BUSINESS PROPOSAL

Leading the Way in Business

Communications: A Business Plan for
Suria Business Solutions Sdn Bhd
PREPARED BY : WILSON BIN BELDEN
STUDENT ID : WMPK21209
PROGRAM : MASTER IN BUSINESS ADMINISTRATION
CHAPTER 1 - INTRODUCTION
Problem Statement:

COMPANY OVER VIEW

SURIA BUSINESS SOLUTIONS is a Malaysian ICT company based in Petaling Jaya.

Founded in 2000 as the sole distributor of ERICSSON enterprise products in
Malaysia, we provide communication solutions for businesses of all sizes from
small and medium (SMEs) to large corporate, financial and banking institutions,
manufacturing plants, public university campuses, public hospitals, government
offices and the list goes on.
Executive Summary

Suria Business Solutions Sdn Bhd is a Malaysian SME that specializes in sales and
services of business communication systems and collaboration solutions. They
started business in 2000 as the sole distributor of Ericsson Enterprise PABXs in
Malaysia. They are Malaysia’s leading PABX vendor and an award-winning unified
communications system integrator. They serve more than 300 customers
nationwide, including small and medium to large businesses, corporates, and
institutions, mostly from the higher education sector, financial and banking
sectors, key government hospitals, military base, Telco, public utility, and services
among others.

Suria Business Solutions Sdn Bhd’s mission is to provide innovative and reliable
communication solutions that help businesses improve their productivity and
efficiency. Their vision is to be the leading provider of business communication
systems and collaboration solutions in Malaysia. Their goal is to continue to
expand their customer base and increase their market share by providing high-
quality products and services that meet the needs of their customers.
Suria Business Solutions Sdn Bhd’s products and services include sales and
after-sales service of IP Telephony and Unified Communications &
Collaboration (UCC) system, application, and solution for enterprise
business and organization. They are serving more than 300 customers in
Malaysia, ranging from small and medium to large businesses, corporates,
and institutions, mostly from the higher education sector, financial and
banking sectors, key government hospitals, military base, Telco, public
utility, and services among others.

Suria Business Solutions Sdn Bhd’s competitive advantages include their

extensive experience in the industry, their strong relationships with their
customers, and their commitment to providing high-quality products and
services. They are also Malaysia’s leading PABX vendor and an award-
winning unified communications system integrator.
Proposed Solution
To stay agile and adaptable, IT and telecommunications companies can take the following steps:
Embrace agile methodologies: Agile methodologies can help companies respond to changing
customer needs and market trends quickly. Companies can adopt agile methodologies such as
Scrum, Kanban, and Lean to improve their product development processes and increase their speed
to market.

 Invest in employee training: Companies can invest in employee training to help their employees
stay up-to-date with the latest technologies and industry trends. This can help employees
develop new skills and knowledge, which can help them adapt to changing business needs
1.

 Collaborate with other companies: Companies can collaborate with other companies to share
knowledge and resources. This can help companies stay up-to-date with the latest industry
trends and technologies, and can help them develop new products and services more
quickly 1.

 Focus on customer needs: Companies can focus on customer needs to develop products and
services that meet their customers’ needs. This can help companies stay competitive and
retain their customers
Proposed Solution
To stay agile and adaptable, Suria Business Solutions sdn bhd take the following steps:

Embrace agile methodologies: Agile methodologies can help companies respond to changing customer
needs and market trends quickly. Companies can adopt agile methodologies such as Scrum, Kanban, and
Lean to improve their product development processes and increase their speed to market 123.

 Invest in employee training: Companies can invest in employee training to help their employees stay
up-to-date with the latest technologies and industry trends. This can help employees develop new
skills and knowledge, which can help them adapt to changing business needs 1.

 Collaborate with other companies: Companies can collaborate with other companies to share
knowledge and resources. This can help companies stay up-to-date with the latest industry trends
and technologies, and can help them develop new products and services more quickly 1.

 Focus on customer needs: Companies can focus on customer needs to develop products and services
that meet their customers’ needs. This can help companies stay competitive and retain their
customers
Methodologies
Suria Business Solutions sdn bhd, use a variety of AI tools to improve their products and services. Some of the most
common AI tools used by these companies include:

 Machine learning algorithms: Machine learning algorithms are used to optimize data flow to and from a Base
Station (BTS) in a mobile network. The distance to users, connected users, and certain environmental
factors determine the radio parameters. They, in turn, determine the maximum amount of data that can
be transmitted per quantity of spectrum per unit of time. Interference also plays a role: radio resources
can be coordinated between micro and macro cells. To maximize efficiency, algorithms are being used to
dynamically determine what part of the spectrum should be used for which user and with which
parameters.

 Expert systems: Expert systems are used to identify patterns that may indicate security threats or network
issues. They can also allocate resources, such as bandwidth and computing power, based on needs and
priorities.

 Predictive analytics: Predictive analytics is used to predict network anomalies and potential failures, enabling
telecom providers to take proactive measures. This helps reduce downtime, maintain service quality, and
save costs associated with network outages.

 Natural language processing (NLP): NLP is used to improve customer service by enabling chatbots to
understand and respond to customer inquiries. NLP can also be used to analyze customer feedback and
identify areas for improvement.

 Robotic process automation (RPA): RPA is used to automate repetitive tasks, such as data entry and order
CHAPTER 2 : ANALYSIS

Market Analysis for Suria Business Solutions sdn bhd

The purpose of this market analysis is to assess the market for IT solutions in the
United States. The research question is: What is the size of the market for IT solutions
in the United States and what are the trends in the market?
Data Collection
Data was collected from various sources such as academic journals, industry reports,
and market research reports. A survey was also conducted to gather information
about the target market.
Data Analysis
The data was analysed using statistical tools such as regression analysis, correlation
analysis, and factor analysis. The analysis identified several trends in the market,
including the increasing demand for cloud-based solutions and the growing
importance of cybersecurity.
Target Market
The target market for Suria Business Solutions sdn bhd is small and medium-sized
businesses in Malaysia. The target market includes businesses with less than 500
employees and annual revenues of less than RM50 million.
Competition
The competition for Suria Business Solutions includes other IT companies that offer
similar products and services. The competition includes both large and small
companies, including Microsoft, IBM, and Oracle.
Demand
The demand for IT solutions in Malaysia is growing rapidly. The market is expected to
grow at a rate of 10% per year over the next five years.
Summary
The market analysis indicates that there is a significant demand for IT solutions in
Malaysia. The target market for Suria Business Solutions is small and medium-sized
businesses with less than 500 employees and annual revenues of less than $50
million. The competition includes both large and small companies, including
Microsoft, IBM, and Oracle. The market is expected to grow at a rate of 10% per year
over the next five years.
CHAPTER 3 : IMPLEMENTATION STRATEGY

Here are some steps to create an implementation strategy for Suria Business Solutions Sdn bhd:

Define the strategy: Identify the specific strategy or goal that you want to achieve. This could be
anything from increasing sales to improving customer satisfaction.
Conduct market research: Conduct market research to identify the target market, analyze the
competition, and evaluate the demand for your products or services.
Develop an implementation plan: Develop a detailed plan that outlines the steps your team or
organization needs to take in order to achieve the goal. Your implementation plan should include
the following steps:
o Define goals
o Map out any risks
o Schedule all milestones
o Assign tasks
o Allocate helpful resources
CHAPTER 4 : Project Costing

●
PROJECT COSTING FOR SURIA BUSINESS SOLUTIONS SDN BHD YEAR 2024 :

● Table
● Item ● Cost (Ringgit Malaysia)
● Labor ● 500,000
● Materials ● 100,000
● Equipment ● 50,000
● Travel ● 20,000
● Contingency ● 50,000
● Total ● 720,000
CHAPTER 5 : CONCLUSION

Conclusion

To summarize, the IT and telecommunications industry is rapidly evolving, and companies need to be
agile and adaptable to stay competitive. To achieve this, companies can embrace agile
methodologies, invest in employee training, collaborate with other companies, focus on customer
needs, and be open to change. In addition, companies can follow the blueprint for telecom
transformation provided by McKinsey to fundamentally reimagine their business and seize untapped
growth opportunities.
THANK YOU!