Accommodation Sales and Marketing Major Project

P D roduct evelopment

The purpose of this assignment is to develop the initiative for students to create and develop a tangible product that is “Made in Fiji”.
They will also have to apply what they have learnt during lectures and tutorial to their initial product. Another objective of this work is to
develop entrepreneurship and to gain the skills and ability to market their products firstly on a regional basis before they can embark on
marketing the product overseas.
Requirements:
Your group is required to develop a “made in Fiji” which should be made entirely by raw products and made/manufactured in Fiji. You
are also required to conduct a small scale research analysis so that you are able to gage as to who are your target markets and how you
will effectively market your small business venture into a lucrative (rewarding) business in the future.
 Trade Diploma in Hospitality & Hotel Management/Trade Diploma in Front Office

ACO501 – ACCOMMODATION SALES & MARKETING

STUDENT NAMES: ___________________________________________

PRESENTATION DATE/ TIME:

INTRODUCTION 05 04 03 02 01 N/A
Brief Introduction of Business Idea
Start up Cost Discussion
TOTAL

MARKET RESEARCH 05 04 03 02 01 N/A

Mission Statement
Environment Analysis
SWOT – Overcome WEAKNESSES
SWOT – Overcome THREATS
Competition Analysis
TOTAL
4P’S OF MARKETING 05 04 03 02 01 N/A
Product
Price
Place
Promotion
TOTAL

HUMAN RESOURCES 05 04 03 02 01 N/A

Organization Chart
Recruitment and Selection Policy (ies)
Orientation and Induction
TOTAL
OPERATIONAL PLAN 05 04 03 02 01 N/A
Legal Documents
Business Location
Interior Design
Production
Quality Assurance Plan
Environmental Impact
TOTAL
FINANCIAL FORECAST 05 04 03 02 01 N/A
COST % of Sales
NET PROFIT % of Sales
Explanation of other Expenses (General)
TOTAL
DELIVERY 05 04 03 02 01 N/A
Appearance
Enthusiasm
Eye Contact
Facial Expression
Gestures
Mannerisms
Poised and Relaxed
Posture
Timing
Preparation
TOTAL

TOTAL MARKS AWARDED: /165 = %

ASSESSED BY: