A

Report
On

“Customer’s Awareness On Personality Development And Its Application In The Industry

Using Direct Marketing Interactions With Customers Through Sems Foundation ”

Submitted for partial fulfilment of requirement for the award of degree

Of

Bachelor of Business Administration

Of
Netaji Subhas University
Jamshedpur (Jharkhand)
Session 2020-2023

Supervised By External Guide Supervised By Internal Guide

Name Mr.Atul Garg Name Dr. Sayak Gupta
Designation - Business Leader Designation Asst Professor
Department- Sales and Marketing Department Managment

Submitted by
Sharique Ahmad
Roll No 2002069
Registration No NSU2002069

DEPARTMENT OF MANAGEMENT

NETAJI SUBHAS UNIVERSITY

POKHARI ,JAMSHEDPUR
 DECLARATION

I the undersigned solemnly declare that the report of the Summer Training work entitled Customer’s
awareness on personality development and its application in the industry using direct marketing
interactions with customers through Sems Foundation , is based my own work carried out during the
course of my study under the supervision of Mr.Atul Garg (Business Leader) sales & marketing

I assert that the statements made and conclusions drawn are an outcome of the project work. I further declare
that to the best of my knowledge and belief that the project report does not contain any part of any work
which has been submitted for the award of any other degree/diploma/certificate in this University or any
other University.

___________________
SHARIQUE AHMAD
Roll No.: 2002069
REGISTRATION No.:
NSU2002069
Certificate by Organization
 CERTIFICATE BY INTERNAL GUIDE

This to certify that the report of the project submitted is the outcome of the project work entitled
Customer’s awareness on personality development and its application in the industry using direct
marketing interactions with customers through Sems Foundation carried out by Sharique Ahmad
bearing Roll No. 2002069 & Registration No. NSU2002069 carried by under my guidance and supervision
for the award of Degree in Bachelor of Business Administration of Netaji Subhas University,
Jamshedpur,Jharkhand, India.

To the best of the my knowledge the report

i) Embodies the work of the candidate him/herself,

ii) Has duly been completed,
iii) Fulfils the requirement of the ordinance relating to the BBA degree of the University
and
iv) Is up to the desired standard for the purpose of which is submitted.

_______________________

Name: Dr. Sayak Gupta

Designation: Asst Professor
Department: Management
Netaji Subhas University

The project work as mentioned above is hereby being recommended and forwarded for examination and
evaluation.
 CERTIFICATE BY THE EXAMINERS

This is to certify that the project entitled

Customer’s awareness on personality development and its application in the industry using direct
marketing interactions with customers through Sems Foundation

Submitted By

Sharique Ahmad Roll No.2002069 Enrollment No.NSU2002069

Has been examined by the undersigned as apart of the examination for the award of Bachelor of Business
Administration degree of Netaji Subhas University, Jamshedpur, Jharkhand, India.

________________ __________________
________________ __________________
Name & Signature of Name & Signature of
Internal Examiner External Examiner
Date: Date:

Forwarded by

Academic Head
Department of Management
 ACKNOWLEDGEMENT

At the very outset I would like to express my heartfelt gratitude to Sems Foundation following me to
contribute through modesty the organization. I am thankful to Prof. Dr. Sayak Gupta (Asst Professor) for
providing an opportunity to discover the cooperate world with close prospective.

I express my deep sense of gratitude & thanks to Mr.Atul Garg (CEO of Sems Foundation ) who gave me
the golden opportunity to get trained in this esteemed organization and to do this wonderful project on the
topic Customer’s awareness on personality development and its application in the industry using direct
marketing interactions with customers through Sems Foundation which also helped me in doing a lot of
research and I came to know about so many new things I am really thankful to them.

I am extremely thankful to Mr.Atul Garg ( Business Leader) sales & marketing for there all through
guidance & valuable suggestion during training and for successful completion of this report.

And also I would like to thank my parents and friends who helped me a lot in finalizing this project within
the limited time frame.

_______________________
Name: Sharique Ahmad
Roll.No 2002069
Sem 5th
 PREFACE

As a part of BBA curriculum and in order to gain practical knowledge in the field of management, I have
required to make a report on Customer’s awareness on personality development and its application in the
industry using direct marketing interactions with customers through Sems Foundation . The basic objective
behind this project Report is to get knowledge of different tools of marketing. Doing this project help me to
enhance my knowledge regarding the work doing undergo many experience related with my topic concept.
Through this report. I came to know about importance of team work and role devotion towards the work.
The blend of learning and knowledge acquired during my practical studies at the company is presented in
this project report. The information presented in this project report is obtained from sources like company
personal, company website, other websites, company reports, and other literature.
 a) Declaration i
b) Certificate by Organization ii
c) Certificate by Internal Guide iii
d) Certificate by Examiners v
e) Acknowledgement vi
f) Preface vii
g) Table of Contents viii
h) List of Tables ix
i) List of figures ix

Table Of Contents

Chapter No. Title Page No.

I Introduction 1-3

II Company Profile 4-16

III Research Methodology 17-18

IV Analysis of the Study 19-31

V Findings & Suggestions, 32-34

Conclusion
Bibliography
Appendices
 List Of Table
TABLE No. Page No.
Content
1.01 Hear about online education ever before 21
1.02 Mode of education 21
1.03 Effect of online education 22
1.04 Overcoming the problem 23
1.05 Improving the quality 24
1.06 Graduates/students will gain more skill 28
1.07 Online education students will be acknowledge 28
1.08 E-learning app is best suitable for competitive exam 29
preparation
1.09 Satisfied with e- learning apps 30
1.10 Online education is an effective mode of education 30-31
because
1.11 Whom you can count on to help you if needed 31-32
1.12 Recorded video lecture is more effective for learning 33

List Of Figures

TABLE No. Page No.

Content
1.01 Hear about online education ever before 21
1.02 Mode of education 21
1.03 Effect of online education 22
1.04 Overcoming the problem 23
1.05 Improving the quality 24
1.06 Graduates/students will gain more skill 28
1.07 Online education students will be acknowledge 28
1.08 E-learning app is best suitable for competitive exam 29
preparation
1.09 Satisfied with e- learning apps 30
1.10 Online education is an effective mode of education 30-31
because
1.11 Whom you can count on to help you if needed 31-32
1.12 Recorded video lecture is more effective for learning 33
Chapter – I

Introduction
 1.1 INTRODUCTION

This Study is an attempt to know about the Training and Development of employees in SEMS Welfare Foundation
and also tries to conclude the Effectiveness of training given to the employees in SEMS Welfare foundation. This
project has been a great learning experience for me and at the same time gave me enough scope to implement my
classroom learning.

In the first part of project report, the general information of the company has been collected as well as the
strategies of the research are also mentioned. The second part of report contains the specialized subject study.
Specialized study mainly focused over the study of training and development of employees and will also conclude
the result of effective work environment of SEMS Welfare foundation.

In order to complete my project and understand employee’s preference toward SEMS Welfare Foundation,
questions were asked to the employees.

This activity was very good as everyone were very positive & cooperating in responding. The project gave me a
lot of practical exposure related to training and development. With this practical exposure I will be definitely
much more confident in my coming career.

1.2 OBJECTIVE OF THE STUDY

The objective of my study is to understand the training procedures at SEMS Welfare Foundation.

1. To examine the effectiveness of training in overall development of skills of workforce.

2. To examine the impact of training on the workforce.

3. To study the changes in behavioural pattern due to training.

4. To measure the differential change in output due to training.

5. To compare the cost effectiveness in implanting training programmes.

1.3 SCOPE OF THE STUDY

1. To study the exact position of employees through their feedback

2. Development of employees through various training and development programs.

3. Developing altered of unbiased treatment to all employees.

4. To identify the general information of training and development and employee perception.

5. To identify the relationship between employee satisfaction and training and development.

1.4 LIMITATION OF THE STUDY

1. Due to the limitation of the time the research could not be made more detailed.

2. Due to confidentiality of some information accurate response was not revealed by some of the
respondents.

3. Respondents had answered the questions which may be socially incorrect irrespective of the actual
feelings.

4. The employees were busy with their daily schedule and it was very much difficult for them to give
time.

5. Some of the replies of the respondents may be biased.

 Chapter-2

Company Profile
 2.1 COMPANY PROFILE

SEMS Welfare Foundation (SWF) is a Not-

for-Profit entity, established to work in the areas of Education, Social Welfare, Women
Empowerment, Skill Development and Entrepreneurship, Livelihood Generation &
Employability, Health, Research, Culture, International Cooperation, Sports, Environment
Protection or any other similar sector. We promote healthy lives, balanced and active
communities, and strong businesses. It allows the Volunteer Members to concentrate their
Energies and Efforts on Long-Term Goals, when freed from day-to-day Details.

SEMS Welfare Foundation is a professional, Not for Profit Company registered under Section 8
of Companies Act, 2013 bearing Registration Number U80904DL2019NPL347912. SEMS
registered with NITI Aayog, MSME, MPCON, DDU GKY and Institute of Entrepreneurship
(IED) - Uttar Pradesh. SWF is recognized as a Start-up by the Department of Industrial Policy and
Promotion (DIPP), MCI. Also, recognition as Best Service Award for Significant National
Contribution from ITS Education Group.

SEMS Group has also organized more than 100 Education and Basic Health Care Camps for under privileged
children in slum areas of Uttar Pradesh. SEMS Group additionally promotes Digital and Financial Literacy and has
organized more than 100 camps in rural places and for senior citizens across India. SEMS was also involved in the
prestigious project of Ardh Kumbh 2019 at Prayagraj.
SEMS also started initiative of recognizing work of Educationist through Education Excellence Awards in
collaboration of PhD Chamber of Commerce. In 2021, SEMS got more than 700 applications from various parts of
the world. Award Jury has selected 52 Awardee out of all applications in various categories of Award. This award was
not having any registration or fees.

SEMS Welfare Foundation directors are – Ms. Neeti Bisht and Ms. Upma Bansal. Its authorized
share capital is INR 1.00 lac and the total paid-up capital is INR 1.00 lac. The current status of
Sems Welfare Foundation is – Active.

2.2 ORGANIZATIONAL FUNCTIONING

Sems Welfare Foundation is registered with NITI Aayog in their NGO Darpan portal and with
MSME. Sems Welfare Foundation is recognized as a startup by the Department of Industrial
Policy and Promotion (DIPP), MCI. It has an active network of 3000 Plus Academicians,
Engineers, Managers, Researchers, Industrialist, Consultants and Public Bodies.

Digi Saksham is another initiative of Sems Welfare Foundation and has developed content for
over 300 courses in multiple languages which range from 4 Hours to 6 Months in various sector
of IT, BFSI, Retail, Entrepreneurship for all age groups.

FemLeads is an initiative of Sems Welfare Foundation which narrates the tales of successful
female entrepreneurs. It has executed a skilling project for 600 inmates across 2 jails in state of
Haryana and also provided trainings in domains of Soft Skills, Excel, Digital Marketing,
Entrepreneurship, Livelihood Generations and Capacity Building to nearly 2000 Students. It has
conducted 10 International Conferences in emerging topics, published more than 50 books
bearing ISBN Number. Sems Welfare Foundation has its peer reviewed journal “International
Journal of Management and Technical Research (UMTR)” having ISSN 2347- 9035. It promotes
Digital and Financial Literacy and has organized more than 100 camps in rural places and for
seniors citizens, women, students. Sems welfare foundation is recognized as best services award
for significant National Contribution from ITS Educational Group.
2.3 ORGANIZATION’S MISSION, VISION & OBJECTIVE

Mission

SEMS envisions producing scientific and educational material and events, to help people share
thinking and experiences via effective linkage between technical/ managerial institutions, industry
& society, to make the word a better place.

Vision

SEMS aspires to be the leading Association of research professionals, Academics, Skilling across
the Global.

Objectives

1. Ensuring the quality and status of research and scholarship in education industry.

2. Encouraging, promoting and advancing interdisciplinary co-operation amongst

managers, scientists, engineers and other professionals for education upliftment.

3. To organize and conduct conferences, lectures, seminars, workshops, study tours and the
like for the growth of teaching, research and practices of engineering and managerial
sciences.

4. Facilitating the platform for exchange of information and ideas among the engineering,
managerial and applied sciences professionals.

5. Promoting the interactions/ association between the engineering, managerial and

Applied science professionals.

6. Promoting the interactions/ association between the engineering, managerial and

Applied sciences professionals by organizing conferences, lectures, seminars etc. and
publishing useful literacy works for the welfare and development of research.
2.4 ORGANIZATIONAL STRUCTURE
2.5 SERVICE PORTFOLIO

1. Research Consultancy

2. Education & Skill Development

3. Conference Webinars, Seminars & Workshops

4. Social Welfare

5. Publications

6. Awards & Recognition

2.6 DEPARTMENTS IN SEMS WELFARE FOUNDATION
1. HR. Department

The HR Department in Sems Welfare Foundation is the department which is responsible for managing the
employee life cycle (i.e., Recruiting, Hiring, Onboarding, Training, and Firing Employees) and administrating
employee benefits.

2. Marketing Department

The Marketing Department in SEMS Welfare Foundation is the department which is responsible for promotion of
all the content and events and also monitoring social media platforms.

3. Operation Department

The operation Department in Sems Welfare Foundation is the department which is responsible for collaborations,
organizing events and coordinating with other department as well.

4. Graphics Designing

The Graphic Department in Sems Welfare Foundation is the department which is responsible for designing poster
for events and for the other activities also. Also responsible for photo and video editing, video clipping, etc.

5. Content Department

The Content Department in Sems Welfare Foundation is the department which is responsible for research, blogs,
social media posts, presentation reports, news articles, etc.

6. Research Department

The Research Department in Sems Welfare Foundation is the department which is responsible for providing
insights and recommendations on project given.
2.7 SOME GLIMPSES OF CONFERENCES
2.8 SOME GLIMPSES OF TRAINING

2.9 ADVISORY TEAM MEMBERS

3.0 FOUNDING TEAM MEMBERS
3.1 ORGANIZATION’S ACHIEVEMENTS & AWARDS

1. SEMS Welfare Foundation organized Education Excellence award 2021 to recognized educationist
for various Research and Academic activities under more than 50 categories like Life Time
Achievement Award, Best Vice-Chancellor Award, Best Young Vice-Chancellor Award, Best
Senior Administrator Award, Young Personality of the Year Award etc.

2. The researchers, academicians and other individuals nominated themselves for this award with a
few simple steps, that too without any registration fees.

3. We had more than 500 nominations from across world out of which jury selected 45 awardees in
various categories.

4. This Award is presented by SEMS Welfare Foundation in collaboration of PhD Chamber of

Commerce.

The Best Service Award for Significant National Contribution was awarded to the SEMS Welfare
Foundation in a series of ITS Utkrisht Marketing Awards organized by the Institute of Technology and
Science, Mohan Nagar Ghaziabad, U.P. The award was received by the Foundation’s executives Mr. Atul
Garg and Mrs. Neeti Bisht from Dr. RP Chadha, Chairman of ITS, Prof. S. K. Kank, Vice Chancellor of
Mahamaya Technical University and Mr. Pankaj Singh, Minister of State for BJP.
 Chapter-3

Research Methodology
Technology and customers preferences plays a vital role in todays generation research methodology is a sets
or various methods to be followed to find out various information regarding market strata or different
products. Research methodology is required to every industrial service for getting acquired knowledge for
their products.

Period of study - This study has been carried out for a maximum period of 8 weeks

I Sharique Ahmad hear by assured you that the Research and the data collection is totally done by me and
my friends. All the information about the related project is based on the survey done by asking the question
to the consumer through direct marketing.

Objective Of The Study

To understand the importance and development of education industry in today’s scenario. To understand the
various marketing strategies which Sems Foundation adopted to survive in highly competitive industry. To
understand and analise the major competitors in education industry.

Sample Unit: The sampling unit of research included students and professionals residing in Jamshedpur
Uropean Academy.

Sample Size: The sample size of 100 was taken.

Data collection:

There have been two sources of information collected.

Primary Data: interview and survey

Secondary Data: Amount of data has been collected from internet and particularly the companies own
website.

Tools for data collection and interpretation:

After the data has been collected, it was tabulated and findings of the project were presented followed by
analysis and interpretation to reach certain conclusion.
Chapter-4
ANALYSIS OF THE STUDY
Q.1) Age of the respondent ?

(a) 18-25

(b) 26-35

(c) 30-45

Examine table for age respondent

Indice No. of respondent % of respondent Cumulative

s frequency

18-25 55 55 55

26-35 30 30 85

36-45 15 15 100

Table no.1

100
90
80
70
60
No. of respondent
50 % of respondent
40 Cumulative frequency

30
20
10
0
18-25 26-35 36-45
Figure no.1

Analysis- the above graph shows that under the age group of 18 to 25 55% most of the respondent aware about the
personality development courses but Interpretation shows that the age group of 26-35 only 30% and 36-45 only 15%
aware about the personality development courses.
 Q.2) Are you aware of the online education platform Sems Foundation ?

(a) yes

(b) no

Table for awareness about Sems Foundation

Indices No. of respondent % of respondent Cumulative
frequency
Yes 20 20 20

No 80 80 100

Table no.2

100
90
80
70
60
No. of respondent
50 % of respondent
cumulative frequency
40
30
20
10
0
Yes No

Figure no.2

Analysis- The above graph shows that 20% of respondent are aware about the education platform. Interpretation- the
interpretation shows that 20% people more aware about education platform and 80% are does not know about
education platform.
 Q.3) Have you came across of any advertisement of Sems Foundation ?

(a) yes

(b) no

Table for advertisement of Sems Foundation

Indices No. of respondent % of respondent Cumulative frequency

Yes 20 20 20

No 80 80 100

Table no.3

100
90
80
70
60
No. of respondent
50 % of respondent
40 cumulative frequency

30
20
10
0
Yes No

Figure no.3

Analysis- The above graph shows that 20% of respondent knows the advertisement of Sems Foundation .

Interpretation- The above graph shows that 20% respondent said yes about Sems Foundation and 80% of people said
no about Sems Foundation .

Q.4) Do you want to spend your money for developing your personality ?

(a) yes
 (b) no

Table for spend money on personality development

Indices No. of respondent % of respondent Cumulative

frequency

Yes 25 25 25

No 75 75 100

Table no. 4

100
90
80
70
60
No. of respondent
50 % of respondent
40 cumulative frequency

30
20
10
0
Yes No

Figure no.4

Analysis- The above graph shows that 25% people are ready to pay an amount for personality development courses.

Interpretation- The above graph shows that 25% people are ready but 75% respondent are not ready to invest in
personality development courses.

Q.5) Have you ever opted for any courses from Sems Foundation ?

(a) yes

(b) no
Table for opted courses on Sems Foundation

Indices No. of respondent % of respondent Cumulative

frequency
Yes 20 20 20

No 80 80 100

Table no. 5

100
90
80
70
60
No. of respondent
50 % of respondent
40 cumulative frequency
30
20
10
0
Yes No

Figure no.5

Analysis- The above graph shows that 20% of respondent opted courses from Sems Foundation .

Interpretation- 80% respondent have not opted any courses from Sems Foundation .

Q.6) Which mode of virtual training would you prefer more ?

(a) one on one training

(b) Group discussion

(c) pre- recorded class

Indices No. of respondent % of respondent Cumulative
frequency
One on one training 30 30 30

Live sessions 45 45 75

Pre-recorded sessions 25 25 100

Table for mode of training

Table no.6

100
90
80
70
60
No. of respondent
50
% of respondent
40 Cumulative frequency
30
20
10
0
One on one Live sessions Pre-recorded
training sessions

Figure no.6

Analysis-The above graph shows that 30% respondent are prefer one on one training.

Interpretation- 45% respondent are prefer live sessions and 25% respondent are prefer recorded sessions.

Q.7) Do you believe that online personality development courses can really helps you to develop your personality?

(a) yes

(b) no

(c ) may be
Table for online personality development

Table no. 7

Indices No. of respondent % of respondent Cumulative

frequency
Yes 20 20 20

No 30 30 30

May be 50 50 50

50
45
40
35
30
No. of respondent
25 % of respondent
20 cumulative frequency

15
10
5
0
Yes No May be

Figure no.7

Analysis- The above graph shows that 20% respondent believe that it will helpful for making a personality.

Interpretation- 30% respondent does not believe 50% are confused about courses.

Q.8) Do you encourage online personality development courses?

(a) Agree

(b) Disagree
 Table for encourage courses

Indices No. of respondent % of respondent Cumulative

frequency
Agree 30 30 30

Disagree 70 70 100

100
90
80
70
60
No. of respondent
50 % of respondent
40 cumulative frequency

30
20
10
0
Agree Disagree

Figure no. 8

Analysis-The above graph shows that 30% respondent are encourage personality development courses.

Interpretation- 70% respondent are disagree about online personality development courses.

Q.9) Do you feel that personality development courses is essential for today’s competitive world?

(a) Agree

(b) Disagree

Indices No. of respondent % of respondent Cumulative

 frequency
Agree 35 35 35

Disagree 65 65 100

Table for essential courses

Table no.9

100
90
80
70
60
No. of respondent
50 % of respondent
40 cumulative frequency

30
20
10
0
Agree Disagree

Figure no 9

Analysis- The above graph shows that 35% respondent feels that personality development courses is essential for
today’s competitive world.

Interpretation- 65% respondent disagree with they don’t consider that it is essential for them in today’s competitive
world.

Q.10) On a scale of 1 to 5 how effective do you consider online courses to be ?.

4
 5 Table for ratings

Indices No. of respondent % of respondent Cumulative

frequency
1 30 30 30
2 15 15 45
3 25 25 70
4 25 25 95
5 5 5 100

Table no.10

100
90
80
70
60
No. of respondent
50
% of respondent
40 cumulative frequency
30
20
10
0
1 2 3 4 5

Figure no.10

Analysis- The graph shows that 30% respondent rated 1 rating.

Interpretation- 15% respondent rated 2 25% respondent rated 3 25% respondent rated 4 5% respondent rated
5.

Q.11) Do you feel that Sems Foundation gives you benefits & results in exchange for that costs of courses ?

(a) yes

(b) no

Table for cost of courses

Indices No. of respondent % of respondent Cumulative
frequency
Yes 20 20 20

No 80 80 100

Table no. 11

100
90
80
70
60
No. of respondent
50 % of respondent
40 cumulative frequency
30
20
10
0
Yes No

Figure no. 11

Analysis- The above graph shows that 20% of respondent feels that it gives benefits & results

Interpretation- 80% Respondent does not feel its give benefits & results.

Q. 12) Do you like’s Sems Foundation method of teaching?

(a) yes

(b) no
Table for method of teaching

Indices No. of respondent % of respondent Cumulative

frequency
Yes 40 40 40

No 60 60 100

Table no.12

100
90
80
70
60
No. of respondent
50 % of respondent
40 cumulative frequency
30
20
10
0
Yes No

Figure no.12

Analysis- The above graph shows that 40% respondent likes method of teaching.

Interpretation- 80% respondent does not like method of teaching

 Chapter – 5

Findings & Suggestions, Conclusion

 FINDING AND SUGGESTION

Sems Foundation should target the age of 18-25 group of students & working professionals as it is very
popular in college and universities. Very less people are aware about platform of Sems Foundation need to
do more work on their website & social media marketing. Very less people are knows advertisement of the
Sems Foundation need to do more sales & marketing should increase their human strength. Few of the
customers cannot find what they want so Sems Foundation should focus on these problems for better
satisfaction of customers and to expand their products. Sems Foundation should focus on more about
pricing strategy because pricing plays a vital role in today’s competitive world. Sems Foundation should
focus on more live classes, practical theories Sems Foundation should focus on more about feedback of the
customers.

Suggestions

Sems Foundation need to expand their employee, strength only 200 – 500 people are working with this
organization Some products price should be low in Sems Foundation and their interns need practical
training, and sales & marketing techniques it’s a large sector to make a huge profits.
 CONCLUSION

An assessment towards the end of the project customer’s awareness on personality development and its
application in the industry using direct marketing interactions with customers through Sems Foundation .
And prior to final drafting of the project report rely on various conclusions or sets of conclusions,
Personality development refers to improvising self identity, develop talents and to built potential within
selves. Through developing individual personality it helps an individual to enhance the quality of life and
this is helpful in contributing one’s aspirations. This report will go to reflect my own personality traits. This
report will go to measure my strengths and weakness and provide solutions to overcome my weakness. This
report will prepare an action plan where it provides ways to develop my weaknesses such as fear of public
speaking time management and sharing responsibility.

I Sharique Ahmad hear by assured you that the Research and the data collection is totally done by me and
my friends. All the information about the related project is based on the survey done by asking the question
to the consumer. The report revels that there is a huge scope for Sems Foundation in education sector with
the changing life style, modernization and westernization personality development for students & working
professionals there exist a huge scope for the growth of Sems Foundation . Direct marketing is the key to
increase the market share in the area, since the education sector has a lot of potential both in term of
untapped market.

This proves that the EdTech revolution is not a temporary adjustment but a permanent solution. During the
recent lockdown, he has also launched a very unique model of transforming people's life through his
speeches along with other industry leaders popularly known as Sems Foundation .in, which is gaining a lot
of traction amongst college students as well as young working professionals. Amit plans to take Sems
Foundation to the next level by turning it into an Ed-Tech establishment in the near future.
Bibliography
For the research of my project report I have relied upon class notes and inputs from.

Websites:

1. www.google.com

2. www.Sems Foundation .in

3. www.linkedin.com

4. www.wikipedia.org

5. www.business-standard.com

Text Books:

1.Kothari, CR. Research Methodology- Methods & Techniques.

2 Kottler, P., Keller, Kl.. Koshy, A and jha, M Marketing Management.
Annexure
 Questionnaire
Name…………………

Phone/Contact…………

Qualification……………..

Mail Id………………………

1. Age of the respondent ?

(a) 18-25

(b) 26-35

(c) 30-45

2. Are you aware of the online education platform Sems Foundation ?

(a) Yes

(b) No

3. Have you came across of any advertisement of Sems Foundation ?

(a) Yes

(b) No

4.Do you want to spend your money for developing your personality?

(a) Yes
(b) No

5.Have you ever opted for any courses from Sems Foundation ?

(a) Yes
(b) No

6.Which mode of virtual training would you prefer more?

(a) One on one training

(b) Group discussion

(c ) Pre-recorded classes
 7. Do you believe that online courses can really helps you to develop your personality?

(a) Yes

(b) No

(c) May be

8. Do you encourage online personality development courses?

(a) Agree
(b) Disagree

9.Do you feel that personality development courses is essential for today’s competitive world?

(a) Agree

(b) Disagree

10. One a scale of 1to 5 how effective do you consider online courses to be ?.

11. Do you feel that Sems Foundation gives you benefits & results in exchange for that costs of
courses?

(a) Yes

(b) No

12.Do you likes Sems Foundation method of teaching?

(a) Yes

(b) No.