Restaurant audience:

Demographics (age, race, gender, salary…can be proven): applicable to ages 20-80, however, an
emphasis on the 40-80 aged demographic. All genders included. Lower-upper middle class.
Geographics (place): Rock Hill community and surrounding area… Tega Cay, Fort Mill,
Chester, maybe Charlotte area.
Psychographics (what do people think about): History, community, getting together with people,
excitement in the community
Sociographics (lifestyle, culture): Involved with their community, keeps up with events
happening around them, learns about history and knows about 50s era
Usergraphics (how do you want readers to use this info): To come to the Grand Opening of Cafe
50s.

Johnsonian:
Demographics (age, race, gender, salary…can be proven): Winthrop students and faculty, aged
18-75, for all
genders, lower-upper middle class
Geographics (place): on campus, must be tied to Winthrop in some way because it is a Winthrop
specific paper
Psychographics (what do people think about): Things that are happening at Winthrop, care
about Winthrop
news, care about Winthrop students and events
Sociographics (lifestyle, culture): In a school setting, reads, keeps up with Winthrop news, in
social circles with
educated people and people that are Winthrop affiliated
Usergraphics (how do you want readers to use this info): To come to the Grand Opening of Cafe
50s.

Timeliness: The grand opening is happening next month.

Importance: An event held to emphasize and connect with the community
Prominence: Grand opening of a new restaurant
Conflict: None
Usualness: 50’s costume contest, apple pie eating contest, Prizes will include "free dinner" coupons for
the winners of the two contests and signature dishes will be named after the winner of the costume
contest. Banana Splits will cost 25 cents during the grand opening.
Proximity: in Rock Hill
Significance: Brings the community together for a fun event with contests and prizes involved to
celebrate the opening of a new restaurant.
Department of Mass Communication
219 Johnson Hall
Rock Hill SC, 29733, USA
(803) 323-2121
https://www.winthrop.edu/cas/masscomm/

Contact: Astrid Haynie

Assistant PR Coordinator
(864) 884-8411
hayniea2@winthrop.edu

Spokesperson: Bonnye Stuart

Head of PR
(803) 425-4598
stuartb@winthrop.edu

For Immediate Release

1950s Themed Restaurant Awards Prizes at Grand Opening Celebration

Cafe 50s awards prizes to contest winners at grand opening of Rock Hill location

Popular restaurant chain, Cafe 50s, will hold a grand opening for their new location in Rock Hill on Jan. 9
from 5-11 p.m, with contests and prizes scheduled throughout the evening.
At 6 p.m. there will be a costume contest, in which participants may wear a 1950s-inspired costume to be
judged by the manager and staff followed by an apple pie eating contest at 7 p.m. Winners of the two contests will
be awarded “free dinner” coupons after both contests. The winner of the costume contest will have signature dishes
in the restaurant named after them.
“The contests and the prizes we’re giving out are to bring the community together,” says restaurant owner,
Craig Martin. “We want to bring elements of the past back and keep the spirit of the 50s alive with this restaurant,”
Martin says.
Martin encourages people of all ages to “come out to the opening, win a couple prizes, and have a 25 cent
banana split.”

- Cafe 50s has a new location in Rock Hill, S.C.

- Cafe 50s will have a grand opening Jan. 9 from 5-11 p.m.
- The restaurant will have a costume contest and an apple pie eating contest.
- Winners of the costume contests will have signature dishes named after them.
- Winners of both contests will win “free dinner” coupons.
- Cafe 50s places an emphasis on community.
- Banana splits for 25 cents will be offered at the opening.

- More -
1950s Themed Restaurant Awards Prizes…, p. 2

1950s-inspired restaurant, Cafe 50s, has contests and prizes at grand opening celebration for their new location in
Rock Hill, S.C.

Cafe 50s mission and community involvement: https://www.cafe50s.com/community-fundraisers

Approved Quotes:
“I am so excited to go to the new location. I’ve been going to Cafe 50s for years because it reminds me of my
parents and things we had growing up, so I’m really excited to be able to attend the grand opening!” - Angela
Palmer, Cafe 50s regular customer.
“I look forward to expanding our business and our brand in the thriving Rock Hill community.” - George Thompson,
Cafe 50s cofounder.

Upon Request:
- Pictures of Cafe 50s construction before opening
- Pictures of Cafe 50s decorating for grand opening
- Exclusive interview footage with Craig Martin on the opening of the new location

The Department of Mass Communication at Winthrop University is a program accredited by the Accrediting Council
on Education in Journalism and Mass Communications [ACEJMC] through rigorous examination.

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