Sensor Tower Q4 2019 Data Digest

Q4 2019
Store Intelligence
Data Digest
© 2020 Sensor Tower Inc. - All Rights Reserved
Executive Summary:
Highlights
Worldwide app downloads totaled 28.7 billion in The biggest story of Q4 2019 was the launch of
4Q19, a 4.7% year-over-year increase. 2019 full Disney+, which quickly became the top
year downloads grew 9.1% to 114.9B, including downloaded app in the U.S. It had more than 30
30.6B on the App Store and 84.3 from Google Play. million U.S. downloads in the quarter.
For the first time in more than five years, Google TikTok ended the year as the No. 2 app by global
passed Facebook to become the top mobile downloads behind WhatsApp. India was
publisher by worldwide downloads. It had 841M responsible for nearly 45% of TikTok’s first-time
first-time downloads in 4Q19, up 27.6% Y/Y. downloads in 2019.
2
Table of Contents:
Topics Covered
The Q4 2019 Store Intelligence Data Digest offers analysis on the latest mobile trends:
Top Charts for the Quarter 2019 Year in Review

5. Market Overview: 36. Top Categories: 43. 2019 Year in Review:
Worldwide year-over-year download A look at year-over-year growth for the Top apps, games, publishers, new apps,
growth for the App Store and Google Play top categories on both app stores and new games globally in 2019
6. Top Apps: 39. Top Countries: 51. Disney+:
Top non-game apps globally, in the U.S., The countries that had the most installs A look at where Disney+’s launch places it
and in Europe in the quarter and a look at Y/Y growth among top SVOD apps in the U.S.
16. Top Games: 56. TikTok:
Top mobile games by downloads across Download and revenue trends for
the App Store and Google Play ByteDance’s social video phenomenon
26. Top Publishers: 60. Console Games Storm Mobile:
Top publishers of mobile apps and games Call of Duty: Mobile and Mario Kart Tour
worldwide, in the U.S., and in Europe launches compared to other top games
3
About This Data:

Methodology
Could your business benefit from
Sensor Tower’s Mobile Insights team compiled the download estimates
provided in this report using the Sensor Tower Store Intelligence platform. access to Store Intelligence insights
and the highly accurate data used to
● Figures cited in this report reflect App Store and Google Play build this report? See the fastest
download estimates for October 1, 2018 through December 31, 2019.
growing apps and publishers by
● Download estimates presented are on a per-user basis, meaning that
only one download per Apple or Google account is counted towards downloads or revenue.
the total.
● Downloads of the same app by the same user to multiple devices,
updates, or re-installs of the same app by the same user are not REQUEST DEMO
counted towards the total.
● Android app install estimates represent downloads from the Google
Play Store only. Sensor Tower does not provide download estimates
for third-party Android stores.
Store Intelligence 4
Market Overview:
Q4 2019 Worldwide Download Growth
Worldwide App Store and Worldwide App Store Worldwide Google Play
Google Play Downloads Downloads Downloads
35B 35B 35B
+4.7%
30B 30B 30B
25B 25B 25B

+3.5%
20B 20B 20B
15B 28.7B 15B 15B

27.4B
10B 10B +7.9% 10B 20.1B 20.9B
5B 5B 7.8B 5B
7.2B
0 0 0
Q4 2018 Q4 2019 Q4 2018 Q4 2019 Q4 2018 Q4 2019
28.7 Billion 7.8 Billion 20.9 Billion

App Store + Google Play Downloads App Store Downloads Google Play Downloads
5
Top Apps
Overall - Worldwide
App Store Google Play
TikTok downloads reached an all-time high
WhatsApp .
in Q4 2019 with nearly 220 million installs.
TikTok .
Facebook .
This represented a 24% increase over Q3
Messenger . 2019 and 6% growth Y/Y.
Instagram .
SHAREit . WhatsApp remained on top this quarter,
Likee . leading four Facebook-owned apps in the
YouTube .
top five. WhatsApp experienced a huge
Club Factory .
growth of 39% Q/Q in 4Q19, after decreased
Snapchat .
downloads in the previous four quarters.
UC Browser .
Spotify .
Netflix .
Wish .
Note Regarding Download Estimates
YouTube Music . Our estimates include worldwide downloads for iPhone,
Google Pay for India . iPad, and Google Play for Oct. 1 through Dec. 31, 2019. Apple
Amazon . apps and Google pre-installed apps are excluded. We report
Telegram . unique installs only. Android estimates do not include third-
Helo .
party stores. Figures represent aggregate installs of all app
versions, ex: Facebook and Facebook Lite.
PicsArt .
0 50M 100M 150M 200M 250M 300M
Q4 Apps by Worldwide Downloads 7

App Store - Worldwide

iPhone iPad
Disney+ was the No. 9 app by worldwide
TikTok .
downloads in Q4 2019. It achieved this
YouTube .
Instagram .
despite launching well into the quarter on
WhatsApp . November 12.
Facebook .
Messenger . Google had six of the top 20 App Store apps
Google Maps . in the quarter, including YouTube, Google
Jianying Vlog .
Maps, Gmail, and Google Chrome. Google
Disney+ .
was the top publisher by App Store
Taobao .
downloads in 4Q19.
Gmail .
Netflix .
PinDuoDuo .
Spotify .
Google Chrome . Our estimates include worldwide daily download totals for
Snapchat . iPhone and iPad for Oct. 1 through Dec. 31, 2019. Apple apps
Amazon . are excluded. We report unique installs only (one download
YouTube Music . per user). Figures represent aggregate installs of all app
Twitter .
Google .
0 5M 10M 15M 20M 25M 30M 35M 40M 45M 50M

Google Play - Worldwide

TikTok climbed to the No. 2 spot on Google
WhatsApp .
Play in Q4 2019, its highest ranking yet.
TikTok .
Facebook .
27% Q/Q growth boosted it past Messenger
Messenger . for the first time.
Instagram .
SHAREit . Club Factory continued its meteoric rise to
Likee . reach the top 10, after ranking No. 20 in
Club Factory .
3Q19. Only WhatsApp and TikTok had more
Snapchat .
downloads in India during 4Q19.
UC Browser .
Google Pay for India .
YouTube .
Helo .
Spotify .
Wish . Our estimates include worldwide daily download totals for
Netflix . Google Play for Oct. 1 through Dec. 31, 2019. We report unique
MX Player . installs only (one download per User). Google preinstalled apps
VMate . are excluded. Android download estimates do not include
YouTube Music .
third-party stores. Figures represent aggregate installs of all
app versions, ex: Facebook and Facebook Lite.
Digital Wellbeing .
0 50M 100M 150M 200M 250M 300M

Overall - United States

The launch of Disney+ in mid-November
Disney+ .
was unprecedented in the U.S. Its 31 million
TikTok .
Messenger .
downloads in Q4 2019 was more than double
Facebook . the total for the next closest app, TikTok.
YouTube .
Netflix . The holidays had an impact on U.S.
Instagram . download trends in Q4 2019, with Black
Amazon .
Friday and Christmas providing boosts to
Snapchat .
top shopping apps. Walmart and Amazon
Spotify .
Alexa reached the top 20 for the first time
WhatsApp .
Hulu .
since Q4 2018.
Cash App .
Gmail .
Walmart . Our estimates include worldwide downloads for iPhone,
DoorDash . iPad, and Google Play for Oct. 1 through Dec. 31, 2019. Apple
Google Maps . apps and Google pre-installed apps are excluded. We report
Amazon Prime Video . unique installs only. Android estimates do not include third-
Amazon Alexa .
Pandora .
0 5M 10M 15M 20M 25M 30M 35M 40M
Q4 Apps by U.S. Downloads 10

App Store - United States

iPhone iPad
Disney+ was also the top app on the App
Disney+ .
Store in the U.S. It ended YouTube’s four-
TikTok .
YouTube .
quarter run at No. 1.
Gmail .
Netflix . TikTok downloads on the U.S. App Store
Messenger . grew 83% Y/Y to nearly 10 million in 4Q19.
Facebook . TikTok has shifted focus from Google Play to
Amazon .
the App Store in recent quarters: 66% of U.S.
Instagram .
installs were from the App Store, with 34%
Spotify .
from Google Play in 4Q19. The App Store
Google Maps .
Hulu .
comprised only 36% of installs in 4Q18.
Cash App .
DoorDash .
Snapchat . Our estimates include worldwide daily download totals for
Google Chrome . iPhone and iPad for Oct. 1 through Dec. 31, 2019. Apple apps
Walmart . are excluded. We report unique installs only (one download
WhatsApp . per user). Figures represent aggregate installs of all app
Amazon Prime Video .
Venmo .
0 2M 4M 6M 8M 10M 12M 14M 16M 18M 20M

Google Play - United States

Disney+ had more than 12 million U.S.
Disney+ .
installs in Q4 2019. No app had surpassed 10
Messenger .
TikTok .
million U.S. downloads on Google Play in a
Facebook . quarter since Messenger in 2017.
Snapchat .
Instagram . Walmart had its best quarter in the U.S. on
Netflix . Google Play, reaching the top 10. Its 6.9
WhatsApp .
million downloads were a 14% increase Y/Y.
Amazon .
Walmart .
Spotify .
Pandora .
Cash App .
Hulu .
Wish . Our estimates include worldwide daily download totals for
Lucky Go . Google Play for Oct. 1 through Dec. 31, 2019. We report unique
Samsung Notes . installs only (one download per User). Google preinstalled apps
YouTube Music . are excluded. Android download estimates do not include
Tubi .
News Break .
0 2M 4M 6M 8M 10M 12M 14M

Overall - Europe
Facebook once again owned four of the top
WhatsApp .
five apps in Europe. In 3Q19, FaceApp
TikTok .
Instagram .
ranked No. 5, pushing the Facebook app to
Messenger . No. 6 overall.
Facebook .
Snapchat . Shopping apps also had a strong quarter in
Wish . Europe. Wish (No. 7), AliExpress (10), and
Netflix .
Amazon (18) were among the top 20 in 4Q19,
Telegram .
with higher rankings compared to the 3Q19.
AliExpress .
YouTube Music .
Spotify .
YouTube .
Pinterest .
Likee . Our estimates include worldwide downloads for iPhone,
Viber Messenger . iPad, and Google Play for Oct. 1 through Dec. 31, 2019. Apple
Shazam . apps and Google pre-installed apps are excluded. We report
Amazon . unique installs only. Android estimates do not include third-
Google Maps .
McDonald's .
0 10M 20M 30M 40M 50M
Q4 Apps by European Downloads 13

App Store - Europe

iPhone iPad
Facebook and Google each owned four of
WhatsApp .
the top 20 App Store apps in 4Q19. They
TikTok .
Instagram .
were also the top two publishers in Europe
YouTube . during the quarter.
Google Maps .
Netflix . Amazon Prime Video reached a new high in
Facebook . Europe in 4Q19 with 3.4 million App Store
Messenger .
downloads. This was nearly 50% growth
Spotify .
from its previous high in 3Q19.
Gmail .
Snapchat .
Wish .
Telegram .
McDonald's .
Pinterest . Our estimates include worldwide daily download totals for
Amazon . iPhone and iPad for Oct. 1 through Dec. 31, 2019. Apple apps
Amazon Prime Video . are excluded. We report unique installs only (one download
AliExpress . per user). Figures represent aggregate installs of all app
Shazam .
Google Chrome .
0 1M 2M 3M 4M 5M 6M 7M 8M 9M 10M

Google Play - Europe

WhatsApp was the top installed app in
WhatsApp .
many European countries, including Great
TikTok .
Instagram .
Britain, France, Germany, and Russia.
Messenger . Strong growth in Turkey and Russia helped it
Facebook . achieve 9% Y/Y growth.
Snapchat .
Wish . TikTok had its best quarter in Europe on
AliExpress .
Google Play, with nearly 25 million
YouTube Music .
downloads. Russia, Turkey, and Italy were its
Likee .
top European markets for the quarter.
Telegram .
Netflix .
Viber Messenger .
Samsung Notes .
Spotify . Our estimates include worldwide daily download totals for
VK . Google Play for Oct. 1 through Dec. 31, 2019. We report unique
Shazam . installs only (one download per User). Google preinstalled apps
Pinterest . are excluded. Android download estimates do not include
Joom .
Amazon .
0 5M 10M 15M 20M 25M 30M 35M 40M

Top Games
Overall - Worldwide
Call of Duty: Mobile had more than 180
Call of Duty: Mobile .
million downloads in Q4 2019 across the
Sand Balls .
Brain Out .
App Store and Google Play Store. This was
PUBG Mobile . the best quarter for a game since Pokémon
Garena Free Fire . GO’s launch in Q3 2016.
Fun Race 3D .
Ink Inc. . Mobile gaming remained competitive in Q4
Subway Surfers .
2019. No publisher had more than three
Mario Kart Tour .
games among the top 20, and only Lion
Rescue Cut .
Studios, Playrix, and Amanotes had multiple
Hunter Assassin .
Homescapes .
titles in the top 20.
Icing On The Cake .
My Talking Tom 2 .
Sniper 3D . Our estimates include worldwide downloads for iPhone,
Magic Tiles 3 . iPad, and Google Play for Oct. 1 through Dec. 31, 2019. Apple
Gardenscapes . apps and Google pre-installed apps are excluded. We report
Candy Crush . unique installs only. Android estimates do not include third-
Johnny Trigger .
Tiles Hop .
0 25M 50M 75M 100M 125M 150M 175M 200M
Q4 Games by Worldwide Downloads 17


iPhone iPad
Call of Duty: Mobile surpassed 80 million
App Store installs in Q4 2019, more than
Mario Kart Tour .
Brain Out .
three times the next best game’s total.
Ink Inc. . Mario Kart Tour came in at No. 2 after taking
Rescue Cut . the top spot last quarter.
Icing On The Cake .
Sand Balls . After two quarters outside the top 20,
PUBG Mobile .
Fortnite reached No. 18 in Q4 2019 with an
Homescapes .
8% growth quarter-over-quarter. It was
Fun Race 3D .
Fortnite’s first quarter of positive growth Q/Q
I Peel Good .
Tennis Clash .
since it launched back in 2018.
Hunter Assassin .
Magic Tiles 3 .
Subway Surfers . Our estimates include worldwide daily download totals for
Dig This . iPhone and iPad for Oct. 1 through Dec. 31, 2019. Apple apps
Photo Roulette . are excluded. We report unique installs only (one download
Fortnite . per user). Figures represent aggregate installs of all app
Aquapark.io .
Square Bird .
0 10M 20M 30M 40M 50M 60M 70M 80M 90M


Call of Duty: Mobile was also the top game
on Google Play, though the margin
Sand Balls .
Garena Free Fire .
between it and the No. 2 game was much
PUBG Mobile . closer than on the App Store. Sand Balls
Fun Race 3D . from Say Games and Garena Free Fire from
Subway Surfers . Garena rounded out the top three.
Brain Out .
Hunter Assassin .
Candy Crush reentered the top 20 at No. 16
Ink Inc. .
(it was No. 23 in 3Q19). Its downloads
Homescapes .
increased about 6% Y/Y.
My Talking Tom 2 .
Sniper 3D .
Mario Kart Tour .
Gardenscapes .
Rescue Cut . Our estimates include worldwide daily download totals for
Candy Crush . Google Play for Oct. 1 through Dec. 31, 2019. We report unique
Magic Tiles 3 . installs only (one download per User). Google preinstalled apps
Tiles Hop . are excluded. Android download estimates do not include
Ludo King .
Johnny Trigger .
0 10M 20M 30M 40M 50M 60M 70M 80M 90M 100M


Call of Duty: Mobile was also well ahead of
all other games in the U.S., surpassing 30
Ink Inc. .
Mario Kart Tour .
million downloads in the quarter.
Icing On The Cake . Nintendo’s Mario Kart Tour and two games
Brain Out . from Lion Studios reached 10 million installs.
Rescue Cut .
Roblox . AppLovin’s game division, Lion Studios,
Sand Balls .
had five of the top 20 games in the U.S.,
I Peel Good .
including Ink Inc. (No. 2), Icing on the Cake
Hunter Assassin .
(4), I Peel Good (9), Forge Ahead (14), and
Johnny Trigger .
Fun Race 3D .
Stencil Art (19).
Photo Roulette .
Forge Ahead .
Magic Tiles 3 . Our estimates include worldwide downloads for iPhone,
Draw Car 3D . iPad, and Google Play for Oct. 1 through Dec. 31, 2019. Apple
Square Bird . apps and Google pre-installed apps are excluded. We report
Homescapes . unique installs only. Android estimates do not include third-
Stencil Art .
Dig This .
0 5M 10M 15M 20M 25M 30M 35M 40M
Q4 Games by U.S. Downloads 20


iPhone iPad
Call of Duty: Mobile netted more than
double the downloads of No. 1 games in
Ink Inc. .
Mario Kart Tour .
prior quarters, with 25 million installs.
Rescue Cut . Mario Kart Tour and AMAZE had less than 9
Icing On The Cake . million downloads and reached No. 1 in 3Q19
Brain Out . and 2Q19, respectively.
Photo Roulette .
I Peel Good .
Fortnite was the No. 13 App Store game in
Hunter Assassin .
the U.S. during 4Q19. It last appeared
Fun Race 3D .
among the top 20 at No. 11 in 1Q19.
Magic Tiles 3 .
Sand Balls .
Fortnite .
Push'em All .
Roblox . Our estimates include worldwide daily download totals for
Square Bird . iPhone and iPad for Oct. 1 through Dec. 31, 2019. Apple apps
Bikes Hill . are excluded. We report unique installs only (one download
Wordscapes . per user). Figures represent aggregate installs of all app
Pokey Ball .
Aquapark.io .
0 5M 10M 15M 20M 25M 30M


The prevalence of hyper-casual games
created a lot of turnover among top games.
Ink Inc. .
Icing On The Cake .
Fun Race 3D and Mr Bullet were the only
Mario Kart Tour . hyper-casual games to return to the top 20 in
Brain Out . Q4 2019.
Johnny Trigger .
Roblox . AppLovin’s Lion Studios had six of the top
Forge Ahead .
20 games on Google Play. AppLovin had
Rescue Cut .
more U.S. downloads than Facebook and
Sand Balls .
Voodoo in Q4 2019.
Hunter Assassin .
Fun Race 3D .
Dunk n Beat .
Draw Car 3D .
I Peel Good . Our estimates include worldwide daily download totals for
Sky Roller . Google Play for Oct. 1 through Dec. 31, 2019. We report unique
Stencil Art . installs only (one download per User). Google preinstalled apps
Granny: Chapter Two . are excluded. Android download estimates do not include
Mr Bullet .
Homescapes .
0 1M 2M 3M 4M 5M 6M 7M 8M

Overall - Europe
Call of Duty: Mobile led the way in Europe,
with nearly 50 million downloads in Q4
Brain Out .
Sand Balls .
2019. Its download total nearly reached that
Ink Inc. . of the next two games (Brain Out from
Mario Kart Tour . Eyewind and Sand Balls from Say Games)
Rescue Cut . combined.
Brawl Stars .
Homescapes .
Brawl Stars remained popular in Europe,
Fun Race 3D .
ranking No. 7 last quarter. It was also No. 7
PUBG Mobile .
in Q3, behind Mario Kart Tour and several
Hunter Assassin .
Icing On The Cake .
hyper-casual games.
Gardenscapes .
Johnny Trigger .
Subway Surfers . Our estimates include worldwide downloads for iPhone,
Words of Wonders . iPad, and Google Play for Oct. 1 through Dec. 31, 2019. Apple
Magic Tiles 3 . apps and Google pre-installed apps are excluded. We report
Sky Roller . unique installs only. Android estimates do not include third-
Roblox .
Tiles Hop .
0 5M 10M 15M 20M 25M 30M 35M 40M 45M 50M
Q4 Games by European Downloads 23

App Store - Europe

iPhone iPad
Call of Duty: Mobile’s Q4 performance
dwarfed Mario Kart Tour’s from the
Brain Out .
Mario Kart Tour .
quarter prior, surpassing 25 million
Ink Inc. . downloads. Mario Kart Tour netted just
Rescue Cut . under 10 million downloads in Europe in Q3.
Sand Balls .
Icing On The Cake . Despite PUBG Mobile and Garena Free
I Peel Good .
Fire’s global success, Fortnite was the top
Tennis Clash .
battle royale App Store game in Europe in
Homescapes .
4Q19. It was only battle royale game to reach
Fun Race 3D .
Magic Tiles 3 .
the top 20.
Brawl Stars .
Johnny Trigger .
BlockuDoku . Our estimates include worldwide daily download totals for
Subway Surfers . iPhone and iPad for Oct. 1 through Dec. 31, 2019. Apple apps
Hunter Assassin . are excluded. We report unique installs only (one download
Square Bird . per user). Figures represent aggregate installs of all app
Dig This .
Fortnite .
0 5M 10M 15M 20M 25M 30M


Playrix had two of the top 10 games on
Google Play in Q4 2019, with Homescapes
Sand Balls .
Brain Out .
and Gardenscapes ranking at No. 7 and 10,
Ink Inc. . respectively. Each moved up a few spots
Brawl Stars . from the previous quarter.
Rescue Cut .
Homescapes . While Fortnite was the most popular battle
PUBG Mobile .
royale App Store game, success in Turkey
Fun Race 3D .
and Russia helped PUBG Mobile reach the
Gardenscapes .
top 10 games on Google Play. Fortnite is not
Hunter Assassin .
Mario Kart Tour .
available on Google Play.
Johnny Trigger .
Subway Surfers .
Sky Roller . Our estimates include worldwide daily download totals for
Words of Wonders . Google Play for Oct. 1 through Dec. 31, 2019. We report unique
Tiles Hop . installs only (one download per User). Google preinstalled apps
Draw Car 3D . are excluded. Android download estimates do not include
Magic Tiles 3 .
Roblox .
0 5M 10M 15M 20M 25M

Top Publishers
Overall - Worldwide
Google passed Facebook to become the top
Google .
global publisher in Q4 2019. This was the
Facebook .
ByteDance .
first time Google had more downloads than
Say Games . Facebook in more than five years.
AppLovin .
Voodoo . A strong quarter from TikTok propelled
Tencent . ByteDance to No. 3 in 4Q19. It had ranked
Alibaba Group .
outside the top five in Q2 and Q3 2019.
Outfit7 Limited .
Good Job Games .
Microsoft .
Activision Blizzard .
Playgendary .
Amazon .
YY . Our estimates include worldwide downloads for iPhone, iPad,
InShot . and Google Play for Oct. 1 through Dec. 31, 2019.
Crazy Labs . Apple apps and Google pre-installed apps are excluded.
Playrix . We report unique installs only. Android estimates do not
Amanotes .
include third-party stores.
BabyBus .
0 100M 200M 300M 400M 500M 600M 700M 800M 900M
Q4 Publishers by Worldwide Downloads 27


iPhone iPad
The top four publishers were the same as
Google .
3Q19 led by Google, Tencent, and
Tencent .
Facebook .
Facebook. Alibaba Group moved up one
Voodoo . position to No. 5.
Alibaba Group .
ByteDance . Activision Blizzard, publisher of hit game
AppLovin . Call of Duty: Mobile, ranked No. 8 in 4Q19,
ahead of publishers such as Microsoft and
Microsoft .
Amazon. Call of Duty: Mobile was
Say Games .
responsible for more than 97% of its installs.
Amazon .
Baidu .
NetEase .
Good Job Games .
Playgendary . Our estimates include worldwide daily download totals for
Nintendo . iPhone and iPad for Oct. 1 through Dec. 31, 2019. Apple
Disney . apps are excluded. We report unique installs only (one
Crazy Labs . download per User).
Fun Games For Free .
Electronic Arts .
0 50M 100M 150M 200M 250M 300M


Facebook stayed ahead of Google on
Facebook .
Google Play. The gap between the
Google .
Say Games .
publishers was only 53 million in Q4 2019,
ByteDance . compared to a gap of 239 million in Q4 2018.
AppLovin .
Outfit7 Limited . Amazon reached the top 20 on Google Play
Voodoo . for the first time since a year prior. Amazon
Good Job Games .
Prime Video and Amazon Alexa had very
YY .
strong December numbers going into 2020.
InShot .
Playgendary .
Alibaba Group .
BabyBus .
Crazy Labs .
Amanotes . Our estimates include worldwide daily download totals for
Microsoft . Google Play for Oct. 1 through Dec. 31, 2019. We report
Playrix . unique installs only (one download per User). Google
Samsung . preinstalled apps are excluded. Android download estimates
Miniclip .
do not include third-party stores.
Amazon .
0 100M 200M 300M 400M 500M 600M 700M


A few top apps helped publishers to excel
Google .
in Q4 2019. Disney (No. 6) and Activision
Voodoo .
AppLovin .
Blizzard (8) were buoyed by the launches of
Facebook . Disney+ and Call of Duty: Mobile, respectively
Amazon .
Disney . Seven of the top 10 publishers are U.S.-
Say Games . based. Voodoo, Say Games, and Crazy Labs
were the only non-U.S. publishers to crack
Microsoft .
the top 10 in 4Q2019.
Crazy Labs .
Good Job Games .
Amanotes .
Playgendary .
Kwalee .
Nintendo . Our estimates include worldwide downloads for iPhone, iPad,
ByteDance . and Google Play for Oct. 1 through Dec. 31, 2019.
Electronic Arts . Apple apps and Google pre-installed apps are excluded.
Popcore Games . We report unique installs only. Android estimates do not
Playrix .
Walmart .
0 20M 40M 60M 80M 100M 120M
Q4 Publishers by U.S. Downloads 30


iPhone iPad
AppLovin and Activision Blizzard joined
Google .
Google, Voodoo, and Facebook among the
Voodoo .
AppLovin .
top five in Q4 2019. AppLovin was ranked
Activision Blizzard . No. 8 in 3Q19, while Activision Blizzard was
Facebook . outside the top 20.
Amazon .
Disney . Mario Kart Tour helped Nintendo reach the
Say Games .
top 20 for the second consecutive quarter.
Microsoft .
It was No. 12 in Q4 2019, after ranking No. 10
Crazy Labs .
the previous quarter.
Good Job Games .
Nintendo .
ByteDance .
Kwalee .
Ubisoft . iPhone and iPad for Oct. 1 through Dec. 31, 2019. Apple
Electronic Arts . apps are excluded. We report unique installs only (one
Uber . download per User).
PayPal .
0 10M 20M 30M 40M 50M 60M 70M


Voodoo’s reign as the top Google Play
Google .
games publisher in the U.S. ended in Q4
AppLovin .
Facebook .
2019, at eight consecutive quarters.
Voodoo . AppLovin took the crown in 4Q19.
Say Games .
Amazon . Disney ranked No. 7 in the U.S. on Google
Disney . Play. Disney+ accounted for 83% of its
Amanotes .
downloads in the quarter, followed by FOX
Microsoft .
NOW (5%) and DisneyNOW (3%).
Samsung .
Crazy Labs .
Good Job Games .
Playgendary .
Playrix . Our estimates include worldwide daily download totals for
Kwalee . Google Play for Oct. 1 through Dec. 31, 2019. We report
Popcore Games . unique installs only (one download per User). Google
Electronic Arts . preinstalled apps are excluded. Android download estimates
Nintendo .
BitMango .
0 5M 10M 15M 20M 25M 30M 35M 40M 45M 50M

Overall - Europe
After a quarter behind Google and Belarus-
Google .
based hyper-casual games publisher Say
Facebook .
AppLovin .
Games, Facebook returned to the No. 2
Say Games . spot in Europe. Say Games fell to No. 4,
Voodoo . behind AppLovin.
Microsoft . Two Russian publishers made the top 20,
Yandex .
including Yandex (No. 8) and Mail.Ru (19).
Good Job Games .
Other European countries such as France,
Crazy Labs .
Turkey, Germany, and Great Britain each had
Playgendary .
Outfit7 Limited .
one publisher among the top 20.
ByteDance .
Playrix .
Amazon . Our estimates include worldwide downloads for iPhone, iPad,
Amanotes . and Google Play for Oct. 1 through Dec. 31, 2019.
Fun Games For Free . Apple apps and Google pre-installed apps are excluded.
Samsung . We report unique installs only. Android estimates do not
Mail.Ru .
Supercell .
0 20M 40M 60M 80M 100M 120M 140M 160M 180M
Q4 Publishers by European Downloads 33

App Store - Europe

iPhone iPad
The top three publishers were the same as
Google .
the previous quarter. Google had 3.8%
Facebook .
Voodoo .
growth Q/Q, expanding its lead over
Activision Blizzard . Facebook to 21 million downloads in 4Q19.
AppLovin .
Say Games . Four of the top five App Store publishers
Microsoft . were headquartered in the U.S. Call of Duty:
Amazon .
Mobile propelled Activision Blizzard to the
Yandex .
top five, while AppLovin was boosted by its
Good Job Games .
hyper-casual games portfolio.
ByteDance .
Eyewind .
Nintendo .
Easybrain . iPhone and iPad for Oct. 1 through Dec. 31, 2019. Apple
Crazy Labs . apps are excluded. We report unique installs only (one
Ubisoft . download per User).
Electronic Arts .
Playrix .
0 10M 20M 30M 40M 50M 60M


Google had a huge quarter in Europe,
Google .
breaking the 100-million download mark
Facebook .
Say Games .
for the first time with 111 million
AppLovin . downloads. This was 26% growth Y/Y.
Voodoo .
Outfit7 Limited . The top five publishers separated
Yandex . themselves from the competition in 4Q19,
Good Job Games .
with a gap of nearly 15 million downloads
Crazy Labs .
between No. 5 (Voodoo) and No. 6 (Outfit7
Microsoft .
Limited). AppLovin replaced Good Job
Playgendary .
Playrix .
Games among the top five this quarter.
Samsung .
Amanotes .
ByteDance . Our estimates include worldwide daily download totals for
InShot . Google Play for Oct. 1 through Dec. 31, 2019. We report
Activision Blizzard . unique installs only (one download per User). Google
Mail.Ru . preinstalled apps are excluded. Android download estimates
Amazon .
0 20M 40M 60M 80M 100M 120M

Top Categories
App Store
Q4 2018 Q4 2019
2.5B Games had solid growth on the App Store
+11.3%
at 11.3% Y/Y. Other categories experienced a
combined 6.6% growth.
2.0B
Shopping passed Utilities to become the
No. 4 category with nearly 15% growth Y/Y.
Shopping holidays in Q4 such as Black Friday
1.5B spurred the pop in growth.
2.33B
2.09B
1.0B

+2.9%
+12.7% Our estimates include worldwide daily download totals for
+14.6% +6.7%
iPhone and iPad for Oct. 1 through Dec. 31, 2019. Apple
500M
apps are excluded. We report unique installs only (one
download per User).
570M 586M 534M
474M 433M 496M 453M 483M
0
Games Photo & Video Entertainment Shopping Utilities
Q4 Categories by Worldwide Downloads 37

Google Play
Q4 2018 Q4 2019
9B +18.8%
Three of the top five categories saw installs
decline Y/Y, while categories just outside
8B the top five had strong growth. Video
Players, Shopping, and Finance downloads
7B each grew by more than 20% Y/Y.
6B Entertainment downloads decreased

29.4% Y/Y to dip below 1 billion for the first
5B time since Q2 2017. This included a 32%
decrease in India, the largest market for
8.59B
4B Entertainment apps.
7.23B
3B
Our estimates include worldwide daily download totals for
2B Google Play for Oct. 1 through Dec. 31, 2019. We report
-6.9%
unique installs only (one download per User). Google
-3.6% +1.2% -29.4%
preinstalled apps are excluded. Android download estimates
1B
1.47B 1.37B 1.41B do not include third-party stores. Figures represent aggregate
1.12B 1.08B 1.06B 1.08B 998M installs of all app versions, ex: Facebook and Facebook Lite.
0
Game Tools Communication Social Entertainment
Q4 Categories by Worldwide Downloads 38

Top Countries
Overall
While India’s downloads were flat Y/Y,
India growth continued in the U.S. (6% Y/Y),
Brazil (11%), and Russia (9%). Russia
U.S.
passed Indonesia to regain the No. 4 spot in
Q4 2019.
Brazil
Russia
Three of the top 10 countries had more App
Store downloads than Google Play: the
Indonesia U.S., Japan, and Great Britain. These
countries combined for 6.8% growth Y/Y,
Mexico compared to 2.8% growth among the other
countries in the top 10.
Turkey
Our estimates include worldwide daily download totals for
Japan
iPhone and iPad for Oct. 1 through Dec. 31, 2019. Apple
Vietnam
download per User).
Great Britain As Google Play is not available in China, we have

excluded the country from this chart.
0 1B 2B 3B 4B 5B 6B
Q4 Countries by Downloads 40
App Store
Q4 2018 Q4 2019
2.5B The gap between China and the U.S. was at
160 million, the narrowest it’s been in any
quarter since 2014. The U.S. saw strong
-0.6% growth of 12.7% Y/Y, while China installs
2.0B
+12.7% decreased slightly.
Japan, Great Britain, and Russia rounded

1.5B
out the top five again in Q4 2019. No other
country had more than 200 million
downloads in the quarter.
1.0B 2.01B 2.00B
1.84B
1.63B

500M +9.5% Our estimates include worldwide daily download totals for
+9.0% +6.6% iPhone and iPad for Oct. 1 through Dec. 31, 2019. Apple
386M 423M
281M 307M download per User).
254M 271M
0
China U.S. Japan Great Britain Russia
Google Play
Q4 2018 Q4 2019
5B +0.0% India’s 4.8 billion Google Play downloads
in Q4 matched the year prior. India
downloads peaked at 5.25 billion in 2Q19.
4B
Google Play downloads had a 35% CAGR in
Indonesia between 2Q14 and 2Q19.
However, Indonesia’s installs have decreased
3B
over the last two quarters.
4.80B 4.80B
+9.6%
2B
-2.0% -4.0%
+10.1% Note Regarding Download Estimates
1B Our estimates include worldwide daily download totals for
1.94B
1.78B Google Play for Oct. 1 through Dec. 31, 2019. We report
1.35B 1.33B 1.33B 1.27B
1.02B 1.12B unique installs only (one download per User). Google
preinstalled apps are excluded. Android download estimates
do not include third-party stores. Figures represent aggregate
0
installs of all app versions, ex: Facebook and Facebook Lite.
India Brazil U.S. Indonesia Russia
2019 Year in
Review
Market Overview:
2019 Worldwide Download Growth
Worldwide App Store and Worldwide App Store Worldwide Google Play
Google Play Downloads Downloads Downloads
125B +9.1% 125B 125B
+11.1%
100B 100B 100B
+11.7%
+12.9%
75B 75B 75B
114.9B
50B 105.3B 50B 50B
94.9B
+6.7% +2.7% 84.3B
66.9B 75.5B
25B 25B 25B
27.9B 29.8B 30.6B
0 0 0
2017 2018 2019 2017 2018 2019 2017 2018 2019
114.9 Billion 30.6 Billion 84.3 Billion

App Store + Google Play Downloads App Store Downloads Google Play Downloads
44
Top Apps
After Facebook had the top four apps in
WhatsApp .
2016 and 2017, TikTok took the No. 4 spot
TikTok .
Messenger .
ahead of Instagram in 2018. TikTok did not
Facebook . slow down in 2019, passing Messenger and
Instagram . Facebook to rank No. 2 overall.
Likee .
SHAREit . Likee (formerly Like Video) from Bigo
YouTube .
Technology ranked No. 6 with more than
Snapchat .
330 million downloads in 2019. This was
Netflix .
173% growth Y/Y, with India driving more
UC Browser .
Spotify .
than half of installs.
YouTube Music .
PicsArt .
Uber . Our estimates include worldwide downloads for iPhone,
Wish . iPad, and Google Play for Jan. 1 through Dec. 31, 2019. Apple
Amazon . apps and Google pre-installed apps are excluded. We report
Helo . unique installs only. Android estimates do not include third-
Hotstar .
Twitter .
0 100M 200M 300M 400M 500M 600M 700M 800M 900M
2019 Apps by Worldwide Downloads 45

Top Games
PUBG Mobile (also known as Game for
PUBG Mobile .
Peace in China) was the top mobile game in
Garena Free Fire .
Subway Surfers .
2019 by downloads, after ranking second
Fun Race 3D . in 2018. It had approximately 285 million
Color Bump 3D . installs last year.
My Talking Tom 2 . Another battle royale game, Garena Free
Run Race 3D .
Fire, came in as the No. 2 game in 2019. It
Sand Balls .
saw 48% growth Y/Y to move up from the
Homescapes .
No. 4 spot in 2018.
Stack Ball .
Aquapark.io .
Tiles Hop .
Sniper 3D .
Mario Kart Tour . Our estimates include worldwide downloads for iPhone,
Candy Crush . iPad, and Google Play for Jan. 1 through Dec. 31, 2019. Apple
Ludo King . apps and Google pre-installed apps are excluded. We report
Magic Tiles 3 . unique installs only. Android estimates do not include third-
Crowd City .
Happy Glass .
0 50M 100M 150M 200M 250M 300M
2019 Games by Worldwide Downloads 46

Top Publishers
Propelled by having four of the top five
Facebook .
apps, Facebook was once again the top
Google .
ByteDance .
publisher overall in 2019. Google was No. 2
Voodoo . with nearly 2.3 billion downloads and 19%
Tencent . Y/Y growth.
Say Games .
Good Job Games . ByteDance passed Voodoo to round out the
Outfit7 Limited .
top three. TikTok was its top app with more
Alibaba Group .
than 700 million downloads.
AppLovin .
Playgendary .
Crazy Labs .
Microsoft .
YY .
BabyBus . Our estimates include worldwide downloads for iPhone, iPad,
Amazon . and Google Play for Jan. 1 through Dec. 31, 2019.
Kingsoft . Apple apps and Google pre-installed apps are excluded.
InShot . We report unique installs only. Android estimates do not
Miniclip .
Amanotes .
0 500M 1.0B 1.5B 2.0B 2.5B 3.0B
2019 Publishers by Worldwide Downloads 47

Top New Apps

MV Master, a photo editing app popular in
MV Master .
India, was the top app launched in 2019
Disney+ .
Jianying Vlog .
with more than 60 million installs. India
Xrecorder . drove more than 50 million of these.
Sticker.ly .
HD Video Downloader . Disney+ was the No. 2 new app globally,
CashBean . despite limited country availability. This
Yolo .
was especially impressive since Disney+
PickU .
launched 11 months into the year.
Bodybuilder Fighting .
Groovepad .
VStatus .
TV for Everyone .
HiddenMe .
Lamour . Our estimates include worldwide downloads for iPhone,
Nox Security . iPad, and Google Play for Jan. 1 through Dec. 31, 2019. Apple
Public . apps and Google pre-installed apps are excluded. We report
Triplens . unique installs only. Android estimates do not include third-
Voter Helpline .
POKO .
0 10M 20M 30M 40M 50M 60M 70M
2019 New Apps by Worldwide Downloads 48

Top New Games

Hyper-casual games flooded the top games
Fun Race 3D .
list in 2019, making up eight of the top 10
Run Race 3D .
new games in 2019. Fun Race 3D from Good
Sand Balls . Job Games was the top new game in 2019.
Stack Ball .
Aquapark.io . Call of Duty: Mobile and Mario Kart Tour
Mario Kart Tour . still succeeded despite hyper-casual
Mr Bullet .
trends. Call of Duty: Mobile had more than
Bottle Flip 3D .
180 million downloads after being launched
Jelly Shift .
on September 30.
Talking Tom Hero Dash .
Clean Road .
Brain Out .
Draw it .
Train Taxi . Our estimates include worldwide downloads for iPhone,
House Paint . iPad, and Google Play for Jan. 1 through Dec. 31, 2019. Apple
Pick Me Up . apps and Google pre-installed apps are excluded. We report
Color Fill 3D . unique installs only. Android estimates do not include third-
Ink Inc. .
Color Hole 3D .
0 50M 100M 150M 200M 250M
2019 New Games by Worldwide Downloads 49

Stories of
the Year
Stories of the Year:

1. Disney+
Disney+ launched in the U.S. on November 12 and immediately shook up the
subscription video on-demand (SVOD) landscape. access to Store Intelligence insights
and the highly accurate data used to
● Disney+ saw more than 30 million downloads in the U.S. during Q4 2019,
contributing to the expansion of the SVOD market. build this report? See the fastest
● Disney+ grossed more than $50 million in its first 30 days, well ahead of SVOD growing apps and publishers by
competitors such as HBO NOW and Showtime.
downloads or revenue.
● In December, Disney+ earned more revenue in the U.S. than HBO NOW’s best
month. This includes the revenue spikes HBO NOW saw alongside the release of
the final season of Game of Thrones.
REQUEST DEMO
Disney+ 51
Download Market Share

Netflix YouTube Hulu Amazon Prime Video Disney+ Other
Disney+’s launch had an immediate impact
on the U.S. SVOD market, grabbing 34% of
Q1 2019 21% 14% 13% 10% 43%
downloads in Q4 2019. It surpassed 30
million U.S. installs in 2019 after launching in
November, more than Hulu and Amazon
Prime Video had in all of 2019.
Q2 2019 18% 14% 13% 10% 45%

Downloads for SVOD apps excluding
Disney+ still grew 12.5% Q/Q and 4.7% Y/Y
in 4Q19. This suggests that Disney+ has
expanded the video streaming market.
Q3 2019 18% 17% 12% 10% 43%

Our estimates include worldwide downloads for iPhone,
iPad, and Google Play for Jan. 1 through Dec. 31, 2019. Apple
apps and Google pre-installed apps are excluded. We report
Q4 2019 11% 11% 8% 7% 34% 29% unique installs only. Android estimates do not include third-
0% 25% 50% 75% 100%
U.S. SVOD Downloads 52

Revenue Market Share

Netflix YouTube Hulu HBO NOW Disney+ Other
Disney+ generated 16% of U.S. SVOD
revenue in Q4 2019. This was especially
Q1 2019 32% 22% 11% 10% 25%
impressive since it launched on November 12
and had a seven-day free trial.
Netflix’s decrease in market share reflects

its decision to remove the ability to
Q2 2019 22% 24% 10% 16% 28%
subscribe through the app, pushing new
users to subscribe online instead. Its
mobile revenue declined throughout 2019
as a result.
Q3 2019 22% 26% 11% 12% 29%
Note Regarding Revenue Estimates

iPad, and Google Play for Jan. 1 through Dec. 31, 2019. Apple
apps and Google pre-installed apps are excluded. We report
Q4 2019 15% 23% 8% 8% 16% 29% gross revenue (including the cut for Apple or Google).
Android estimates do not include third-party stores. Figures
represent aggregate installs of all app versions, ex: Facebook
and Facebook Lite.
0% 25% 50% 75% 100%
U.S. SVOD Revenue 53

Peak Download Month

Since 2014, no SVOD app has seen nearly
as many U.S. downloads as Disney+ in
Disney+ Nov. 2019 November. Part of this reflects a very
different mobile landscape since the launch
of apps such as Netflix, Hulu, and HBO NOW.
Netflix Dec. 2018

Disney+ had more than 12 times as many
U.S. downloads in November as HBO NOW
had for the launch of the final season of
Hulu Mar. 2019 Game of Thrones in April 2019.
Amazon
Dec. 2019 Note Regarding Download Estimates
Prime Video
iPad, and Google Play for Dec. 1, 2018 through Dec. 31, 2019.
Apple apps and Google pre-installed apps are excluded. We
Apr.
report unique installs only. Android estimates do not include
HBO NOW third-party stores. Figures represent aggregate installs of all
2019
0 5M 10M 15M 20M
U.S. SVOD Downloads 54

Peak Revenue Month

Disney+ was able to reach 71% of Netflix’s
revenue peak this December. Netflix
Netflix Jan. 2019 revenue would have likely increased
throughout 2019 if it hadn’t removed the
ability to subscribe through the app, but this
was still a very impressive achievement for
Disney+ Dec. 2019
an app in just its second month.
Disney+ earned more U.S. revenue in

HBO NOW Aug. 2017 December than HBO NOW had in Aug. 2017
with the release of GOT season 7.
Hulu Aug. 2019 Note Regarding Revenue Estimates

iPad, and Google Play for Aug. 1, 2017 through Dec. 31, 2019.
Amazon Sep.
report gross revenue (including the cut for Apple or Google).
Prime Video 2019 Android estimates do not include third-party stores. Figures
and Facebook Lite.
$0 $10M $20M $30M $40M $50M $60M
U.S. SVOD Revenue 55


2. TikTok
When it comes to worldwide downloads, Facebook’s dominance among the top apps
was apparent: Facebook published the top four apps in 2016 and 2017. Over the next access to Store Intelligence insights
two years, only TikTok was able to break into these top positions, demonstrating that and the highly accurate data used to
it is still possible for new apps to emerge and compete with top social apps by
publishers such as Facebook and Snap. build this report? See the fastest
● TikTok ranked second only to Facebook’s WhatsApp in 2019 by worldwide
downloads. It moved past Messenger and Facebook to climb two spots compared
to 2018.
● TikTok revenue grew 540% Y/Y in Q4 2019, with the vast majority of that
growth from China. It was the No. 7 non-game app by revenue in Q4. REQUEST DEMO
TikTok 56
Yearly Top Apps
2016 2017 2018 2019
1 WhatsApp 1 WhatsApp - 1 WhatsApp - 1 WhatsApp -

Facebook Facebook Facebook Facebook
2 Facebook 2 Messenger +1 2 Messenger - 2 TikTok +2

Facebook Facebook Facebook ByteDance
3 Messenger 3 Facebook -1 3 Facebook - 3 Messenger -1

Facebook Facebook Facebook Facebook
4 Instagram 4 Instagram - 4 TikTok NEW 4 Facebook -1

Facebook Facebook ByteDance Facebook
5 Snapchat 5 SHAREit +2 5 Instagram -1 5 Instagram -

Snap SHAREit Facebook Facebook
6 UCBrowser 6 Snapchat -1 6 UCBrowser +1 6 Likee NEW

Alibaba Snap Alibaba BIGO
7 SHAREit 7 UCBrowser SHAREit 7 SHAREit

SHAREit Alibaba
-1 7 SHAREit
-2
SHAREit
-
8 Clean Master 8 YouTube YouTube 8 YouTube

Cheetah Mobile Google
NEW 8 Google
-
Google
-
9 imo 9 Uber Snapchat 9 Snapchat

imo Uber
+1 9 Snap
-3
Snap
-
10 Uber Spotify Vigo Video Netflix

Uber
10 Spotify
NEW 10 ByteDance
NEW 10 Netflix
NEW
Top Apps by Worldwide Downloads 57

Top Countries by Downloads

India China U.S. Indonesia Brazil
35M Despite a brief ban by the Indian
government in April 2019, the country
remained TikTok’s top market for
30M
downloads throughout 2019. Brazil was its
second largest market in 4Q19 with
25M approximately 700% growth Q/Q.
Dec. 2018
While downloads in China fell off after

20M April 2019
July 2018
TikTok banned in March 2018, it was still responsible for 78%
TikTok banned in
India for 22 days
Indonesia for eight days of TikTok’s revenue in Q4 2019. The U.S.
15M August 2018 was second at 16%.
ByteDance merges
musical.ly with TikTok
10M Note Regarding Download Estimates

iPad, and Google Play for Jan. 1, 2017 through Dec. 31, 2019.
5M Apple apps and Google pre-installed apps are excluded. We
report unique installs only. Android estimates do not include
0 app versions, ex: Facebook and Facebook Lite.
17
17
17
18
18
18
19
19
19
01
01
01
20
20
20
20
20
20
20
20
20
l. 2
l. 2
l. 2
n.
r.
t.
n.
r.
t.
n.
r.
t.
Ju
Ju
Ju
Ap
Ap
Ap
Oc
Oc
Oc
Ja
Ja
Ja
TikTok Monthly Downloads 58

TikTok Revenue
Revenue Rank (Among Non-Game Apps)
$50M 151 TikTok revenue took off in 2019 to
approach $40 million in December 2019. It
TikTok was the No. 7 app (excluding games) by
ByteDance
revenue that month, ahead of apps like
$40M 121
118 Disney+, Youku, and Hulu.
113
107
Revenue Rank (Lower is Better)

100 China was responsible for the majority of
Worldwide Revenue
$30M 92 91 this growth. China and the U.S. had similar

revenue totals in 4Q18, but China’s revenue
75 grew 12X Y/Y by 4Q19 compared to solid
69
67 155% growth in the U.S.
$20M 62 62 61
51
$10M 33 32 31 iPad, and Google Play for Jan. 1, 2018 through Dec. 31, 2019.
30 29 28
25 Apple apps and Google pre-installed apps are excluded. We
21 20
17 17
14
Android estimates do not include third-party stores. Figures
8 7
$0 1 represent aggregate installs of all app versions, ex: Facebook
and Facebook Lite.
18
18
18
19
19
19
01
01
20
20
20
20
20
20
l. 2
l. 2
n.
r.
t.
n.
r.
t.
Ju
Ju
Ap
Ap
Oc
Oc
Ja
Ja
TikTok Worldwide Monthly Revenue 59


3. Console Games Storm Mobile
The end of 2019 was marked by two popular console game franchises successfully
transitioning to mobile: Call of Duty: Mobile from Activision Blizzard and Mario Kart access to Store Intelligence insights
Tour from Nintendo. While Mario Kart Tour quickly became Nintendo’s most and the highly accurate data used to
successful mobile launch to date, Call of Duty: Mobile had one of the largest mobile
game launches in years. build this report? See the fastest
● Call of Duty: Mobile had the second best quarter of any mobile game ever for
worldwide downloads in Q4 2019. Only Pokémon GO had a better quarter in
Q3 2016.
● Call of Duty: Mobile and Mario Kart Tour monetized swiftly, becoming the top
games launched in 2019 by U.S. revenue in their first 90 days. The established REQUEST DEMO
success of these games on consoles translated to quick monetization on mobile.
Console Games Storm Mobile 60

Top All-Time Game Quarters

Call of Duty: Mobile had the second-best
1. Pokémon GO Q3 2016 quarter for any mobile game by worldwide
downloads in Q4 2019 with more than 180
2. Call of Duty: Mobile Q4 2019
million downloads. Only Pokémon GO had a
3. Fun Race 3D Q3 2019 better quarter, with more than 300 million
installs when it launched in Q3 2016.
4. Helix Jump Q2 2018
5. Helix Jump Q3 2018

Mario Kart Tour came in at No. 13 with
more than 80 million downloads 3Q19. As it
6. Color Bump 3D Q1 2019 launched at the end of September, it reached
that total in just six days.
7. Piano Tiles 2 Q1 2016
8. Stack Ball Q2 2019 Note Regarding Download Estimates

9. Sand Balls Q4 2019 iPad, and Google Play for Apr. 1, 2016 through Dec. 31, 2019.
10. slither.io Q2 2016 report unique installs only. Android estimates do not include
13. Mario Kart Tour Q3 2019 app versions, ex: Facebook and Facebook Lite.
0 50M 100M 150M 200M 250M 300M 350M
Quarterly Worldwide Downloads 61

First 90 Day Revenue - U.S.

Call of Duty: Mobile and Mario Kart Tour
Homescapes .
were the top mobile games launched in
Fire Emblem Heroes .
2019 by U.S. revenue in the first 90 days.
2017 Bubble Witch 3 Saga . They ranked No. 2 and 6, respectively, among
Final Fantasy XV . games launched since 2017.
Yu-Gi-Oh! Duel Links .
Since 2017, only Fortnite grossed more

Fortnite . than Call of Duty: Mobile in its first 90 days
Brawl Stars . after launch. Fortnite was able to achieve
2018 HP: Hogwarts Mystery . this despite not launching on Google Play.
Candy Crush Friends .
MARVEL Strike Force .

Call of Duty: Mobile . Our estimates include worldwide downloads for iPhone,
Mario Kart Tour . iPad, and Google Play for Jan. 1, 2017 through Dec. 31, 2019.
2019 MLB Tap Sports 2019 .
HP: Wizards Unite . Android estimates do not include third-party stores. Figures
Merge Magic! .
and Facebook Lite.
$0 $10M $20M $30M $40M $50M $60M $70M
Top New Games by U.S. Revenue 62

Sensor Tower
Solutions
Top Charts & Store App Ad Usage

Leaderboards Intelligence Intelligence Intelligence Intelligence
Monitor app trends Make strategic decisions Drive organic growth with Develop winning User Benchmark app usage,
throughout the global app with the industry’s most the leading App Store acquisition campaigns engagement, and
economy. accurate estimates. Optimization platform. with crucial mobile demographics.
advertising insights.
63
Interested in our
market intelligence GET THE LATEST
solutions? INSIGHTS
Read new analysis of the mobile
app ecosystem every weekday at
If you want to learn more about Sensor Tower, sensortower.com/blog
please request a demo:
REQUEST DEMO
64
Sensor Tower
Terms of Use If you would like to republish any of the data
contained in this report, please email
info@sensortower.com for further
This report and all original content contained within information.
are wholly owned by Sensor Tower, Inc. © 2020.
We’re always happy to work with news
organizations to provide custom data and
Modification, republication, distribution, or other research.
unauthorized usage violate this copyright, unless
Contact press@sensortower.com for help.
express permission has been granted.
App icons, images, and other branding assets are

property of their respective publishers and are used
expressly for the purpose of editorial commentary.
65
About Us
Sensor Tower is the leading solution for mobile
marketers, app developers, and industry analysts
who demand competitive insights on the mobile
economy. Sensor Tower’s product suite includes: Top
Charts, App Intelligence, Store Intelligence, Ad
Intelligence, and Usage Intelligence.
Office Locations:
San Francisco, London, Shanghai, Seoul
Contact Info:
sensortower.com
sales@sensortower.com
@sensortower
66
67

Sensor Tower Q4 2019 Data Digest

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Sensor Tower Q4 2019 Data Digest

Uploaded by

Copyright:

Available Formats

Q4 2019

Top Charts for the Quarter 2019 Year in Review

About This Data:

25B 25B 25B

15B 28.7B 15B 15B

28.7 Billion 7.8 Billion 20.9 Billion

0 50M 100M 150M 200M 250M 300M

Q4 Apps by Worldwide Downloads 7

App Store - Worldwide

0 5M 10M 15M 20M 25M 30M 35M 40M 45M 50M

Q4 Apps by Worldwide Downloads 8

Google Play - Worldwide

0 50M 100M 150M 200M 250M 300M

Q4 Apps by Worldwide Downloads 9

Overall - United States

0 5M 10M 15M 20M 25M 30M 35M 40M

Q4 Apps by U.S. Downloads 10

App Store - United States

0 2M 4M 6M 8M 10M 12M 14M 16M 18M 20M

Q4 Apps by U.S. Downloads 11

Google Play - United States

0 2M 4M 6M 8M 10M 12M 14M

Q4 Apps by U.S. Downloads 12

0 10M 20M 30M 40M 50M

Q4 Apps by European Downloads 13

App Store - Europe

Q4 Apps by European Downloads 14

Google Play - Europe

0 5M 10M 15M 20M 25M 30M 35M 40M

Q4 Apps by European Downloads 15

0 25M 50M 75M 100M 125M 150M 175M 200M

Q4 Games by Worldwide Downloads 17

App Store - Worldwide

0 10M 20M 30M 40M 50M 60M 70M 80M 90M

Q4 Games by Worldwide Downloads 18

Google Play - Worldwide

Q4 Games by Worldwide Downloads 19

Overall - United States

0 5M 10M 15M 20M 25M 30M 35M 40M

Q4 Games by U.S. Downloads 20

App Store - United States

0 5M 10M 15M 20M 25M 30M

Q4 Games by U.S. Downloads 21

Google Play - United States

Q4 Games by U.S. Downloads 22

0 5M 10M 15M 20M 25M 30M 35M 40M 45M 50M

Q4 Games by European Downloads 23

App Store - Europe

0 5M 10M 15M 20M 25M 30M

Q4 Games by European Downloads 24

Google Play - Europe

0 5M 10M 15M 20M 25M

Q4 Games by European Downloads 25

0 100M 200M 300M 400M 500M 600M 700M 800M 900M

Q4 Publishers by Worldwide Downloads 27

App Store - Worldwide

0 50M 100M 150M 200M 250M 300M

Q4 Publishers by Worldwide Downloads 28

Google Play - Worldwide

0 100M 200M 300M 400M 500M 600M 700M

Q4 Publishers by Worldwide Downloads 29

Overall - United States

0 20M 40M 60M 80M 100M 120M

Q4 Publishers by U.S. Downloads 30