SUMMARY OUTPUT

Regression Statistics
Multiple R 0.9672122691
R Square 0.9354995734
Adjusted R Square 0.9161494455
Standard Error 0.3285497015
Observations 27

ANOVA
df SS MS F Significance F
Regression 6 31.3121693122 5.2186948854 48.34591146 7.28951E-11
Residual 20 2.15889812715 0.1079449064
Total 26 33.4710674393

Coefficients Standard Error t Stat P-value Lower 95%

Intercept 6.4797178131 0.16728931963 38.733601328 2.751957E-20 6.1307584072
Medium 1.1693121693 0.15487981459 7.5498035195 2.818598E-07 0.8462385374
Large 1.6825396825 0.15487981459 10.863518186 7.72162E-10 1.3594660506
Some movies -1.878306878 0.15487981459 -12.12751244 1.127668E-10 -2.20138051
Popular movies only -1.206349206 0.15487981459 -7.788937568 1.757439E-07 -1.529422838
Plaza -0.402116402 0.15487981459 -2.596312523 0.017264064 -0.725190034
Standalone -0.587301587 0.15487981459 -3.791982763 0.001143719 -0.910375219
 small 0
Medium 1.169312 large
Upper 95% Lower 95.0% Upper 95.0% Large 1.68254
6.8286772189 6.1307584072 6.8286772189
1.4923858013 0.8462385374 1.4923858013 Some movi-1.878307
2.0056133145 1.3594660506 2.0056133145 Popular mo-1.206349 in between
-1.555233246 -2.20138051 -1.555233246 in between 0
-0.883275574 -1.529422838 -0.883275574
-0.07904277 -0.725190034 -0.07904277 Plaza -0.402116
-0.264227955 -0.910375219 -0.264227955 Standalone-0.587302 mall
mall 0
visa axis
mastercardicici
5% 4%
2% 3%
4 times a y6 times a year
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.9672122691
R Square 0.9354995734
Adjusted R Square 0.9161494455
Standard Error 0.3285497015
Observations 27

ANOVA
df SS MS F Significance F
Regression 6 31.31217 5.218695 48.34591 7.29E-11
Residual 20 2.158898 0.107945
Total 26 33.47107

CoefficientsStandard Error t Stat P-value Lower 95%Upper 95%Lower 95.0%

Intercept 6.4797178131 0.167289 38.7336 2.752E-20 6.130758 6.828677 6.130758
Medium 1.1693121693 0.15488 7.549804 2.819E-07 0.846239 1.492386 0.846239
Large 1.6825396825 0.15488 10.86352 7.722E-10 1.359466 2.005613 1.359466
Some movies -1.878306878 0.15488 -12.12751 1.128E-10 -2.201381 -1.555233 -2.201381
Popular movies only -1.206349206 0.15488 -7.788938 1.757E-07 -1.529423 -0.883276 -1.529423
Plaza -0.402116402 0.15488 -2.596313 0.017264 -0.72519 -0.079043 -0.72519
Standalone -0.587301587 0.15488 -3.791983 0.001144 -0.910375 -0.264228 -0.910375
Upper 95.0%
6.828677
1.492386 small 0
2.005613 medium 1.169312
-1.555233 large 1.68254
-0.883276
-0.079043
-0.264228
Preference Medium Large Some movies Popular movies only Plaza
6.52 0 0 0 0 0
7.67 1 0 0 0 0
8.10 0 1 0 0 0
4.95 0 0 1 0 0
5.19 1 0 1 0 0
6.14 0 1 1 0 0
5.48 0 0 0 1 0
6.67 1 0 0 1 0
6.90 0 1 0 1 0
6.14 0 0 0 0 0
6.86 1 0 0 0 0
7.81 0 1 0 0 0
3.71 0 0 1 0 0
5.43 1 0 1 0 0
5.33 0 1 1 0 0
4.48 0 0 0 1 0
5.81 1 0 0 1 0
6.76 0 1 0 1 0
5.76 0 0 0 0 1
7.14 1 0 0 0 1
7.90 0 1 0 0 1
4.67 0 0 1 0 1
5.90 1 0 1 0 1
5.67 0 1 1 0 1
4.38 0 0 0 1 1
5.95 1 0 0 1 1
6.62 0 1 0 1 1
Standalone
0 small/inbetween/mall
0
0 size movie type place
0 small some plaza
0 medium in between mall
0 large popular standalone
0
0
0
1
1
1
1
1
1
1
1
1
0
0
0
0
0
0
0
0
0
How would you rate each of these movie theatres on a scale of 1 to 10? (10 = most preferred, 1 = least preferred)
Small theatre M
/ edium-sizedLarge
t theatre S/mall theatre / CMedium-sizedLarge
t theatre Small theatre
6 10 9 4 6 7 7
10 10 9 9 8 7 8
9 8 9 4 4 4 4
5 8 10 3 4 5 2
8 8 9 4 5 7 6
7 9 10 2 6 7 4
5 8 4 5 1 5 1
6 7 7 6 7 7 6
8 7 8 4 5 7 5
2 7 5 5 4 3 8
8 9 9 5 6 6 6
8 7 7 5 6 6 4
5 7 6 5 3 3 5
8 8 8 7 7 6 8
7 7 8 6 5 7 7
8 6 10 5 5 5 5
1 7 9 1 1 8 5
4 4 9 5 4 8 4
7 8 7 6 6 6 6
8 7 7 7 8 6 8
7 9 10 6 8 9 6

Prices regarding movie tickets

d.So expensive
that you would
not consider
a.Priced so lo b.A great buy c.Getting expebuying it? so low great buy
2 5 10 11 1 2 0
2 6 12 17 2 4 0
3 5 10 20 3 5 0
4 8 12 20 4 6 0
3 5 15 18 5 2 8
5 8 14 18 6 1 1
1 9 13 15 7 0 2
9 11 15 25 8 0 7
1 5 8 25 9 1 1
4 5 7 8 10 0 0
4 11 15 25 11 0 2
6 8 14 18 12 0 0
2 5 10 18 13 0 0
 5 8 15 25 14 0 0
3 7 12 20 15 0 0
3 5 12 18 16 0 0
2 7 10 15 17 0 0
3 5 10 12 18 0 0
4 8 13 17 20 0 0
4 8 16 22 21 0 0
4 8 15 21 22 0 0
25 0 0
Prices regarding popcorn
a.Priced so lo b.A great buy c.Getting exped.So expensive that you would not consider buying it?
1 3 5 7
1 2 8 10
0 1 2 5
1 2 4 6
1 3 7 9
2 4 7 10
3 5 7 10
5 7 12 15
1 4 10 15
3 5 9 14
2 4 8 10
3 5 8 12
1 3 6 10
1 3 8 10
2 4 5 8
1 3 6 10
2 5 7 10
1 3 5 7
1 3 5 8
2 3 7 9
2 4 8 13
ferred, 1 = least preferred)
Medium-sizedLarge
t theatre Small theatre Medium-sizedLarge
t theatre Small theatre Medium-sized t
8 8 7 7 5 2 4
8 9 1 1 3 1 1
4 4 9 8 9 4 4
8 8 6 6 8 4 7
8 8 8 7 9 1 3
6 6 5 8 10 2 6
2 2 8 6 5 6 10
7 7 6 8 9 4 7
4 4 8 7 8 4 6
5 9 1 8 10 4 7
7 7 8 9 9 5 6
8 9 7 6 8 1 6
7 5 8 8 8 3 4
8 8 10 10 10 6 6
7 7 6 6 7 6 5
7 5 4 5 9 3 6
8 9 10 6 9 4 7
8 8 1 7 8 4 4
6 6 5 6 6 5 2
7 7 7 8 7 7 8
7 9 4 7 7 2 5

getting exp too exp so low great buy getting exp too exp
0 0 21 21 0 0
0 0 19 21 0 0
0 0 15 21 0 0
0 0 10 21 0 0
0 0 4 21 0 0
0 0 2 13 0 0
1 0 1 12 1 0
1 1 1 10 2 1
0 0 1 3 2 1
5 0 0 2 7 1
0 1 0 2 7 2
4 1 0 0 11 3
2 0 0 0 13 3
2 0 0 0 15 3
5 2 0 0 20 5
1 0 0 0 21 5
0 2 0 0 21 7
0 5 0 0 21 12
0 3 0 0 21 15
0 1 0 0 21 16
0 1 0 0 21 17
0 4 0 0 21 21
Large theatre Small theatre Medium-sizedLarge
t theatre Small theatre M
/ edium-sizedLarge
t theatre /
2 2 4 4 5 8 8
1 1 2 1 7 7 7
4 4 4 4 8 8 8
5 4 4 7 6 7 8
5 3 7 8 8 10 10
6 2 6 7 3 8 9
3 2 8 4 5 5 4
8 6 8 10 6 7 8
8 4 4 7 4 8 8
8 1 5 9 4 8 8
6 6 7 7 8 9 9
7 5 6 7 8 7 10
5 8 7 8 5 5 7
6 10 10 10 4 4 6
5 8 6 8 6 5 7
5 2 4 9 8 5 6
2 10 9 6 1 7 7
6 2 5 6 4 7 10
6 2 3 6 8 10 10
7 9 8 7 8 7 6
7 3 5 7 5 8 10

so low great buy getting exp too exp

100% 100% 0% 0%
90% 100% 0% 0%
71% 100% 0% 0%
48% 100% 0% 0%
19% 100% 0% 0%
10% 62% 0% 0%
5% 57% 5% 0%
5% 48% 10% 5%
5% 14% 10% 5%
0% 10% 33% 5%
0% 10% 33% 10%
0% 0% 52% 14%
0% 0% 62% 14%
0% 0% 71% 14%
0% 0% 95% 24%
0% 0% 100% 24%
0% 0% 100% 33%
0% 0% 100% 57%
0% 0% 100% 71%
0% 0% 100% 76%
0% 0% 100% 81%
0% 0% 100% 100%
Small theatre Medium-sizedLarge
t theatre Small theatre Medium-sizedLarge
t theatre / Carries only current popular m
1 8 7 2 4 3
5 6 6 5 7 7
4 4 4 4 4 4
2 3 5 2 3 8
4 4 4 6 6 8
6 6 6 4 4 6
1 9 1 2 6 4
6 8 7 6 8 9
4 6 4 5 5 5
6 7 6 7 7 8
5 6 6 6 7 7
3 7 9 7 8 10
7 4 5 3 6 7
6 6 6 4 4 6
9 5 6 5 6 6
3 4 4 2 6 2
3 5 6 2 7 9
3 5 7 3 6 8
7 7 7 6 7 7
8 8 5 7 7 7
5 6 8 4 7 8

Chart Title
120%

100%

80%

60%

40%

20%

0%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22

so low great buy getting exp too exp

Carries only current popular movies / In a plaza

6 17 18 19 20 21 22

too exp