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What Is Employee Experience (EX) - Qualtrics
What Is Employee Experience (EX) - Qualtrics
- Qualtrics
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EXPERIENCE MANAGEMENT
Experience Management > Employee Experience > Ultimate Guide - Employee Experience
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+ The war for talent is fiercer than ever before – there are now more
jobs and fewer candidates, and experiences are one of the last ways to
differentiate yourself as an employer in the hiring process
the impact this is having on your people more regularly than once a
year.
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Employers
As well as the above, it has been known for a long time that great employee
experience is critical for delivering great customer experience, which leads
to business success. Happy employees deliver great products, providing
exceptional service that drives a brand’s reputation, which in turn attracts
more happy employees.
Glassdoor research
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Qualtrics has launched CrossXM, a new product that takes the hard work
out of connecting your customer experience (CX) programs with your
employee experience (EX) programs. You’ll be able to identify which
employee experiences have the most (and the least) impact on the
customer experience. Armed with this information, you’ll be able to plan,
analyse, and monitor the impact of your employee experience initiatives.
Now it’s even easier to see how your employee, customer and brand
experiences impact each other, so you can prioritise the actions that will
have the biggest impact on your business.
Our research shows that there are four areas you need to focus on right
now:
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However, just over half (57%) of people surveyed are satisfied with their
current pay and benefits, and that satisfaction has dropped 10 points since
last year.
Of those who feel they have a good work-life balance, almost two-thirds
(63%) are willing to go above and beyond for their organisation.
More than a third (38%) of employees feel they’re burnt out. The top driver
of employee burnout this year is ineffective processes and systems – and
organisations may be taking too long to resolve them.
More and more employees want to work for organisations with integrity
and purpose that matches their own, and at the same time, they crave
growth and development opportunities that fulfil, challenge, and motivate
them.
So how do you understand what your people want so that you can meet
these current challenges head on? It all starts with listening:
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Ensure your people have the resources they need and that you take
care of their mental and physical well being. Keep up with innovation and
upgrade work processes to streamline activities and combat the risk of
burnout.
Recruitment This includes all the steps that lead to hiring a new
employee. Considerations are how long it takes to
hire, how much it costs to hire, the rate of offer
acceptance, and the hire’s quality. Were your job ads
attractive and clear enough to catch the attention
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1. Company culture
Difficult to define as each one is different, a company’s culture may be
what the C-suite tells you it is, what you understand of its mission, values,
practices and attitudes, or even the shop-floor camaraderie when senior
management isn’t in. It’s a mixture of leadership style and organisational
structure, sense of purpose and the mixture of personalities who work with
you. Corporate culture is the vibe that you feel when you come into work –
it can motivate or stifle, energise or drain, empower or discourage its
employees.
2. Technology environment
Imagine firing up a desktop computer on your first day and discovering
you’ll be working on Windows XP. Forward-thinking organisations invest in
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suitable tools for employees to get their work done efficiently, with future
developments in mind. The technology landscape is so vast, that it’s easier
than ever to give employees the tools they need to maximise their
efficiency and make them feel more confident in their role.
3. Workplace environment
Employees who work 9 to 5 in a windowless, air-conditioned basement will
have a very different experience from those who work flex-time in an airy
new glass building with an on-site gym, subsidised canteen, chill-out
lounges, and wellness programs. Employees who are happy in their work
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As you set out to improve the employee experience and the three basic
environments listed above, here are some other things to consider:
The CXO role ensures that employee feedback is acted upon, and that any
changes are communicated to employees effectively. This is fundamental
to a positive employee experience, as demonstrating action creates a cycle
whereby employees are more likely to be engaged and deliver feedback.
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training they’ve received and their salary history. Combine that with X-data
– what that employee tells you about their experience – and you will unlock
greater insight into why things are happening in your company and what
you can do better.
For example: O-data tells you to spend money on employee perks; X-data
tells you whether your employees like those perks and what they’d prefer
instead.
Measure it
Replace annual or biannual employee engagement surveys with regular
pulse surveys and open feedback platforms. Include candidate interviews,
engagement surveys, ongoing performance conversations, annual
performance reviews, and exit interviews to gather real-time
understanding of the issues your employees face.
I’ve put the content from ‘Employee experience jobs’ here – it sits better
No company, small or
large, can win over the
long run without
energised employees who
believe in the mission and
understand how to
achieve it.
– Jack Welch, former CEO of GE
Now that you know how to design your employee experience strategy,
what tools and technologies do you need to make it a reality? Let’s take a
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Listening tools
Instead of asking for feedback, listen for it all the time, across an incredible
array of channels. A listening engine that applies artificial intelligence and
machine learning to engagement responses in real-time can analyse:
Check out Qualtrics Employee Engagement to see how you can level up
your listening strategy.
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Predictive analytics
AI-driven analytics and advanced statistical and human language tools
automatically model your experience and operational data 24/7 to identify
key areas of focus.
These tools help you to uncover insights deep from within your employee
feedback system, spotting trends in open-text feedback with sentiment
and topic analysis.
With automated actions and workflows, you can go from insight to action
and start closing gaps across your organisation.
DEI capabilities
Design your culture of belonging and create an empowering experience for
all your people. Enable leaders to easily view the most impactful actions
they need to close DEI gaps.
With the right DEI solution, you can use research-backed methodologies
and purpose-built tools to drive meaningful change at scale.
Onboarding optimisation
Build the foundation for successful teams with onboarding surveys and
insights that decrease ramp time, boost productivity and drive early
Feedback
Using tools like Qualtrics Candidate Experience, you can turn onboarding
and candidate engagement into your competitive advantage. You can
design and improve the overall experience, as well as grow your talent
pipeline, reduce costs, streamline processes and much more.
You can also monitor the impact of the changes you make to increase
retention — from how those changes influence engagement to the benefits
they have on your organisation’s bottom line.
Employee surveys
Still the most trusted and secure way to collect feedback at scale.
Employee surveys allow you to tap into the thoughts and feelings of your
workforce and discover what they value most. Once you understand what
drives and engages them, you can start to develop people-centric
strategies that improve retention, well-being, inclusion, productivity and
satisfaction, helping to push your organisation forward.
Below we’ll highlight some of the most vital types of employee experience
surveys you need as part of your experience management toolset.
Engagement surveys
Employee engagement is a measure of someone’s connection to their work
and how they think, feel, and act toward helping their organisation meet its
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Onboarding surveys
Onboarding introduces a new hire to their colleagues, their role,
expectations, and available resources and embeds them into your
company culture. It’s important to find out what your new hires think of
their “ramp time” by using onboarding surveys. Gather first impressions
from day one, then regularly perform surveys once new hires have had a
chance to settle in and form their opinions. The onboarding experience
sets the tone for the whole employee journey, and it’s strongly linked with
important employee experience and engagement KPIs.
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Performance reviews
More regular reviews – pulse surveys every three to six months – and
“performance management conversations” with managers are becoming
the new normal. Specific metrics could be included in performance review
feedback, or the focus could be on developing “soft skills” like how an
employee interacts with colleagues.
360 reviews
Manager and employee performance reviews can reveal only part of the
picture of how an employee functions in your organisation. Also known as
multi-rater feedback assessments, 360 reviews include appraisals by a
senior, a junior, and a peer, as well as a self-assessment. Because they’re
anonymous, 360 reviewers are more likely to say what they really think.
That said, they are best used only for team and professional development,
not to rate and reward individual performance.
Exit surveys
You’ll probably get your most honest feedback at the exit interview. It’s an
ideal opportunity to ask those questions that your organisation most
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needs answers to, particularly where staff turnover is high. You’ll be able to
understand your attrition rate better when you can link exit surveys with
your other lifecycle surveys such as 360 reviews and employee
engagement.
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a benefits package that helps you attract and retain talent, while
optimising your overall spend.
Always on surveys
There’s a growing trend for daily surveys that include a handful of very
simple questions about how employees are feeling. By providing an on-
demand, anonymous channel for employees to provide feedback, offer
insights, and raise issues, you can capture a real-time snapshot of
company morale and employee satisfaction. For example, if morale seems
low one day, this could mean a change in tone from business leadership
communications.
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experience.
– Adam Khraling, VP of Global HRIS, American Express
The recent upheavals and changes in business, economy, and society are
unprecedented. What’s clear is that employee experience directly affects
how your business navigates change, disruptions, and economic volatility.
Great employee experience, as we’ve seen, has a positive impact on your
whole business, from recruiting new hires to delivering profit. Investing in
EX roles, departments, and technology to join the dots between employee
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