CORPORATE COMMUNICATION

STRATEGIES

By:

Ahmed Badr
 Table of Contents
Task 1 .................................................................................................................................................... 2

Explain the purpose of corporate communication ............................................................................ 2

Assess how corporate communications link to corporate objectives................................................ 3

Analyse the relationship between corporate communications and corporate branding .................... 4

Analyse the reasons why business organisations conduct internal and external corporate
communication audits ................................................................................................................. 6

Review the importance of corporate communications to the success of a named organisation ....... 7

Task 2 .................................................................................................................................................... 8

Plan an internal corporate communications audit for a named organisation .................................... 8

Conducted an internal corporate communications audit for the named organisation..................... 10

Plan an external corporate communications audit for a named organisation ................................. 11

Conducted an external corporate communications audit for the named organisation .................... 12

Task 3 .................................................................................................................................................. 14

Explain the strategic objectives of a corporate communications strategy ...................................... 14

Assesse the desired impact of a corporate communications strategy on different audiences ......... 15

Develop appropriate measures to monitor the effects of a planned corporate communication strategy
....................................................................................................................................................... 16

Evaluate the effectiveness of current levels of organisational corporate communications for a

named organisation ................................................................................................................... 18

References: .......................................................................................................................................... 20
Task 1
Explain the purpose of corporate communication
The purpose of corporate communication can be viewed as an alignment that also places a
strong emphasis on a company's long-term viability and growth. Corporate communication, in
this scenario, can be viewed as an effective management tool that enables and ties people to
take on jobs that provide a favorable path for development, claim Einsohn and Schwartz (2019).
According to Balmer (2017), the function that may be connected to corporate communication
can be tied to how that communication has changed over organizations. Accordingly, corporate
communication must provide a clear and consistent message in order to prevent any kind of
discrepancy, according to Palazzo et al. (2018).
The processes used in organizations and communication can aid in motivating people to follow
a logical framework connected to sending and receiving communications by sequencing the
scheduled messages. According to Zerfass and Sherzada (2015), corporate communication can
support an organization's positive culture. According to Borner and Zerfass (2018), a positive
culture can create stability in terms of upholding effective communication and assisting
management with knowledge that can be useful in igniting an impulsion in the relevant task
in a particular way. Balmer's (2017) comments can therefore be aligned with tactics for
modernizing the corporate communication function so that each employee can develop a
personal relationship.
In the instance of Future Enterprises Ltd., a strategy that can aid in the successful promotion
of corporate customs can be identified by the corporate communication strategy. In addition,
as mentioned by McGinnis (2017), effective communication can lead to the development of a
logical frame of reference for comprehending the work structure that must be maintained. As
a result of Tran's analysis (2019), it is possible to conclude that preserving the organizational
structure in terms of employee communication is necessary for determining whether the
culture is functional. Therefore, it can be said that corporate communication for Future
Enterprises Ltd. can be effective in terms of knowledge gained and the stimulation of job
motivation for the staff.
The promotion of an efficient corporate custom is also indicated by corporate communication
at the same time. According to Neill (2015), this shows that a good corporate communication
strategy, together with the goal and techniques involved, can aid in the development of a
corporation. For a business like Future Enterprises Ltd., corporate communication may assist
in the creation of a communication plan so that the organization's key stakeholders can be
taken into account. So that Future Enterprises Ltd. may effectively grasp the company's
progress, an improvement to the objectives must be taken into account.
Future Enterprises Ltd. can benefit by diversifying its communication tactics, which will
ultimately benefit the company as a whole. According to Harrison (2016), corporate
communication serves to ensure that the relationship between employees and employers is
created in an appropriate manner. This particular benefit can support Future Enterprises Ltd.'s
growth and development while ensuring that the company has a good way of brand
identification and communication. Consequently, a connection can be drawn between Future
Enterprises Ltd.'s corporate goals and its corporate communication.

Assess how corporate communications link to corporate objectives

An organization's communication strategy is expected to play a significant part in achieving
its corporate goals. One of the main communication issues, according to Ellerup and Thomsen
(2018), is that with more participants, the split of opinion and strategies are taken into account.
According to Crane and Glozer (2016), the value each customer provides can be tied to the
communication efforts made. As a result, there is a strong connection between corporate goals
and corporate communication, which is obvious when an organization is growing.
The top management must make sure that lower management is informed explicitly about
corporate goals and that they are met. Pérez (2015) asserts that the communication chain might
involve direct engagement between an organization's upper and lower levels as well as an
indirect approach via the middle level. According to Bolhuis de Jong and van den Bosch
(2018), ineffective communication can result in poor strategy implementation, hence there
needs to be good cooperation between corporate communication and business objectives. As
a result, it is possible to analyze how Future Enterprises Ltd. may continue to effectively match
its business strategy with its objectives in this regard. As a result, it is possible to analyze how
Future Enterprises Ltd. may continue to effectively match its business strategy with its
objectives in this regard.
According to Balmer (2015), there is a considerable correlation between an organization's
corporate goal and its internal communications. As was previously said, it is the responsibility
of organization managers to implement an effective communication system and therefore
ensure an organization's growth (Spear and Roper 2016). In the case of Future Enterprises
Ltd., the recent market growth in both the local and foreign marketplaces may be taken into
consideration based on the future market revenue and can therefore take into account an
efficient communication system. However, in order to put the communication into action, it is
necessary to weigh the applications of corporate strategy.
Excellent communication departments are characterized by close alignments linked with
communication targets as well as business goals, according to Farache, Tetchner, and Kollat
(2018). For Future Enterprises Ltd., a connection between the communication strategy and the
maintenance of organizational goals can be formed in order to address issues with the
marketing issues connected to the business sector. Therefore, a perfectly coordinated
professional and communication plan must be taken into account for Future Enterprises Ltd.
to continue with its marketing philosophies. Accordingly, the corporate purpose can be seen
as a prerequisite for value-creating communication with the use of standard tools for achieving
an edge, as stated by Zerfass, Veri, and Wiesenberg (2016).
Overall, it is possible to judge the beneficial relationship between corporate communication
and business objectives. Men and Tsai (2016) contend that a company's strategy-development
process can influence how corporate communication is viewed. Therefore, it is important to
consider a corporate strategy in the case of Future Enterprises Ltd. so that it may be utilized
to determine the company's potential for marketing in the future. According to Hannington
(2016), the internal and external alignment can be seen of as a useful instrument for controlling
market communications.

Analyse the relationship between corporate communications and

corporate branding
One consideration that may be made is the connection between corporate communication and
corporate branding based on the investigation of the relationships between corporate
communication and corporate objectives. Corporate branding can be employed as a symbol to
aid in audience identification and raise awareness based on the existence of an organization,
claim Gao, Li, and Ma (2019). According to Argenti (2018), improved corporate branding can
be aided by good communication within an organization. Therefore, as mentioned by Welford
(2016), there is a beneficial relationship between corporate branding and corporate
communication.
In addition to corporate branding, corporate image can also be taken into account. According
to Kohler (2016), a company's corporate image can be thought of as its goals and plans, which
include its management practices, methods of communication, and services it offers. The
relationship between corporate branding and corporate communication in the instance of
Future Enterprises Ltd. can be evaluated in this regard. In the present world, there is fierce
competition between every brand and company. Doran (2015) noted that building a high brand
consciousness is essential for success in a market. In the case of Future Enterprises Ltd, such
brand development and improvement are required for the business to succeed on the global
market.
According to Martnez, Fernández, and Fernández (2016), the market's objective must be
persistent and unbreakable so that internal customers and stakeholders have a chance to
recognize the brand for purposes of growth and development. In this regard, it is possible to
analyze Future Enterprises Ltd's brand recognition in order to comprehend the variables
affecting the organization's long-term success. According to Grayson and Hodges's (2017)
analysis, brand communication may be utilized to close the gap between target audiences and
take into account the long-term success necessary for building a reputation in the marketplace.
As Köhler and Zerfass (2019) noted, the connection between corporate branding and corporate
communication can therefore be regarded as effective for marketers.
According to Finch and Milman (2017), effective corporate communication may be used to
promote corporate branding by making a distinction in a way that can aid in the recognition of
the product and its distinctiveness. Consideration of a wide range of offers can be valuable for
Future Enterprises Ltd since it can help the company better comprehend the distinctions
between its clients and the business goals that need to be pursued. As a result of the analysis,
Future Enterprises Ltd. can guide the organization to achieve its corporate goals by drawing a
broad conclusion about the market. Customer and staff communication is therefore necessary
for the creation of brand image, as mentioned by Velamuri et al. (2017).
In addition to value addition, Future Enterprises Ltd. must comprehend the communication
that exists between one another in order to comprehend the connection between the strategies
so that relationships with the customers may be formed, according to Banerjee (2017). In order
to maintain efficient communication and achieve the goals necessary to achieve the corporate
objectives, Future Enterprises Ltd. management can link advertisements for promotion.
Analyse the reasons why business organisations conduct internal and
external corporate communication audits
An audit is defined as a methodical, impartial study of the books, records, and accounts that
are used to access an organization's performance. According to Quirke (2017), auditing can be
used to account for the genuine and fair value of a concern of an organization. In this regard,
it is clear from Doyle's analysis (2019) that both internal and external auditing can be
considered in order to assess an organization's development and make corrections. Thus, the
use of internal and external audits in the case of Future Enterprises Ltd. can be coordinated
with one another to understand the performance of the organization.
The value of internal and external auditing can be understood based on a company's
performance, according to Punjaisri and Wilson (2017). Internal and external audits might be
considered for Future Enterprises Ltd. depending on a company's financial support as well as
for keeping the company's tangible assets. According to Crane and Glozer's (2016) research,
internal auditing is crucial for shielding a business from potential financial losses as well as
damage to its physical assets. According to Balmer (2017), auditing could aid in identifying
Future Enterprises Ltd.'s areas of weakness so those areas can be strengthened appropriately.
According to Oltarzhevskyi (2019), businesses do formal as well as ad hoc audits to examine
instances of fraud and mistakes. According to Jacobs, Yu, and Chavez (2016), this can be
viewed as a means of enhancing organizational management and, as a result, as a means of
maintaining departmental competences. Therefore, based on the significance given by the
employees, it can be said that for Future Enterprises Ltd., the use of internal audits may be
seen as crucial for maintaining the sincerity and integrity of the audits. Along these lines, a
review of external auditing can be taken into account to comprehend its significance.
According to Lozano (2015), external audits are crucial for an organization's independence
and for identifying potential risks from the outside world. According to Henisz (2017), the
evaluation is comparable to an internal audit but also takes into account faults and
inconsistencies that may exist in a company's external environment. Therefore, Future
Enterprises Ltd.'s external audit needs to focus on the company's legal obligations, and the
findings can aid in understanding the shareholders' activities. Therefore, annual external
auditing can aid Future Enterprises Ltd in obtaining publication on the company's annual
report.
Argyris and Monu (2015) observe that standard procedure as well as random verification
needs to be maintained in order to commence with the continuation of an audit. As stated
by Koehler and Raithel (2018) these are required for understanding the financial assistance
necessary so that transactions based on the financial resources can be involved in
understanding the activities of an organisation. In this regard, it can be said that the
importance of internal and external audit for Future Enterprises Ltd can help the company to
expand in the international market by understanding its potential in the industry
(Oltarzhevskyi 2019). Thus, the internal and external audits can be considered as important
for the development of Future Enterprises Ltd.

Review the importance of corporate communications to the success of a

named organisation
According to Glanfield et al. (2017), an organization's performance may depend on how well
it uses effective communication to build its brand's reputation and develop corporate strategies.
Future Enterprises Ltd., which has experienced rapid growth in recent years, is the
organization that is the subject of this case. For the purpose of comprehending the corporate
communication that is present, it can be taken into account that the corporation has invested
in expansion and development on both the domestic and foreign markets. As a result, it is
possible to conduct an analysis that will help you comprehend the significance of corporate
communication.
From the study done on Future Enterprises Ltd., it is clear that using strategies effectively can
aid in the organization's development as well as the continued development of departmental
practices for upholding customer satisfaction. Corporate communication, according to Tran et
al. (2017), can be utilized to develop tactics that can be used to sustain consumer loyalty as
well as to enhance company reputation. According to Balmer and Burghausen (2015), the
significance of this corporate communication may be made to pinpoint the variables that affect
growth and development in a global market.
Future Enterprises Ltd. can sustain the organizational structure through effective
communication while also ensuring that the culture is successfully implemented across the
global market. According to Balmer (2017), the corporate clientele connected to a business
can be utilized successfully thanks to the communication plan that was developed.
Accordingly, it can be concluded from Puschmann and Hagelmoser's (2015) analysis that
corporate communication can contribute in preserving a company's goals. The corporate
nature connected to the scope and growth of a project may be linked to Future Enterprises
Ltd's goal of being a reliable and reputable organization on the global market.
By comprehending the capabilities held by the top-level managers, the corporate
communication as well as the corporate goal can be associated with a corporation. Knowledge
the communication system and having a clear understanding of the company's future will help
Future Enterprises Ltd. preserve the relationship. It is possible to make Future Enterprises
Ltd's revenue collecting comprehend the communication plan linked to the objectives and
difficulties encountered. In this sense, it can be claimed that corporate communication for
Future Enterprises Ltd. can be utilized to strengthen corporate branding while also upholding
a positive reputation in the global market.
According to Crane and Glozer (2016), conducting audits both internally and externally can
be regarded as one of the most crucial tasks necessary for success and for comprehending a
company's capabilities. Because Future Enterprises Ltd. has made improvements that will need
to be maintained in the future, the appropriate use of internal and external auditing of the
company can be seen as good in this scenario. Overall, it can be claimed that corporate
communication for Future Enterprises Ltd. can be successful.

Task 2
Plan an internal corporate communications audit for a named
organisation
Allocating information for company advancement must be taken into account in order for
corporate communication to be successful. Performing the activities efficiently is also
necessary, according to Borner and Zerfass (2018), so that corporate entities can prepare an
internal corporate communication for a prompt conduct of the communication. Accordingly,
a plan must be created for comprehending the corporate communication audit that must be
carried out without much risk in the process, as stated by Pellecchia (2019). Planning for
internal corporate communication might be considered in this regard so that a business like
Future Enterprises Ltd. can continue to succeed on the global market.
Maintaining regular company updates is one of the tasks that must be completed in order to
design the internal corporate communication. According to Hannington (2016), it's important
to keep track of an employee's position in order to support business goals and success. For
Future Enterprises Ltd, the company can send emails to all of the employees in order to get
their input on how the business is doing. It is important to revisit the information being
distributed.
Corporate communication audits might use a range of research methods to find the pertinent
data for the study, thus this is another planning activity that needs to be developed. In order
for middle and lower level management to be used effectively for enhancing corporate
communication, Reilly and Larya (2018) contend that collection and evaluation of previous
communications must be maintained. Salvioni (2018) asserts that financial updates are crucial
to maintain a company's revenue. This can be viewed as a powerful factor for enhancing
improvements in accordance with the needs of the business. For Future Enterprises Ltd., using
internal communication to manage the organization's financial updates can be viewed as one
of the most successful ways to win over the trust of the workforce.
According to Jain and Bain (2017), another strategy that can be considered is the fact that
learning events and award ceremonies can be taken into account in order to communicate the
corporate strategies. According to Ruff and Aziz (2016), learning activities should be planned
in a way that can foster a sense of responsibility for the tasks that must be completed. The
awards ceremony can be viewed as a means of motivating the workforce for the services
rendered inside the organization, claim Rubtcova and Pavenkov (2018). The use of the
company's development into a global market in order to win the support of the workforce can
make such planning and the adoption of an effective strategy valuable for Future Enterprises
Ltd.
Thus, in this regard, it can be said that Future Enterprises Ltd. can utilize such approaches to
sustain internal corporate communication in order to comprehend the development of
communication required. The company needs to implement internal corporate communication
in a way that can be associated with the company's development and growth following
expansion, as well as with its progress. As a result, it may be claimed that internal corporate
communication contributes to organizational defects and neglects key areas for maintaining
audit.
Conducted an internal corporate communications audit for the named
organisation
According to the audit's planning, Future Enterprises Ltd. should perform an internal corporate
communication to better understand the strategies that must be implemented. For effective
strategy development, internal corporate communication must be taken into consideration,
claim Massey and Wieder (2019). Conducting an internal corporate communication can be
thought of as a manner of understanding the events that are to be taken place in an organization
with an understanding of the inquiries of the customers, according to Einsohn and Schwartz
(2019). So, for Future Enterprises Ltd., the use of internal corporate communication can be
considered while also considering the use of corporate audit.
As noted by Balmer (2017), executing an internal corporate communication requires
knowledge of a company's capabilities. By recognizing the skills it has to keep up the
communication, it is possible to comprehend how Future Enterprises Ltd. might take the use
of internal communication into account. As noted by Palazzo et al. (2018), effort linked to the
use of internal communication can be taken in this regard to ensure the success and existence
of the company's initiative. Zerfass and Sherzada (2015) contend that information must be
disseminated often in order for crucial messages to reach employees and be used to develop
strategies.
Therefore, in order for Future Enterprises Ltd. to succeed, the employees must receive
prescribed information in the prescribed format so that ongoing information may be provided
for managing the effective motivation of the employees as well as for keeping the company's
assets. According to Borner and Zerfass (2018), this can be accomplished by holding a team
meeting or by planning an annual recognition event so that each employee is aware of their
value to the business. Therefore, staff motivation is crucial for Future Enterprises Ltd.'s growth
and brand awareness as well as for maintaining proper worldwide market expansion.
It is possible to keep track of financial updates to comprehend the company's revenue. For
Future Enterprises Ltd., the company's sales targets can be viewed as one of the most crucial
variables in determining how to promote individual employees. Future Enterprises Ltd. has a
reputation for compiling reports on modifications made while taking an organization's impact
into account. As a result, any announcement on modifications to Future Enterprises Ltd.'s
internal policies must be taken into account by offering educational opportunities within the
company. Overall, the internal communication process needs to be planned while individually
taking the brand technique into consideration.
As a conclusion, it can be mentioned that taking into account the financial reputation when
developing and carrying out an internal communication strategy. The income targets are one
of the things Future Enterprises Ltd. needs to take into account. Future Enterprises Ltd.'s
revenue depends on the organization's internal resources. As a result, Future Enterprises Ltd.'s
internal corporate communication must be strategic and take into account the need for
employee motivation. An examination of the external corporate communication may also be
taken into account in addition to the internal corporate communication.

Plan an external corporate communications audit for a named

organisation
In order to succeed, communication is seen as a continual process that cannot be interrupted.
According to McGinnis (2017), communication can be sustained over the long term in order
to continue the audit. The communication auditing can assist a business in maintaining its
external analysis. Therefore, according to Balmer (2017), both the legal audit and the
communication audit can be used to understand the traits that an organization possesses.
According to Tran (2019), depending on the agreements signed with the company's financial
resources, the auditing might be taken into consideration. Legal and ethical decisions on
external audit might be made concurrently.
According to Neill (2015), by following a few guidelines, preparation for external corporate
communication can aid in an organization's audit. Future Enterprises Ltd. must conduct an
examination of the external aspects that can aid the organization in comprehending the actions
in this scenario. The study of an organization's operations is hence, as mentioned by Harrison
(2016), one of the straightforward and arbitrary ways in which external corporate
communication can be made. In order to establish a constant relationship between the internal
and external audit of the organization, sampling of external corporate communication might
be carried out (Ellerup and Thomsen 2018). Positive comments must be taken into account by
Future Enterprises Ltd. if external audits are to continue as a means of building employee trust.
Positive comments can assist Future Enterprises Ltd. in comprehending and putting into
practice the communication-related tasks. Crane and Glozer (2016) state that keeping track of
important issues is necessary for analyzing the market's external auditing as one possible
planning step. Positive feedback, according to Pérez (2015), may be attributed to the
promptness and friendliness of the communication that is performed so that external corporate
communication and its audits can be effectively taken into consideration. Based on the
company's corrective actions, Future Enterprises Ltd. can consider the results of an external
audit.
The organization must simultaneously maintain objectivity in order for the planning to be
carried out correctly. Maintaining the viability of the company in a new environment is one of
the important goals that Future Enterprises Ltd. is expected to accomplish. Bolhuis de Jong
and van den Bosch (2018) contend that a country's government should be informed of external
communications based on the viability of the enterprise. According to Zerfass and Viertmann
(2017), the auditing process can be thought of as a drawn-out process in order to maintain a
rate of communication and properly check the external environment. Therefore, based on the
results of the corporate communication, the auditing for Future Enterprises Ltd. must be final.
In conclusion, it can be argued that an organization like Future Enterprises Ltd. might gather
excessive information about a specific location through successful external communication.
Future Enterprises Ltd. must comprehend the communication procedures that must be upheld
in order for the development and progress in a foreign market in order for the business to
accelerate its process of expansion. Thus, as noted by Balmer (2015), it is important to consider
the trustworthiness of outside sources while managing communication processes and
beneficial aspects of practices that are upheld.

Conducted an external corporate communications audit for the named

organisation
Future Enterprises Ltd. might conduct an audit test to assess the progress of the business after
analyzing the planning related to its external corporate communication. Spear and Roper
(2016) assert that based on the success and auditing of the communication channels, the
planning can take into account various communication segments. Conducting external
corporate communication can help Future Enterprises Ltd. determine whether its
communication tactics are working effectively. Likewise, Farache, Tetchner, and Kollat
(2018) noted that one such application that might be connected to carrying out the
communication strategy can be the possibility of performing research on the global market.
In the case of Future Enterprises Ltd., the business can be connected to the appropriate
positioning and alignment of the reliable sources that can be used for effectively
communicating the corporate essence. According to Zerfass, Veri, and Wiesenberg (2016),
auditing can aid in obtaining favorable market feedback, which Future Enterprises Ltd may
find valuable in the future. The reliable data Future Enterprises Ltd. has gathered can be
effectively used to make arguments about problems that the company is currently experiencing
and its performance on the market. By analyzing the threat from the market environment, this
can be useful for establishing any mitigating strategies.
Conducting an external corporate communication, however, necessitates a thorough
examination of the external environment (Men and Tsai 2016). The financial stability is thus
one of the most beneficial practices that may be considered for Future Enterprises Ltd.
According to Hannington (2016), the external corporate communication can take into account
the methods used for surveys and collect feedback for the corporate communication auditing.
Thus, according to Gao, Li, and Ma (2019), external auditing can be one of the necessities for
marketing communications in order to conduct corrective actions based on favorable feedback.
In this regard, the company's goals must be upheld.
Future Enterprises Ltd. needs to preserve its objectivity in order to ensure that the company
may grow and settle well. According to Argenti (2018), the auditing process can be used to
determine the most effective way to obtain the most assistance from external sources.
According to Welford (2016), external communication typically refers to gathering feedback
from the target audience and comprehending the external audit of the organization. According
to Kohler (2016), the external corporate communication audit can be seen of as a factor
influencing the communication style from an internal perspective.
The auditing is therefore one of the most crucial tasks that Future Enterprises Ltd. must
complete, according to a general examination of the company's external corporate
communication. Without adequate audits, it may be challenging for the business to have any
sort of solid presence on the global market. Conducting an external corporate communication
can be challenging, especially since Future Enterprises Ltd. needs to recognize the value of
both internal and external audits for the good of the business. As a result, effective
communication is crucial for Future Enterprises Ltd. to succeed.
Task 3
Explain the strategic objectives of a corporate communications strategy
The company's message to its customers can be one of the strategic goals connected to the
corporate communication plan. Customers, future shareholders, and company regulators can
be seen of as objectives for corporate communication strategies, according to Doran (2015).
Corporate communication performance can be viewed as an evaluation of a performance
requirement, according to Martnez, Fernández, and Fernández's (2016) statement.
Consequently, the goals of a corporate communication strategy could be:
Awareness: The corporate communication department's goals were centered on raising
audiences' awareness of how an organization's goals are related to their interests. According
to Grayson and Hodges's (2017) observations, in an organization, communications can reach
every employee primarily through meetings and announcements posted on bulletin boards. A
specific message that may be aimed at protecting a corporation may be the center of an
organization's goals. Accordingly, every goal must be achieved precisely in order to establish
a company's development, as mentioned by Köhler and Zerfass (2019).
Internal and external communication may be used in the situation of Future Enterprises Ltd.
to keep staff members informed about reactions to decision-making. Thus, corporate
communication plan for Future Enterprises Ltd can be linked to awareness based on
communication channels. Additionally, as noted by Finch and Milman (2017), another factor
to take into account when maintaining awareness can be the possibility that consumer feedback
may not always be useful. According to Velamuri et al. (2017), organizations should take into
account input that should be rejected as well as feedback that should be taken into
consideration for improvement.
Goal-oriented action: Goal-oriented action must be founded on both the employees' will and
the company's mission. The fact that employees need to be more aware of the actions that are
related with the goals is one of the tactical adjustments that Future Enterprises Ltd. will
implement, according to Banerjee (2017). According to Quirke (2017), the usage of goal-
oriented action strategy may be seen as a strategic alliance for any organization, particularly
because the knowledge and skill set that an individual employee possesses is insufficient to
win the support of the consumer.
For Future Enterprises Ltd., creating a goal-oriented strategy can be seen as beneficial for the
organization because corporate management can aid in the overall growth of the business by
creating a strategic aim. For instance, Future Enterprises Ltd. must make sure that measures
are taken to achieve the target if it wants to sell more than 50% of the product. The goal-setting
objective of a corporation can therefore be deemed to be essential based on the communication
measurement and the execution in the entire business context, according to Doyle's analysis
(2019).
Performance to budget: Maintaining the company's profit within the allotted budget might
be considered as another strategic objective. Punjaisri and Wilson (2017) assert that an
organization must preserve its budget while carrying out its operations, while engaging in
activities such as audits, hiring, social work, and other tasks. To ensure the company's future,
this is necessary (Crane and Glozer 2016). In order to reflect on the return on investment, the
financial balance must be kept by taking the performance budget into account. According to
Balmer (2017), further goals include training personnel and increasing the volume of media
inquiries. The performance to budget is crucial for Future Enterprises Ltd. since it concentrates
on growing the business in the global market.

Assesse the desired impact of a corporate communications strategy on

different audiences
Corporate communication needs the efficient deployment of tactics that management of an
organization can utilize openly. According to Dhir (2019), one of the traits of corporate
communication is that it aids in the creation and maintenance of corporate identity. As a result,
a corporate communication plan that may assist in addressing the many audiences connected
to an organization must be devised, according to Yamashita (2018). After completing an
external audit, which may be used to identify company images as well as internal and external
audiences, the association can be made, claim Zerfass and Viertmann (2017).
An effective corporate communication strategy aids in the development of tactics that may be
applied to improve communication between internal and external audiences. According to
Balmer (2017), in order to construct information about work improvement, tactics including
examining an organization's existing performance and problem areas must be taken into
consideration. Accordingly, as noted by McGinnis (2017), it is necessary to grasp the facts
and make the necessary modifications for conducting organizational development based on
the strategies created along with the areas that demand improvement. Therefore, for audiences
that are located a great distance away, methods based on media coverage might be taken into
account.
The audiences' expectations and requirements must be the foundation of Future Enterprises
Ltd.'s consideration of various methods. According to Neill (2015), it is important to access
organizational performance levels in a way that can aid in the development of the areas linked
to organizational reforms. It has been observed that Future Enterprises Ltd. has seen corporate
success, which has enabled the company to develop strategies for growth. Hannington (2016)
claims that as part of corporate communication strategies for audiences, constant
communication with the target audience is necessary to ascertain their needs.
However, Future Enterprises Ltd. needs to be conscious of the regular communication needed
in a firm so that it can continue to grow its influence in the global market. By comprehending
and doing an analysis of the responses gathered from the feedback, the needs of the target
audiences may be ascertained. Delivering complicated projects across organizations to uphold
their cultures and taking on problems can be seen as essential strategy-defining actions in the
business for Future Enterprises Ltd. As a result, it is possible to measure the outcomes of the
tactics.
Overall, it can be argued that Future Enterprises Ltd. must continue to develop its strategic
plans while taking audiences' needs into account if it is to be successful. This can assist the
business in adhering to the most recent modifications and ensuring that the organization's
culture and management are handled properly. The corporate communication strategy,
according to Koehler and Raithel (2018), can be used to set up any type of complicated
programs needed for the implementation of plans and for gauging their efficacy. Effective
communication can be crucial for maintaining tactical actions and making sure that knowledge
of the audiences is maintained, claim Guiso, Sapienza, and Zingales (2015).

Develop appropriate measures to monitor the effects of a planned

corporate communication strategy
An organized corporate communication strategy can significantly influence an organization's
growth and potential for overall success. A polite way of communicating with customers and
other stakeholders can be one of the effective ways to monitor the effects of a planned
corporate communication strategy, according to Hickman and Silva (2018). This will allow
for the management of activities related to corporate success as well as the determination of
those activities. According to Farache, Tetchner, and Kollat (2018), trying to develop a
strategy for corporate communication can be successful with this. As a result, an accurate
evaluation can be done to comprehend the prospective measuring initiatives that a corporation
might do for its success.
The evaluation of Future Enterprises Ltd. can aid in the examination of the elements crucial
to its success as well as the overall activities involved. According to Zerfass, Veri, and
Wiesenberg (2016), one of the measurements that must be taken into account is the necessity
of stakeholder association in order for the business to continue progressing and developing in
the contemporary world. According to Velamuri et al. (2017), successful planning and
measurements of corporate communication can be maintained through communication as well
as a comprehensive evaluation of client requests. Thus, Future Enterprises Ltd. may think
about putting such measures into effect in order to develop its success on the global market.
The evaluation and creation of a communication map is another strategy that Future
Enterprises Ltd. can take into account. Quirke (2017) asserts that the communication map can
be viewed as a component of organizational culture, aiding in the evaluation of the many forms
of communication that need to be carried out. In this light, creating a communication map can
be seen as a technique for Future Enterprises Ltd. to comprehend its business in a way that can
enable it to maintain a good relationship with its clients. In this light, it can be claimed that the
creation of effective communication can be viewed as a method of identifying the components
linked to the organizational strategies.
Therefore, it can be concluded that an effective communication method can be a measurement
criterion for the development of organizations and their success, as stated by Martnez,
Fernández, and Fernández (2016) based on their analysis. According to Köhler and Zerfass
(2019), one of the key factors that must be taken into account is the enhancement of an
organization's facilities and the way in which it can be used for ongoing resource growth. A
strategic advantage for Future Enterprises Ltd can be attributed to maintaining adequate
stakeholder communication and achieving successful results.
Evaluate the effectiveness of current levels of organisational corporate
communications for a named organisation
Corporate communication inside an organization offers chances for achievement while also
posing a risk of failure. Oltarzhevskyi (2019) claims that maintaining adequate community
relations is one of the organizational corporate communication tactics that must be taken into
account for its development. According to Jacobs, Yu, and Chavez (2016), adjustments to
organizational practices that support effective communication necessitate both practice
modifications and brand image building for a corporation. In this regard, it can be concluded
from Lozano's (2015) statements that improving communication with community application
needs to be taken into account.
According to Henisz (2017), one assessment that can be made of the state of organizational
corporate communication is the ability of branding and imaging to support organizational
change. According to Argyris and Monu (2015), this can be clearly stated in terms of an
organization's ultimate goal and can also be taken into account for growth and development.
In the case of Future Enterprises Ltd, the company must make quick changes in order to
strengthen its position in a global market. As a result, it can be concluded from Koehler and
Raithel's (2018) analysis that a connection may be drawn between the local community and
the global community.
In order to sustain the resources and capacities of both communities, Future Enterprises Ltd.
can use the linkage to discover any constraints that need to be addressed. Future Enterprises
Ltd. can secure any type of activity in an organization by improving local community
communication. As Glanfield et al. (2017) noted, understanding the tastes and preferences of
the community can therefore be understood and assessed based on the level that is currently
present. Program management is another contemporary level of corporate communication that
can be seen as effective, according to Tran et al. (2017). According to Balmer and Burghausen
(2015), this may have to do with the knowledge of the management level needed for both
organizational development and communication maintenance.
According to Guiso, Sapienza, and Zingales (2015), one of the changes that must be
maintained is the fact that communication and changes inside an organization involve several
departments to improve the interaction between the organizations. Accordingly, this can be
effectively used for external auditing to sustain the corporate communication culture,
according to Hickman and Silva (2018). According to Graham et al. (2017), the improvement
of the relationship between employees and employers could be viewed as a useful resource for
problem-solving because relationship improvement is necessary. Accordingly, financial
management must be effectively handled in order to preserve the prospects' budgetary
administration, as mentioned by Groysberg et al. (2016).
Program management and financial management are therefore crucial considerations for
Future Enterprises Ltd in order to sustain community relations. Maintaining these variables
can aid in keeping the target audiences so that a budget position assessment can be produced.
As a result, it can be claimed that in the contemporary business environment, corporate
communication has undergone a significant change.
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