INTRODUCTION TO TOPIC

CONSUMER BEHAVIOUR

Consumer behaviour is one of the topic that marketer

uses to better understanding of consumer on how
their behaviour react when come to buying decisions.
Perception is how one view under the influence of
past experience, personal opinion .
 COMPANY PROFILE

Namah, Jim Corbett National Park

Namah, Jim Corbett National Park Offers the best of five star
luxuries from the moment you step inside its lush green
periphery . With 8.75 acres surrounded by the majestic Sitabani
Range and Whirling Kosib River the riverside upscale resort
features 48 contemporary rooms.
Guest rooms and suites have in room dining facility and
complementary access to open air pool recreational and kids
zone ,spa and fitness centre.
 SERVIES :-
 what they are provided :-

 Wedding Planning
 Destination Wedding
 Decor and Concept
 Venue Management
 Exclusive Catering
 Birthday Planning
 Artist Management
 Brand Promotion
 Corporate Event
OBJECTIVE OF THE STUDY
To understand the decisions made by customers and take
appropriate measures to influence them
To identify the scope in terms of the service provided by
them to customers .
To study the problems faced by the event management .
To study the type of event which are taking place .
RESEARCH METHODOLOGY
METHODOLOGY :-
The primary research information was gathered from various
marketing survey , personal interview , meeting
interacting with people .
The secondary information was gathered from news paper ,
internet, BSNL directory .
• TYPE OF RESEARCH :- Descriptive research
• Descriptive study is a fact – finding investigation . It is the
simplest type of research and is more specific.
• SAMPLING DESIGN :-
SELECTION OF THE STUDY AREA :- The study area of
dehradun
SAMPLE SIZE :- 100

• SAMPLING METHOD
Non Random sample method used to collect the data from the
respondents .
Q1. Age group of people interested in event management.

No. of results

17% 14%

25-35
36-45
46-55
23%
Above 55

46%

Interpretation:
We may conclude that people interested in event
management are of age group 36-45 yrs.
Q2. Which of these do you prefer while organizing an event?

Personal
Arrangement
31%

Hiring
Management
57% Company
Outsourcing
12%

Interpretation
People in Dehradun prefer outsourcing the events to local and hotel
organisers than personal arrangement or hiring a event company .
 Q3. What are your feelings about a company that
creates or sponsors events?
No. of Results They are willing
to let people try
them out

11% They understand

21% people’s
interests and
needs
26% They are reliable
and can
organize events
better
42%
They are a
waste of time
and money

We may conclude that most of the people rely on event

management companies and think that they can organize
better.
Q4. Have you ever been to events organized by event or theme planner ?

63
70
60
50 37
Yes
40
No
30
20
10
0
No. of Results

We can conclude that only 37% of people have been to event organized
by event or Party planner
SUGGESTION
Companies need to focus on some particular kind of events that they
will organize, this will help them gain proficiency in their field,
ultimately leading to cost saving.
People should be made aware about the concept through proper
media coverage telling them about the successful events and the
benefits.
People should be made aware about the fact that hiring an event
management company would help them save time, efforts and cost.
Rather then looking at the press people as their competitor they must
join hand with them to share the cost and benefits also. Press people
can get better exposure and provide the companies advertisements
on a lesser cost.
 CONCLUSION
Conservative Low awareness among the people.
mentality doesn’t allow people to accept major changes.
Lack of proper marketing and advertising by existing
companies.
Proper security measures not available.
Performance of existing companies is doubtful, that is the
reason, localities that organize events, hire event management
companies from Dehradun.
Cost factor influences people to take partial services from
event management companies.