BUSINESS PLAN

OCCASIONS LTD.
Be a guest at your own event
 What is our company about?

 Event Management Company

• Online Portal - Creating a portal for all the people who don’t have experience
in organizing events and activities.
• Collaborator - It also helps small event managers to get a platform and get
clients through our portal. Helps companies avoid hiring or wasting a
permanent person’s time for this.
• Event Planning – We manage every on-ground activity that is to be done to
make your event a memorable experience.
SWOT ANALYSIS
STRENGTH WEAKNESS
 wide range of facilities like catering,  start-up costs,
photographer, publicity in media,  new business,
celebrity appearances, no assets needed.  no reputation.

OPPORTUNITIES THREATS

 providing a platform for different event  percept d mark,

organisers and relieving people of  wizcraft,
managing the events themselves.  360 degrees,
 dna networks.
WHY PRIVATE COMPANY ?

• Better decision making

• A private company does not have to disclose its business
details publicly
• Separate legal entity
• Private company owners does not have to answer to
stakeholders
• Minimum members required
• Attract funding
COMPANY OWNERSHIP STRUCTURE

• Founders: 20 to 30 percent divided among co-founders.

• Angel Investors: 20 to 30 percent.
• Venture Capital Providers: 30 to 40 percent.
• Option pool: 20 percent, which can be divided among employees.

• Other contributions can be considered, such as:

• Involvement of each person in presenting the business model to potential investors.
• Future contribution factors to consider include, among others:
• Time to be spent on business development.
• Projected ability to address future issues based on the individual’s professional network and
prior experience.
ORGANIZATIONAL STRUCTURE

CEO

CFO COO CMO HR

BRANCH GENERAL ONLINE ON GROUND HR

MANAGERS MANAGERS MARKETING MARKETING EMPLOYEES

ACCOUNTANTS EXECUTION DESIGNING

MANAGERS
 SOCIAL MEDIA

DIGITAL SOCIAL COMMUNITY

CARE MANAGER
DESIGNER ANALYST MANAGER

SOCIAL MEDIA
MANAGER
 HUMAN
RESOURCES

RESOURCE
GENERALIST REWRITER COORDINATER
REPRESENTATIVE
ORGANISATIONAL STRUCTURE

Decentralization is a type of organizational structure in which daily operations and

decision-making responsibilities are delegated by top management to middle and lower-
level mangers within the organization, allowing top management to focus more on
major decisions.

 ADVANTAGES

• Empowering Employees
• Relieving the Burden
• More efficient decision making
• Ease of expansion
PRODUCT AND SERVICES

 Event Planning Software

 Party Pack

 Resources Manual
PORTAL
TARGET MARKET SEGMENT
STRATERGY

• Middle to upper-middle class families, couples, individuals, or private and public organizations.
• Families demand attention, employees are overburdened, and overwhelming detail needed to plan
large events are too large a constraint to place on people not trained in the area of event planning.
• Fills the need by being available to take on the burden of planning so that people can spend time on
more important things, like family and friends.
• The demand for this service can only increase considering the rise in incomes, population, and need
for interpersonal relations in the workplace.
AGE BREAKDOWN

 UNDER 24
23%
33%

 AGES 25-55 under 24

age25-55
age 55and above

 AGES 56 AND ABOVE 43%

POST SURVEY ANALYSIS

 What kind of events are you going to

organise in next 5 years?
10% 17%
Birthdays

Following was concluded after the survey:- 23% Weddings

Festivals celebrations
Sport and adventurous
• In coming 5 years, it was found that there is a big percentage activities
50%
of weddings event which will be organized by people and
hence there might be a huge profit in it.
• September to February are major months of weddings.
• What maximum budget would you be
willing to invest in an event ?
10%
23%
17% 10-20000
Following was concluded after the survey:- 20-50000
50000-100000
1-20 lakh
• Maximum budget was around 1-20 Lakhs as per people 17%
20lakh and above

who were surveyed. 33%

• As we are focusing more on upper middle class people.

GEOGRAPHIC SEGMENTATION

KANGRA
Being the most populous district of Himachal Pradesh and according to
the survey we found out-

Focus on upper middle class

Budget around 1-20 lakh and above.
Events- weddings, festivals and other events.
OUR COMPETITORS
 What sort of security measures do you
want us to take in an event?
26%
31%
police security
bouncers
cctv cameras
Following was concluded after the survey:- 13%
security guards

• Public suggested security guards and CCTV cameras as 31%

per necessary security measures.

• Police security in case of any emergency.
How would you go about finding an what are for you the most important criteria for
events manager ? this kind of service provider?

Family and friends(word of

mouth) Proximity
7%
Newspaper 10% Publicity
27%
53% Internet (social media) Quality
43%
Television 33%
13% Variety of arrangement
options
Others
13%
 MARKETING PLAN

• Airing ads across the country to attract customers

• Signing an ambassador who is a social media icon- using social
media like Instagram to stay connected with millennials
• Sponsoring sports events to spread the name of company across
India
• Maintaining a responsive customer service team that will keep in
touch with customer and address any of their issues.
• Organizing events in malls, meet and greets and stand up events.
FINANCIAL PLAN

EXPENSES REVENUE

• Inventory • Commission from service providers

• Online Portal setup and maintenance
• Marketing activities (online and offline)
• Salaries
• Co-Founders = Rs. 30k each
• 10 workers = Rs. 8-10k each
• 2-3 marketing managers = Rs. 15-20k
each
approx. 5-10% per client
• Online platform advertisement
• Event planning commission from
customers approx. 20% per event
• Revenue forecast – 20-30 events per year
 SALES STRATERGY

• Occasions will mostly utilise personal selling to convince different caters,

decoration planners to display their contacts and details on our website
and app so as to open them to a larger client base.
• Additionally, the strategic partnerships with matrimonial websites, cultural
communities to prospective customers.
• It will provide more specialised information as cost estimates as well as
answering questions through a help desk available 24/7.
• Offering free consultancy for the companies for their first service
HUMAN RESOURCES

 Managing the Event Team

o Event Directors, even in relatively modest events, are human resource managers. This function of the Event
Director requires:

• Developing job descriptions
• Advertising positions
• Interviewing people for positions in the event team
• Allocating work
• Training people for positions
• Managing performance
• Setting levels of pay, or monetary rewards
• Thanking team members and recognizing excellence
LICENSES

• Phonographic Performance Ltd. License

• Novex License
• Indian Performing Rights Society Ltd. License.
• Liquor License
• Public Works Department License is required.
• Foreign Artist Permission must be obtained.
• No objection certificate for traffic police department
• No objection from fire brigade.