Daniel Echeverry

106 Street, #14B-35

Bogota, 110111
echeverrygdaniel@gmail.com
+57 301 661 63 83
February 7, 2024

Dear Lenovo,

I am writing to express my interest in the Brand Manager position at Lenovo, as

advertised. With a strong background in brand strategy, marketing, and a deep
understanding of the technology industry, I am excited about the opportunity to
contribute to Lenovo's continued success and brand growth.

In my previous role as an Account Manager at my last position, I was responsible for

developing and executing comprehensive brand strategies that drove brand
awareness, engagement, and loyalty. I led cross-functional teams in the development
of integrated marketing campaigns, product launches, and brand initiatives that
resonated with target audiences and strengthened brand equity.

I am particularly impressed by Lenovo's commitment to innovation and its mission to

create smarter technology for all. I am inspired by the opportunity to work for a
company that values creativity, diversity, and making a positive impact on the world. I
am eager to leverage my skills and experience to help shape Lenovo's brand
narrative, drive market differentiation, and enhance brand positioning in a rapidly
evolving industry landscape.

Thank you for considering my application. I am enthusiastic about the opportunity to

bring my passion for branding and my strategic approach to marketing to Lenovo.
Please find my resume attached for your review, and I look forward to the possibility
of discussing how my skills align with the needs of your organization in more detail.

Sincerely,

Daniel Echeverry