An assignment about ACI Limited, which is enlisted in DSE and a public company.

ACI Limited, a major conglomerate in Bangladesh with a multinational background, operates

throughout the country via its four diverse strategic business units.

MD of the ACI LTD

In 2003, Dr. Arif Dowla assumed the role of Director for the ACI Company. He
currently serves
as Managing Director
of the parent Company, Advanced Chemical Industries Limited.

Mission Statement

ACI's mission is to enhance the life of individuals by responsibly applying knowledge,

proficiency and technology. ACI is dedicated to the achieving utmost excellence by offering
top- notch products, cutting-edge processes and empowered esteemed employees to
ensure the customers receive
of satisfaction.
Vision Statement

1) Employees are fostered in their growth by promoting empowerment and rewarding

innovation .

2) Strive to achieve a position of leadership in every and each category of the business .

3) Deliver consistent and services of superior quality, guaranteeing utmost value for
investment to it's customers .

4) Create an atmosphere conducive to fostering both educational advancement and

individual development .

5) The company aims to encourage and assist suppliers and distributors service in terms of
quality .

6) Achieve optimal productivity in all operations by utilising resources effectively and

efficiently, implementing suitable technology aligning with it’s core competencies .

PESTEL Analysis of the ACI LTD.

The analysis of the industry's

important factors that affect both the industry and the companies within it is known
as PESTEL analysis. ACI Company's PESTEL analysis examines factors affecting its
various industries, including pharmaceuticals, consumer brands, agribusiness and
commodities. The focus will be on the impact of the pharmaceutical sector on the overall
business performance of ACI LTD.

Political Factors:

1) Political instability can greatly affect a country's business operations, affecting

relationships between buyers and suppliers and affecting how corporations are perceived by
both businesses and consumers.

2) The Bangladeshi pharmaceutical industry is a key sector for foreign investment, with the
government prioritizing drug quality and oversight through the DGDA. Setting up of API
Industrial Park at Gazania, Munshiganj is an important step to increase competitiveness and
exports. Strong government support has led to a rapidly growing and technologically efficient
industry, benefiting companies like ACI Pharmaceuticals Limited.
Economic Factors:

1) Growing economies lead to higher living standards and employment rates, which in turn
increase consumers disposable income and purchasing power, ultimately benefiting
business profits.

2) The volatile interest and exchanges rates in Bangladeshi market often pose challenges
investors.

3) As the total dept of a country increases, the level of uncertainty surrounding its economy
also rises.

Social Factors:

1) The increase in population in Bangladesh leads to business growth through daily demand
and increased industry profits, such as increased demand for drugs resulting in higher sales
of drugs.

2) Consider age when selling products as preferences vary among consumers of different
ages. Manufacturers must be aware of age-related demand fluctuations.

3) Religious beliefs affect business worldwide. In Bangladesh, pharmaceutical companies

must be aware of Muslim dietary restrictions by avoiding pork and alcohol in their products.

Technological Factors:

1)Bangladesh's pharmaceutical industry excels in quality assurance and manufacturing, but

lacks research and innovation for new drugs. They prefer low-end branded generics over
R&D.

2) Technology in retail reduces costs and provides sales opportunities. Mobile payments and
gift cards offer customers reliable payment options. However, union contracts prevent
automation in certain industries.

Environmental Factors :

Bangladesh is vulnerable to natural disasters that affect local businesses. Diseases caused
by disasters increase the demand for medicines. Disrupts daily activities. There is financial
loss. The National Drug Policy 2005 prescribes proper waste disposal for pharmaceutical
plants. Novartis ensures safe treatment and disposal of toxic and non-toxic waste, protecting
water quality.
Legal Factors:

1) Pharmaceutical companies in Bangladesh are prohibited from advertising their drugs

through media, which
poses a significant
challange for the industry.

2) Bangladesh's labor laws protect workers' rights and promote economic growth by
regulating employment, wages, benefits, compensation for injuries, leave, maternity benefits,
trade unions, working hours, worker participation funds and minimum wages in the informal
sector.

SWOT Analysis

SWOT analysis is a strategic tool that helps companies indentify internal strengths and
weaknesses. Here are some significant strengths, weaknesses, opportunities and threats
observed in ACI Limited.

Strengths

1) Ensure that its growth remains higher than the growth rate of the market.

2) The pioneering organization to acquire Quality Management Certification.

3) Products of superior quality.

4) Effective leadership.

5) Vast array of offerings.

Weakness

1) Dependency on foreign goods.

2) Expensive to creat new products.

3) Low profit margin in the future.

Opportunities

1) New product and service opportunities.

2) Market of large size.

3) The capability to transition towards more advantageous groups.

Threats:

1) The export sector may impacted by changes in global economy.

2) The number of competitors in comparable sectors is on the rise.