Sensor Tower Q2 2022 Data Digest

Q2 2022:
Store Intelligence
Data Digest
—
Explore the Quarter’s Top Apps,
Games, Publishers, and More
Executive Summary: Highlights
Worldwide app downloads totaled 35 billion in TikTok was once again the top app by worldwide
1Q22, a 2.5 percent year-over-year decrease. downloads in Q2 2022. Meta-owned Instagram,
App Store downloads fell 1.3 percent to 7.8 billion, Facebook, and WhatsApp took the next three spots,
while Google Play installs declined nearly 3 percent while Snapchat rounded out the top five most-
to 27.2 billion. installed apps.
Subway Surfers was the top mobile game by The mobile market has shifted in the United
downloads globally, as well as in the U.S. and States, with consumer spending moving away
Europe. The game reached record highs in both from games and towards apps. Consumers spent
adoption and consumer spending before being more in non-games than games on the U.S. App
acquired by Miniclip this quarter. Store for the first time in Q2 2022.
2 © 2022 Sensor Tower Inc. - All Rights Reserved

About This Data: Methodology
Sensor Tower’s Mobile Insights team compiled the download estimates Could your business benefit from
provided in this report using the Sensor Tower Store Intelligence platform.
access to Store Intelligence
● Figures cited in this report reflect App Store and Google Play insights and the highly accurate
download estimates for April 1, 2022 through June 30, 2022. data used to build this report?
● Download estimates presented are on a per-user basis, meaning that See the fastest growing apps and
only one download per Apple or Google account is counted towards publishers by downloads or revenue.
the total.
● Downloads of the same app by the same user to multiple devices,
updates, or re-installs of the same app by the same user are not REQUEST DEMO
counted towards the total.
● Android app install estimates represent downloads from the Google
Play Store only. Sensor Tower does not provide download estimates
for third-party Android stores.

Market Overview: Q2 2022 Worldwide Download Growth
Worldwide App Store and Worldwide App Store Worldwide Google Play
Google Play Downloads Downloads Downloads
40B -2.5% 40B 40B

35B 35B 35B
-2.9%
30B 30B 30B
25B 25B 25B
20B 20B 20B
35.9B 35.0B
15B 15B 15B 28.0B 27.2B
-1.3%
10B 10B 10B
5B 5B 7.9B 7.8B 5B
0 0 0
Q2 2021 Q2 2022 Q2 2021 Q2 2022 Q2 2021 Q2 2022
35.0 Billion 7.8 Billion 27.2 Billion

App Store + Google Play Downloads App Store Downloads Google Play Downloads

Top Apps
—
Top Apps by Downloads in Q2 2022
Overall - Worldwide Top Apps by Worldwide Downloads
TikTok was once again the top app by

App Store Google Play
downloads in Q2 2022, the eighth time in the
TikTok .
past 10 quarters it’s held the No. 1 spot. Only
Instagram .
Zoom (Q2 2020) and Instagram (Q4 2021) have
Facebook .
surpassed TikTok in a quarter since the beginning
WhatsApp . of 2020.
Snapchat .
Telegram . Meta held its place as the largest app publisher
Messenger . on mobile. Half of the top 10 apps in Q2 2022
CapCut . were from Meta, including Instagram,
WhatsApp Business . Facebook, and WhatsApp among the top five.
Spotify .
Shopee .
SHEIN .
Twitter .
Meesho .
Amazon Shopping .
Netflix . Note Regarding Download Estimates
Zoom . Our estimates include worldwide downloads for iPhone,
Pinterest .
iPad, and Google Play for Apr. 1 through Jun. 30, 2022. Apple
apps and Google pre-installed apps are excluded. We report
Truecaller . unique installs only. Android estimates do not include third-
YouTube . party stores. Figures represent aggregate installs of all app
versions, ex: Facebook and Facebook Lite.
0 25M 50M 75M 100M 125M 150M 175M 200M

App Store - Worldwide Top Apps by Worldwide Downloads
ByteDance had the top two apps by App Store

iPhone iPad
installs in Q2 2022 with TikTok and CapCut.
TikTok .
CapCut climbed from No. 6 in 1Q22 to No. 2 this
CapCut .
quarter by continuing its expansion outside of
Google Maps .
China, with downloads outside of China
YouTube . accounting for more than 60 percent of its total
Instagram . this past quarter.
WhatsApp .
Telegram . VooV Meeting ranked among the top 10 apps in
Facebook . Q2 2022 as China returned to remote work
VooV Meeting . during COVID-19 lockdowns. The app’s installs
Google . were even higher than in Q1 and Q2 2020 at the
Google Chrome . start of the pandemic.
Gmail .
SHEIN .
Messenger .
National Anti-Fraud Center .
Snapchat . Note Regarding Download Estimates
Twitter . Our estimates include worldwide daily download totals for
PinDuoDuo .
iPhone and iPad for Apr. 1 through Jun. 30, 2022. Apple apps
are excluded. We report unique installs only (one download
Netflix . per user). Figures represent aggregate installs of all app
WeChat . versions, ex: Facebook and Facebook Lite.
0 10M 20M 30M 40M 50M 60M 70M

Google Play - Worldwide Top Apps by Worldwide Downloads
While ByteDance took the top spots on the App

Store, Meta continued to lead on Google Play
Facebook .
with the top two apps for the fourth straight
Instagram .
quarter. Instagram had its best quarter yet with
TikTok .
141 million downloads on Google Play, up 27
WhatsApp . percent year-over-year.
Snapchat .
Messenger . Even following its removal from India, the
Telegram . largest market for Google Play, TikTok has held
WhatsApp Business . steady as a top five app. It ranked third this
CapCut . quarter with 125 million downloads.
Spotify .
Meesho .
Shopee .
Speed Booster .
Truecaller .
Amazon Shopping .
Shopsy . Note Regarding Download Estimates
Google Play for Apr. 1 through Jun. 30, 2022. We report unique
Pinterest .
installs only (one download per User). Google preinstalled
Zoom . apps are excluded. Android download estimates do not
MX Player . include third-party stores. Figures represent aggregate installs
of all app versions, ex: Facebook and Facebook Lite.
0 20M 40M 60M 80M 100M 120M 140M 160M

Overall - United States Top Apps by U.S. Downloads
In addition to being the top app in Q2 2022
globally, TikTok took the No. 1 spot in the
TikTok .
United States. Its nearly 14 million downloads
Facebook .
was more than four million ahead of the second
Instagram . app, Facebook.
WhatsApp .
Cash App . Amazon’s reign as the top Shopping app in the
Messenger . U.S. ended this quarter after it had held the top
Disney+ . spot each quarter since Q4 2018. SHEIN, a fast-
LiveIn . fashion retail app based in China, had more
SHEIN . U.S. downloads than Amazon for the first time
YouTube . in Q2 2022.
Netflix .
Google Maps .
Amazon Shopping .
Reddit .
Telegram .
Twitter . Note Regarding Download Estimates
McDonald's . Our estimates include worldwide downloads for iPhone, iPad,
and Google Play for Apr. 1 through Jun. 30, 2022. Apple apps
Spotify .
and Google pre-installed apps are excluded. We report unique
Snapchat . installs only. Android estimates do not include third-party
Zoom . stores. Figures represent aggregate installs of all app versions,
ex: Facebook and Facebook Lite.
0 2M 4M 6M 8M 10M 12M 14M

App Store - United States Top Apps by U.S. Downloads
While TikTok and YouTube held the top spots
iPhone iPad
on the U.S. App Store, both experienced
TikTok .
substantial quarter-of-quarter declines.
YouTube .
TikTok’s installs dropped below 10 million for the
Google Maps . first time since the start of 2020, while YouTube
LiveIn . downloads fell 43 percent Q/Q.
Instagram .
Google . Several social photo apps have found success
WhatsApp . on the App Store using widgets released with
Disney+ . iOS 14. LiveIn ranked among the top five in Q2
Facebook . 2022, and BeReal gained popularity by prompting
Gmail . users to share a more authentic, unfiltered
SHEIN .
snapshot of their lives.
Reddit .
Cash App .
Netflix .
Google Chrome .
BeReal . Note Regarding Download Estimates
Planet Fitness .
Vrbo . per user). Figures represent aggregate installs of all app
Amazon Shopping . versions, ex: Facebook and Facebook Lite.
0 1M 2M 3M 4M 5M 6M 7M 8M 9M 10M

Google Play - United States Top Apps by U.S. Downloads
Facebook regained the top spot in the U.S. on
Google Play from TikTok in Q2 2022. Facebook
Facebook .
last held the No. 1 position a year prior in Q2
TikTok .
2021. Its nearly 5 million downloads this quarter
Messenger . was its highest total in four years.
Cash App .
Instagram . McDonald’s has continued to prioritize
WhatsApp . adoption of its mobile app, incentivizing
Tubi . consumers with a rewards program and easy
Snapchat . ordering. It reached the top 10 on Google Play
Bravo Cleaner . after ranking outside of the top 20 a year prior
McDonald's . following 47 percent year-over-year growth.
Amazon Shopping .
Disney+ .
SHEIN .
Telegram .
Zoom .
Google Pay . Note Regarding Download Estimates
Spotify . Our estimates include worldwide daily download totals for
Netflix .
Hulu . apps are excluded. Android download estimates do not
PayPal . include third-party stores. Figures represent aggregate installs
0 1M 2M 3M 4M 5M

Overall - Europe Top Apps by European Downloads
TikTok was once again the top app by
downloads in Q2 2022. Telegram rose one
TikTok .
position since last quarter to No. 2, while
Telegram .
WhatsApp fell one spot to No. 3. Instagram and
WhatsApp . Facebook remained stable during the quarter at
Instagram . No. 4 and No. 5, respectively.
Facebook .
Messenger . France and Ukraine were Telegram’s fastest
Snapchat . growing countries by raw growth in Europe
SHEIN . during Q2 2022, while Russia remained the app’s
VPN Super Unlimited Proxy . largest market by overall downloads.
Google Maps .
Spotify .
AliExpress .
Pinterest .
CapCut .
Disney+ .
QR & Barcode Scanner . Note Regarding Download Estimates
Twitter . Our estimates include worldwide downloads for iPhone, iPad,
Booking.com .
Vinted . installs only. Android estimates do not include third-party
1.1.1.1 . stores. Figures represent aggregate installs of all app versions,
0 5M 10M 15M 20M 25M

App Store - Europe Top Apps by European Downloads
Google Maps became the No. 1 App Store app
iPhone iPad
in Europe for the first time since at least 2012
Google Maps .
in Q2 2022. The app grew 20 percent quarter-
WhatsApp .
over-quarter to 9 million downloads amid the
TikTok . restart of summer travel in the continent.
Telegram . Germany, Turkey, and France were among Google
Instagram . Maps’ fastest growing markets on the App Store.
YouTube .
Google . SHEIN re-entered the top 10 for the first time
VPN Super Unlimited Proxy . since Q2 2021. The U.K. overtook Russia as
SHEIN . SHEIN’s largest market in Europe on the App
BeReal . Store in the past quarter. Spain and France
Spotify .
followed as the second and third largest markets.
Facebook .
Snapchat .
Gmail .
Vinted .
Disney+ . Note Regarding Download Estimates
AliExpress . Our estimates include worldwide daily download totals for
Google Chrome .
Microsoft Teams . per user). Figures represent aggregate installs of all app
Booking.com . versions, ex: Facebook and Facebook Lite.
0 1M 2M 3M 4M 5M 6M 7M 8M 9M 10M

Google Play - Europe Top Apps by European Downloads
TikTok was once again the top App Store app in
Europe in Q2 2022. The app has held the top
TikTok .
spot on Google Play over the the past eight
Telegram .
quarters. However, Telegram was not far behind
WhatsApp . last quarter with more than 13 million downloads.
Instagram .
Facebook . WhatsApp rose by one position to become the
Messenger . No. 3 most installed app in Europe for the quarter.
Snapchat .
QR & Barcode Scanner . There was not a lot of turnover among top apps
Secure VPN . last quarter. Secure VPN and SHEIN were the only
SHEIN . two apps to enter the top 10, at No. 9 and No. 10,
Pinterest .
respectively.
VPN Super Unlimited Proxy .
CapCut .
AliExpress .
Spotify .
Talking Ben the Dog . Note Regarding Download Estimates
Blood Pressure App . Our estimates include worldwide daily download totals for
Samsung Smart Switch .
Discord . apps are excluded. Android download estimates do not
Lidl Plus . include third-party stores. Figures represent aggregate installs
0 2M 4M 6M 8M 10M 12M 14M 16M

Overall - Asia Top Apps by Asia Downloads
Instagram was the top app for the fourth
straight quarter in Q2 2022, followed by
Instagram .
another Meta-owned app, Facebook. Instagram
Facebook .
was the top app in India, and the country
TikTok . accounted for nearly 65 percent of Instagram’s
Snapchat . installs in the Asia region.
CapCut .
WhatsApp . TikTok, which held the top spot in the U.S. and
WhatsApp Business . Europe, ranked No. 3 in Asia during Q2 2022. It
Meesho . managed this despite being banned in India, the
Telegram . largest market for app installs in the world, as
Messenger . well as TikTok’s largest market until Q2 2020.
Shopsy .
Shopee .
Spotify .
Flipkart .
Truecaller .
MX Player . Note Regarding Download Estimates
PhonePe . Our estimates include worldwide downloads for iPhone, iPad,
Speed Booster .
mAst . installs only. Android estimates do not include third-party
Hotstar . stores. Figures represent aggregate installs of all app versions,
0 10M 20M 30M 40M 50M 60M 70M 80M 90M 100M

App Store - Asia Top Apps by Asia Downloads
ByteDance had the top two apps in Asia on the
iPhone iPad
App Store in Q2 2022. CapCut surpassed 20
TikTok .
million downloads, recording its best quarter on
CapCut .
the App Store since Q4 2019.
VooV Meeting .
National Anti-Fraud Center . As China continued to enforce lockdowns
PinDuoDuo . against a surge in COVID-19, including in
Quark . Shanghai, the country’s largest city, VooV
WeChat . Meeting’s downloads in China climbed 47
Taobao . percent quarter-over-quarter to more than 20
Little Red Book . million. The app hit a new adoption record in
Kuaishou . April 2022 with installs in its home market
Alipay .
surpassing 11 million, even higher than those
registered at the start of the COVID-19 pandemic.
Instagram .
QQ .
YouTube .
Youku .
Google Maps . Note Regarding Download Estimates
DingTalk . Our estimates include worldwide daily download totals for
Traffic Management 12123 .
UnionPay . per user). Figures represent aggregate installs of all app
iQIYI . versions, ex: Facebook and Facebook Lite.
0 5M 10M 15M 20M 25M 30M 35M 40M

Google Play - Asia Top Apps by Asia Downloads
Instagram was once again the top Google Play
app in Asia in Q2 2022, ahead of Facebook and
Instagram .
Snapchat. Instagram accounted for 22 percent of
Facebook .
Meta’s Google Play installs in Asia in Q2 2022.
Snapchat .
WhatsApp . India was the largest market in Asia for
TikTok . Instagram on Google Play, accounting for 70
Meesho . percent of its downloads in Q2 2022. This was
WhatsApp Business . higher than the share India contributed to any
Telegram . other app in the top five, though India was still
CapCut . the top country in Asia for each of these apps
Shopsy . with the exception of TikTok.
Messenger .
Spotify .
Shopee .
Flipkart .
Truecaller .
MX Player . Note Regarding Download Estimates
PhonePe . Our estimates include worldwide daily download totals for
Speed Booster .
mAst . apps are excluded. Android download estimates do not
Noizz . include third-party stores. Figures represent aggregate installs
0 10M 20M 30M 40M 50M 60M 70M 80M 90M

Top Games
—
Top Games by Downloads in Q2 2022
Overall - Worldwide Top Games by Worldwide Downloads
Subway Surfers was the top mobile game
globally in Q2 2022 with more than 80 million
Subway Surfers .
downloads, its highest total since at least 2014.
Garena Free Fire .
Its recent success clearly caught the attention of
Stumble Guys . mobile games giant Miniclip, which acquired
Bridge Race . Subway Surfers creator Sybo in late June 2022.
Ludo King .
Roblox .
Runner-up Garena Free Fire also had another
huge Q2, reaching 70 million installs for the
Tall Man Run .
third straight quarter. More than half of its
Race Master 3D .
installs in 2Q22 came from its higher resolution
Candy Crush Saga .
version, Free Fire MAX, though its worth noting
Fill The Fridge .
that the original version still accounted for nearly
PUBG Mobile . 90 percent of its all-time downloads.
8 Ball Pool .
Merge Master .
My Talking Tom 2 .
Deliver It 3D .
Going Balls . Note Regarding Download Estimates
DOP 4 . Our estimates include worldwide downloads for iPhone, iPad,
My Talking Tom Friends .
Piano Fire . installs only. Android estimates do not include third-party
Traffic Rider . stores. Figures represent aggregate installs of all app versions,
0 10M 20M 30M 40M 50M 60M 70M 80M 90M

App Store - Worldwide Top Games by Worldwide Downloads
Subway Surfers dominance was most
iPhone iPad
prominent on the App Store, where it had the
Subway Surfers .
best quarter for a mobile game since hit title
Stumble Guys .
Among Us back in Q4 2020. Its installs more than
Apex Legends Mobile . doubled year-over-year.
Fill The Fridge .
PUBG Mobile . The top 20 list featured two huge launches on
Roblox . mobile this quarter, Apex Legends Mobile from
Fishdom . Electronic Arts released in mid-May and Diablo
Tall Man Run . Immortal from Blizzard launched in early June.
Diablo Immortal . Both titles were immediate hits, ranking among
Honor of Kings . the top 10 by App Store downloads in Q2 2022.
8 Ball Pool .
Genshin Impact .
Deliver It 3D .
Call of Duty: Mobile .
Bridge Race .
Candy Crush Saga . Note Regarding Download Estimates
Magic Tiles 3 . Our estimates include worldwide daily download totals for
Going Balls .
Wordle . per user). Figures represent aggregate installs of all app
Count Masters . versions, ex: Facebook and Facebook Lite.
0 5M 10M 15M 20M 25M

Google Play - Worldwide Top Games by Worldwide Downloads
Garena Free Fire was once again boosted by
Free Fire MAX installs, ranking as the top game
Garena Free Fire .
on Google Play for the third straight quarter.
Subway Surfers .
Garena Free Fire MAX as well as the original
Ludo King . version each would have ranked among the top
Bridge Race . 10 games by themselves this quarter.
Race Master 3D .
Stumble Guys . Subway Surfers, the top game on the App
Candy Crush Saga . Store, ranked second on Google Play. Miniclip,
Tall Man Run . who recently acquired Subway Surfers, also had 8
Roblox . Ball Pool among the top 20 games in Q2 2022.
Merge Master .
My Talking Tom 2 .
Piano Fire .
Fill The Fridge .
DOP 4 .
8 Ball Pool . Note Regarding Download Estimates
Traffic Rider . Our estimates include worldwide daily download totals for
Carrom Pool .
PUBG Mobile . apps are excluded. Android download estimates do not
Going Balls . include third-party stores. Figures represent aggregate installs
0 10M 20M 30M 40M 50M 60M 70M 80M

Overall - United States Top Games by U.S. Downloads
Subway Surfers, Apex Legends Mobile, and
Roblox were the top games in the U.S. in Q2
Subway Surfers .
2022. Wordle, the top game from Q1, fell to
Apex Legends Mobile .
fourth this quarter.
Roblox .
Wordle . Hypercasual games publisher Supersonic
Tall Man Run . Studios had four of the top 20 games in the
Fill The Fridge . U.S., including Tall Man Run at No. 5 and
Diablo Immortal . Bridge Race at No. 13. Overall, the publisher had
Fishdom . its best quarter yet in the country with more than
Stumble Guys . 34 million downloads.
Deliver It 3D .
Parking Jam 3D .
Bridge Race .
Count Masters .
Woodoku .
Among Us .
Magic Tiles 3 . Note Regarding Download Estimates
Going Balls . Our estimates include worldwide downloads for iPhone, iPad,
Color Match . installs only. Android estimates do not include third-party
Bucket Crusher . stores. Figures represent aggregate installs of all app versions,
0 1M 2M 3M 4M 5M 6M 7M 8M 9M

App Store - United States Top Games by U.S. Downloads
Newly launched titles Apex Legends Mobile
iPhone iPad
and Diablo Immortal were particularly popular
Subway Surfers .
on the U.S. App Store, both ranking among the
Apex Legends Mobile .
top five games by downloads. They were the
Wordle . only mid-core games among the top 10, with the
Roblox . rest being casual games.
Diablo Immortal .
Tall Man Run . U.S. downloads for Subway Surfers spiked in
Fishdom . Q2 2022, climbing from 3.8 million in Q1 2022
Fill The Fridge . to 6.9 million in Q2. Its previous high since the
Stumble Guys . start of 2012 was 5.9 million in Q3 2020.
Deliver It 3D .
Bridge Race .
Color Match .
Going Balls .
Parking Jam 3D .
Among Us . Note Regarding Download Estimates
Count Masters . Our estimates include worldwide daily download totals for
Magic Tiles 3 .
Coffee Stack . per user). Figures represent aggregate installs of all app
Woodoku . versions, ex: Facebook and Facebook Lite.
0 1M 2M 3M 4M 5M 6M 7M

Google Play - United States Top Games by U.S. Downloads
Subway Surfers swept the top platforms in the
U.S., leading games on both the App Store and
Subway Surfers .
Google Play. It edged out consistent top 10
Roblox .
performer Roblox to take the top spot. In fact,
Wordle . Q2 2022 marked the first quarter that Subway
Fill The Fridge . Surfers surpassed Roblox in U.S. downloads on
Tall Man Run . Google Play since Q1 2017.
Parking Jam 3D .
The Baby In Yellow . Hypercasual was the most common genre
Count Masters . among the top games with Fill The Fridge
Woodoku . leading nine of the top 20 titles. Puzzle had
Apex Legends Mobile . four top titles, while Arcade had three.
Trivia Star .
Race Master 3D .
Draw Saber .
Sonic Forces .
Among Us .
Bucket Crusher . Note Regarding Download Estimates
Magic Tiles 3 . Our estimates include worldwide daily download totals for
Bridge Race .
Dessert DIY . apps are excluded. Android download estimates do not
Money Rush . include third-party stores. Figures represent aggregate installs
0 500K 1M 1.5M 2M 2.5M

Overall - Europe Top Games by European Downloads
Subway Surfers had its best quarter in Europe
since Q1 2015. Its nearly 15 million downloads
Subway Surfers .
were up 121 percent year-over-year and 17
Tall Man Run .
percent quarter-over-quarter. Russia was the
Stumble Guys . app’s largest market in the past quarter,
Roblox . overtaking Turkey.
Fill The Fridge .
The Baby In Yellow . Tall Man Run, one of Supersonic Studios’ latest
Going Balls . hit hypercasual titles this year, ranked second,
Bridge Race . surpassing Roblox this quarter. Tall Man Run
Airport Security . was the only other mobile game alongside
My Mini Mart . Subway Surfers to surpass 10 million downloads
Among Us .
in Q2 2022.
Count Masters .
Words of Wonders .
Fishdom .
Geometry Dash .
Toca Life World . Note Regarding Download Estimates
Twerk Race 3D . Our estimates include worldwide downloads for iPhone, iPad,
PUBG Mobile .
Race Master 3D . installs only. Android estimates do not include third-party
Magic Tiles 3 . stores. Figures represent aggregate installs of all app versions,
0 2M 4M 6M 8M 10M 12M 14M 16M

App Store - Europe Top Games by European Downloads
iPhone iPad
Supersonic Studios had five of the top 20
games on the App Store, including Tall Man
Subway Surfers .
Run at No. 4, Going Balls (No. 10), Bridge Race
Stumble Guys .
(No. 12), Color Match (No. 16 ) and My Mini
Fill The Fridge .
Mart (No. 19). This helped Supersonic Studios
Tall Man Run .
rank as the No. 5 overall publisher on the App
Fishdom . Store in Europe behind Google, Meta, Microsoft,
Roblox . and Take-Two Interactive.
Diablo Immortal .
Apex Legends Mobile . Subway Surfers was the No. 1 Game by
Deliver It 3D . adoption on the App Store. The app recorded
Going Balls . more than 6 million downloads in Q2 2022, its
8 Ball Pool . best quarter in Europe since its launch in 2012.
Bridge Race .
Geometry Dash .
Count Masters .
Among Us .
Color Match . Note Regarding Download Estimates
Clash Royale . Our estimates include worldwide daily download totals for
Magic Tiles 3 .
My Mini Mart . per user). Figures represent aggregate installs of all app
Coin Master . versions, ex: Facebook and Facebook Lite.
0 1M 2M 3M 4M 5M 6M 7M

Google Play - Europe Top Games by European Downloads
Subway Surfers was the top game on Google
Play for the second quarter in a row, with
Subway Surfers .
installs up 3 percent quarter-over-quarter to
Tall Man Run .
8.5 million downloads. Tall Man Run ran was
Roblox . close behind with nearly 8 million downloads.
The Baby In Yellow .
Stumble Guys . The Baby in Yellow and Stumble Guys each
Fill The Fridge . moved into the top five. Q2 2022 was the best
Going Balls . quarter by adoption for both apps since their
Airport Security . launch and both also saw installs more than
My Mini Mart . double quarter-over-quarter.
Bridge Race .
Words of Wonders .
Race Master 3D .
Among Us .
Twerk Race 3D .
Toca Life World .
Count Masters . Note Regarding Download Estimates
DIY Joystick . Our estimates include worldwide daily download totals for
PUBG Mobile .
DOP 4 . apps are excluded. Android download estimates do not
Geometry Dash . include third-party stores. Figures represent aggregate installs
0 1M 2M 3M 4M 5M 6M 7M 8M 9M

Overall - Asia Top Games by Asia Downloads
Garena Free Fire, Ludo King, and Subway
Surfers have held the top three spots in each of
Garena Free Fire .
the past three quarters. Each of these games
Ludo King .
surpassed 33 million installs in Q2 2022. No other
Subway Surfers . app had more than 25 million downloads
Bridge Race .
Carrom Pool . Bridge Race entered the top 20 in Q2 2022 as
PUBG Mobile . the fourth most downloaded game during the
Candy Crush Saga . quarter. It led three hypercasual games among
Race Master 3D . the top 10 ahead of Merge Master from Homa
Merge Master . Games and DOP 4 from Say Games.
DOP 4 .
My Talking Tom 2 .
Subway Princess Runner .
Hill Climb Racing .
Stumble Guys .
8 Ball Pool . Note Regarding Download Estimates
Tall Man Run . Our estimates include worldwide downloads for iPhone, iPad,
Deliver It 3D .
Temple Run . installs only. Android estimates do not include third-party
Traffic Rider . stores. Figures represent aggregate installs of all app versions,
0 5M 10M 15M 20M 25M 30M 35M 40M 45M 50M

App Store - Asia Top Games by Asia Downloads
iPhone iPad
Honor of Kings from Tencent was the top game
on the App Store in Asia surpassing 7 million
Honor of Kings .
downloads. Another Tencent title, PUBG Mobile,
PUBG Mobile .
ranked No. 2 in the region with nearly 7 million
Genshin Impact .
installs for the quarter.
Subway Surfers .
Delicious Pizza, Delicious Pizza . Apex Legends Mobile debuted at No. 6 on the
Apex Legends Mobile . App Store in Asia. It ranked second in the U.S.
Teamfight Tactics . and eighth in Europe this quarter despite only
Stumble Guys . being available for roughly half the quarter after
Egg Party . its launch in mid-May.
Infinite Lagrange .
League of Legends: Wild Rift .
Anipop .
Plants vs Zombies 2 .
Come to Play .
Garena Free Fire .
Fill The Fridge . Note Regarding Download Estimates
Dead by Daylight Mobile . Our estimates include worldwide daily download totals for
National Bubble Superman .
Sky . per user). Figures represent aggregate installs of all app
Fishdom . versions, ex: Facebook and Facebook Lite.
0 1M 2M 3M 4M 5M 6M 7M 8M

Google Play - Asia Top Games by Asia Downloads
Garena Free Fire and its newer version with
better graphics, Garena Free Fire MAX, was the
Garena Free Fire .
top game on Google Play for the third straight
Ludo King .
quarter. Nearly three-quarters of its downloads
Subway Surfers . in Asia were from Free Fire MAX in Q2 2022.
Bridge Race .
Carrom Pool . Subway Surfers rose one spot last quarter to
Race Master 3D . rank as the No. 3 game in Asia. India accounted
Candy Crush Saga . for 45 percent of its installs in the region, followed
Merge Master . by Indonesia at 16 percent. Asia and Latin
DOP 4 . America were the only regions in which Subway
Subway Princess Runner . Surfers was not the top mobile game in Q2 2022.
Hill Climb Racing .
My Talking Tom 2 .
PUBG Mobile .
Truck Simulator .
Temple Run . Note Regarding Download Estimates
Tall Man Run . Our estimates include worldwide daily download totals for
Traffic Rider .
8 Ball Pool . apps are excluded. Android download estimates do not
Join Clash 3D . include third-party stores. Figures represent aggregate installs
0 5M 10M 15M 20M 25M 30M 35M 40M 45M 50M

Top Publishers
—
Top Publishers by Downloads in Q2 2022
Overall - Worldwide Top Publishers by Worldwide Downloads

Meta and Google have consistently been the top
two app publishers by installs for years, with
Meta .
Meta taking the top spot in Q2 2022. Meta’s
Google .
downloads climbed 11 percent year-over-year,
Supersonic Studios .
while Google’s declined 22 percent during the
ByteDance .
same period.
Embracer Group .
Azur Interactive . Games publisher Supersonic Studios was the
Say Games . only publisher to enter the top five in Q2 2022,
AppLovin . moving up from No. 8 in Q1. It was the first of
Miniclip . seven publishers among the top 10 that primarily
Take-Two Interactive . focus on games.
Voodoo .
Outfit7 Limited .
Tencent .
Microsoft .
BabyBus .
OneSoft . Note Regarding Download Estimates
Amazon . Our estimates include worldwide downloads for iPhone,
iPad, and Google Play for Apr. 1 through Jun. 30, 2022.
Snap .
Apple apps and Google pre-installed apps are excluded.
Alibaba Group . We report unique installs only. Android estimates do not
Electronic Arts . include third-party stores.
0 100M 200M 300M 400M 500M 600M 700M

App Store - Worldwide Top Publishers by Worldwide Downloads
Google was once again the top publisher on the
iPhone iPad
App Store with nearly 230 million downloads.
Google .
Chinese publishers Tencent and ByteDance
Tencent .
rounded out the top three.
ByteDance .
Meta . Publishers based in the U.S. and China
Microsoft . controlled the top spots on the App Store. This
Alibaba Group . makes sense given these publishers knowledge of
Take-Two Interactive . the two biggest markets on the App Store, with the
Supersonic Studios . U.S. and China combining for 45 percent of all
Voodoo . installs on the platform in Q2 2022.
Embracer Group .
Amazon .
AppLovin .
Miniclip .
NetEase .
Electronic Arts .
Baidu . Note Regarding Download Estimates
Say Games . Our estimates include worldwide daily download totals for
iPhone and iPad for Apr. 1 through Jun. 30, 2022. Apple
Azur Interactive .
apps are excluded. We report unique installs only (one
Activision Blizzard . download per User).
Disney .
0 50M 100M 150M 200M 250M

Google Play - Worldwide Top Publishers by Worldwide Downloads
Meta was the top publisher on Google Play for
the sixth straight quarter and expanded its lead
Meta .
over Google. Meta had more than 550 million
Google .
downloads in Q2 2022, well ahead of Google’s
Embracer Group .
nearly 320 million.
Azur Interactive . Miniclip ranked among the top 10 publishers on
Say Games . Google Play, boosted by its acquisition of
Miniclip . Subway Surfer’s publisher Sybo. Subway Surfers
ByteDance . was its top game with nearly 30 percent of its
AppLovin . Google Play installs in Q2 2022.
Outfit7 Limited .
Take-Two Interactive .
BabyBus .
Voodoo .
OneSoft .
Snap .
InShot . Note Regarding Download Estimates
Abishkking . Our estimates include worldwide daily download totals for
Google Play for Apr. 1 through Jun. 30, 2022. We report
Homa Games .
unique installs only (one download per User). Google
Microsoft . preinstalled apps are excluded. Android download estimates
Amazon . do not include third-party stores.
0 100M 200M 300M 400M 500M 600M

Overall - United States Top Publishers by U.S. Downloads
Google was the top publisher in the U.S. on
both the App Store and Google Play. It had
Google .
nearly 60 million downloads on the App Store,
and added another 25 million on Google Play.
AppLovin .
Meta . Take-Two Interactive moved into the top two
Embracer Group . spot in the U.S. following its acquisition of
Voodoo . Zynga earlier this year. No games studio had
Supersonic Studios . more downloads in the U.S. in Q2 2022.
Amazon .
Microsoft .
Azur Interactive .
Miniclip .
Say Games .
ByteDance .
Electronic Arts .
Disney .
AT&T . Note Regarding Download Estimates
Activision Blizzard . Our estimates include worldwide downloads for iPhone,
Uber .
Outfit7 Limited . We report unique installs only. Android estimates do not
PayPal . include third-party stores.
0 10M 20M 30M 40M 50M 60M 70M 80M 90M

App Store - United States Top Publishers by U.S. Downloads
Google had more than double the App Store
iPhone iPad
downloads of the No. 2 publisher, Take-Two
Google .
Interactive. It had 22 different apps with at least
a million App Store downloads in the U.S. in Q2
Meta . 2022. For comparison, Meta only had four apps
Voodoo . above that threshold.
AppLovin .
Amazon . Many of the top publishers by U.S. downloads
Supersonic Studios . were also based in the United States, including
Embracer Group . each of the top three. The U.S. had 13 of the top
Microsoft . 20 publishers, while no other country had more
Miniclip . than one.
ByteDance .
Electronic Arts .
Disney .
Say Games .
Azur Interactive .
AT&T . Note Regarding Download Estimates
Activision Blizzard . Our estimates include worldwide daily download totals for
Uber .
Expedia . download per User).
PayPal .
0 10M 20M 30M 40M 50M 60M

Google Play - United States Top Publishers by U.S. Downloads
Google, AppLovin, and Embracer Group were
the top three publishers by U.S. downloads on
Google .
Google Play in Q2 2022. These apps were also
AppLovin .
the top three last quarter, though AppLovin
Embracer Group . passed Embracer Group to take the No. 2 spot.
Meta . Electronic Arts reached the top 20 this quarter
Voodoo . following 16 percent year-over-year growth on
Supersonic Studios . Google Play. Electronic Arts had seen installs
Azur Interactive . decline consistently in the U.S. in recent years
Amazon . and this was the first quarter of positive Y/Y
Say Games . growth since back in 2016. This turnaround was
Microsoft .
the result of Apex Legends Mobile which
contributed 22 percent of the publisher’s Google
Miniclip .
Play installs in the U.S. in its first quarter.
OneSoft .
ByteDance .
Disney .
Outfit7 Limited . Note Regarding Download Estimates
Rocket Game Studio . Our estimates include worldwide daily download totals for
Engrossing .
Homa Games . preinstalled apps are excluded. Android download
Electronic Arts . estimates do not include third-party stores.
0 5M 10M 15M 20M 25M 30M

Overall - Europe Top Publishers by European Downloads
Google continued its reign as the top publisher
in Europe with more than 10 different apps
Google .
surpassing 3 million downloads during the
quarter. Google has maintained consistent
Embracer Group .
success due to its diverse portfolio of top apps.
Meta . Google Maps was its only app to rank among the
Azur Interactive . top 20 in Europe in Q2 2022.
Say Games . Supersonic Studios entered the top five for the
AppLovin . first time ever, moving up from eighth last
Voodoo . quarter. The publisher recorded 76 million
Miniclip . downloads in Q2 2022. Tall Man Run alone saw
Microsoft . more than 10 million downloads.
Outfit7 Limited .
ByteDance .
Yandex .
OneSoft .
Abishkking . Note Regarding Download Estimates
Amazon . Our estimates include worldwide downloads for iPhone,
Electronic Arts .
Yso Corp . We report unique installs only. Android estimates do not
Telegram . include third-party stores.
0 20M 40M 60M 80M 100M 120M

App Store - Europe Top Publishers by European Downloads
Google was absolutely dominant on the App
iPhone iPad
Store, recording more than 55 million
Google .
downloads compared to Meta’s 23 million. The
Meta .
U.K., Germany, and France were Google’s largest
Microsoft .
markets in the continent, accounting for more
Take-Two Interactive . than a third of its European installs.
Voodoo . Three Europe-based publishers ranked among
Embracer Group . the top 10 in Q2 2022, including Embracer
Miniclip . Group (Sweden), Voodoo (France), and Miniclip
Amazon . (Switzerland). The U.S. also had five of the top
ByteDance . 10 publishers.
AppLovin .
Yandex .
Electronic Arts .
Say Games .
Azur Interactive .
Telegram . Note Regarding Download Estimates
Activision Blizzard . Our estimates include worldwide daily download totals for
Outfit7 Limited .
Mail.Ru . download per User).
Adobe .
0 10M 20M 30M 40M 50M 60M

Google Play - Europe Top Publishers by European Downloads
Embracer Group edged out Supersonic Studios

to hold its position as the top publisher in
Embracer Group .
Europe on Google Play. The owner of
hypercasual publishers like CrazyLabs and
Google .
TabTale, Embracer Group had 15 different apps
Azur Interactive .
surpass one million downloads in Q2 2022.
Say Games .
Meta . Supersonic Studios closed the quarter neck-
AppLovin . and-neck with Embracer Group. Mobile games
Take-Two Interactive . publishers performed particularly well on Google
Voodoo . Play in Europe, with eight of the top 10 publishers
Outfit7 Limited . primarily focusing on games.
Miniclip .
OneSoft .
Abishkking .
Yandex .
ByteDance .
Microsoft . Note Regarding Download Estimates
Rocket Game Studio . Our estimates include worldwide daily download totals for
BabyBus .
Yso Corp . preinstalled apps are excluded. Android download
Electronic Arts . estimates do not include third-party stores.
0 10M 20M 30M 40M 50M 60M

Overall - Asia Top Publishers by Asia Downloads

Meta reached 300 million installs in Asia for the
fifth straight quarter. It was particularly popular
Meta .
in Asia, which contributed 175 million downloads
Google .
by itself. Instagram was Meta’s top app in Q2 2022
ByteDance .
with nearly 30 percent of the publisher’s installs,
Tencent .
followed by Facebook and WhatsApp.
Miniclip . Supersonic Studios entered the top five with
Embracer Group . its installs in Asia climbing 50 percent during
Say Games . the quarter, the highest growth among top
Azur Interactive . publishers in the region. Bridge Race drove
Outfit7 Limited . most of the uplift, growing by more than 15
BabyBus . million downloads quarter-over-quarter.
Alibaba Group .
AppLovin .
Snap .
Voodoo . Note Regarding Download Estimates
OneSoft . Our estimates include worldwide downloads for iPhone,
Garena Games .
InShot . We report unique installs only. Android estimates do not
Microsoft . include third-party stores.
0 50M 100M 150M 200M 250M 300M 350M

App Store - Asia Top Publishers by Asia Downloads
iPhone iPad
China’s Tencent surpassed 140 million App
Store installs in Asia in Q2 2022. Video
Tencent .
conferencing app VooV Meeting overtook WeChat
ByteDance .
as the publisher’s most downloaded App Store
Alibaba Group .
app in the quarter. The app saw its adoption
Google .
climb over 45 percent quarter-over-quarter to
NetEase .
over 20 million, as demand for such apps surged
Meta . due to concerns about COVID-19 in China.
Baidu .
Kuaishou . China remains the key market for the App Store in
Microsoft . Asia, contributing 55 percent of the downloads in
Ministry of Public Security . the region. More than half of the top publishers
Pinduoduo . in Asia were based in China Mainland.
NAVER .
Meitu .
Beijing Jingdong .
China Construction Bank .
Take-Two Interactive . Note Regarding Download Estimates
Xingin . Our estimates include worldwide daily download totals for
bilibili . download per User).
Sankuai Technology .
0 25M 50M 75M 100M 125M 150M

Google Play - Asia Top Publishers by Asia Downloads
Meta surpassed 300 million Google Play

downloads in Asia for the first time since Q1
Meta .
2020. The publisher is in a good position to
Google .
surpass a billion downloads again in 2022, having
recorded more than 570 million installs already in
Miniclip .
the first two quarters.
Embracer Group .
Say Games . Supersonic Studios climbed seven positions
Azur Interactive . since Q1 2022 to No. 3 on Google Play. The
BabyBus . publisher surpassed 125 million downloads,
Outfit7 Limited . growing nearly 60 percent quarter-over-
ByteDance . quarter. India accounted for more than 50
AppLovin . percent of its downloads, followed by Indonesia
Snap . at 13 percent.
Voodoo .
OneSoft .
Garena Games . Note Regarding Download Estimates
InShot . Our estimates include worldwide daily download totals for
Reliance Jio .
Ivy . preinstalled apps are excluded. Android download
Homa Games . estimates do not include third-party stores.
0 50M 100M 150M 200M 250M 300M 350M

Top Categories
—
Top Categories by Downloads in Q2 2022
App Store Top Categories by Worldwide Downloads
Following a spike in interest in mobile gaming
Q2 2021 Q2 2022
2.5B at the start of the COVID-19 pandemic,
downloads on the App Store have fallen back to
pre-pandemic levels. Mobile game downloads
-2.6% have hovered just above 2 billion in each of the
2.0B
past five quarters.
Excluding games, other categories saw a slight

increase quarter-over-quarter with installs up
0.3 percent. Utilities and Shopping were two of
1.5B
the fastest growing categories last quarter, while
Entertainment and Photo & Video continued to
decline following a surge in interest in 2020 at the
beginning of the pandemic.
2.08B 2.03B
1.0B
+8.1%
+6.4% -5.8% -16.6% Note Regarding Download Estimates
500M
Our estimates include worldwide daily download totals for
571M 617M 575M
468M 498M 528M 497M 480M apps are excluded. We report unique installs only (one
download per User).
0
Games Utilities Shopping Entertainment Photo & Video

Google Play Top Categories by Worldwide Downloads
Unlike on the App Store, mobile game
+0.6% Q2 2021 Q2 2022
12B downloads increased year-over-year on Google
Play to 11.9 billion. While this was a little below
the peak of 12.4 billion seen in Q2 2020, mobile
games publishers have done a good job of
10B
retaining the gains seen at the start of COVID-19.
The Finance category had more installs than

8B Social in Q2 2022, a massive change from recent
years. Social had more than the double the
downloads of Finance as recently as Q4 2018.
6B 11.83B 11.91B
4B
+5.2%
Note Regarding Download Estimates
2B Our estimates include worldwide daily download totals for
-15.8% +18.7% -9.4% Google Play for Apr. 1 through Jun. 30, 2022. We report
2.30B 2.42B unique installs only (one download per User). Google
1.54B 1.30B 1.23B 1.30B preinstalled apps are excluded. Android download estimates
1.04B 1.18B
do not include third-party stores. Figures represent aggregate
0 installs of all app versions, ex: Facebook and Facebook Lite.
Game Tools Entertainment Finance Social

Top Markets
—
Top Markets by Downloads in Q2 2022
Overall Top Markets by Downloads
Indonesia reached 2 billion downloads in a
quarter for this first time in Q2 2022, joining
India . India, the U.S., and Brazil as the only countries
to reach this threshold. China has also
U.S. . surpassed this on the App Store alone, but it has
been excluded from this chart since Google Play
Brazil .
is not available there.
Pakistan was the seventh largest market in Q2

Indonesia .
2022, up from ninth last quarter and its highest
ranking yet. None of the top 10 markets saw
Russia .
higher year-over-year growth than Pakistan’s at
11 percent.
Mexico .
Pakistan .
Vietnam .
Turkey . iPhone and iPad for Apr. 1 through Jun. 30, 2022. Apple
Philippines .
download per User).
As Google Play is not available in China, we have
0 1B 2B 3B 4B 5B 6B 7B excluded it from this chart.

App Store Top Markets by Downloads
The U.S. and China remain far-and-away
Q2 2021 Q2 2022
2.0B the largest markets for the App Store,
-2.3% combining for 45 percent of all downloads on
-2.2% the platform in Q2 2022. However, both saw
modest year-over-year declines in downloads.
1.5B Many of the top markets saw installs tick

downwards in recent years after the big spike in
installs at the start of the COVID-19 pandemic.
This makes the positive growth in the U.K. and
Russia particularly notable, though downloads
1.0B in both countries are still below Q2 2020 totals.
1.86B 1.82B
1.75B 1.71B
500M
-11.6%
+5.0%
+4.0% Note Regarding Download Estimates
435M Our estimates include worldwide daily download totals for
385M
297M 312M
247M 257M iPhone and iPad for Apr. 1 through Jun. 30, 2022. Apple
0 download per User).
U.S. China Mainland Japan U.K. Russia

Google Play Top Markets by Downloads
Although India’s downloads declined nearly 10
Q2 2021 Q2 2022
8B percent year-over-year, it still surpassed
6 million for the ninth straight quarter.
Downloads in Q2 2022 were still up 26 percent
7B
-9.7% compared to Q2 2019, before the pandemic.
6B Indonesia had a huge quarter for mobile app

adoption, with downloads up more than 8
percent quarter-over-quarter. If recent trends
5B
continue, it could overtake Brazil as the second
largest market in the coming years. Indonesia
4B narrowed the gap to Brazil to a little over 400
7.26B million downloads in Q2 2022, down from nearly
6.56B 800 million a year prior.
3B
-8.6%
+8.5%
2B
+1.8%
+2.7%
2.58B 2.36B Note Regarding Download Estimates
1B 1.79B 1.94B Our estimates include worldwide daily download totals for
1.35B 1.38B Google Play for Apr. 1 through Jun. 30, 2022. We report
1.06B 1.09B
0 preinstalled apps are excluded. Android download estimates
do not include third-party stores. Figures represent aggregate
installs of all app versions, ex: Facebook and Facebook Lite.
India Brazil Indonesia U.S. Mexico

Spotlight on Australia
—
The Latest Mobile Trends in Australia
Apps - Australia Top Apps by Australian Downloads
Australia’s top apps in Q2 2022 point to the
country opening back up—and the continued
Australia DPD . caution in response to the coronavirus. Australia
Disney+ . DPD (Digital Passenger Declaration) was required
TikTok . for those traveling into Australia to share
myGovID . vaccination and medical status. However,
Messenger . Australia’s border requirement changed on July 6,
WhatsApp . 2022 to no longer provide evidence of vaccination
Microsoft Teams . status and the Australia DPD app was removed from
Facebook . the app stores.
Everyday Rewards . Disney+ was the No. 2 app in Australia with its
SHEIN . downloads up 44 percent year-over-year, its best
DoorDash . quarter in the country since Q2 2020. Other video
Instagram . streaming apps reached the top 20, including 9Now,
9Now . Amazon Prime Video, Paramount+, and Netflix.
BeReal .
Amazon Prime Video .
Paramount+ . Note Regarding Download Estimates
Spotify . Our estimates include worldwide downloads for iPhone, iPad,
Netflix .
Uber . installs only. Android estimates do not include third-party
Kayo Sports . stores. Figures represent aggregate installs of all app versions,
0 100K 200K 300K 400K 500K 600K 700K 800K 900K

Games - Australia Top Games by Australian Downloads
Subway Surfers was the top mobile game in
Australia in addition to other markets like the
Subway Surfers . U.S. and Europe. Its downloads more than
Wordle . doubled quarter-over-quarter, and its 572 million
Fill The Fridge . downloads on the App Store alone was more than
Tall Man Run . any other game across both platforms.
Roblox .
Fishdom . Wordle held strong in Australia after topping
Parking Jam 3D . the charts last quarter. The game rode the hype
Count Masters . created by the unrelated web-based Wordle game
Woodoku .
last quarter before being acquired by AppLovin’s
Lion Studios.
Coin Master .
Gem Stack .
Bucket Crusher .
Text or Die .
Wordscapes .
Deliver It 3D .
Airport Security . Note Regarding Download Estimates
Diablo Immortal . Our estimates include worldwide downloads for iPhone, iPad,
Balls Go High .
Bridge Race . installs only. Android estimates do not include third-party
Color Match . stores. Figures represent aggregate installs of all app versions,
0 100K 200K 300K 400K 500K 600K 700K 800K

Publishers - Australia Top Publishers by Australian Downloads
Google was once again the top publisher in
Australia, well ahead of any other publisher.
Google .
Take-Two Interactive moved into the No. 2 spot
with its best quarter in Australia since Q2 2020.
Microsoft .
Voodoo . Hypercasual games publisher Voodoo was the
AppLovin . only publisher in the top five not based in the
Meta . U.S. Most of the top publishes were from outside
Embracer Group . of the Australia, though three locally based
Supersonic Studios . publishers ranked among the top 20.
Miniclip .
Say Games .
Amazon .
Azur Interactive .
ByteDance .
Uber .
Disney .
Australian Taxation Office . Note Regarding Download Estimates
Woolworths . Our estimates include worldwide downloads for iPhone, iPad,
and Google Play for Apr. 1 through Jun. 30, 2022.
Homa Games .
Telstra . We report unique installs only. Android estimates do not
Kwalee . include third-party stores.
0 1M 2M 3M 4M 5M

Categories - Australia Top Categories by Australian Downloads
Overall, downloads in Australia have started to
Q2 2021 Q2 2022
80M level out around 200 million per quarter after
-2.7%
seeing more than 240 million in Q2 2020 due to
high demand during COVID-19. Games and non-
games showed a similar trend. Game installs were
down 2.7 percent year-over-year, while non-games
60M
saw a decline of 2.2 percent.
Among the top categories, Shopping was the

only one with double-digit year-over-year
growth in Q2 2022. Everyday Rewards from
Woolworths was the top Shopping app this
40M quarter after seeing its installs nearly double
77.7M 75.6M
quarter-over-quarter.
20M
-9.4% Note Regarding Download Estimates
-2.2%
+13.1% +2.2% iPhone and iPad for Apr. 1 through Jun. 30, 2022. Apple
15.8M 14.3M apps are excluded. We report unique installs only (one
13.3M 13.0M
8.4M 9.5M 9.0M 9.2M download per User).
0
Games Utilities Entertainment Shopping Productivity

Stories of the Quarter
—
Key Trends in Mobile
Stories of the Quarter:
Introduction
Could your business benefit from

1. U.S. Consumers Shift Spend to Non-Games insights and the highly accurate
Recent trends suggest that mobile has expanded far beyond games data used to build this report?
in the U.S. and that other categories hold the future for growth.
See the fastest growing apps and
publishers by downloads or revenue.
2. Subway Surfers was a Global Success in Q2
Subway Surfers, the top mobile game by downloads since 2014, was
also the top game in Q2 2022 with high adoption across all regions. REQUEST DEMO
3. The Summer Holidays are Back

Demand for travel and event ticket apps are higher than ever as the
world opens up following the COVID-19 pandemic.

1. U.S. Consumers Shift Spending to Non-Games
The U.S. mobile app market has continued to shift dramatically in the years following the Could your business benefit from
outbreak of the COVID-19 pandemic. While spend in mobile games has slowed, the rapid access to Store Intelligence
ascent of spending in non-games points to the huge potential still available on mobile. insights and the highly accurate
● U.S. revenue declined year-over-year for the first time in May 2022 as the market
data used to build this report?
corrected to the atypically high spend seen in the early months of the pandemic. See the fastest growing apps and
● More than half of U.S. App Store spending now comes from non-games. The mobile
market has changed drastically from the early days when consumers were less willing to
spend on subscriptions or other in-app purchases outside of gaming.
REQUEST DEMO
● The growing subscription market has helped apps across the spectrum, not just the
biggest players. 400 apps had more than $1 million in consumer spending on the U.S. App
Store in Q2 2022, eight times the total that reached that number in Q2 2016.

U.S. App Spending Declined for the First Time in Q2 2022 U.S. Consumer Spending Y/Y Growth
Year-over-Year Growth for U.S. Mobile App Consumer Spending
U.S. consumer spending spiked in April 2020 at
the start of the COVID-19 pandemic. Year-over-year
60% growth jumped from around 20 to 30 percent in 2019
First Year Following COVID-19 to 35 to 55 percent for the next 12 months.
50%
After consumer spending had experienced strong
positive growth going back at least as far as 2015,
U.S. spending declined year-over-year for the first
40% time in May 2022. Following the huge spike mobile
spend in 2020, consumers have started to shift their
spending back towards other activities like travel
30% and restaurant dining. It’s worth noting that
consumer spending in Q2 2022 was still up 71
percent compared to Q2 2019 before the pandemic.
20%
10%
Note Regarding Consumer Spending Estimates

-0%
Our estimates include worldwide revenue for iPhone, iPad,
and Google Play for Jan. 1, 2015 through Jun. 30, 2022. We
report gross revenue (including the cut for Apple or Google).
Negative Y/Y Growth Android estimates do not include third-party stores.
-10%
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Ap 16
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Oc 6
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Ap 17
Ju 7
Oc 7
Ja 7
Ap 18
Ju 8
Oc 8
Ja 8
Ap 19
Ju 9
Oc 9
Ja 9
Ap 20
Ju 0
Oc 0
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Spending Outside of Mobile Games Now Drives U.S. Growth U.S. Consumer Spending Growth
U.S. Mobile App Consumer Spending Growth for Games vs. Non-Games (Indexed to January 2019)
The subscription model for non-gaming
Overall Games Non-Games continues to thrive in the U.S. While overall
150% +129% mobile spend in the U.S. has started to slow,
vs. January 2019 spending outside of games has continued to
climb rapidly, greatly outpacing the spending
125% growth in mobile games
This trend in spending is quite the reversal

100% +77% from a few years ago—mobile game spending
vs. January 2019
growth was consistently higher than in non-
games in 2019 and early 2020. Mobile game
75%
spending surged at the start of the pandemic, but
by late-2020, non-game growth had caught back
50%
up before opening up a gap by mid-2021.
+50%
vs. January 2019
25%
Note Regarding Consumer Spending Estimates

0%
Our estimates include worldwide revenue for iPhone, iPad,
and Google Play for Jan. 1, 2019 through Jun. 30, 2022. We
report gross revenue (including the cut for Apple or Google).
Android estimates do not include third-party stores.
-25%
19
19
19
20
20
20
21
21
21
22
2
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-2
-2
l-2
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M
Spend in Non-Games Passes Games on the U.S. App Store U.S. App Store Consumer Spending
U.S. App Store Mobile App Consumer Spending for Games vs. Non-Games in June Each Year
Spending from non-games on the U.S. App
Store exceeded that from games for the first
Games Non-Games
$1.2B
time in May 2022. By June, 50.3 percent of
spending came from non-games. Five years ago,
games accounted for more than two-thirds of total
spending on the U.S. App Store.
$1.0B
Spending in non-games has grown at more than
twice the rate as games, with non-games
$800M
achieving a compound annual growth rate of 40
percent since June 2014, compared to less than
20 percent for games.
$600M
Consumer Spending Market Share for Games vs. Non-Games
100%
$400M
75% +50.3%
from non-games in
June 2022
50%
+23.8%
$200M from non-games in
January 2014
25%
$0 0%
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15
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19
20
21
22
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n-
n-
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n-
n-
n-
n-
Ju
Ju
Ju
Ju
Ju
Ju
Ju
Ju
Ju
Ja
Ja
Ja
Ja
Ja
Ja
Ja
Ja
Ja
Hundreds of Apps Benefit from U.S. Subscription Boom Number of App Store Apps
Number of App Store Apps (Excluding Games) with more than $1 Million in U.S. Consumer Spending
The rise of the subscription model on the App
>$1M >$10M >$50M Store and the shift in consumers’ willingness
500 70 12 to make purchases on their phones have
helped hundreds of apps find success in the
U.S. 400 different apps achieved at least $1
60
10
million in consumer spending in Q2 2022, with
400 the vast majority relying on subscriptions as their
primary in-app purchases.
50
8
In Q2 2022, 61 App Store apps had at least $10
300 million in U.S. consumer spending—more than
40
the number of apps that had $1 million back in
6 Q2 2016. The growth has been strong across the
30 61 board, with the number of apps achieving $50
200 400 million in a quarter also rising 7x.
4
20 7
100 195 Note Regarding Consumer Spending Estimates

2 4 Our estimates include worldwide revenue for iPhone, iPad,
10 21
and Google Play for Apr. 1, 2016 through Jun. 30, 2022. We
50 8 report gross revenue (including the cut for Apple or Google).
1
Android estimates do not include third-party stores.
0 0 0
16
19
22
16
19
22
16
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22
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20
20
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20
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20
Q2
Q2
Q2
Q2
Q2
Q2
Q2
Q2
Q2
2. Subway Surfers was a Global Success in Q2
Miniclip’s acquisition of Subway Surfers was a major move in the mobile gaming space Could your business benefit from
due to the title’s long-lasting presence as a top game as well as its recent success. access to Store Intelligence
insights and the highly accurate
● Subway Surfers has been the world’s most installed mobile game since the start of
2014 with more than 1.8 billion downloads across the App Store and Google Play.
data used to build this report?
See the fastest growing apps and
● Subway Surfers’ success also surged ahead of its acquisition as it became the top
mobile game globally by downloads with its highest total since at least 2014 in Q2
2022. The titles consumer spending also spiked in May.
● With the acquisition of Subway Surfers, Miniclip adds one of the world’s largest titles REQUEST DEMO
with a strong presence across the globe. In Q2 2022, Subway Surfers was the top mobile
game by downloads in North America, Europe, and Oceania, and it ranked third in Asia.

Miniclip Acquires the World’s Most Installed Mobile Game Worldwide Downloads
Worldwide downloads between 2014 and H1 2022, App Store and Google Play
No mobile game has had more downloads
across the App Store and Google Play since
2014 than Subway Surfers with 1.8 billion. This
Subway Surfers
Subway Surfers
Miniclip
1.8B total was more than half a billion ahead of the
second game over this period, Candy Crush Saga.
Candy Crush Saga
Candy Crush Saga 1.3B
King
No doubt intrigued by Subway Surfers’ long-
Garena Free Fire
Garena Free Fire 1.2B standing dominance as well as its recent
Garena
reemergence as the top mobile game, Miniclip
PUBG Mobile acquired publisher Sybo in late June 2022.
PUBG Mobile 1.1B
Tencent
Miniclip joins Outfit7 as the only publisher with
My Talking Tom
My Talking Tom 976M two of the top 10 mobile games by downloads
Outfit7
since 2014.
8 Ball Pool
8 Ball Pool 916M
Miniclip
Temple Run 2
Temple Run 2 833M
Imangi Studios
Clash of Clans
Clash of Clans 790M
Supercell
Our estimates include worldwide downloads for iPhone,
My Talking Angela iPad, and Google Play for Jan. 1, 2014 through Jun. 30, 2022.
My Talking Angela 750M
Outfit7 Apple apps and Google pre-installed apps are excluded.
Ludo King
We report unique installs only. Android estimates do not
Ludo King 747M
include third-party stores.
Gametion
0 500M 1.0B 1.5B 2.0B

Subway Surfers was a Global Sensation in Q2 2022 Downloads by Region
Subway Surfers’ rank among games by Q2 2022 downloads in each region, App Store and Google Play
In addition to its consistent popularity over
nearly a decade, Subway Surfers had a huge
quarter across the globe, ranking as the top
Subway Surfers mobile game by downloads in Q2 2022. The
Miniclip title was dominant across the globe, leading all
games by adoption in North America, Europe, the
Middle East, Oceania, and Africa.
No. 1 Even in the regions where Subway Surfers was

No. 1 in Europe
in North America 14.9 Downloads not the top game it still managed to rank
9.7M Downloads No. 3 among the top three. Its more than 33 million
in Asia
No. 1 33.2 Downloads downloads in Asia ranked third behind Garena
in Middle East
1.8M Downloads
Free Fire and Ludo King, and it was second
behind Garena Free Fire in Latin America.
No. 1
in Africa
No. 2 4.5M Downloads
in Latin America
17.3M Downloads
No. 1 Note Regarding Download Estimates
in Oceania Our estimates include worldwide downloads for iPhone,
925K Downloads iPad, and Google Play for Apr. 1, 2022 through Jun. 30, 2022.
include third-party stores.

Subway Surfers Provides a Boost to Miniclip’s Portfolio Worldwide Downloads & Spending
Market share for Miniclip’s mobile games in H1 2022
One of the largest mobile game publishers got
Subway Surfers 8 Ball Pool Carrom Pool Bubble Shooter Football Strike Other
even bigger with Miniclip’s acquisition of Sybo.
Including Subway Surfers, Miniclip was sixth in
worldwide mobile game downloads in Q2 2022,
only behind developers like Supersonic Studios,
Azur Interactive, and AppLovin.
Downloads 31% 13% 10% 6% 4% 36%
Total:
Miniclip may be interested in Subway Surfers
472M for its consumer spending potential as well.
Subway Surfers revenue spiked in May 2022 prior
to the acquisition. With such as large user base,
even incremental improvements in monetization
0% 25% 50% 75% 100%
could result in rapid revenue growth.
8 Ball Pool Subway Surfers Ultimate Golf Football Rivals Bubble Shooter Other
Subway Surfers Monthly Worldwide Consumer Spending
$6M
Consumer
37% 8% 7% 6% 4% 38%
Total: $4M
Spending
$194M
$2M
$0
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22
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n-
0% 25% 50% 75% 100%
Ja
Ja
Ja
Ja
Ja
Ja
Ja
Ja
Ja
3. The Summer Holidays are Back
A massive quarter for Travel apps in Q2 is a positive sign leading into the summer Could your business benefit from
holidays in the United States and in Europe.
● Travel apps achieved record high downloads in Q2 2022 in both the United States and insights and the highly accurate
United Kingdom. As installs typically climb again in the third quarter during the peak of data used to build this report?
summer travel, expect an even greater total next quarter. See the fastest growing apps and
● Airlines in particular have seen mobile adoption surge, with downloads in both the publishers by downloads or revenue.
U.S. and U.K. up more than 30 percent compared to Q2 2019 before the pandemic.
Despite being slow to reopen in 2021, airline app installs in the U.K. have fully caught back
up to their pre-COVID pace. REQUEST DEMO
● Consumers cannot wait to get back to attending concerts and sporting events in the
U.S. The top five ticketing apps combined for more than 10 million downloads in Q2 2022,
up more than 70 percent from Q2 2019.

Travel Installs Reached New Highs in Q2 2022 Quarterly Downloads
Quarterly Travel Category Downloads in the U.S. and U.K., App Store and Google Play
Travel apps in the U.S. surpassed 100 million
downloads for the first time in Q2 2022,
United States United Kingdom
signaling that travel is finally back following
120M 30M the COVID-19 pandemic. Downloads were up 22
Q2 Other Q2 Other percent year-over-year and were way higher than
in Q2 2020 at the start of the pandemic.
100M 25M
The U.K. has seen a similar, if even more
extreme trend, with Travel installs reaching 28
80M 20M million in Q2 2022. The U.K. remained more
cautious relative to the U.S. in 2021, meaning
installs did not fully bounce back until 2022.
Travel app adoption came roaring back in Q2
60M 15M
2022, up 75 percent year-over-year.
40M 10M

20M 5M Our estimates include worldwide downloads for iPhone,
iPad, and Google Play for Jan. 1, 2016 through Jun. 30, 2022.
0 0 include third-party stores.
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20
Q1
Q4
Q3
Q2
Q1
Q4
Q3
Q2
Q1
Q1
Q4
Q3
Q2
Q1
Q4
Q3
Q2
Q1
Consumers Flocked to Airports this Summer Quarterly Downloads by Country
Quarterly Downloads for Top Airlines in the U.S. and U.K., App Store and Google Play
Airlines in particular saw a remarkable
comeback entering the summer holidays. After
United States United Kingdom
downloads declined more than 70 percent year-
over-year in the U.S. and more than 80 percent in
the U.K. in Q2 2020, installs are back up past pre-
pandemic levels.
20M 2.5M
Downloads Downloads In Q2 2022, downloads for top airline apps in the
Pre-COVID Growth Pre-COVID Growth
U.S. were up 37 percent compared to Q2 2019,
2.0M while in the U.K. they were up 32 percent. In the
15M U.K., airline app downloads have actually
caught back up to the pre-pandemic pace.
1.5M
While they have not quite achieved this in the
U.S., this was mostly due to the relatively high
10M growth rate in the U.S. prior to the pandemic.
1.0M
5M Note Regarding Download Estimates

500K Our estimates include worldwide downloads for iPhone,
iPad, and Google Play for Jan. 1, 2016 through Jun. 30, 2022.
0 0 include third-party stores. Projected pre-COVID growth is
based on the 2016-2019 CAGR.
Q3 16
Q1 16
Q3 17
Q1 17
Q3 18
Q1 18
Q3 19
Q1 19
Q3 20
Q1 20
Q3 21
Q1 21
22
Q3 16
Q1 16
Q3 17
Q1 17
Q3 18
Q1 18
Q3 19
Q1 19
Q3 20
Q1 20
Q3 21
Q1 21
22
20
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Q1
Q1

Demand for Attending Events in Person is Back U.S. Downloads in Q2
U.S. Downloads for the Top Five Ticketing Apps Each Q2, App Store and Google Play
U.S. consumers are clearly anxious to return to
Top Five Apps Each Quarter concerts and sporting events this summer. The
top five ticketing apps surpassed 10 million U.S.
Q2 2018 Q2 2019 Q2 2020 Q2 2021 Q2 2022
downloads in Q2 2022, up from just 3.5 million a
1 Ticketmaster Ticketmaster Ticketmaster Ticketmaster Ticketmaster year ago and less than a million at the start of the
COVID-19 pandemic.
2 StubHub Eventbrite Eventbrite Eventbrite AXS
3 Gametime StubHub SeatGeek AXS Eventbrite The ticketing app space is not quite the same
4 Eventbrite SeatGeek StubHub Gametime Gametime as it was going into the pandemic. While most
of the top apps are the same, AXS as emerged as
5 SeatGeek Gametime Vivid Seats SeatGeek SeatGeek
a major player while StubHub declined.
12M
10M
8M
6M Note Regarding Download Estimates

10.1M Our estimates include worldwide downloads for iPhone,
4M iPad, and Google Play for Apr. 1, 2018 through Jun. 30, 2022.
5.9M
4.7M We report unique installs only. Android estimates do not
2M 3.5M include third-party stores.
902K
0
Q2 2018 Q2 2019 Q2 2020 Q2 2021 Q2 2022

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Q2 2022:

2 © 2022 Sensor Tower Inc. - All Rights Reserved

3 © 2022 Sensor Tower Inc. - All Rights Reserved

40B -2.5% 40B 40B

35.0 Billion 7.8 Billion 27.2 Billion

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TikTok was once again the top app by

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ByteDance had the top two apps by App Store

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While ByteDance took the top spots on the App

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App Store Google Play

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0 50M 100M 150M 200M 250M

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0 10M 20M 30M 40M 50M 60M

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0 10M 20M 30M 40M 50M 60M

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Embracer Group edged out Supersonic Studios

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App Store Google Play

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0 25M 50M 75M 100M 125M 150M

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Meta surpassed 300 million Google Play

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Excluding games, other categories saw a slight

45 © 2022 Sensor Tower Inc. - All Rights Reserved

The Finance category had more installs than

46 © 2022 Sensor Tower Inc. - All Rights Reserved

Pakistan was the seventh largest market in Q2

48 © 2022 Sensor Tower Inc. - All Rights Reserved

1.5B Many of the top markets saw installs tick

U.S. China Mainland Japan U.K. Russia

49 © 2022 Sensor Tower Inc. - All Rights Reserved

6B Indonesia had a huge quarter for mobile app