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W5 SG Response - Salvania
W5 SG Response - Salvania
Q2 Why do you think people ascribe symbolic and social significance of certain
objects of value (e.g., commodity fetishism)?
I believe it is because people think that these commodities, that are usually from big
name brands, grant them a certain reputation that screams to others they have
power, wealth, and a high societal standing. This is because certain objects that have
a name on them, such as Nike, Adidas, Hermes, Louis Vuitton, etc., carry a certain
luxury that people want to acquire and show off to others, which could be due to a
deep psychological desire to feel good and better than everyone else. However, the
attribution of significance to these objects may also be due to other reasons such as
effective marketing and advertising, consumer bias, or excellent quality that other
commodities cannot provide.