CASE STUDY#1.

BSBA-MARKETING MANAGEMENT

Case Study: Communication Harmony in Student Project Teams

Introduction:
This case study examines communication challenges within a four-member student project team
due to clashing communication preferences and schedules. By analyzing the situation, potential
solutions are proposed to navigate these hurdles and foster a more cohesive working
environment.

Key Issues:

Conflicting Communication Styles: Sophie's preference for face-to-face interactions contrasts

with Nic's favor for online platforms, leading to inconsistent communication and information
gaps.

Inadequate Update Flow: Sophie experiences frustration due to irregular progress updates,
stemming from the reliance on disparate communication channels.

Meeting Overload: Frequent in-person meetings overwhelm Nic, hindering engagement and
creating potential stress.

Proposed Solutions:

Hybrid Communication Model: Implement a blended approach that leverages both

face-to-face encounters for crucial discussions and online tools for regular updates and
collaboration. This balances personal interaction with digital convenience, catering to both
preferences.
Structured Communication Protocols: Establish clear communication guidelines, including
update frequency, meeting objectives, and online tool usage protocols. This provides a
framework for consistent information flow and prevents overwhelming communication methods.

Schedule Optimization: Utilize scheduling tools to find common ground while planning
in-person meetings, ensuring all team members' availability is considered. This minimizes
disruptions and maximizes meeting effectiveness.

Team-Building Initiatives: Organize activities that foster a collaborative spirit and strengthen
interpersonal relationships. A cohesive team environment promotes mutual understanding and
facilitates communication despite diverse preferences.

Anticipated Outcomes: By implementing these solutions, the team anticipates improved

communication dynamics. Sophie's need for updates will be addressed through the structured
approach, while Nic's overwhelmed feeling will be mitigated by the balanced communication
model. This synergy aims to create a more harmonious and productive project experience for all
team members.

Conclusion: Our analysis of the team's communication challenges reveals the need for
a multi-faceted approach. Implementing a hybrid communication model that blends
face-to-face meetings with online collaboration tools can cater to diverse preferences
and ensure consistent updates. Establishing clear communication protocols, including
update frequency and meeting objectives, will streamline information flow and prevent
communication overload. Additionally, utilizing scheduling tools and fostering
team-building initiatives can further alleviate scheduling conflicts and strengthen
interpersonal relationships. By embracing these solutions, the team can bridge the
communication gap, mitigate frustration, and create a harmonious and productive work
environment for all members.