U N I T1 ' " E - R E C R U I T M E N T

Onlinerecruitment: theservicesof companiessuchasMonster,

world's largestonline recruitment
Shoppingfor talent zo to speedup the applicationprocess.
group,they areusingonlinetechnology
This allows candidatesto find out
in a virtual world detailsaboutthejob they areapplying
for and completethe first stagesof
by Sarah Murray the application.
C Oneimpoftantpart of this processis
onlinetesting.Takinga practiceteston
a corporatewebsitemeansan individ-
ual can measurethemselvesagainst
the standards of thecompanyin areas
:o such as numeracy,for example.For
companies,thesetestscan weed out
inappropriatecandidatesbefore they
haveevenstartedthe applicationpro-
cess.And for graduates, they savetime G Much of the real powerof the Inter-
:s and money.If they don't measureup,
they can withdraw from the process
without having to spend time on
application forms or travelling to
anothercity.
D It is importantfor companiesto fol-
low up with automatedfeedbackon
A Since2007, Ernst & Young'srecruit- the tests,however.Candidateswho do
ment strategyhas included a pageon well in practice tests and receive H But while someforward-thinking
Facebook.On the site,job candidates instant feedback telling them that 85 companies
canmeetstudentsgainingwork experi- +s they'veexceededthe standardrequire-
ence,participatein opinion polls and mentsfind that very encouraging,and
join discussiongroups,whosetopics so tendto stick with the companyand
cover everythingfrom psychometric continuetheir application.
testingto working in China. E However,the web offers more than
B However, the accounting firm's so automatedform filling, particularly
l0 move into social networking is only when it comesto identifying the best
oneexampleof thewaycompanies can talentamongthegraduate community.
usethe web to attracttop talent.Some Traditionally, companiesthought
companieshaveextendedtheir useof abouthow to find the right candidate.
the Intemetin the recruitmentprocess ss Today,however,they think abouthow
and are using web tools very effec- the right candidatecan find them -
tively. As well as making use of the by ' settingup shop'in otherpartsof the
Internet,outsidetheir own web do-
mains.Tech-sav\T. younger-Beneration
individuals now entering the job
market spend much of their lives
online and expect recruiters to be
F
there,too.
Forcompanies. thismeansengaging
65 in the online social networkingthat
plays such an important part in the
way youngrecruitsinteractwith their
peers.As well as social networking
sites,virtual worlds such as Second
Life also provide opportunities to
engageprospectivecandidates, whose
'avatars'(inventedonline characters)
can interactwith thoseof the compa-
ny's employees.
net in recruitment exists in these
externalsites.wherecompanies can
build an employer brand and tap
into potentialrecruitsby engagingin
issuesabout which theseindividuals
arepassionate. This meanscompanies
needto establisha presencein every-
thing from chatroomsto blogs.
aredoingthis,manyrecruit-
ershaveyetto tapinto theseaudiences.
'Organisationsare a bit unsureat the
moment of how to take advantageof
this,' says Emma Parry, Research
Fellow at CranfieldSchoolof Manage-
ment. 'But it's somethingthey'll have
to do in the future because,for this
generationof recruits,that'sthe way
they communicate.'
FT

Searchingfor information
1 Lookat thesereasonswhy employersparticipatein socialnetworkingsites.Tick (/) the ones
mentionedin the article.
1 to attract
toptatent 4 to tap into potentialrecruits
2 to havefunplayingon Second
Life 5 t o l e a r nm o r ea b o u tw o r l di s s u e s
3 to buildanemployer brand
whyyoungpeopleinteract
2 Lookat thesereasons withcompanies
onsocialnetworking
sites.
Tick(/) theonesmentioned
in thearticle.
1 to develop'avatars' 4 to meetinterns
2 to improvetheircomputer
skitls 5 to participate polls
in opinion
3 to joindiscussion
groups
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UNITI " E-RECRUITMENT

tr Word
search
Findthreewordsin paragraphs A andB of the articlewhichfoltowthe wordrecruitment
andmatchthe
resultingphraseswith theirmeanings.
1 recruitment
t ....... a) a setof companies whosejob it is to helpemployers
findnewemployees
p........ b) a planfor recruiting
2 recruitment newemployees
9........ c) a seriesof stepswhichresultsin thehiringof newemployees
3 recruitment

tr families
Word
1 Complete
the chartwith wordsfromthe article.

2 Complete
the chartwiththe corresponding
nouns.

verb noun
1
to attract
2
to extend
to withdrawfrom
to followup
5
to receive

g Wordpartnerships
1 Matchtheverbsandverbphrases(1-8)with the nounphrases(a-h)to formwordpartnerships
relatingto the useof onlinetechnology process.
in the iob application
1 to use a) inappropriatecandidates
2 to complete b) webtoolsveryeffectively
3 to followupwith c) a practicetest
4 to findout d) timeandmoney
5 to weedout e) detailsaboutthejob
6 to take f) thefirststagesoftheapplication
7 to save g) againstthestandardsofthecompany
8 to measure themselves h) automated feedback
1 belongto the candidate
Decidewhichactionsin Exercise andwhichbelongthe company.
Oneofthemappliesto both.

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 U N I T1 " E-RECRUITMENT

Sentencecompletion
Usephrases
fromExercises
A-Cto complete
thesesentences.
1 We havejust spenta monthworkingout our for the comingyear.We planto take on
3 0 g r a d u a t eas n dw i l l r e c r u i t h e ma l l o n l i n e .
2 W e a r e a v e r y p o p u l a r c o m p a n y t o w o rl nk f a
o cr .t , w e w e r e v o t e d o n tehoef t o p - t e n . . . . . . . . l a s t y e a r .
3 S o m ec o m p a n i easr e u s i n go n l i n ew e b t o o l st o a l l o wp o t e n t i arle c r u i t st o . . . . . . . .t h e f i r s ts t a g e so f t h e i r
jobapptication.
4 P r a c t i ctee s t se n a b l ep o t e n t i aal p p l i c a n ttso . . . . . . . . t h e m s e l v easg a i n stth e s t a n d a r dos f t h e c o m p a n y .
5 O n l i n et e s t sa l l o we m p l o y e rt so w e e do u t. . . . . . . .. . . . . . . s. o t h a tt h e yd o n ' tw a s t et i m eo r m o n e yv i s i t i n g
the companyfor testsand interviews.
6 S o c i anl e t w o r k i n cga nb e a g r e a tw a yt o . . . . . . . .t o p t a l e n t .
7 l t i s a n i m p o r t a npt a r to f a c o m p a n y 'tsa s ko f b u i t d i n ga n e m p l o y ebr r a n dt o a p p e atl o p o t e n t i a l
young........

g expressions
Understandin
Choose foreachwordorphrase
thebestexplanation fromthearticle.
1 '...whosetopics covereverythingfrompsychometrictestingto ...' ([ines6-8)
a) mathematical tests
b) testswhichmeasurepersonalityand attitudes
2 '...in areassuchas numerocy...'(lines29-30)
a ) s k i l tw i t h n u m b e r sa n d m a t h e m a t i c s
b) abitityto readnumbersaccurately
'... can weedout inappropriatecandidates...'(tines
3 37-32)
a) selectsuitablecandidates
b ) e l i m i n a t eu n s u i t a b l cea n d i d a t e s
'lf they don't measureup, ...'(tine
4 lS)
a ) a r e n ' tb i g e n o u g h
b ) a r e n ' tc o m p e t e net n o u g h
'Tech-sovvy, younger-generation individuals...'(lines59-60)
5
a ) w i t h s p e c i a l i st e
t c h n i c asIk i l l s
b) knowtedgeable aboutand ableto use moderntechnology

Visitthewebsites
mentioned andseeif anycompanies youknowof areusingthemto interact
with
potential
recruits.
Describethewaysin whichtheyaredoingthis.
Visitthewebsites
of anycompaniesyouknowof andfindoutif theyprovideonlineservices
for
potential
applicants.
Completea practice
testor twoandseehowyoumeasure up.

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 Thisunitlooksat thewaycompanies
areusingtheirexisting
employees
to
find newones.

thesequestions.
Discuss
1 Describe
waysin whichcompaniesfindnewbutexperienced employees in yourcountry.
2 Canyouthinkof anyotherwaystheycoulddo this?Explain
yourideas.

the mainpoints
Understanding
Read
thearticle pageandanswer
ontheopposite thesequestibns.
1 Whoareemployers increasingly
usingto findotherexperienced employeesfortheircompanies?
2 Whatis thebenefitfortheemployee whorefersa potential recruit?
3 Whichfeatureof modernlifehasencouraged emptoyers to followthisrecruitment
strategy?
4 Givetwoexamples fromthearticleof onlinesocialnetworking communities.
5 Whatarethebenefits forthecompany?
5 Whereis thisrecruitmentstrategy
morecommon, Indiaor the UK?
7 Arethereanypotential disadvantagesin recruiting
emptoyees viapersonaIreferrals?
8 WhatInternet
resource provide
do someemployers for employees
whowantto referfriendsand
job candidates?
aspotential
contacts

Understandingdetails
Readthe articleagainandsaywhetherthesestatements aretrue (T)or false(F).Correctthe falseones.
ldentifuthe partof thearticlethatgivesthisinformation.
1 Companies onlyaskpeoplewhostitlworkforthemto lookfor newrecruits.
2 lndianemployers save75 percentof theirrecruitmentcoststhroughpersonaI referrals.
3 Emptoyees whobringnewrecruits to a company areusuatlyrewarded witha job promotion.
4 Themostanemployee canmakefroma UKemployer personal
fora successful referral
is f2,000.
5 Jobcandidates whohavebeenreferred go
bya frienddo notneedto throughthesametestingano
interview process asotherjob candidates.
6 lt is bestif a companydoesnotteltthepeopleresponsible forselecting
successfulcandidatesthe
nameof thepersonwhohasreferred job candidate.
a specific
7 lt canbea goodideafora company to waituntila newrecruithassuccessfully workedforthecompany
forsometimebeforepayinga bonusto thepersonwhorecommended them.

8
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