WK 5 - APPLY: BUSINESS PLAN

ASSESSMENT: PART 2 -
PITCHING THE PLAN: THE
COCA-COLA COMPANY

Jeff Kleber
University of Phoenix
STR-581
June 21, 2021
Christopher Romano

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  TABLE OF CONTENTS

-SUMMARIZE THE THREATS AND CHALLENGES

-EXECUTE THE STRATEGIC PLAN
-EXPLAIN PROPOSED PROCESS IMPROVEMENTS
-ADDITIONAL RESOURCES
-HOW TO USE RESOURCES
-KPI’S FOR FINANCIAL INVESTMENT
-RECOMMENDATIONS

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THREATS AND
CHALLENGES EXECUTE THE
STRATEGIC
INITIATIVES
• Fierce Competition • Innovation
• Government Regulations • Global efficiency and effectiveness
• Foreign Relations • Market Development
• Health Conscience Consumers • Process Improvement
• Water management • Foreign Relations
• Health Conscience Consumers

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 PROCESS
IMPROVEMENTS
• Eliminate duplication
• Provide consistent service
• Improve and scale functional
expertise
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 ADDITIONAL
RESOURCES AND
HOW THEY SHOULD
BE USED
Personnel
Equipment

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 KEY PERFORMANCE
INDICATORS (KPI’S)
• Economic
• Environmental
• Social Performance

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 Foreign
investment for
clean water
RECOMMENDATIONS Going Green
Expanding to
Healthier
Products

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 REFERENCES

StrategicPlanning, The Basics

(2021). https://www.bgateway.com/resources/strategic-planning-the-basics

The Coca Cola Company Investors (2021). https://investors.coca-

colacompany.com/news-events/press-releases/detail/997/the-coca-cola- company-
announces-strategic-steps-to

The Coca Cola Company Sustainable Business (2021). https://www.coca-

colacompany.com/

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