Sensor Tower Q1 2023 Data Digest

Q1 2023:
Store Intelligence
Data Digest
Explore the Quarter’s Top Apps, Games, Publishers, and More.
© 2022 Sensor Tower Inc. - All Rights Reserved
About This Data:

Methodology
Sensor Tower’s Qualitative Insights team compiled the
download estimates provided in this report using the Sensor
Tower Store Intelligence platform.
● Figures cited in this report reflect App Store and Google

Play download estimates for January 1, 2023 through
March 31, 2023.
● Download estimates presented are on a per-user basis,

meaning that only one download per Apple or Google
account is counted towards the total.
● Downloads of the same app by the same user to multiple

devices, updates, or re-installs of the same app by the
same user are not counted towards the total.
● Android app install estimates represent downloads from

the Google Play Store only. Sensor Tower does not provide
download estimates for third-party Android stores.
2 | |
© 2023 Sensor
© 2022
Tower
Sensor
Inc. -Tower
All Rights
Inc. Reserved
- All Rights Reserved
MARKET OVERVIEW 04
TOP APPS 05
TOP GAMES 10
TOP PUBLISHERS 15
TOP MARKETS 20
STORIES OF THE QUARTER 24
3 | © 2023 Sensor Tower Inc. - All Rights Reserved

Market Overview: Q1 2023 Worldwide Download Growth
Worldwide App Store and Worldwide App Store Worldwide Google Play
Google Play Downloads Downloads Downloads
40B 40B 40B

-2.6%
35B
32B 33B
30B -3.9%
27B
25B 24B
20B 20B
36.0B 35.0B 16B
15B 28.0B
13B 26.9B
10B 1.3%
8B 7B
5B 8.0B 8.1B
0 0 0
Q1 2022 Q1 2023 Q1 2022 Q1 2023 Q1 2022 Q1 2023
35 Billion 8.1 Billion 26.9 Billion

App Store + Google Play App Store Google Play
Downloads in Q1 2023 Downloads in Q1 2023 Downloads in Q1 2023

Top Apps by
Downloads in Q1 2023
Overall - Worldwide Google Play App Store
Top Apps by Worldwide Downloads TikTok
Instagram
Facebook
TikTok once again ranked No. 1 by worldwide downloads for the eleventh
consecutive quarter. TikTok’s publisher, ByteDance, has managed to keep CapCut
two of its apps TikTok (No. 1) and CapCut (No. 4) among the top five apps WhatsApp
since Q4 2022.
Telegram
CapCut has continued its global expansion worldwide, with downloads Snapchat
growing to 140M in Q4 2022, representing a 66 percent increase from the
Messenger
previous quarter. New installs remained above 130M in Q1 2023.
Spotify
Shein’s rapid ascent continued in the first quarter of 2023, with downloads WhatsApp Business
reaching a new high of 53M. In doing so, the app climbed five positions in
SHEIN
the rankings, arriving at the 11th place in Q1 2023.
Pinterest
Netflix
Twitter
Amazon
YouTube
Zoom
Duolingo
Truecaller
Note Regarding Download Estimates Picsart AI
Our estimates include downloads for iPhone, iPad, and Google Play in Q1 2023. Apple apps and
Google pre-installed apps are excluded. We report unique installs only. Android estimates do not 0 40M 80M 120M 160M 200M
include third-party stores.

Overall - United States Google Play App Store
Top Apps by U.S. Downloads Temu
CapCut
TikTok
Chinese publishers, Bytedance and Temu (PDD Holdings), own the top
three apps by downloads since Q4 2022. In Q1 2023, TikTok fell from the Facebook
top spot to third place after holding the top position for eight straight SHEIN
quarters. Temu and CapCut have taken the number 1 and 2 position,
respectively, generating 19.5M and 12.4M downloads in the United States WhatsApp
through Q1 2023. Cash App
Instagram
Temu, a Chinese online marketplace app, has seen rapid growth in
downloads quarter-over-quarter since launching at the end of August Google
2022. In Q1 2023, the app took the top spot on both App Store and Messenger
Google Play in the U.S., with 19.5M unique installs - three times that of
Telegram
its competitor, Amazon.
Netflix
While Google Play accounted for the majority of app installs, worldwide, Spotify
the vast majority of installs in the U.S. came from the App Store due to the
McDonald's
popularity of iPhones in the country.
Amazon
Gmail
DoorDash
Disney+
Peacock TV
Note Regarding Download Estimates YouTube

Overall - Europe Google Play App Store
Top Apps by European Downloads TikTok
WhatsApp
Telegram
TikTok continued its lead in Europe for the eleventh straight quarter in
Q1 2023, followed by messaging apps WhatsApp and Telegram. TikTok Instagram
was the top app in Russia, and the country accounted for more than CapCut
20 percent of TikTok’s downloads in Europe.
Facebook
Meanwhile, ByteDance’s video editing app, CapCut, saw a slight decline SHEIN
in Q1 2023 QoQ. Despite this, CapCut has maintained its position in the
Snapchat
top 5. The app’s downloads had increased 51 percent in Europe year-over-
year beginning in Q1 2022. Messenger
Pinterest
Wildberries
Google
Spotify
Duolingo
Vinted
Google Maps
VPN
Disney+
YouTube
Note Regarding Download Estimates Netflix
Google pre-installed apps are excluded. We report unique installs only. Android estimates do not 0 5M 10M 15M 20M 25M 30M

Overall - Asia Google Play App Store
Top Apps by Asia Downloads Instagram
Facebook
TikTok
While ByteDance took the top spots worldwide and in Europe, Meta
continued to lead in the Asian Market with the top two apps for the CapCut
seventh straight quarter. WhatsApp
Instagram ranked at the top in both App Store and Google Play with Telegram
87M downloads, followed by another Meta owned app, Facebook. Snapchat
India accounted for the highest share of Instagram downloads in
WhatsApp Business
Q1 2023 with 63 percent of the total Asian market.
Spotify
However, Asian users are showing signs of shopping fatigue, as Meesho
downloads of the app, Shopee, declined sharply from 65.7M in Q1 2022
Messenger
to 22.4M in Q1 2023. Other top ranked shopping apps, including Meesho,
FlipKart, Shopsy, also experienced YoY declines in downloads. PhonePe
Truecaller
Flipkart
Paytm
Shopsy
Normal Link
mAst
Shopee
Note Regarding Download Estimates Where is my Train
Google pre-installed apps are excluded. We report unique installs only. Android estimates do not 0 10M 20M 30M 40M 50M 60M 70M 80M 90M

Top Games by
Top Games by Worldwide Downloads Subway Surfers
Roblox
Garena Free Fire

Subway Surfers led in worldwide downloads with over 60M in Q1 2023.
Despite an 8.5 percent decline YoY, Subway Surfers has maintained its Candy Crush
number one position since Q2 2022. Ludo King
Although Hypercasual game downloads have declined QoQ since Attack Hole
Q1 2022, Attack Hole, a new title that launched in the second half of 2022, FIFA Mobile
has emerged as the fastest growing Hypercasual game by downloads. In
Block Blast-Block
Q1 2023, the title moved into the top ten with a total of 36.9M worldwide
downloads, up 2,833 percent from the previous quarter. Gardenscapes
Going Balls
8 Ball Pool
My Talking Tom 2
Football League 2023
Stumble Guys
PUBG
Royal Match
My Talking Tom Friends
Bridge Race
Mob Control
Note Regarding Download Estimates Fishdom
Google pre-installed apps are excluded. We report unique installs only. Android estimates do not 0 10M 20M 30M 40M 50M 60M 70M

Top Games by U.S. Downloads Roblox
Attack Hole
Gardenscapes
Roblox, Attack Hole, and Gardenscapes were the top games in the U.S.
in Q1 2023. Stumble Guys, was in the top 5 from Q3 2022, rounded out Royal Match
the top 20 this quarter. Chess - Play & Learn
Several games released at the end of 2022 and entering the top 20 in Subway Surfers
Q1 2023, such as Attack Hole and Frozen City, surged in popularity within Candy Crush
the span of just a few months. In particular, Attack Hole reached second
Survivor!.io
place in the U.S. with installs exceeding 5M in Q1 2023.
Parking Jam 3D
Dumb Ways to Die
Township
Magic Tiles 3
Tap Away
Block Blast-Block
Among Us
Mob Control
8 Ball Pool
Pull the Pin
Frozen City
Note Regarding Download Estimates Call of Duty®: Mobile

Top Games by European Downloads Roblox
Subway Surfers
Royal Match
In addition to being the top title in Q1 2023 in the United States, Roblox
led European downloads with their best quarter at 12.6M since their Attack Hole
launch. Among all European countries, Russia showed the highest app Going Balls
adoption for Roblox, accounting for 26 percent of all downloads in Russia.
Chess - Play & Learn
Arcade and Puzzle games were the most popular genres in the mobile Words of Wonders
gaming industry in Europe, with eight of the top 10 games falling under
Gardenscapes
these genres. Additionally, more than one-fifth of total gaming revenue
comes from Puzzle games in the Europe. Block Blast-Block
Stumble Guys
Candy Crush
PUBG
Snake.io
Melon Playground
FIFA Mobile
Among Us
Piano Star
Number Master
Makeover salon
Note Regarding Download Estimates Magic Tiles 3

Top Games by Asia Downloads Ludo King
Subway Surfers
Candy Crush
Ludo King managed to place at the number 1 spot for the second quarter
in a row. In Q1 2023, the app generated 38M downloads in Asia, up 5 Garena Free Fire
percent QoQ. India, which has been the leading Asian country since the Eggy Party
app's launch in 2016, accounted for 85 percent of Ludo King's downloads
in Q1 2023. Indian Bikes Driving
Dream11
NetEase's multiplayer battle game, Eggy Party, has demonstrated huge
Carrom Pool
potential. Its rapid ascent continued in the first quarter of 2023, with its
quarterly downloads reaching a new high of 24M. Despite only being Temple Run
available in China, it moved into the fifth spot in Asia. Roblox
Hill Climb Racing
My Talking Tom 2
Attack Hole
Subway Princess
Car Games 3D
PUBG
My Talking Tom Friends
Going Balls
Snake Lite-Snake
Note Regarding Download Estimates Football League 2023

Top Publishers by
Top Publishers by Worldwide Downloads Meta
Google
Bytedance
Meta held its place as the largest app publisher on mobile when it comes
to worldwide downloads. Half of the top 10 apps in Q1 2023 were from Azur Interactive
Meta, with Instagram holding onto its lead at 159M downloads, followed Supersonic Studio
by Facebook and WhatsApp.
SayGames
Meta and Google have consistently been the top two app publishers by Embracer Group
downloads for years, with Meta holding the top position since Q2 2022.
Miniclip
Meta’s downloads have remained above 600M for the past six quarters
while Google’s declined QoQ during the same period, from 646M in Q4 Micrsoft
2021 to 579M in Q1 2023, down 10 percent. Outfit7 Limited
ABI Global LTD
BabyBus
Voodoo
Tencent
Amazon
AppLovin
Take-Two Interactive
Alibaba Group
Zego Studio
Note Regarding Download Estimates InShot

Top Publishers by U.S. Downloads Google
Meta
Micrsoft
Despite a nine percent decline YoY in Q1 2023, Google still remained the
dominant publisher in the United States in Q1 2023, with 86M downloads, Amazon
a difference of more than 50M from Meta, which came in a distant second. Voodoo
Temu saw the greatest growth in downloads among the top 20 publishers Take-Two Interactive
with a 56 percent increase from Q4 2022. It continually gains adoption Embracer Group
during Q2 2023, remaining at a high level of more than 6M downloads in
Bytedance
April. Temu’s popularity demonstrates the demand for its affordable
shopping app amid a period of rising inflation. Supersonic Studio
AppLovin
Azur Interactive
SayGames
Temu
Disney
Miniclip
Comcast
Playrix
Homa Games
Electronic Arts
Note Regarding Download Estimates AT&T
Google pre-installed apps are excluded. We report unique installs only. Android estimates do not 0 10M 20M 30M 40M 50M 60M 70M 80M 90M

Top Publishers by European Downloads Google
Azur Interactive
Meta
Google continued its reign as the top publisher in Europe, with
17 different apps, each surpassing 3M downloads in Q1 2023. Google has Supersonic Studio
achieved consistent success with its diverse portfolio of apps. Embracer Group
Azur Interactive remained in second place for three consecutive quarters SayGames
following consistent YoY growth. The publisher hit a new record in Q1 2023 ABI Global LTD
with installs surpassing 94M, up 23 percent YoY.
Micrsoft
Bytedance
Yandex
Miniclip
Voodoo
Outfit7 Limited
Take-Two Interactive
AppLovin
BabyBus
Amazon
ABISHKKING
Playrix
Note Regarding Download Estimates Homa Games

Top Publishers by Asia Downloads Meta
Google
Bytedance
Despite each of the top publishers experiencing a slight decline QoQ , the
same four publishers have taken the top spots in Asia each of the past five Tencent
quarters. Meta was particularly popular in Asia and led the top publishers Azur Interactive
with nearly 300M downloads in Q1 2023.
BabyBus
Instagram was Meta’s top app in Q1 2023, with nearly 30 percent of the Supersonic Studio
publisher’s installs, followed by Facebook with 27 percent, and WhatsApp
Miniclip
with 17 percent.
SayGames
Outfit7 Limited
Alibaba Group
Embracer Group
Reliance Jio
ABI Global LTD
InShot
Zego Studio
Micrsoft
NetEase
Voodoo
Note Regarding Download Estimates Snap

Top Markets by
Overall Google Play App Store
Top Market by Downloads

India
India saw 6.4 billion downloads, down 3.6 percent year-over-year. US

The vast majority of these came from Google Play, a trend seen in all of
the top ten markets with the exception of the U.S.
Brazil
While each of the top 5 markets experienced a decline in downloads in
Q1 2023 YoY, Turkey had the highest YoY growth among the top 10
countries at 5 percent, with installs climbing from 1B in Q1 2022 to 1.1B Indonesia
in Q1 2023.
Russia
Mexico
Turkey
Pakistan
Vietnam
Note Regarding Download Estimates

Philippines
Our estimates include worldwide daily download totals for iPhone and iPad for Jan. 1 through
Mar. 31, 2023 Apple apps are excluded. We report unique installs only (one download per User).
0 1B 2B 3B 4B 5B 6B 7B
As Google Play is not available in China, we have excluded it from this chart.

App Store
Top Markets by Downloads Q1 2022 Q1 2023
2.0B
-1.98%
The U.S. and China remain far-and-away the largest markets for the
App Store, together comprising 43 percent of all downloads on the -6.6%
platform in Q1 2023. Both saw YoY declines in downloads.
1.5B
Although Japan experienced a double-digit decline in mobile game
downloads YoY (down 20 percent), total mobile app downloads have
remained stable at last year’s level. It was the only one of the top markets
on the App Store that evaded negative growth. This was due to large YoY
gains in the Utilities, Travel and Food & Drink categories, which saw a
combined total of 16M more downloads in Q1 2023 than Q1 2022.
1.0B
1.90B 1.86B
Among the top 5 markets, Russia saw the largest decline at 8.6 percent YoY 1.77B
1.66B
in Q1 2023 following the onset of the Russia-Ukraine war. Mobile game
downloads took a particularly sustained hit as the category experienced
negative YoY growth in each of the last four quarters.
500M
Meanwhile, Brazil saw strong growth in mobile app adoption, with +0.7%
downloads up more than 16 percent YoY. If this trend continues, it could -1.2%
-8.6%
overtake Russia as the fifth largest market in the coming years.
398M 400M
311M 307M 310M 283M
Note Regarding Download Estimates

Our estimates include worldwide daily download totals for iPhone and iPad for Jan. 1 through U.S. China Mainland Japan U.K. Russia
Mar. 31, 2023 Apple apps are excluded. We report unique installs only (one download per User).

Google play
Top Markets by Downloads Q1 2022 Q1 2023
7B
Although India saw a 5.2 percent year-over-year decline in -5.2%

downloads, it has still managed to exceed 6B for each of the past 3 6B
years. India alone accounted for over 23 percent of downloads on Google
Play; the only country to account for a double digit share of downloads in
that store in Q1 2023.
5B
In contrast to the double-digit growth on the App Store, Brazil and

Indonesia saw a nearly 10 percent YoY decline on Google Play. Installs in
Brazil fell from 2.5B in Q1 2022 to 2.3B in Q1 2023, and in Indonesia fell 4B
from 1.8B to 1.6B. Despite this, Brazil and Indonesia remained in the top
three markets on Google Play.
6.49B
3B 6.15B
-8.8%
2B
-8.9%
-3.0% -3.1%
2.50B
2.28B
1B 1.79B 1.63B
1.35B 1.31B 1.29B 1.25B
Note Regarding Download Estimates 0

Our estimates include worldwide daily download totals for Google Play for Jan. 1 through Mar.
31, 2023. We report unique installs only (one download per User). Google preinstalled apps are
excluded. Android download estimates do not include third-party stores. Figures represent India Brazil Indonesia U.S. Russia
aggregate installs of all app versions, ex: Facebook and Facebook Lite.

Stories of
the Quarter
Stories of the Quarter:
Introduction
The Age of Artificial Intelligence (AI) Could your business benefit from
The popularity of Ai-Powered apps soared in Q1 2023. Conversational AI access to Store Intelligence
emerges as a hot new trend, and chatbot apps now dominate the market. insights and the highly accurate
data used to build this report?
The Decline in Social Networking App See the fastest growing apps and
Installs in Top Markets
publishers by downloads or revenue.
Following the rise in security and privacy concerns, Social Networking apps have
experienced YoY declines in top markets.
REQUEST DEMO
Temu’s Success in North America
Temu has successfully managed to become the fastest growing marketplace
app by downloads in its first quarter after release, and its rapid ascent continued
in North America in Q1 2023.

AI-Powered Apps
Chatbot from Vulcan Labs
Leads AI Apps by Both Downloads Top by Downloads Top by Revenue
and Revenue 1 AI Chatbot

Vulcan Labs
1 AI Chatbot
Vulcan Labs
Top Productivity Apps referencing the term “AI” in name or description, App
2 Bing - Your AI copilot 2 Genie - AI Chatbot
Store and Google Play, Q1 2023
Microsoft Corporation AppNation
3 Genie - AI Chatbot 3 Al Chat - Chatbot Al Assistant

AppNation Social Media Apps
4 Al Chat - Chatbot Al Assistant 4 ELSA: AI Learn & Speak English

Social Media Apps ELSA
5 ELSA: AI Learn 5 ChatOn - AI Chatbot Assistant

ELSA AIBY
6 Ask AI - Chat 6 PhotoDirector

Codeway Dijital Hizmetler Anonim Sirketi CyberLink
7 Nova AI - ChatGPT powered Chat 7 Chat Moss

ScaleUp Beijing Shitong Tianxia Information
8 PhotoDirector 8 AI Chat - Assistant & Chatbot

CyberLink tappz
9 AI Chat - Assistant 9 Chat AI - Ask Anything

tappz ElevenThirteen
10 ChatOn - AI Chatbot Assistant 10 GoatChat - Your AI Character

Note: AIBY Adaptive Plus
Ai-Powered apps including the term ‘Ai’ in their app names or description

Revenue of AI-Powered
Productivity Apps Skyrocketed
in Q1 2023 Quarterly Downloads and Revenue
for Top Grossing AI Apps
Top Productivity Apps Including the Term ‘AI’ in Name
$25M 50M
In recent years, there has been a surge of interest in AI technologies, Revenue
and this has led to the release of numerous AI-powered productivity apps Downloads
on both the Google Play and App Store platforms.
$20M 40M
Within the Product category, the number of apps with names that include
the term “AI” have seen substantial growth, rising from only 3 in 2020 to 34
in the first quarter of 2023.
Gross Revenue ($)

Furthermore, installs and revenue generated by these apps have also $15M 30M
Downloads
grown significantly, with revenue reaching $20M in Q1 2023,
up 396 percent QoQ compared to Q4 2022, and installs increasing to
45.8M, up 378 percent QoQ.
$10M 20M
Productivity App Names Mentioning AI

$5M 10M
40
34
30
20
$0 0M
10 7 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023
3 5
0
2020 2021 2022 Q1 2023

U.S. is a Major Contributor to
AI-Powered Apps’ Revenue
Downloads and Revenue of Top AI-Powered Apps by Countries, Q1 2023
Download Shares by Countries Revenue Shares by Countries

AI-powered apps experienced a significant surge in popularity globally Q1 2023 Q1 2023
in Q1 2023. The United States led the way in the adoption of top AI-
powered apps, accounting for more than one-fifth of the market share
with near 10M downloads in Q1 2023 - a 550 percent increase from the
previous quarter.
In addition to this high adoption rate, AI-powered apps also performed U.S.
well in terms of revenue in the U.S.. The top AI-powered apps in the U.S. 21%
generated $8.3M in revenue in Q1 2023, accounting for 41 percent of the

total market share. The United Kingdom took a distant second place with U.S.
Other 41%
a 5 percent share. India 46%
6%
Brazil
Top Markets by Gross Revenue 5%
$9M Other
68%
U.K.
5%
$6M
China
Japan 4%
$8.3M 4%
$3M
$958K $882K $836K $702K

$0
U.S. U.K. China Japan Canada

Social Networking Apps
Social Network App Installs Fell
Below Pre-Pandemic Levels
Q1 Downloads for Social Network Apps by Top Markets
720M
Four of the top markets saw their Social Network installs fall below the
pre-pandemic level, with Indonesia as the only exception. Each of these 620M
markets saw rapid growth in Social Network downloads during the
initial COVID outbreak in 2020. However, downloads have fallen
520M
considerably since. India in particular saw a dramatical decline over the
past two years.
420M
The Information Technology Rules, introduced by the Indian
government in February 2021, has likely accelerated this decline. India
Downloads in India have fallen QoQ since the peak in Q1 2021 by 47 320M
percent YoY, from 662M in Q1 2021 to 348M in Q1 2023.
160M
U.S.
China
80M Brazil
Indonesia
0
Q1 2019 Q1 2020 Q1 2021 Q1 2022 Q1 2023

Telegram and WeChat are Bucking the
Trend
Download Growth of Top Messaging/Communication Apps, Worldwide
160%
In the past few years, popular messaging and communication apps

like WhatsApp, Messenger, and Skype have seen sizable declines in 120%
downloads. However, Telegram and WeChat stand out as the only two
Messaging apps to show positive growth in Q1 2023, compared to Q1
2020. 80%
Telegram
The rise in security and privacy concerns in the social app space is
impacting messaging apps. As users become more aware of the risks
associated with sharing personal information, messaging apps that 40%
prioritize user privacy and security are likely to see increased adoption.
WeChat
Telegram, with strong privacy and security features, saw an impressive 0%
82 percent increase in downloads in Q1 2023, compared to the same
period in 2020. Cambodia contributed a large portion of the growth, Viber
with a 265 percent growth in Q1 2023, compared with previous quarter, Line
-40%
and became Telegram’s third largest market.
WhatsApp
Messenger
Telegram installs in Top Markets for the App
30M Skype
23M
Q4 2022 -80%
20M Q1 2023 Q1 2020 Q3 2020 Q1 2021 Q3 2021 Q1 2022 Q3 2022 Q1 2023
20M
10M 6M 8M 6M
2M
0
India Russia Cambodia

TikTok Remains the Short
Video-Sharing Market Leader
Quarterly Downloads by Top Short Video-Sharing Apps, Worldwide 350M
The Indian government
banned TikTok in June 2020
It has been challenging for new apps to enter the short video-sharing app 300M
market and compete with established players like TikTok, which has been
successful in attracting a massive user base around the world.
250M
Among the top short video-sharing apps, TikTok was the only app that
saw positive YoY growth in Q1 2023, up 3 percent compared to the same
period last year.
200M TikTok
Following TikTok’s removal from India in the end of Q2 2020, Moj from
ShareChat and Josh from Ver Se Innovation rapidly gained popularity as
150M
Indian users looked for alternative short video-sharing apps to replace
TikTok. Their global downloads peaked at 68M and 51M, respectively, in
Q3 2020. However, both saw a YoY decline since then.
100M
50M
Moj
0M Josh
Q1 2019 Q3 2019 Q1 2020 Q3 2020 Q1 2021 Q3 2021 Q1 2022 Q3 2022 Q1 2023

Temu
Temu Gains Download Market Share
100%
Download Market Share among the Top Marketplace Apps, North America Wish
eBay
During a period of high inflation, the demand for apps that offer low-cost
household essentials has increased. A newly launched marketplace app, 75%
AliExpress
Temu, has quickly gained adoption and emerged as a fast-growing
contender in North America, while Amazon and eBay saw negative growth
for the second consecutive quarter. Temu
Within a short period after its launch in August 2022, Temu surpassed
its competitors, Amazon and Shein, and became the most downloaded 50% Amazon
marketplace app in Q4 2022. Its growth continued in Q1 2023.
Temu’s Super Bowl advertisement on February 12 boosted brand

awareness in the U.S. and led to a surge in downloads, with weekly
installs reaching 1.5M for the first time a week after the Super Bowl. As a
result, Temu gained an additional 10 percentage points in market share, 25%
reaching 50 percent in Q1 2023.
Shein
Temu Daily Downloads in February 2023 - United States
350K
300K Super Bowl LVII
0%
250K
3
200K
02
02
02
02
02
2
2
150K
Q1
Q2
Q3
Q4
Q1
100K
50K
0
23
23
23
23
23
23
Note
/2
/2
/2
/2
/2
/2
/2
/2
1/
3/
5/
7/
9/
/
11
13
15
17
19
21
23
25
27
Market share is among top apps including Amazon, Shein, Temu, eBay, AliExpress, and Wish
2/
2/
2/
2/
2/
2/
2/
2/
2/
2/
2/
2/
2/
2/

Temu Takes the Lead in
User Time Spent
Average time spent per month in selected Marketplace apps, App Store,
Q1 2023, Worldwide
Temu 64
In Q1 2023, users of Temu and Shein were spending more time on average
on these apps than users of the giant among marketplace apps, Amazon.
Shein 54
As a relative newcomer, this is a particularly remarkable achievement for
Temu, which holds the lead in terms of time spent per month by a
comfortable margin. Given the extraordinary velocity of app downloads
for Temu which exceeded Amazon’s daily installs for the first time in early Amazon 42
May 2023, the future looks bright for the discount shopping app.
Temu has taken a unique approach to increasing user engagement by Aliexpress 40

integrating variety games that offer prizes or discounts within the app,
this strategy has proven successful in keeping users engaged for longer
periods of time. This suggests that integrating gaming and other features eBay 32
uncommon to marketplace apps could be a viable strategy for retaining
users and increasing engagement.
Wish 20
0 10 20 30 40 50 60 70
Average time spent per user per month (min)

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market segments.

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Sensor Tower Q1 2023 Data Digest

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Sensor Tower Q1 2023 Data Digest

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Q1 2023:

About This Data:

● Figures cited in this report reflect App Store and Google

● Download estimates presented are on a per-user basis,

● Downloads of the same app by the same user to multiple

● Android app install estimates represent downloads from

STORIES OF THE QUARTER 24

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40B 40B 40B

35 Billion 8.1 Billion 26.9 Billion

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Top Apps by Worldwide Downloads TikTok

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Top Apps by U.S. Downloads Temu

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Top Apps by European Downloads TikTok

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Top Apps by Asia Downloads Instagram

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Top Games by Worldwide Downloads Subway Surfers

Garena Free Fire

Football League 2023

My Talking Tom Friends

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Top Games by U.S. Downloads Roblox

Dumb Ways to Die

Pull the Pin

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Top Games by European Downloads Roblox

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Top Games by Asia Downloads Ludo King

Hill Climb Racing

My Talking Tom Friends

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Top Publishers by Worldwide Downloads Meta

ABI Global LTD

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Top Publishers by U.S. Downloads Google

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Top Publishers by European Downloads Google

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Top Publishers by Asia Downloads Meta

ABI Global LTD

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Top Market by Downloads

India saw 6.4 billion downloads, down 3.6 percent year-over-year. US

Note Regarding Download Estimates

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Note Regarding Download Estimates

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Although India saw a 5.2 percent year-over-year decline in -5.2%

In contrast to the double-digit growth on the App Store, Brazil and

Note Regarding Download Estimates 0

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25 | © 2023 Sensor Tower Inc. - All Rights Reserved

and Revenue 1 AI Chatbot

3 Genie - AI Chatbot 3 Al Chat - Chatbot Al Assistant

4 Al Chat - Chatbot Al Assistant 4 ELSA: AI Learn & Speak English

5 ELSA: AI Learn 5 ChatOn - AI Chatbot Assistant

6 Ask AI - Chat 6 PhotoDirector

7 Nova AI - ChatGPT powered Chat 7 Chat Moss

8 PhotoDirector 8 AI Chat - Assistant & Chatbot

9 AI Chat - Assistant 9 Chat AI - Ask Anything