Event Management

PART – A (10x2 = 20 Marks)

(Answer All the Questions)
1. Define the role of an event manager?
Event managers, also known as events managers, are responsible for planning, promoting
and ensuring the smooth running of an event schedule and individual events. These could
span anything from a wedding to a virtual conference. There is often plenty of overlap
between the work of an events team and a marketing team.
2. What is SWOT Analysis?
SWOT (strengths, weaknesses, opportunities, and threats) analysis is a method for
identifying and analyzing internal strengths and weaknesses and external opportunities and
threats that shape current and future operations and help develop strategic goals.
3. Define Stakeholders?
A stakeholder is a person, group or organization with a vested interest, or stake, in the
decision-making and activities of a business, organization or project. Stakeholders can be
members of the organization they have a stake in, or they can have no official affiliation.
4. What are flyers?
Flyer is a form of paper advertisement intended for wide distribution and typically posted
or distributed in a public place, handed out to individuals or sent through the mail.
5. What is a newsletter?
A newsletter is a printed or electronic report containing news concerning the activities of a
business or an organization that is sent to its members, customers, employees or other
subscribers.
6. Define Balance Sheet?
The term balance sheet refers to a financial statement that reports a company's assets,
liabilities, and shareholder equity at a specific point in time.
7. What is panic payments?
The closer it is to the event the more difficult it is to negotiate a reasonable price for what
you required to put it right. Infact, if it is a last minute crisis, it could easily lead to a price
with a high premium, a panic payment.
8. Define profit statement?
 The profit and loss (P&L) statement is a financial statement that summarizes the revenues,
costs, and expenses incurred during a specified period.
9. What is crisis prevention?
Crisis prevention includes, among others, the establishment of processes and escalation
steps to be followed in a range of crisis situations, the monitoring of the risk of adverse
developments, or the consideration of possible emergency situations.
10. Define ethics?
Ethics or moral philosophy is a branch of philosophy that "involves systematizing,
defending, and recommending concepts of right and wrong behavior".
(Answer All the Questions)
11. A) What is market research and explain the types and its significance.

Market research blends consumer behavior and economic trends to confirm and improve your business
idea. It's crucial to understand your consumer base from the outset. Market research lets you reduce
risks even while your business is still just a gleam in your eye. (OR)

B) What are the different types of events in event management?

 Conferences.
 Trade shows.
 Networking events.
 Workshops.
 Team building events.
 Product launch events.
 Charity events.
 Internal corporate events.

12. A) Explain celebrity and artist management with examples.

Celebrity management means using the fame of a celebrity to promote a product, brand or service, or
to raise awareness about an issue.

Artist managers guide every aspect of their clients' careers, counseling them on professional decisions
and opportunities, overseeing their day-to-day schedules and activities, and representing their interests
within larger productions and teams. (OR)

B) Describe Human Resource Management.

Human resource management is the strategic approach to nurturing and supporting employees and
ensuring a positive workplace environment. Its functions vary across different businesses and
industries, but typically include recruitment, compensation and benefits, training and development,
and employee relations.

13. A) What are the four types of media coverage used in an event and explain its convergence
to the audience.
  Video Advertising: Television & YouTube.
 Audio Channels: Radio & Podcast Advertising.
 Newspapers.
 Print & Digital Publications (Magazines)
 Out-Of-Home Advertising.
 Social Media. (OR)

B).What is press release? What are the different types of press releases?

 General News.
 Launch Release.
 Event Press Release.
 Product Press Release.
 Executive, Staff And Employee Press Release.
 Expert Position Press Release.
 Using Press Releases Effectively.
14. A) Explain the financial control system with examples.

Financial controls are policies and procedures designed to prevent or detect accounting errors and
fraud. Examples of financial controls include account reconciliation, double-counting cash deposits,
approving new vendors and rotating staff responsibilities (OR)

B). Explain the methods of break-even analysis with examples.

A break-even analysis is a financial calculation that weighs the costs of a new business, service or
product against the unit sell price to determine the point at which you will break even. In other words,
it reveals the point at which you will have sold enough units to cover all of your costs.

15. A) Explain Risk Management and its importance and explain in process.

Risk management is the term applied to a logical and systematic method of establishing the context,
identifying, analysing, evaluating, treating, monitoring and communicating risks associated with any
activity, function or process in a way that will enable organisations to minimise losses and maximize
opportunities. (OR)

B) How do you evaluate the success of an event management?

The best events are meticulously planned and documented from start to finish. To the greatest extent
possible, keep guest lists and vendor details up to date and organized in a way that is streamlined and
comprehensive.