Professional Documents
Culture Documents
CORPORATION – a corporation is a
legal entity that is separate from its
owners, the shareholders. No share
holder is personally liable for debts,
obligations or acts of the
corporations . Director and officers
can bear liability for their
involvement with the corporation.
❑ COOPERATIVE – a Micro Environment Factors
cooperative is an entity 1. Suppliers
organized by people with 2. Resellers
similar needs to provide 3. Customers
themselves with goods or 4. Competition
services or to jointly use Macro Environment Factors
available resources to improve
their income. 1. Political factors
2. Economic factors
3. Social Factors
4. Technological Factors
5. Environmental Factors
6. Legal Factors
The SWOT Analysis was created in the those outside their control. These factors
1960s by business gurus, Edmund P. include:
Learned, C. Roland Christensen,
Kenneth Andrews, and William D. Book, 1. economic trends such as stock market,
in their book, Business Policy, Text and economic performance, and the like;
Cases (Irwin 1969). 2. market trends such as new products or
technology, changes in tastes and
lifestyle of society;
INTERNAL FACTORS:
Strength, Weaknesses
- the resources and experiences readily
available to the business proponents.
- financial resources such as money
and source of funds for investment;
2. physical resources such as the
company’s location, facilities,
machinery, and equipment;
EXTERNAL FACTORS:
Opportunity, Threats
- factors that affect a company, an
organization, an individual, and