Social media strategy

 The Five P’s: Product, Price, Place, Promotion & Packaging

 Pay attention to the product: capabilities, style, guarantees, service,
labeling and size.
 The idea of psychological pricing that ends in 99cents is that people
will pay £39.99 for something they won’t pay £40 for.
 Promotion includes: Coupons, flyers, Newsletters, Banners or Pop up
ads on websites. (Incl special deals)
 Packaging aesthetics are very important to draw the customers in.
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Developing a social media plan:
 As you develop your social media plan, you need to work
with people who have a deep digital reach.
 Build a community for your customers and think of things
that you can bring them that are different to others.
 Ask social media experts for references when they offer
advice.
 Always participate with your community.
 Be sure to know where your customers are and make sure
they are able to reach you.
 Make sure to let your personality and character show
through the things you say.
 It’s not appropriate to be a one way machine on social
media, be sure to answer and provide people with
information when they ask.
 Use Facebook to build a community and offer information as
well as create relationships.
 Use LinkedIn to connect with other business people.
 Use twitter to organise within communities.

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  Use hashtags to track, organise, and communicate with
people who are also within the same field.
 Leave your status messages short for people to repost or
forward and leave short comments.
 Make sure to use an account name that reflects your
business and is short and meaningful.
 Keep your blogs short, you want people to read, remember
and think about what you write.
 Choose a voice that reflects who are you, what your business
stands for and catches attention.
 Vlogs are a popular way of communication and are good to
add to your blogs.
 Yammer is a social network for people within companies
who wish to share, collaborate and chat within their
company structure without the distraction that is found on
Facebook or twitter.
 Pinterest is useful for making bulletin boards.
 Snap guide is useful for making an easy instruction guide.