WEEK 3 : Hotel brochure

Value judgment (effective, successful, tailor-made, ...)

Prices & payments (minimum charge, price range, flat rate, ...)
MG. MARIOARAUJO GAMERO

FACULTY OF ENGINEERING AND ARCHITECTURE

EIGHT SEMESTER 2023-0
WHAT IS A HOTEL BROCHURE?
 HOTEL BROCHURE

One of these tools are the very well known brochures, which are
leaflets containing information about your hotel. They`re usually
displayed in hotel rooms or places with high foot traffic within the
hotel or its amenities
 What is a brochure in travel and
tourism?

So, what is a travel brochure? Travel

brochures are promotional documents
that advertise specific destinations,
hotels, tours, vacation packages, or
exotic locales. Who makes them?
Basically anyone who provides travel
and tourism-related services to the
public, including companies, agents,
hoteliers, and tour guides.
 Value judgment

Value judgment is an analysis based on a particular set of beliefs,

ways of life, or values. It can also be defined as a specific value
system and with its consequence of the particular situation.
example
when they say that an action is right or wrong, that a person is good
or bad, or that a situation is just or unjust
 effective
Successful in achieving the result that you want:
examples
You need a workable, effective strategy for developing your business.
Personal charisma alone does not make someone an effective leader.
The consumer council must have clear duties and strong powers if it is to be effective.

If a law or rule becomes effective, it starts to be used:

example
The new laws will become effective next month.

Producing the intended results, or (of a person) skilled or able to do something well:
example
an effective policy/strategy
We’ve found that giving away samples of our product is the most effective way
to promote it.
She’s an effective administrator and knows how to get things done.
 Successful

Achieving the results wanted or hoped for:

example
a successful operation
My second attempt at making bread was a little more successful.
This year's harvest was one of the most successful since the record crop of 1985.

Having achieved a lot, become popular, and/or made a lot of money:

examples
• a successful career
• She runs a very successful computer business.
• He's the author of several hugely successful children's books (= books which have
been bought by a lot of people).
• The Birmingham Royal Ballet has had a highly successful season.
 tailor-made

To have all the right skills and abilities for a particular task:

It sounds as though you're tailor-made for the job.

 What is price and payment?

Price and Payment is the first topic as these are key provisions in
any contract for supply of goods or services. Price. If you have a fixed
price, are there any extras – e.g. packing and delivery of goods or
travel costs in the case of services.
 minimum charge, price range, flat rate cargo mínimo, rango de precios, tarifa plana

minimum charge
Examples
They charge 3.49 per call plus 3.49 per minute (minimum charge 60 seconds).
The Sun
Customers had been charged 3.75% on cash withdrawals and 2.75% on foreign
currency purchases, with a minimum charge of £1.50 per transaction.
Cash advances carry a 2.5 per cent handling fee, with a 2.50 minimum charge.
price range
examples
the notional range of prices someone is prepared to pay for something
the expected price range of £25 to £30.
The choice narrowed down to three – all expensive but within my price
range.
Buyers see detached and semi-detached houses as out of their price
range.
flat rate
examples
a rate or charge that does not vary, being the same in all situations
a flat rate of 9%
Fees are charged at a flat rate, rather than on a percentage basis.
a single flat rate of income tax