NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KANGRA

DESIGN THINKING
DESIGN PROCESS OF BRANDING AND BLOGS

SUBMITTED TO:
Ms. SUBMITTED BY:
Karane Negi
 Branding
Design Process

LOGO ELEMENTS USED

FOR LOGO

BIKE TYRE

BIRD

MUSIC

GUTIAR STRING

The logo consists of different elements which all together

de- scribe my personality and characteristics. The shape of
the logo which is a circle depicts the tyre of a motorbike
which shows my fondness for riding. Inside the logo, there
is a minimal line drawing of a bird to illustrate my will to
freely travel the world like a bird. the two straight lines in
the circle are the representa- tion of guitar strings which
shows my immense passion for mu- sic and the wave above
these lines represents the fluctuations of thoughts that
always take place in my mind.
EXPLORATIONS

FINAL LOGO

COLOR PALETTE

TYPOGRAPHY
FONT : TEMPUS SNS ITC
 The Blog
Design Process

WHAT TYPE OF BLOG ?

TRAVEL BLOG

shed me to travel around the world. Keeping my passion for explor- ing new places I thought

BLOG NAME
FREE SOUL

For the name, I thought of all the words that came to my mind or the
feeling that I get when I think of travelling.

PEACE FREE
INDEPENDENT
FREEDOM
LIFE OURSELF
HAPPY
ENJOYMENT
ADVENTURE
EXPERIENCE KNOWLEDGE
OPEN MIND ONAL
PERS GROWTH
SOCIAL RELATION
NEW CULTURES
LEARN

I find ‘FREE SOUL’ the reasonable name for my blog

as these two words are accurate to explain how
travelling makes me feel.
Blog
Reviews

1Review
After reading your blog i eagerly want to eat kangri dhaam

2 Review
Amazing stories

3Review
NICEEEEEEEEEE

4Review
I like the way you described your trips.