(PORTFOLIO)

BELLA DEWANTI

BRAND ACTIVATION SOCIAL MEDIA KOL CAMPAIGN

 TABLE OF CONTENTS

1. 2. 3. 4.
INTRODUCTION RESUME SKILLSET PROJECT
OVERVIEW

5. 6. 7. 8.
SELECTED MARKET COLLEAGUE CONTACT
WORKS RESEARCH TESTIMONIALS
INTRODUCTION

I am a Creative Marketing Officer within the fashion

industry, specializing in brand activation, social media
marketing, KOL campaigns, and strategic partnerships.
My work manifests in a uniquely personal manner,
employing subtle communication tactics ideal for a
soft-selling strategy. I thrive in fast-paced environments,
and I actively seek constructive challenges, particularly
those that allow me to maintain a helicopter view. My
proficiency in collecting and analyzing data positions me
to make informed decisions in strategic contexts.

Work Archetype
Questioner

Myer-Briggs Type Indicator (MBTI)

The Intellectual or INTP

Star Signs
Sagittarius Sun - Leo Moon - Sagittarius Rising

EXPERIENCE
Humblezing (Present)
Role
Creative Marketing Officer
Duration
10+ Months
Scope of Work
1. Campaign ideation
2. KOL campaign
3. Social media activation
4. Copywriting
5. Community management
RESUME
1 Career Break (2022) 2 Hijack Sandals (2021-2022) 3
Role Role
Graduate Student Creative Marketing Officer
Duration Duration
9 Months 8 Months
Background Scope of Work
Enrolled in the European Studies 1. Project management
graduate program at the University of 2. KOL campaign
Indonesia, but eventually dropped out. 3. Social media activation
4. Community management
Also took German course (A1-2).
5. Market research
 RESUME

EXPERIENCE

European Union (2021) 4 Spasial (2017) 5 etc. 6

Role Role Organizations

Head of Research Assistant Writer Intern 1. Parahyangan Photography unit
(POTRET)
Duration Duration 2. Unpar Radio Station
8 Months 3 Months 3. Media Parahyangan

Scope of Work Scope of Work Projects

1. Project management 1. Press release 1. Female Gaze
2. Data compilation 2. Blog posts 2. Roepiah 101
3. Initial analysis 3. Zine 3. Bisik-Bisik Tetangga
4. FGDs 4. SEALNet in North Kalimantan
 RESUME

EDUCATION

Parahyangan Catholic Parahyangan Catholic

1 2 University of Indonesia 3
University University

Field of Study Field of Study Field of Study

Industrial Engineering International Relations European Studies Graduate Program

GPA GPA GPA

2.79 (Dropped out) 3.34 (Graduated) 3.44 (Dropped out)

Relevant Subjects Relevant Subjects Relevant Subjects

1. Psikologi Industri 1. Politik Bisnis Internasional 1. Metode Penelitian Stratejik dan
2. Komunikasi Internasional Global
3. Globalisasi, Informasi, Media, 2. Ekonomi Industri dan Spasial
dan Masyarakat 3. Ekonomi Kawasan: Visegrad
4. Diplomasi
 SKILLSET

Business-to-Business
Adobe Creative
(B2B)

Cross-functional Team
Creative Thinking Helicopter View
Leadership

KOL Management Social Media Activation

Qualitative Research
PROJECT OVERVIEW
 SELECTED WORKS

Off the Routine (2021)

Hijack Sandals’ Instagram Reels activation involving
KOLs to penetrate the female market.

Role
Main Storyteller

Challenges
Infuse a feminine appeal without alienating potential
customers.

Approach
Schedule content uploads every Saturday to maintain a
consistent and gradual shift, ensuring a seamless
transition for the existing market without immediate
impact.

Result
Record-breaking sales, showcasing the formidable
purchasing power of women, exceeded even the peak
achieved during the Lebaran period.
 SELECTED WORKS

Paving Another Way (2022)

An editorial campaign to introduce one of the cheapest
Hijack Sandals’ articles.

Role
Main Storyteller

Challenges
Elevate the cheap articles with powerful campaign story.

Approach
Positioning the product for the white-collar professionals
of South Jakarta, we initiated product testing with loyal
customers who work as young executives at SCBD. We
built the narrative based on their day-to-day routines.

Result
The articles in this collection have effectively positioned
themselves as formidable contenders in the market for
everyday urban sandals.
 SELECTED WORKS

Uni-Litary (2023)
An editorial campaign to introduce the less sophisticated
carry goods of Humblezing, designed for day-to-day use.

Role
Main Storyteller

Challenges
The collection lineup doesn’t match with the
Humblezing’s existing market.

Approach
The campaign focuses on college students, and to ensure
precise targeting, we employ young KOLs to embody and
convey that persona. Also, the campaign name says it all,
doesn’t it?

Result
The target audience doesn't align with the existing
market, and the limited purchasing power of this
demographic has contributed to a sluggish uptake in
sales for this collection.
 SELECTED WORKS

Within Reach (2023)

A heavy campaign from Humblezing after months,
showcasing a large lineup of outdoor-ish carry goods.

Role
Main Storyteller

Challenges
Limited timeframe for such a huge creative production.

Approach
The campaign is divided into two installments with KOL
activation in between. We select KOLs tailored to the
main theme: busy individuals carrying essentials for their
passions.

Result
A powerful campaign aligned with Humblezing’s persona
is yielding positive results. While sales conversion is a
given, the major accomplishment is the notable increase
in followers, especially considering the stagnant growth
on Instagram over the past year.
 MARKET RESEARCH

AUDIENCE PROFILING FGD QUESTIONNAIRE

 COLLEAGUE TESTIMONIALS

“Smart, resilient, determined, and a good

team player—working with Bella has been
nothing but a pleasant experience. A
Bella is a solid thinker; always cheerful and
laid-back! Professionally, she communicates
well, and meeting her for the first time feels
professional individual filled with laughter. like catching up with an old friend.

Gaius Caesarian Widya Pratiwi

In-house Videographer Key Opinion Leader
THANK YOU
Jl. Kebayoran Residence, Bintaro Jaya, Kec. Pd. Aren, South Tangerang 15424
+6285156161206 / bellaadewanti@gmail.com / @ciaobew