Selling your services

Useful Language

Some phrases

1. To begin with, I hope you won’t mind me saying something about our history.
2. I’d like to hand you over to (our Art Director)…
3. Well, now you know who we are and what we can produce. We do hope you send us a full
brief soon so we can prepare our proposal. How about meeting again (in ten day’s time, say,
on 1st August?)
4. Needless to say, we are delighted to be chosen to…

Selling your company

1. We are a very well-established company with many years of valuable experience.

2. We’ve worked with many of the top names in (the fashion…)
3. …we specialise in…
4. We’ve won numerous awards for our (innovative approach to advertising).
5. I can honestly say that we’ve never had a dissatisfied client.
6. I’d like to start by showing you (a few of the campaigns we’ve produced in the past couple of
years)

Reassuring your clients

1. …we’ll make sure you won’t regret it.

2. …I think that we’ll be able to do it in (three to four months.)
3. Realistically, I’d say (four months).
4. …we won’t take longer than necessary. And let me add that we traditionally don’t work with
more than one client in any given sector, so you are guaranteed our full attention.
5. …I’ll send an email tomorrow giving you a quote and drawing together all the details of the
contract.
6. …we’ll provide you with work of an extremely high standard, and make sure you get an
unforgettable campaign.
7. Very importantly, you’ll have the opportunity to (get your adverts trialled with test audiences)
before you pay us. That way there is no risk of you being dissatisfied with the finished product

Your Task

Present your agency to a client and convince him/her that you are the best
person/agency for the job. Talk about budget, deadlines, any guarantees that are
offered.