Let’s talk type. Herb Lubalin.

This is typical of Lubalin’s work: a stark,

bold layout—with bespoke lettering,
combined to create a stunning composi-
tion. It’s A 1959 trade-journal ad, promot-
ing the work of the advertising firm Sud-
ley & Hennessey, where Lubalin worked
from 1945 to 1964.

HERB LUBALIN
-A FAMOUS TYPOGRAPHER-

149 Design Rd, Miami Florida,

(207) 998-7245
https//www.famousgraphicdesigwners.org/Herb-Lub-
Herbert F. “Herb” Lubalin (pronounced
“loo-ba’-len”) was an American graphic
designer best known for his typogra-
phy. He was responsible for the creative
visual beauty of three publications, col-
laborating with Ralph Ginzburg: Eros,
Fact and Avant Garde. He designed the
typeface, ITC Avant Garde in the 1970’s
for Avant Garde Magazine, and a multi-
ude of other creative logos, posters and
publications.

Herb Lubalin entered Cooper Union at the

age of seventeen, and quickly fell in love with
typography, he was particularly struck by
the different emotions one could impose by
changing from one typeface to another. Lubalin
would eventually land at Reiss Advertising and
later worked for Sudler & Hennessey, where his
skills attracted an array of design talent that in-
cluded George Lois, Art Kane, and John Pistilli.
Pistilli Roman was Lubalin’s first typeface, used
in the trademarks of the Metropolitan Opera,
New York Philharmonic and Lincoln Center.
Lubalin worked for Sudler for nineteen years
before leaving to start Herb Lubalin, Inc. He
and John J. Graham collaborated to create the
original NBC Peacock.