Annex 7.

1 PDM
Project design matrix
Project name: LA TRINIDAD TOURISM PROMOTIONS Duration:
Tandem/Partners’ name: KASUMI / VALRED Date of formulation: 2019-2020
Narrative Summary Objectively Verifiable Indicators Means of Verification Important Assumption
Overall Goal  By, 2024, La Trinidad will land at the top 10  National Competitiveness Council

Economic opportunities of the local tourism industry of municipalities with the most dynamic Data.

La Trinidad, Benguet are maximized. economy in the country.  Business-processing and Licensing

 By 2024, a 15% increase in tourism-related Office records

income shall be recorded.

Project Purpose  By 2020, number of tourist arrivals (guest  Local tourism statistics. Tourists come to La Trinidad and

Adequate and Effective Tourism Promotions for La arrivals) in La Trinidad, Benguet has get involved in tourism spending.

Trinidad, Benguet. increased by 10%.

Outputs  X number of attractive tourism promotional Production of the actual and tangible Tourism Promotions is funded and

1. Traditional tourism promotional tools and materials and marketing materials (brochures, digital tourism promotional and marketing implemented.

are produced. posters, audio-visual materials) are produced materials.

2. Official tourism website is established (Digital and presented.

Promotions).  One (1) Official La Trinidad Tourism Website
is launched and maintained.

Activities 1. JOCV and Tourism Personnel La Trinidad Tourism council

1. 1 Review of existing promotional tools and materials. 2. Office space / work station approves sufficient funding for the

1.2 Introduction of improvement to existing materials. 3. Office supplies and internet connection Tourism promotional and marketing

1.3 Produce materials. 4. Funding for production of promotional materials materials.

1.4 Disseminate to potential visitors and other tourism 5. Funding of necessary meetings and workshops.
stakeholders. JOCV is available to focus on the

2. 1 Brainstorm on the draft website content project.

2.2 Present proposals to local tourism council

2.3. Generate content: texts and photos including useful
applications.
2.4. Make website.
2.5. Launch and maintain website.