W-ot-ydaeR 0202 LLAF FALL 2020 Ready-to-Wear raeW-ot-ydaeR

ERIKA PRIVITE R A A N E W O L AV O P O HC
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L 2020 Ready
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ANEWOL AVOPOHC

LLAF FALL 20
CHOPOVA LOWENA JUXTAPOSES FOLKLORE AND SPORTSWEAR WITH A CONCEN-

202 LLAF FAL

TRATION ON SUSTAINABILITY AND CRAFT. THEIR ANTHROPOLOGICAL APPROACH
TO DESIGN IS DEFINED BY OBSERVATIONS AND MODERNIZATION OF TRADITIONAL
TEXTILES, CRAFTS AND TECHNIQUES. USING NUANCED INTERSECTIONS BETWEEN
WORLDS AND THEMES THEY SEAMLESSLY COLLATE REFERENCES FROM BULGARIAN
FOLKLORE TO 1980S ROCK CLIMBING. THEY STRIVE FOR THEIR DESIGNS TO HONOUR
THESE REFERENCES, BUT ALSO TO CREATE SOMETHING COMPLETELY HYBRID.

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IN ACCOMPLISHING THEIR AESTHETIC VISION, THEY PRIORITIZE SUSTAINABILI-
TY THROUGH THE UTILIZATION OF RECYCLED MATERIALS AND DEADSTOCK TEX-
TILES, OFTEN IN THE FORM OF PILLOWCASES AND APRONS. THEIR ETHICAL
DOGMA TRANSLATES TO THEIR EMPLOYMENT OF SKILLED FEMALE ARTISANS

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EMPLOYED IN BULGARIA. THROUGH THE CULTIVATIONS OF A COMMUNITY OF
SEAMSTRESSES THEY ARE ABLE TO CREATE JOB OPPORTUNITIES FOR WO-
MEN PASSIONATE ABOUT REJUVENATING CULTURAL HERITAGE THROUGH THE

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PRESERVATION OF TRADITIONAL TECHNIQUES. THE OBJECTIVE OF THEIR DE-
SIGN AND PRODUCTION OF DISTINCTIVE GARMENTS IS TO USHER IN A SY-
STEM OF ETHICAL CONSUMPTION WITH A FOCUS ON APPRECIATING SKILL,
CRAFT, TIME AND CONSIDERATION FOR IMPACT ON THE ENVIRONMENT.

o-Wear raeW
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PATTERNS SNRETTAPPATTERNS SNRETTAPPATTERNS SNRETTAPPATTERNS SNRETTAP
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