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  • Eskimi DSP - H&M Case Study

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    elmuzi
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    The document summarizes three advertising campaigns run by Eskimi DSP for H&M in Belarus, Georgia, and Belarus & Georgia. The Belarus campaign generated over 732,000 impressions and reached 277,900 unique users. The summer campaign in Belarus generated over 400,000 impressions and reached 279,000 unique users, primarily women ages 18-44. The Georgia campaign generated over 2.3 million impressions, reached 1.3 million unique users, and had a 0.35% click-through rate, with most clicks coming from mobile apps.

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    Eskimi DSP_H&M Case Study (3)

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    The document summarizes three advertising campaigns run by Eskimi DSP for H&M in Belarus, Georgia, and Belarus & Georgia. The Belarus campaign generated over 732,000 impressions and reached 277,900 unique users. The summer campaign in Belarus generated over 400,000 impressions and reached 279,000 unique users, primarily women ages 18-44. The Georgia campaign generated over 2.3 million impressions, reached 1.3 million unique users, and had a 0.35% click-through rate, with most clicks coming from mobile apps.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    6 views4 pages

    Eskimi DSP - H&M Case Study

    Uploaded by

    elmuzi
    The document summarizes three advertising campaigns run by Eskimi DSP for H&M in Belarus, Georgia, and Belarus & Georgia. The Belarus campaign generated over 732,000 impressions and reached 277,900 unique users. The summer campaign in Belarus generated over 400,000 impressions and reached 279,000 unique users, primarily women ages 18-44. The Georgia campaign generated over 2.3 million impressions, reached 1.3 million unique users, and had a 0.35% click-through rate, with most clicks coming from mobile apps.

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    © All Rights Reserved
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    of 4

    PREPARED BY

    ESKIMI DSP

    H&M

    BELARUS & GEORGIA


    ESKIMI I H&M SPRING FASHION CAMPAIGN

    EXECUTION SUMMARY

    Goal Targeting
    Awareness Female 18-44 y.o.

    Location Creatives
    Belarus HTML Banner

    CONTENT & RESULTS

    732 000+ 277 900+


    Impressions Generated Unique Users Reached

    CREATIVES
    Traffic from sites was generated by
    sizes:
    300x250 - 63%
    970x250 -15%
    240x400 - 13%
    300x600 - 7%
    250x250 - 2%

    INVENTORY
    Ad was shown on chosen sites:
    cosmo.ru - 65%
    good house.ru -31%
    bazaar.ru - 1%
    graziamagazine.ru - 1%
    eva.ru - 1%
    hellomagazine.com, womanhit.ru,
    spletnik.ru - 1%
    ESKIMI I H&M SUMMER CAMPAIGN

    EXECUTION SUMMARY

    Goal Targeting
    Awareness Female 18-44 y.o.

    Location Creatives
    Belarus, Minsk HTML Banner

    CONTENT & RESULTS

    400 000+ 279 000+


    Impressions Generated Unique Users Reached

    AUDIENCE
    Among Females such age groups saw
    the ad:
    18-24 y.o. - 19%
    25-29 y.o. - 14%
    30-34 y.o. - 18%
    35-39 y.o. - 23%
    40-44 y.o. - 26%

    INVENTORY
    Ad was shown on chosen sites:
    wday.ru - 34%
    woman.ru - 20%
    cosmo.ru - 19%
    goodhouse.ru - 11%
    elle.ru - 5%
    psychologies.ru - 4%
    graziamagazine.ru - 3%
    eva.ru - 2%
    hellomagazine.com, womanhit.ru,
    bazaar.ru., m.spletnik.ru, vogue.ru - 2%
    ESKIMI I H&M GEORGIA CAMPAIGN

    EXECUTION SUMMARY

    Goal Targeting
    Awareness Female 18-39 y.o.

    Location Creatives
    Georgia HTML Banner

    CONTENT & RESULTS 2 300 000+


    Impressions Generated

    1 300 000+
    Ad was shown on more than Unique Users Reached
    11 000 placements
    (Sites - 83% and Apps - 17%).

    0,35%
    CTR

    PLACEMENTS
    Most clicks were made via Apps like:

    CTR 5%
    Drink Water Reminder

    CTR 4%
    Water Keyboard - Blue Glass
    Water Keyboard Theme

    CTR 3%
    GPS, Maps, Navigate, Traffic &
    Area Calculating

    Among sites such TOP sites were used:


    mail.ru, weather.com,
    accuwether.com, translate.ge,
    eBay.com, rambler.ru, adme.ru, etc.

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