Podcast Launch Strategy

Worksheet

● Guiding Concept Statement:

My _____ (noun) podcast (verb)_____, (persona)_____ by _____ (mission statement).

● Check that your guiding statement…

● Has a unique angle that hasn’t been covered extensively before
● Has a clear value proposition where listeners will know what they can expect to gain
from listening
● Accounts for your deep understanding of your target audience
● Encourages repeat listeners
● Allows for you to create endless amounts of content (rather than quickly running out of
topics
● Support good storytelling that will bring the content to life, making it more relatable and
compelling to listeners

If you checked all the boxes, then move on!

● Choose podcast category & subcategory

● Choose a category and subcategories that best describes what your content is
about
● Choose categories that reflect your specific niche with low-competition

● Develop your podcast brand

● Descriptive, memorable, easy-to-understand podcast name
● Illustrative description that utilizes keywords, and value while setting the tone of
the podcast
● Cover art that is easy to read, understand and appeals to target audience

Get the necessary software tools and gear

● Mic
● Interface (if needed)
● Headphones
● Pop filter
● Mic stand or boom
● Editing software (Audacity / Cakewalk / Adobe Audition / Logic Pro / Pro tools)
● Ai tools
● Recording space
● Analytics tools (Podbean / Blubrry)

● Land your first sponsorship deal

● Get your first guest on your show

Don’t remember how to do those 👆? Rewatch this video for step by step instructions
(URL HERE)