Professional Documents
Culture Documents
TARGET MARKETS Business Hotels The Majority of Hotel Types Are Business Hotels, Which Are Typically Found in Business Districts or Downtown and Serve Mainly Business Travellers. Even Though Bus
TARGET MARKETS Business Hotels The Majority of Hotel Types Are Business Hotels, Which Are Typically Found in Business Districts or Downtown and Serve Mainly Business Travellers. Even Though Bus
AIM
The hotel would aim to provide high-end, comfortable accommodations with top-
notch services1. The rooms could be designed to offer stunning views of the
backwaters and the sea, enhancing the overall guest experience.
OBJECTIVES
To provide a luxury experience, promote local culture, ensure sustainability, enhance
brand reputation, achieve profitability, and offer a unique sea-view hotel in Chennai
that integrates with the local community and is resilient to local weather conditions.
Luxurious Accommodation:
SCOPE
high-end, comfortable accommodations with top-notch services.
Unique Location: The unique location could be a major selling point. The
combination of backwaters and sea views is not commonly found and could attract
tourists looking for a unique travel experience.
Integration with Nature: The hotel could be designed to integrate with the natural
surroundings, providing guests with a sense of tranquility and connection with
nature.
Cultural Immersion: The hotel could incorporate elements of local culture and
architecture, providing guests with an authentic experience of Chennai.
Business and Leisure Facilities: The hotel could offer facilities for both business and
leisure travelers. This could include meeting rooms and conference facilities, as well
as recreational activities based on its backwater.
Sustainable Practices: Given the sensitive nature of the location, the hotel could aim
to implement sustainable practices to minimize its impact on the environment.
NEEED
The scope and need for a 5-star hotel facing the backwaters in Chennai Kovalam can
be significant. Here are a few reasons:
Tourism: Kovalam is a popular tourist destination with beautiful beaches and scenic
views¹. A 5-star hotel would attract tourists looking for luxury accommodations.
Business Travel: Such a hotel could also serve business travelers who require high-end
services and facilities.
Events and Conferences: 5-star hotels are often equipped with facilities for hosting
events, conferences, and meetings, which can attract corporate clients.
Local Economy: The establishment of a 5-star hotel can boost the local economy by
creating jobs and attracting more tourists to the area.
Competition: There are already established 5-star hotels in the area, such as the
Vivanta By Taj Fishermans Cove2 and the Taj Green Cove Resort & Spa. A new hotel
would need to offer unique features or services to compete.
SITE
Location: The site is in
Kovalam, Chennai, which is 40
kilometres south of Chennai,
on the East Coast Road en
route to Mahabalipuram1. It’s
accessible via the 4-lane ECR
road, making it easily
reachable.
Backwaters: Kovalam is
surrounded by the Bay of
Bengal on one side and the
Muttukadu backwaters on the
other.
Sea View: The site offers a view
of the Bay of Bengal. Kovalam
has a river mouth opening that
kovalam , chennai flows almost throughout the
site area - 8.8 acre / 35610 sqm year.
Activities: Kovalam is one of
the few places in the East Coast
where surfing takes place.
There is a surf school with a
resort on the beach and a
community yoga school in front
of the beach. Kayaking is also
popular in this area.
CRZiii: The site shares a
portion with CRZ3 (Coastal
Regulation Zone 3). CRZ3
areas are relatively undisturbed
and do not belong to either
CRZ1 or CRZ2. These areas
play a crucial role in
maintaining the ecological
balance.
kovalam , chennai crz iii
LITERATURE STUDY
THERE ARE MULTIPLE METHODS USED TO CLASSIFY HOTELS:
HOTELS ARE CATEGORISED BASED ON THEIR SIZE, LOCATION,
TARGET MARKETS, AND SERVICE LEVELS.
CLASSIFICATION OF HOTELS
1.SIZE
SMALL HOTEL: A hotel is considered small if it has 25 rooms or fewer.
AVERAGE HOTEL: An average hotel is one that has between 26 and 99 rooms.
ABOVE AVERAGE HOTEL: A hotel that has between 100 and 299 rooms.
LARGE HOTEL: A hotel is considered large if it has more than 300 rooms.
2. TARGET MARKETS
B usiness Hotels: The majority of hotel types are business hotels, which are
typically found in business districts or downtown and serve mainly business
travellers. Even though business travellers make up the majority of the hotel
guests, many tour groups, solo travellers, and small conference groups find these
accommodations appealing. Business hotels may provide free local phone calls,
morning coffee, newspapers, breakfast, and other amenities to their guests.
Suite Hotel: In the hotel industry, these are the newest and fastest-growing hotel
types.These accommodations feature a living area and a private bedroom.
Suite hotels are especially appealing to professionals like accountants, attorneys,
businessmen and executives because they can work and entertain in areas other
than the bedroom.
Serviced Apartments: Residential hotels offer guests long-term or long-term lodging. A lease is
typically signed by a guest with the hotel for a minimum of one month and a maximum of one year.
Living rooms, bedrooms, kitchens, private balconies, laundry machines, and kitchen utensils are
typical room configurations. In contrast to traditional hotels, serviced apartments only offer one
housekeeping service per week.
Suite Hotels: In the hotel industry, these are the newest and fastest-growing hotel
types.These accommodations feature a living area and a private bedroom.
Suite hotels are especially appealing to professionals like accountants, attorneys,
businessmen and executives because they can work and entertain in areas other
than the bedroom.
3. LEVELS OF SERVICE
World-Class Service:
These are also referred to as extravagance. Top business executives, celebrities in
the entertainment industry, prominent political figures, and affluent clientele are
the main markets that Five Start Inns targets.They provide private dining offices
in addition to upscale restaurants and parlours, valet parking, and attendant
services.
Mid-Range Service:
The majority of travellers are requested to stay at hotels that offer mid-range or,
at the very least, three to four star accommodations. These kind of lodging
establishments lack adequate staffing and provide limited assistance. They also
provide Wi-Fi, in-room entertainment systems, food and drink room management,
professionally attired assistance, and more.
STAR CATEGORY : - 5 Star Deluxe, 5 Star, 4 Star, 3 Star, 2 Star and 1 Star
LEGACY CATEGORY : - Heritage Grand, Heritage Classic and Heritage Basic
HISTORY
Establishments that provide hospitality to visitors have existed since the time of the
Bible, and their history is inextricably linked to the history of civilizations.
•The Greeks built thermal baths in their villages as places to relax and heal.
• The Romans were the first to develop thermal baths in England, Switzerland, and
the Middle East.
• Caravanserais followed, providing a resting place for caravans travelling along
Middle Eastern routes. The first buildings to regularly provide sanctuary to
travellers during the Middle Ages were monasteries and abbeys.
To help those who were on the move, religious orders constructed hospitals and
inns.
•Although they proliferated, inns did not yet serve food. For use as rest areas and
by government transportation, staging posts were built. They made it easier to
change horses and offered shelter. Afterwards, a great number of havens appeared
for pilgrims and crusaders travelling to the Holyland.
At that point, travelling got riskier and riskier. Around the same period, inns
started to show up throughout most of Europe. A few of them have continued to be
well-known. In China and Mongolia, staging posts for travellers and courier
stations were established circa 1200.
• Inns take over the town in the nineteenth century – The mechanical insurgency,
which started in the 1760s, promoted the growth of lodgings across Europe,
England, and America.
• The Holt Hotel in New York City was the first to offer its visitors a lift for their
luggage. The Tremont House in Boston was the first deluxe hotel in a city centre. It
featured inside restrooms, locks on the doors, and a "ala-carte" menu.
INDIAN HISTORY
A caravanserai was a roadside rest area where travelers, known as caravaners,
could rest and recover after a day’s journey. It played a crucial role in facilitating
the movement of people, goods, and information along major trade routes like the
Silk Road, connecting North Africa, Southeast Europe, and Asia. The term
“caravanserai” has various spellings, including caravansary, caravansaray, and
caravansara. It originates from the Persian word “Karwansara,” a combination of
“karwan” (caravan) and “sara” (palace or enclosed courts), with an added archaic
Persian suffix “-yi.” In this context, a “caravan” refers to a group of traders,
pilgrims, or other long-distance travelers.
The Royal Road of the Persian Empire was a significant ancient highway stretching
2,500 kilometers (1,600 miles) from Sardis to Susa. It was well-equipped with royal
stations and impressive caravanserais throughout its length, providing a safe
passage through populated areas. Caravanserais were also built along the Grand
Trunk Road in the Indian subcontinent. In Mughal Bengal, many places were
named after the word “Sarai” (like Mughal Serai, Sarai Alamgir, and Sarai
Rohilla), reflecting their origins as royal residences. These establishments played a
crucial role in facilitating trade and travel in ancient times.
STANDARDS AND REGULATION
GUIDELINES BY GOVERNMENT OF INDIA MINISTRY OF
TOURISM (HRACC DIVISION)
Hotels are an important component of the tourism product. They contribute to the
overall tourism experience through the standards of facilities and services offered by
them. With the aim to provide contemporary standards of facilities and services , the
Ministry of Tourism has formulated a voluntary scheme for classification / re-
classification of operational hotels in the following categories: Star Category Hotels:
5 Star Deluxe, 5 Star with Alcohol Service, 5 Star without Alcohol Service, 4 Star
with Alcohol Service, 4 Star without Alcohol Service, 3 Star, 2 Star and 1 Star
Heritage Category Hotels: Heritage Grand, Heritage Classic with Alcohol Service,
Heritage Classic without Alcohol Service and Heritage Basic
ROOMS
Lodging offer various sorts of convenience, including rooms, suites. The size and
number of beds to a great extent directs measurements and design of rooms, for
example twin 100/200cm, twofold 150/200cm, sovereign size 165/200cm, or extra large
200/200cm. rooms may incorporate a sitting zone with seats, a work area, TV., self-
administrations drinks fridge and bag stand. Passageway space ought to be about
6m2per room, and typically at any rate 1.5-1.8m wide. Separate course ought to be
accommodated visitor, staff and products.
DINING
To have the option to eat serenely one individual requires a table territory of around
60cm wide by 40cm. profound. This gives adequate freedom between nearby burger
joints. Albeit an extra 20cm of space in the Center for dishes and tureens is
something attractive, a general width of 80-85cm for an eating table. Round table, or
table with six or eight sides, with a distance across of 90-120cm are perfect for four
individuals and can likewise take a couple of more diners_
• Restaurants ought to be arranged with the goal that assortment of guest plan can be
accomplished.
• Ambience is a significant part in eatery structure.
• Decoration, lighting ought to be an indispensable piece of café plan.
• Large ordinary spaces ought to be separated in little progressively personal zones.
• Changes of level not generally preferred by food providers yet adequate giving, they
may positive commitment to plan. Try not to include more than 2 or 3 stages and
principle café ought to be same level as kitchen.
Kitchen planning requires four stages of development:
• Determine a process plan covering all major areas.
• Check maximum and minimum personnel need per area.
• Determine the equipment needed for each area
• Space allocation.
• Space allotment for the main kitchen
• 6 sq. Ft. Per restaurant seat
• 2 sq. Ft Per banquet seat
• 1 sq. Ft Per guest room
• Service lanes should not be less than 900 —1350 mm. Net kitchen 15% to 25%
• Kitchen and wash to be preferred at the same level as the restaurantSpace stipend
barring cooking zone
• Food is typically cooked inside counter zone yet that for planning, wash-up
required 1.50 to
• 220 sqm per individual including counter.
Cafe Service
• 0.83 sqm per individual, for the most part family sort of business with
• Separate kitchen for dinning planned on conventional lines.
S elf Service
• 1.4 To 1.7 sqm per individual. Long self-administration counter giving • Good flow
spaces with spaces for clearing streetcars.
PARKING
• The Public Entrance and The Movement of Staff and Goods Should He Segregated
• The Parking Pattern That Will He Most Satisfactory Fully Warrants Careful
Thought .It Depends Upon Many Factors Including the Possible Locations of Access
Drives.
• At right angle turn off. the driveway should be 25 feet wide and the curb should
have a30 Feet Radius.
• A Slope Of 1:12 Is Customary for Ramps.
• A Central Driveway with Two Rows of Cars And 90 Parking Gives The Best
Economy.
• Diagonal Parking Is Easier for Drivers, Reduces the Necessary Width
• One Parking Space/30 m2 Of Public Space
• Staff Allocated 1 Space/Every 2 Members on Duty.
LAUNDRY
• There are various kinds of clothes washers and irons accessible in the market and it
likewise relies upon the quantity of visitor rooms in the inn.
• Some laundries may must be isolated into 'perfect' and 'dirtied' segment.
COASTAL REGULATIONS
According to the Architectural Bye-Laws for Hotels, the following are the area
requirements for different sections of a hotel
Based on these guidelines, the area requirement for a 200-room beach-facing 5-star
hotel in Kovalam, Chennai would be approximately 12000 to 14400 square meters.
HOTEL BLOCK
PROPOSED AREA FOR THE HOTEL BLOCK - 16,414 SQM
ADMIN BLOCK
SERVICES
All of the accommodations at the clifftop Raviz Kovalam are guaranteed to have
unobstructed views of the sea. The opulent resort is only 13 kilometers from
Trivandrum, the state capital, but it feels worlds away from the bustle of the
metropolis.
TRANSPORTATION
International Airport, 15 km Trivandrum City Centre, 13 km
Domestic Airport, 15 km Railway station, 17.6km
PLANNING ASPECTS
The master plan distributes facilities widely to accommodate future demand while
avoiding concentrating facilities in one location. The majority of the structures are
facing north.
This portion demonstrates the structure's considerate slope route. Sun decks have
been created into the slope by Correa, and the chamber itself is carved into a hill.
He created the different resort stories by utilizing the slope. The rooms open up to
the sea view and are accessed from the inside of the slope.
MATERIALS USED
The main building features a
combination of red tiled roofs and
white plastered walls. Other
features include pavilions with
thatch roofs and coir matting on the
floor.
ROOFING
The roofs are composed of manglore tiles.
Only the sundecks are left uncovered as the
roofs provide a constant slope on the
facade. Practically speaking, each of the
pyramid-shaped structures also
the space should have good lighting,
ventilation, and a view of the sea.
PRESIDENTIAL SUITE
OCEAN SUITE
The Ocean Suite is a 1220 sq ft luxury
suite with a 435 sq ft terrace. It
features a front room, a main room
with an extra-large bed, and a five-
fixture bathroom with a Jacuzzi. The
suite’s decor blends local tropical
elements with modern elegance.
Amenities include a TV, DVD player,
coffee/tea maker, a mini bar, and a
personal butler available 24/7.
The suite offers a 360-degree view of the Arabian Ocean, private sun decks, in-room
and Club Café dining options, access to a seaside infinity pool and gym, evening high
tea, and complimentary pressing services.
2- UDAI SAMUDRA BEACH HOTEL
Situated 15 meters from the ocean on Kovalam's well-known seashore, UDS is a
luxurious 4-star seaside hotel and spa that is a goal unmatched by anyone else. The
environment, workspaces, people, spa, cuisine, and overall mindset are all focused
on your own well-being in an opulent setting. Your worries start to fade the
moment you step foot at UDS, which is arguably the best hotel in Kovalam. The
property is spread across four tranquil areas of land near the ocean, and its
finishing touches include large gardens, blue swimming pools, taking off coconut
grooves, and a pleasant, well-engineered atmosphere.
KOVALAM, TRIVANDRUM
DELUXE ROOMS
THE COURTYARD
THE LOUNGE
More of a compact planning can be seen on
site.
Most of the buildings are oriented towards
north.
Potential views are not used properly
A pitched roof provides protection from
heat and provides thermal insulation
based on climate conditions. the
structure during periods of intense rain
Laundry and dry cleaning services are offered. The staff at the tour desk can assist
with making travel arrangements. Guests can request for an Ayurvedic massage at
a charge.
Uday Samudra Lei sure Beach Hotel & Spa is a luxur ious 5-s tar pr oper ty located
on the popul ar Kovalam Beach, 13 km from Tr ivandr um Junction Railway
Stati on. It offers an outdoor pool, free par king on s ite and fr ee Wi-Fi acces s in
publ i c areas.
SUPERIOR SUITE
The Superior Suites include a king-size bed,
a spacious living and dining area, a
separate guest bathroom, a lobby, and a
balcony with a view of the ocean. Every
room has the latest in communication
technology. The superior suites at UDS
offer a comfortable stay enhanced by
conveniences such as a big balcony, a
Jacuzzi, and two bathrooms.
DELUXE ROOM
ATRIUM ROOM
Location
Panjim (Capital City) -Approximate driving time is 10 minutes & distance is 7 kms
(4 miles) from the hotel.
Amenities
Four restaurants Health club
offering international Beauty saloon
& Goan cuisine Activity centre
Poolside barbecue Casino
2 bars Steam & sauna
Swimming pool Tennis
C h i l d r e n 's p o o l Pool table
C h i l d r e n 's r o o m Live
Badminton entertainment
Shops Water sports
Ayurvedic & Swedish Beach volleyball
massage centre & cricket
SITE DESIGN
The site is contoured and drops down hill towards Vanguinim Beach The Old . and
the New Blocks have been oriented along these afacing them and hence ,every
room gets a view of these a from the balconiesattached
OVERVIEW
Natural lighting illuminates the wind-cooled Atrium lobby with its vertical hanging
gardens, leading to the central court. Here amidst verdant gardens and recycled water
bodies stands the gracious multicolumn Lotus Pavilion, inspired by Tipu Sultan's
palace at Srirangapatna - a touch of heritage for today's global travelers.
The hotel offers 292 large and well equipped rooms, including 13 suites and the
largest Presidential Suite in India. The interiors of the rooms manifests different
layers of life forms offered through nature and each floor follows this theme through
colours, motifs and textures. Setting the mood for a greener era, ITC Royal Gardenia
offers subtle experiences for discerning visitors, an unmatched sojourn of responsible
luxury,complementing a city known for it's lush gardens and verdant foliage
Towers
These delightful spaces offer glimpses of the exquisite outdoors while providing an
enchanting style statement within. The complete concept is based on gardens. Every
detail embodies thoughtful luxury.
ITC One
ITC One celebrates the ‘Power of Space.’ It is an exclusive wing where the rooms are
furnished with state-of the-art facilities. A personal butler anticipates the guests’
every need.
Eva Rooms
An exclusive wing dedicated to the specific needs of the lady traveler.
Pelican Suite
the Queen Suite’s eminence is gratified by the light, white marble and water feature.
Colours of gold with splashes of bright pink will portray the grace of a pelican.
Peacock Suite
The split level Presidential Suite extends over an expansive 5040 sq ft. houses an
exclusive and private infinity pool set amongst large terraces. The colour schemes
represent the splendours of a peacock.
Luxury Events
There are nine function rooms, with a total of 19,524 square feet of meeting
space.
The Mysore Hall is the largest pillar-less hall in Bengaluru, with an evocative
design that exudes elegance and refinement. This hall can be divided into three
separate spaces, each with a prefunction area.
Botania is the largest outdoor meeting space, ideal for stylish weddings or
unique corporate events.
The Magnolia Room can be used for informal or formal gatherings, while The
Plumeria meeting room can be split into two separate meeting rooms.
The Cassia is a state of the art boardroom with
an interactive whiteboard and videoconferencing.
Green Hotel
The hotel is near to achieving zero solid waste management.
Rain water harvesting and drip irrigation used for entire landscaping.
Use of CFC, LED and other energy efficient light fittings. CFC free
refrigeration and air conditioning to prevent the depletion of Ozone
layer.
Eco sensitive materials have been used throughout the hotel (Special Wood and
Carpet Tai-ping for rooms).