Innovation Management and Entrepreneurship

Business Plan

Sri Lankan Institute of Information Technology

Innovation Management and Entrepreneurship

(IT4050)

Business Plan

Date Submitted: 2023/09/10

Name of Student : Warnakulasuriyage K.H.A

Registration No : IT20151492

Name of the Enterprise : Farm Fresh Delivery

Details of the Entrepreneur : Warnakulasuriyage K.H.A

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Business Plan

Contents

1. Executive Summary
…………………………………………………………………………………………………………………
2. Entrepreneur’s Profile and Business
Details…………………………………………………………………………….
3. Vision, Mission and
Objectives…………………………………………………………………………………………………
4. Marketing
Plan………………………………………………………………………………………………………………………..
5. Production
Plan……………………………………………………………………………………………………………………….
6. Administration / Management
Plan……………………………………………………………………………………….
7. Financial
Plan…………………………………………………………………………………………………………………………..
8. Risk
Management……………………………………………………………………………………………………………………
9. Major Assumptions
…………………………………………………………………………………………………………………
10. Action
Plan………………………………………………………………………………………………………………………………

Annexures
Annexure I – Market Research..
……………………………………………………………………………………….
Annexure II – SWOT
Analysis…………………………………………………………………………………………….
Annexure III – Monthly Sales
Forecast…………………………………………………………………………….
Annexure iv –
Annexure v –
Annexure vi –
Annexure vii –
Annexure viii –

11.

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1. Executive Summary
(Complete this section after you have completed the other sections of the Business Plan)

In the pursuit of establishing a groundbreaking business in Kiribathgoda, this report thoroughly

examines the feasibility of launching "Farm Fresh Delivery," an organic food delivery service. This
comprehensive business plan addresses every facet of our operation, providing intricate insights into
how we can effectively run and grow our business, serving as a cornerstone for future success and an
invaluable resource for crafting a winning business strategy.

"Farm Fresh Delivery" has been meticulously developed using real-time data and analysis across
various parameters. In today's entrepreneurial landscape, people are increasingly drawn to the idea
of starting their own businesses. As a foundational step in that journey, this report delves into the
critical areas that demand an entrepreneur's attention when embarking on an innovative venture in
the organic food industry.

For the sake of clarity, this report is organized into key branches, encompassing production,
administration, finance, and marketing, all of which are prominently featured in our business plan. In
its initial stages, "Farm Fresh Delivery" will enter the market with a carefully curated selection of five
high-demand organic products suitable for both local and foreign markets.

The report initiates with a thorough SWOT analysis to ascertain the potential success of our
entrepreneurial venture. Furthermore, the production section highlights the manufacturing process,
essential inputs, required raw materials, and optimal production quantities. Our business plan places
significant emphasis on efficient administration and management.

Cost and profit calculations are extensively covered in the financial and economic segments, providing
a clear financial roadmap. "Farm Fresh Delivery" encapsulates numerous key aspects vital for a
comprehensive understanding of our vision.

In summary, it is evident that a business venture without adequate preparation can easily go astray.
Therefore, a strong focus on practicality and meticulous planning is paramount. This business plan for
"Farm Fresh Delivery" serves as an essential foundational step, laying the groundwork for a thriving
organic food delivery service and a well-studied path to sustained success in Kiribathgoda.

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2. Entrepreneur’s Profile and Business Details

a. Business Name Farm Fresh Delivery

b. Business Contact Details

Address Kiribathgoda , Colombo

Telephone 0710141242 Fax

Email Kalanaheshan0625@gmail.co URL / FB Farm Fresh Delivery

m

c. Year of Establishment establish in year 2024

d. Number of Employees 04

e. Registration Number, Date of No

Registration & Registering Authority
(if Registered)

f. Name of the Owner / Directors Share % Role/ Responsibility

I. Warnakulasuriyage K.H.A 100% Owner of the business

g. Key Stakeholders of the Business

I. Family Information (Family  Father – Mr. Ananda Pemasinghe – Driver ( help to

Members, Occupations and make contacts with the suppliers and dealingwith
Contribution to the Business) them on behalf of me)

 Mother – Mrs. K.V.T.S Senarath – housewife(100% of

the Foods are packed by her)

II. Key Customers (Individual  Local Restaurants and Cafes

and Business)  Corporate Wellness Programs

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III. Key Suppliers  Local Organic Farms and Producers

 Organic Food Distributors

h. Entrepreneur’s Profile

(Entrepreneur’s business background, experiences, qualifications, and special training received)

I am Warnakulasuriya K.H.A., and I am excited about embarking

on a career in entrepreneurship. With a solid foundation in
business knowledge, I am well-prepared to take on the challenge
of starting and running a successful business.

My educational background includes a comprehensive

understanding of business management. I have pursued academic
courses that are directly related to entrepreneurship, which have
equipped me with essential skills and knowledge in this field. This
academic foundation serves as a strong basis for my
entrepreneurial aspirations.

Furthermore, my family background has deep ties to the business

world. Growing up, I had the privilege of being exposed to my
family's involvement in various business ventures. In particular,
my family has a small orchid nursery, which has provided me with valuable insights into gardening
and plant care. Assisting with the management of this nursery has given me hands-on experience and
knowledge about nurturing plants throughout their growth. This practical experience has not only
fueled my passion for the business but also serves as valuable training.

Drawing from my academic education and the hands-on experience gained from my family's business,
I believe I am well-prepared to venture into entrepreneurship. My qualifications and experiences have
laid a strong foundation for my entrepreneurial journey, and I am eager to apply this knowledge to
the success of my business endeavors.

i. Business Idea and Justification

In the world of business, the viability of an idea can be the make-or-break factor for a company's
success. It's a critical juncture where entrepreneurs must exercise careful decision-making. In the
current economic climate of our country, the business landscape faces daily challenges, making it
even more daunting for aspiring entrepreneurs to start their ventures.

When exploring business opportunities in contemporary society, one market segment stands out
prominently—the market for indoor plants. A growing number of individuals and businesses are keen
on adorning their spaces, whether it's their homes, offices, reception areas, hotels, banks, or various
other locations, with indoor plants. The appeal lies in the 100% eco-friendly ambiance these plants

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create, providing a natural and refreshing atmosphere. In today's fast-paced world, many people,
particularly younger generations, have a deep affinity for green, natural surroundings. Consequently,
there is a surging demand for indoor plants, potted cacti, and bonsai plants.

Venturing into such a business idea is undoubtedly a challenge, but it's one that holds immense
promise. Once established, this business can thrive year-round, offering affordable and attractive
options to customers. The entrepreneur can also reap profitable returns from this product range.

Hence, the decision to embark on an indoor plant business is an entrepreneurial opportunity of great
potential, especially for newcomers entering the field of business in Sri Lanka. It aligns with the
evolving preferences of customers and the growing awareness of eco-friendly lifestyles, making it a
worthy and promising endeavor.

j. Start-up Summary / Current Status

Farm Fresh Delivery is an ambitious entrepreneurial endeavor poised to transform the way people in
the Anuradhapura district experience the greening of their living spaces. With a planned launch in the
year 2024, Farm Fresh Delivery is set to make its mark as the go-to brand for individuals who are
passionate about incorporating the vibrancy of organic produce into their daily lives.

At its inception, Farm Fresh Delivery will be a family-driven operation with myself and my dedicated
mother as the primary workforce. Our business model encompasses three core product categories:
organic fruits and vegetables, responsibly sourced dairy and meat, and an array of other organic
grocery items. Our focus lies not only in providing organic sustenance but also in curating a delightful
and trendy experience for our customers, emphasizing the aesthetics of organic living.

To pave the way for this venture, I am actively exploring options for securing a bank loan to address
initial financial requirements, ensuring the smooth take-off of Farm Fresh Delivery. Additionally, I am
fostering valuable connections with industry experts and mentors who can offer guidance and
expertise throughout this entrepreneurial journey.

In anticipation of the business's launch, I have already forged partnerships with reliable suppliers to
source essential materials. These include diverse indoor plants, eco-friendly packaging materials, and
an assortment of pots, both in clay and cement varieties. Furthermore, we will offer dolomites in
various styles and sizes to enhance our product range.

Farm Fresh Delivery is poised to begin as a modest enterprise, but it is fueled by a profound
commitment to delivering fresh, organic, and sustainable produce to our community. We aspire to
not only meet but exceed the expectations of our valued customers, making organic food accessible
and delightful for all. Our journey is just beginning, and we look forward to making a positive impact
in the realm of organic food delivery.

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k. How do you want to see your business after 05 years from now?

As with any aspiring entrepreneur, my ultimate goal for Farm Fresh Delivery is to witness its
flourishing success in the next five years. While I acknowledge the dedication and hard work this
journey will demand, it is the power of anticipation and forward-thinking that will guide us toward
realizing our vision.

In the domain of organic food delivery, our primary objective for the next five years is to establish a
strong foothold in the local market while also venturing into the international arena. The international
market presents a tremendous demand for organic food, and capturing this market is a pivotal
milestone within our first five years. We aim to become a recognizable name both locally and globally,
synonymous with the highest quality and reliability in organic food delivery.

To facilitate seamless access for our customers across Sri Lanka, we aspire to develop a robust online
platform. This platform will enable us to connect with customers from every corner of the island,
ensuring that they can access our wide range of organic products with ease and convenience.

Furthermore, in the pursuit of excellence, we plan to register Farm Fresh Delivery as a fully-fledged
company under the Company Act. Additionally, we aspire to attain the ISO 2006–2009 ornamental
plant certificate, a testament to our unwavering commitment to quality and sustainability. This
certification will set us apart and strengthen our position in the competitive landscape of the Sri
Lankan business sector.

Ultimately, our overarching ambition is to position Farm Fresh Delivery as a leading organic food
delivery service, renowned not only for its exceptional products but also for its dedication to
promoting healthy, sustainable living practices. Our vision extends beyond borders, as we aim to
make a significant impact on the global stage, paving the way for a healthier, more eco-conscious
world through our business.

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3. Vision, Mission and Objectives

a. Vision
" eco-conscious world"

b. Mission

"At Farm Fresh Delivery, we are dedicated to sourcing and delivering the finest organic produce and
grocery items, nourishing both body and planet. Our mission is to make organic living accessible and
enjoyable, empowering individuals and communities to make conscious, healthy choices."

c. Objectives

i. Capture the Organic Food Market in Kiribathgoda within One Year

ii. Increase Monthly Profit Margins by 10% While Expanding the Product Range

iii. Deliver Value-Added Customer Service

iv. Promote Environmental Responsibility

v. Achieve a 20% Increase in Sales within the First 6 Months

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d. Values
I. Customer-Centric Excellence
II. Eco-Friendly and Sustainable Practices
III. Enhancing Indoor Living Spaces
IV. Building Trustworthy Relationships
V. Embracing Nature Enthusiasts

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