Professional Documents
Culture Documents
Article history: Purpose: The alignment of information systems with organizational objectives and strategies is a key,
Received 5 January 2009 contemporary challenge to organizations in general and the health care industry in particular. Researchers
Received in revised form and managers alike believe that the selection of new information systems to support objectives and
5 February 2009 strategies focuses the organization on accomplishing its objectives and realizing the value of the investments
Accepted 12 February 2009 in the systems. The purpose of this study was to help understand alignment in health care so that health
care information systems planners can better achieve it.
Keywords: Methods: Structured interviews with 15 top information systems managers in health care organizations of
Health care information systems various sizes and types inquired about organizational objectives and strate-gies, the process for choosing
Alignment new information systems to support those objectives and strategies, and the concomitant facilitating and
Strategy hindering managerial actions and organi-zational characteristics.
Qualitative research
Results: In addition to identifying and elucidating specific objectives, strategies, processes for choosing new
systems, and facilitating and hindering actions and characteristics, the study used the data to characterize
a generalized process of alignment in health care orga-nizations.
Conclusions: The study contributes by confirming that alignment is a significant issue in health care
organizations, and that such organizations make deliberate efforts to achieve it.
The study further contributes by providing tables of actions and characteristics that man-agers might use
as checklists in current and future alignment efforts as well as in generally cultivating broad support for
alignment. Finally, it contributes by suggesting future study of alignment’s predictors and effects in health
care organizations.
© 2009 Elsevier Ireland Ltd. All rights reserved.
1. Introduction systems in health care could save an additional $162 billion a year
[29].
Information technology is playing an increasingly central role in the Despite the evidence that IS investments can deliver value to firms
U.S. health care industry [31]. This is because informa-tion systems in the industry, organizations face a problem success-fully deriving
investments can contribute greatly to improved service quality, value from those investments. Although some health care information
operational efficiency, patient satisfaction, and patient care [11,12,26]. systems succeed, many fail in some way [3,17]. For example,
Even greater adoption and use of such electronic medical record systems
The Non-Medical Institutional Review Board of the Office of Research Integrity of the University of Kentucky, USA approved this research, and the subjects
gave informed consent. ÿ Corresponding author.
frequently do not meet expectations [28]. One major reason for this The meaning of strategic alignment is discussed next.
disappointing outcome is the difficulty health care organizations have Then, the research methods for collecting data are explained.
in choosing information systems that will actually support their The data analysis and findings follow. The paper concludes with a
organizational objectives and strategies [41]. discussion of the findings as well as implications for health care
industry managers and researchers.
The alignment of information systems in support of such objectives
and strategies has been the top, or among the top, IT concerns of
2. Strategic alignment
management in organizations in general for over two decades [6,25].
The even longer-standing presump-tion behind alignment is that
when any area of an organization takes actions to support the overall A strategy is a long-term plan for achieving objectives, usually with
strategy, those actions help achieve the objectives top management regard to the characteristics of the current environment [4]. An
views as critical to the organization’s success [10,37]. The results of organization typically documents a strategic plan to motivate specific
the actions thus contribute more to the organization’s performance actions and mechanisms to implement over a planning horizon. The
[39]. In particular, when a specific area of the organization implements organization attempts to operational-ize the plan across its units [40].
an information system to support the overall organizational strategy,
the system provides a means to help top management realize its The term alignment, in the context of the current study, describes
objectives and thereby enhance performance. the extent to which implemented information sys-tems support the
organization’s objectives and strategies as defined in the plan [30,32].
Alignment contributes favorably to an organization’s performance
On the other hand, an organization’s failure to align the information [5,8,34]. Many organizations recognize this, and vigorously pursue it
system with its strategies can result in lost opportunities, wasted [25].
resources, and consequent unfavor-able performance [7,22,18]. The Suppose, for example, an organization sets a financial objective,
organization fails to acquire the information system that would enable and implements a cost-cutting strategy to achieve it. The acquisition
it to support a strategy, achieve an objective, and contribute to perfor- of a new, automated patient appointment scheduling system that
mance (i.e., it loses opportunities), or it spends time and money phones patients with reminders (and frees employees from phoning
acquiring an information system that does not sup-port strategy, does them) could illustrate an infor-mation system that is aligned with this
not achieve an objective, and does not contribute to performance strategy, would fulfill the objective, and thus contribute to the
(i.e., it wastes resources). At the extreme, the decision makers’ knee- organization’s perfor-
jerk urge to imitate competitors, excessive fascination with new mance.
technology, and internal organizational politics with vocal users and If the practice had but few employees and the acquired
intimi-dated managers can foil an organization’s attempts to invest in appointment scheduling system was expensive, it might reduce office
information systems that actually support strategy. Clever software labor but the system’s cost might outweigh the labor savings. The
vendors with hints at impossible benefits can do likewise. acquisition would probably be deemed not aligned with the strategy,
the objective not favorably impacted, and performance not enhanced.
The ultimate success of information systems may thus agreed to be interviewed, a reasonable number for a study such
depend on the extent to which health care organizations as this [1].
consider their objectives and strategies in their information Ten of the organizations discussed one new information
systems planning process (i.e., as they attempt to align the system implemented during the recent past, and the other
systems with those objectives and strategies) [35]. Accordingly, five talked about two. As a result, 20 selection decisions were
the research questions in this study attempt to characterize discussed in the study.
this planning process, and identify the concomitant circum-stances Interviewees were assured of anonymity and were offered
that enable and hinder it. a copy of the final report. Two authors were present at each
interview. The average duration of each was 1 h with a range
of 30–90min. After the first two interviews, slight revisions
3. Research methods were made to the script. Major topics discussed were:
The current study employed a qualitative approach because • the organization’s objectives and its strategy for achieving
of the variety of human and contextual factors that may them;
affect alignment in practice [9]. The investigators conducted • the decision process for the most recent major IS
structured interviews following a script of well-defined, investment, and managerial actions and organizational
open-ended questions, and then probed further with extem- characteristics that facilitated and hindered the process;
poraneous ones [42]. The interviews were thus not mere • the decision process for the second most recent major IS
question and answer sessions, but were interactive where investment, and actions and characteristics that facilitated
information and interpretation flowed both ways. and hindered the process.
For site selection, 20 health care organizations were iden-tified
in a mid-western U.S. city. To achieve variety in the Both interviewers took extensive notes, which were com-bined
subjects’ responses and thus broader relevance, the organiza- into a single record for each organization. For data
tions included acute care, chronic care, home care, outpatient analysis, answers to each individual question from all orga-
services, and other facilities of various sizes. A phone call to nizations were merged to create a single document for each
each organization obtained the name, title, and contact details question. The researchers identified key categories of answers,
and then totaled the interviewees whose individual answers
of the person responsible for choosing new information sys-tems.
Personalized letters were then mailed to announce the either directly or implicitly fit into each category.
study, and follow-up phone calls invited participation. Three Table 1 identifies each organization by type, its interviewee,
declined, saying they had no input into the information sys-tems its size in number of employees, and the information systems
selection decision because it was made at the corporate decisions discussed. The table shows that the research consid-
level; one declined because the individuals responsible for the ered a wide range of organizations and information systems,
decision were no longer with the organization, and one was and that the organizations ranged in number of employees
unable to meet within the time frame set forth for the study. from 11 to 6630 with a median of 580 with four organizations
Thus, individuals representing the remaining 15 organizations having fewer than 100 and four having 1000 or more.
a
Two information systems.
Machine Translated by Google
Strategy Number
Participants were next asked to describe the process of choos-ing
6
Workforce development whether to make an IT investment. A dozen indicated
Growth 4
that they made a conscious effort to choose new informa-tion
Patient safety 3
2
systems to support their objectives and strategies. Five
Technology focus
2
broad alignment processes emerged from their responses. The
Government regulation compliance
processes appear in Table 3.
Machine Translated by Google
plan
Return on investment analysis 2 Research Question 2: What managerial actions
2
Board of Directors’ approval of IT investments and organizational characteristics enable
Business objectives and strategies in request for 2
health care organizations to choose new
proposal selection criteria
information systems that support objectives
and strategies?
4.6. Formal evaluation process
4.11. Managerial actions
Seven interviewees stated that their organizations used a for-mal
process for evaluating IS investments as part of their effort The interviewers then asked the participants to describe any
to align information systems with their objectives and strate-gies. managerial actions within their organization that contributed
This process sometimes included the use of standing favorably to the process of choosing new information sys-tems
committees of departmental managers and IS professionals to support organization objectives and strategies. Table 4
who discussed how the objectives and strategies were sup- shows the three broad, enabling managerial actions and the
ported as part of the investment justification. One interviewee number of interviewees who mentioned each.
described a gap analysis that assessed the expected function-
ality of the proposed system to determine whether it would 4.11.1. Visit sites
meet a real need.
Site visits can, according to the interviewees, facilitate the
organization’s attempt to align information systems with
4.7. Incorporation of IS investments in strategic organizational objectives and strategies. Visits allow observers
business plan to see first hand the advantages of proposed information sys-
tems in other organizations, and thus to understand why the
Three interviewees acknowledged that information systems systems can be of value to their own organization. Unlike other
planning was an integral part of their strategic organiza-tional site visits that help managers choose between competing ven-
planning, and that their organizational plan explicitly dor packages (e.g., when evaluating proposals), the site visits
identified proposed information systems. Their organizations mentioned by interviewees in the current study were to enable
viewed IS investment as key to their success, and upper man- the visitors to learn whether an IS might support a strategy in
agement discussed and evaluated IS investments, at least the the first place. The outside consultant responsible for IT man-
larger ones, on an equal footing with other mission critical agement in a home care agency stated that site visits were
investments. “IT is part of the culture,” according to the CIO of “eye-opening for those who made the trip.”
an outpatient clinic. He illustrated this by saying, “The Board “Site visits were key,” said the CIO of an outpatient clinic
[of Directors] liaison to the technology committee was a heavy with reference to a particular decision process, and added, “It
proponent [of the new system]. He’s now the Board president.” [the cost of investing in a new system] is easier to swallow
that way.” He then asserted that a site visit could also help
4.8. Return on investment analysis him determine that a proposed system would actually fix a
problem in his organization. “You should bear business objec-
Two interviewees said that their organizations performed a tives in mind [when visiting sites] so that you can know this
financial analysis to determine whether the IS investment system makes things better or not,” he said.
yielded a quantifiable return. The analysis provided a check
that the financial objectives of the organizations would be met. 4.11.2. Communicate objectives and strategies
Interviewees expressed that their management encouraged
4.9. Board of Directors approval of IT investment communication about objectives and strategies throughout
the organization. The CIO of an acute care facility stated the
Interviewees from two organizations noted that Board of importance of such communication: “The key strategic initia-tives
Director approval of major IS investments helped them are known across the board...we’re all going after the
achieve alignment. The information systems staff and depart- same goals. I’ve worked [in organizations] when we didn’t
mental representatives made recommendations, but Board
involvement in the final decision confirmed that the recom-
mendations actually aligned with organization strategy.
Table 4 – Major enabling managerial actions.
4.10. Business objectives and strategies in request for Actions Number
proposal selection criteria
Visit sites 5
have that understanding of the strategic goals, and that is very Another IS executive emphasized the role of the CEO
challenging.” in his organization in achieving its objective to “be the
The IS director of a rehabilitation center illustrated the number one patient care provider” by adopting cutting-edge IT.
use of repetition in emphasizing communication. He said that “Because of him [the CEO], we are the first in
he and his staff listen and restate a great deal to improve [our city] to have a fully automated electronic health record
mutual understanding of the objectives and strategies, which system.”
can facilitate alignment. The involvement of top management in the informa-tion systems
The avoidance of IT jargon and the use of analogies also selection process also guarantees the necessary
enhance such communication. The IS director of the rehabil-itation resource availability for the chosen IS. The CIO of a cardi-ology
center claimed, “We are good at analogies with non-IT practice reported that he was released from a budget
ideas to help users understand the need for IT.” constraint because of the involvement of top managers who
regarded their organization as “an implementation-driven
4.11.3. Involve clinical leaders in planning process company, not a price-driven company.”
According to interviewees, involving clinical leaders in the
planning process can help enable alignment. Leaders can use 4.12.2. IT value awareness
their expertise to provide input that helps explain how a pro-posed IS
Four interviewees commented that the understanding of the
will support objectives and strategy, and thus they
value of IT by the organization’s stakeholders enabled the
can help justify acquisition. Clinical leaders “were involved
alignment of information systems investment with organiza-tional
[in the planning process] from the outset,” said the CIO of an
objectives and strategies. In one case, top management
acute care facility, and later had significant input into the final
recognized that a customized IS could help a large hospital
decision to implement an electronic records management sys-tem.
increase its market share in support of its growth strategy.
He added, “My input may be important, but they have to
This recognition allowed it to choose a costly but appropriate
live with it [the system].” IS because it would deliver more value. The CIO from the hos-
Because clinical leaders must “live with it,” ignoring them
pital said, “I am not limited to those systems that are free and
in the initial planning process can cause the organization to
cheap.”
disregard how (or even if) they will apply the information sys-tem to
Some interviewees expressed that they were not concerned
support the objectives and strategies. The CIO of an
about stakeholder pressure that might stem from the lengthy
outpatient clinic illustrated the importance of the involve-ment of
period of value realization of a new information system.
clinical leaders in the selection process: “They are
The stakeholders understood that the delivery of IT value
involved, not just forced top-down.”
involves a continuous improvement process. An interviewee
from a private medical practice emphasized that the IT value
4.12. Enabling organizational characteristics awareness of its physicians enhanced their support during
the selection process: “The doctors did not interfere much
The interviewers next asked the participants to describe char-
with what we were choosing. They just let us do our own
acteristics of their organization that contributed favorably to
thing.”
the process of choosing new information systems to support
objectives and strategies. Table 5 shows the three general orga-
nizational characteristics that emerged from their answers. 4.12.3. Organizational culture of learning
According to interviewees, an organizational culture of learn-ing
4.12.1. Top management involvement facilitates efforts to align IS strategy with organizational
Five interviewees commented that the involvement of top strategy, particularly with the workforce development strat-egy. The
management in the IS investment decision motivated their CIO of an outpatient clinic thus reported that
organizations to select new systems that would support objec-tives the eagerness to learn by the younger physicians (who
and strategies. The comments indicated that senior accounted for about half of the total physicians in the organi-zation)
executives in their organizations participated in the selection pushed the organization to invest in new cutting-edge
process, and consciously used the objectives and strategies as information systems. The selection of the IS helped the
their criteria. The IS department director at a large hospital organization achieve its workforce development strategy of
illustrated this involvement by stating that a senior manage-ment providing quality of life for the physicians by allowing them
to work at home.
team review of major IS investment proposals during
the selection process substantially improved the likelihood of Some interviewees asserted that an organizational culture
the fit between the investments and strategies. of learning can reduce management concerns about potential
employee resistance to change brought about by new infor-mation
systems. Such a culture thus allows more latitude in
the process of choosing new information systems. The CIO of
Table 5 – Major enabling characteristics. one hospital illustrated this openness: “We have a pretty posi-tive
Characteristics Number culture ... New ideas are well received.” The CIO of another
hospital attributed success in the selection process to the will-ingness
Top management involvement 5
to change present in a learning culture: “Changes are
IT value awareness 4
2
difficult, but we are doing really well here ... you don’t see that
Organizational culture of learning
in other places.”
Machine Translated by Google
Lack of resources 4
Complexity of organization 3
4.13. Managerial actions
The interviewers then asked the participants to describe any requirements resulted in a system that did not address and
managerial actions that hindered their organization in the thus did not align with the original objectives.
process of choosing new information systems to support their
objectives and strategies. Table 6 shows the major impedi-ments that 4.13.3. Conduct a disorganized decision process
emerged from their answers. Three IS executives commented that lack of an organized deci-sion
process may have produced decisions to acquire systems
4.13.1. Communicate ineffectively that quickly became obsolete or that otherwise failed to meet
Three IS executives asserted that ineffective communication user needs and thus failed to support strategy. The CIO of
hindered the decision process. Ineffective communication a mental health institution described his role in a disorga-nized decision
about the reasons for needing a new information system and process that had permitted an acquisition to
the benefits of the system may dampen the willingness of user become obsolete too soon: “I should have looked at things a
community representatives to approve the investment. The little harder so that I could make an intelligent decision.”
CIO of a hospital explained that his staff needed to talk to the A consultant to a home health care organization described
representatives more often and explain more clearly how a team member absenteeism during the investment decision
proposed system could really help their departments perform process: “More than once I had to get up early in the morning
their jobs. and show up for a meeting, and then no one else was there.
Similarly, the vice president of a retail medical equipment It’s not a meeting if only one person is there.” After the imple-mented
company explained that his organization’s IT team could have system failed to perform as desired, and thus impeded
more clearly explained a newly proposed system to users. the achievement of the financial objective of the firm, the con-sultant
The team should have done a better job of gaining user responded to a user complaint with, “Why didn’t you
pre-acquisition decision buy-in, which would have increased tell me then?”
the chances of successful post-acquisition implementation,
thereby improving alignment with the organization’s financial 4.14. Hindering organizational characteristics
objective.
Five categories of characteristics hindering the decision
4.13.2. Involve stakeholders too little process emerged from the interviews. Table 7 lists the char-acteristics
According to three IS executives, involving stakeholders too and the number of participants who mentioned
little in the decision process may have hindered it. For exam-ple, the CIO each.
of a medical center with a hospital and an
outpatient clinic explained that his organization had not 4.14.1. Resistance to change
sufficiently involved three cosponsors of a project in the pro-cess of Five interviewees indicated that they had trouble convinc-ing high-level
learning about the benefits of the proposed system. user community representatives to support
This lack of involvement had prevented the cosponsors from investment in new systems. These representatives expressed
being forceful advocates of the investment. The CIO said of concern about prospective changes to current routines that
the cosponsors’ ability to provide only limited support, “It’s would cause objections from their staffs and themselves.
one thing to provide lip service; it’s another to be an advo-cate.” Thus, they sometimes resisted advice to invest in the proposed
system.
A consultant to a home health care organization explained A CIO of a medical clinic suggested that older physicians
that limited user participation in the investment decision pro-cess questioned whether a proposed IT investment was the right
substantially reduced eventual buy-in to the acquired thing to do. “There were some people who threw a fit.” Simi-larly, the CIO
system. The lack of buy-in inhibited participation in identi-fying detailed of an acute care hospital commented, “Doctors
department requirements. Insufficient detailed don’t like change – nobody likes change – but doctors really
don’t like change.” One hospital executive asserted that the
excuse, “Because we’ve always done things this way,” was the
basis of objection to new system selection, despite evidence
Table 6 – Major hindering managerial actions. that the new system would support the hospital’s patient care
Actions Number objective.
Communicate ineffectively 3
4.14.2. Lack of management support
Involve stakeholders too little 3
3
Five interviewees indicated that lack of management support
Conduct a disorganized decision process
hindered the process of choosing new information systems. A
Machine Translated by Google
CIO remarked, “You have to catch the CEO on a good day” when its objectives and strategies, and then other areas of the orga-nization
asking the CEO to support a new information systems project. propose plans consistent with them [27,38]. For more
Similarly, an IT staff member at a nursing home claimed that meaningful understanding, the authors arrange the facilitat-ing actions
she had to do some convincing – that she had to plead – to (Table 4) and characteristics (Table 5) with the
gain support for her proposed IT investment. hindering actions (Table 6) and characteristics (Table 7) framed
The IT staff member at a medical practice commented that constructively, as well as the alignment process (Table 3) and
the doctors who owned the practice took proposed invest-ments related interviewee comments into the following steps. The
personally and questioned them in that context. The steps represent a generalized approach to aligning informa-tion
staff member quoted one who protested, “How would you feel systems with organizational objectives and strategy to
if I came and told you that your salary this year is going to be better realize their value within the context of health care
$25,000 less because I need to buy new software?” organizations.
The actions and characteristics strikingly resemble the Advocates of the envisioned information systems confirm
activities and influences within the steps typical of an organi-zation’s that the systems will support the organization’s strategy and
strategic planning where top management identifies thus its objectives. They follow a formal evaluation process
Machine Translated by Google
Summary points
What was already known:
their organizations, and decide what they might do to culti- [13] B. Doolin, Sociotechnical networks and information
vate the facilitating characteristics or to dampen the effects of management in health care, Accounting, Management and Information
[35] S.M. Shortell, A.D. Kaluzny, W.N. Zelman, A.R. McCue, Health [40] N. Venkatraman, Strategic orientation of business
Care Management: Organization Design and Behavior, enterprises: the construct, dimensionality, and
Thompson Delmar Learning, 1999. measurement, Management Science 1 (35) (1989)
[36] F.C. Southon, C. Sauer, C.N.G. Dampney, Information 942–962.
technology in complex health services: organizational [41] AF Winter, E. Ammenwerth, OJ Bott, B. Brigl, A. Buchauer, S.
impediments to successful, Journal of American Medical Gräber, A. Grant, A. Häber, W. Hasselbring, R. Haux, A.
Information Association (4) (1997) 112–124. Heinrich, A. Janssen, I. Kock, O.-S. Money, H.-U. Prokosch, A.
[37] P.L. Stepanovich, J.D. Mueller, Mapping strategic consensus, Terstappen, A. Winter, Strategic information management
Journal of Business and Management 8 (Spring (2)) (2002) plans: the basis for systematic information management in
147–163. hospitals, International Journal of Medical Informatics 64
[38] J.L. Thompson, Strategic Management, Chapman & Hall, (2001) (2001) 99–109.
London, 1993. [42] R.K. Yin, Case Study Research: Design and Methods, Sage
[39] M.R. Vaghefi, M.R. Huellmantel, Strategic Management for Publications, Newbury Park, CA, 1989.
the XXIst Century, St. Lucie Press, New York, 1999.