp. 78–79). Washington, DC: American Psychological Association.
Forsyth, D. R., & Wibberly, K. H. (1993). The self-reference effect: Demonstrating schematic processing in the classroom.
Teaching of Psychology, 20, 237–236.
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25 CHAPTER 6 MEMORY
trials, when proactive interference would develop (i.e., they would have trouble distinguishing between
letters presented earlier and on the current trial). Verify this effect with your students by conducting
several trials. Examples of potential letter/number combinations might include PZX 317, BVQ 421, LFC
991, JHG 187, and SRN 275. Students will be astonished at their atrocious performance, which, if typical
of experiments of this type, should yield about 1 in 10 correct recalls after only 18 seconds of the
distracter task!
Keppel, G., & Underwood, B. J. (1962). Proactive inhibition in short-term retention of single items. Journal of Verbal Learning
and Verbal Behavior, 1, 153–161.
Peterson, L. R., & Peterson, M. J. (1959). Short-term retention of individual verbal items. Journal of Experimental Psychology,
58, 193–196.
Searleman, A., & Herrmann, D. (1994). Memory from a broader perspective. New York: McGraw-Hill.
Activity 6.11 –
Do We Make Accurate Copies of Events in Our Memories?
It is relatively simple to demonstrate the inaccurate and incomplete nature of some memories. Read the
following story at the beginning of class, asking students to listen carefully because their memory of the
story will be tested later. Five to ten minutes before the end of class, ask students to recall the story
verbatim.
“Monday night, a 17-year-old suburban youth was shot in the abdomen by an unknown gunman.
Witnesses claimed the shot was fired from a blue Chevrolet van that moved down the street slowly
until after the shooting, when it turned a corner and disappeared before anyone could get more than
the first two letters from the license plate. The victim dropped out of school in the 10th grade and is
believed to be one of the ‘superior seven,’ a group of teenagers who sell marijuana on street corners
near several local high schools. A spokesperson for the police department declined to say whether the
police believe the shooting is related to the continuing war between rival gangs over territories for
selling drugs. The condition of the victim is described as stable.”
Read several of the recalled stories to the class, and note how memories are reconstructed to be
consistent with the cognitive schemas of the writer. For example, the incident occurred in a suburban area
and no mention is made of sex, race, or ethnicity of the victims, yet you may find such elements included
in the students’ reports. You could also check memory for particular words or phrases, like “suburban
youth,” “shot in the abdomen,” “selling marijuana,” and “letters of the license plate.”
Ask 3 to 5 volunteers to leave the classroom, then read a paragraph-length passage to a remaining
volunteer. The passage should be short enough to remember, but detailed enough that the volunteers are
unlikely to remember all the elements of it. Bernstein and Goss suggest the following passage as an
example, although you might want to construct a less nationally-sensitive scenario:
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26 CHAPTER 6 MEMORY
“A Boeing 747 had just taken off from Miami International Airport for Los Angeles when a
passenger near the rear of the aircraft announced that the plane was being taken over by the
People’s Revolutionary Army for the Liberation of the Oppressed. The hijacker held a .357
magnum to the head of Jack Swanson, a flight attendant, and forced him to open the cockpit
door. There, the hijacker confronted the pilot, Jane Randall, and ordered her to change
course for Cuba. The pilot radioed the Miami air traffic control center to report the situation
but then suddenly hurled the microphone at the hijacker. The hijacker fell backward through
the open cockpit door and onto the floor, where angry passengers took over from there. The
plane landed in Miami a few minutes later and the hijacker was arrested.”
The volunteer’s task is to repeat the story to the first newcomer who re-enters the classroom. That person
in turn repeats it to the next volunteer, and so on until the last volunteer hears the story and repeats it to
the class. Each retelling of the story should be loud enough so that all the remaining students in the class
can hear it.
Have students keep track of the errors made in each retelling and use them as a basis for discussing
reconstructive memory. The errors should be quite predictable; the story should get shorter as details are
omitted, some details (such as the female pilot or caliber of the gun) should remain sharp, and overall the
gist of the story should be retained while other details get blurred. Discuss with your students what this
exercise reveals about the operation of the memory system.
Allport, G. W., & Postman, L. (1947). The psychology of rumor. New York: Holt.
Bernstein, D. A., & Goss, S. S. (1999). Constructive memory/schemas: The rumor chain. In L. T. Benjamin, B. F. Nodine, R. M.
Ernst, and C. B. Broeker (Eds.), Activities handbook for the teaching of psychology (Vol. 4). Washington, DC: American
Psychological Association.
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27 CHAPTER 6 MEMORY
HANDOUT MASTERS
6.1 – Depth of Processing Word List
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28 CHAPTER 6 MEMORY
A B
bike belt
bird bureau
coal church
door clock
fish coin
grass foot
hammer fire
kitchen month
lemon paint
magic pipe
monkey pocket
pencil trail
pitch train
soap travel
story trunk
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29 CHAPTER 6 MEMORY
If you are a Revel user, VIDEOS and ANIMATIONS are embedded in the interactive chapters, along with
JOURNAL PROMPTS and SHARED WRITING activities. All EXPERIMENT SIMULATIONS are in the
Appendix in your Revel course. Access your Revel course at http://www.pearsonhighered.com/revel.
Shared Writing Prompt: Emotional events are also memorable events. So says the science; so say
animated movies. Why do you think this is? From an evolutionary standpoint, why would it be a good
thing that people are more likely to remember vividly the night of a terrorist attack (or otherwise
tragic, emotionally-charged events) than they are to remember an ordinary night with less emotional
impact?
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30 CHAPTER 6 MEMORY
Chapter 6 Videos
Video: The Big Picture: The Woman Who Cannot Forget (4:48)
Hear the story of Jill Price, a woman with a phenomenal ability to remember things.
Chapter 6 Simulations
Simulation: Digit Span
Use chunking to increase your working memory capacity and recall series of digits and letters.
Writing Space
Writing Practice prompts within Writing Space offer immediate automated feedback. Each student
submission receives feedback based on the following characteristics: Development of Ideas,
Organization, Conventions, Voice, Focus and Coherence. Instructors can provide additional feedback and
can adjust the auto-generated grade.
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31 CHAPTER 6 MEMORY
Chapter 6 Quiz
1. d; 2. b; 3. d; 4. c; 5. c; 6. a; 7. d; 8. b; 9. a; 10. c;
11. a; 12. a; 13. a; 14. d; 15. c.
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