WEEK 1: Functional strategy

FACULTY OF ENGINEERING AND ARCHITECTURE

NINTH SEMESTER 2023-1
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Functional strategy
The functional strategy is the strategy that helps
the company define how to use and manage
resources and skills in the most efficient way in
each of its areas of operation, in order to achieve
the established goals.
Either way, these strategies allow maximizing
the productivity and efficiency of the resources and skills
that a company possesses . The number of functional
strategies will depend on the number of departments or
activities to which it is dedicated.
Consequently, the functional strategy must be in accordance
with the competitive approach and with the general
strategy of action of the company. These strategies are
designed and planned by the heads or administrators of each
of the company's departments. In addition, the functional
capacity of the company is expected to become
its competitive advantage .
Some strategies to improve organizational communication are:Audit communication. From time
to time it is convenient to carry out an audit to evaluate the communication performance of
the organization and carry out the pertinent diagnoses that lead to improvement measures.
This can be done through outsourcing or outsourcing, or some time can be spent from the
communications department.Reinforce informal communication. Although an organization has its
regular communication channels, it is also true that we are human beings and we like to deal
with others based on the understanding that we have things in common. Playful activities and
teamwork where people can meet and learn to communicate in person will serve as the basis
for subsequent "work" communication.Limit wasted time. Organizations are often prone to
long, lengthy meetings where time is wasted and communication stalls. These types of activities
should be kept to a minimum, favoring instead more fluid, immediate and more timely
communication dynamics. Some companies even replicate technological schemes taken from
Facebook and other social networks .Invest in external projection. The organization can be
managed with particular internal communication schemes , but in the face of the public or its
clients it must be able to provide information in an expeditious, responsible and punctual
manner, so it is key to manage a unified external communication criterion.
homework
Vocabulary
fill in the meaning of the following words
productivity:
strategy:
company:
manager:
rules:
agreement:
employee:
market:
organization:
communication channel:
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homework

Describe the terms presented in Figure 7

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