“ ELECTRO “

Fundamentals of innovation and

Entrepreneurship
Section : 5E
Dr. Georges Iskandar Samara

Amal jihad u21101592

Farah asad u21101844
Omar almidfa u20104830
Hamza badran u21106785
Shaza majdalawi u22100864

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 TABLE OF CONTENTS

1. INTRODUCTION ……………………… 3
• Problem………………………………………………… 5
• Our role…………………………………...................... 5
• Process table………………………………….………. 6
2. EMPATHIZE …………………………… 7
• Interview questions…………………………………... 9
• Empathy map………………………………………….. 10
3. DEFINE ………………………………… 14
4. IDEATE ………………………………… 16
5. PROTOTYPE ………………………….. 18
6. TEST ……………………………………. 22

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01 INTRODUCTION

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 Many users nowadays appreciate the convenience of using services just like
Careem, Uber,Delivero and Zomato for transportation and food delivery.
The mobile app makes it easy to book rides and order food and the
company's wide availability in various markets is seen as a positive. These
creative businesses provides a platform and mobile app that connects
passengers with drivers, allowing users to book rides and, in some markets,
order food delivery. The presence of these type of businesses in the
transportation industry has driven competition and innovation, leading to
improved services and options for consumers. In the fast-evolving landscape
of sustainable transportation, Electro stands out as a pioneering force in the
realm of electric mobility. Electro is a cutting-edge, environmentally
conscious business that offers a revolutionary alternative to traditional ride-
hailing services. This forward-thinking enterprise is exclusively dedicated to
electric cars, transforming the way we commute and interact with our cities.
Our mission at Electro is to make sustainable transportation seamless. Our
user-friendly app empowers you to book electric car rides at your
convenience, ensuring you reach your destination in an eco-friendly manner,
without compromising on comfort and efficiency.

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PROBLEM
Electric cars require a robust charging infrastructure, and in some regions,
this infrastructure may be insufficient or unevenly distributed. This can lead
to challenges in ensuring that electric vehicles can be charged conveniently.
Limited charging infrastructure can restrict the operational range of electric
vehicles. This means that drivers may have to carefully plan their routes to
ensure they have access to charging stations, potentially limiting their ability
to serve customers in areas with insufficient charging options. Moreover,
drivers may experience longer downtimes due to the need for more frequent
and extended charging stops. This can reduce the number of trips a vehicle
can complete in a day, potentially impacting the driver's earnings and the
overall efficiency of the service.

OUR ROLE

We help you by by investing in infrastructure, collaborating with

stakeholders, implementing smart solutions, and educating both drivers and
customers, Electro can mitigate the impact of charging limitations and
provide a more reliable and efficient electric car service. Additionally,
advocacy for improved infrastructure and favorable regulations is essential
to drive the growth of electric mobility and support the long-term success of
the business.

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 THE PROCESS:
❖ EMPATHIZE
❖ DEFINE
❖ IDEATE
❖ PROTOTYPE

EMPATHIZE:
The first stage is understanding and processing the problem we are trying to solve.
Empathizing with the impact of limited charging infrastructure is essential for
understanding the challenges and frustrations faced by individuals and businesses
relying on electric vehicles.

DEFINE:
Is the second stage to analyze and go through the attend information
and data from the empathize stage. to be able to identify the core problem and the
problem statement, so that we will be able to find an efficient solution to these
problems.

IDEATE:

The third stage of the design thinking process. Which is the idea-generating stage. After
gathering information from the last two stages, we can start looking for solutions from
different perspectives and points of view. So, we can attend to alternative or different
solutions to our problem statement.

PROTOTYPE:
The final stage of design thinking. To find the optimal solution to the problems. By
creating a sample
or an early model of the product. To evaluate and inspect the ability of the product to
solve the problems and to where it needs improvements based on its success or failure.

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 02 EMPATHIZE

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 Put Yourself in Their Shoes

Imagine what it would be like to rely on electric vehicles for transportation. Think about
how limited charging infrastructure would affect your daily life, from commuting to work to
running errands.

Listen to Stories and Experiences

Talk to people who use electric vehicles or work for businesses like Careem. Listen to their
experiences, challenges, and frustrations related to charging infrastructure. Real-life stories
can provide valuable insights.

Research and Learn

Educate yourself about the specific challenges and limitations of charging infrastructure in
the regions where Careem operates. Understand the state of charging technology,
infrastructure investments, and government policies.

Ask Questions

When talking to electric vehicle users, ask open-ended questions about their charging
experiences, what they like about electric vehicles, and what they find challenging.
Encourage them to share their thoughts and feelings.

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 Interview questions:

1.Can you describe a situation where you or someone you know faced challenges due to limited
access to charging infrastructure for electric vehicles? How did this affect your or their daily life
or business operations?

2.Imagine you're a driver for a ride-sharing company like Careem, and you rely on electric cars.
Your region has limited charging stations. How would you feel about this situation, and what
concerns would you have as a driver?

3.What do you think are the main reasons behind the limited availability of charging
infrastructure for electric vehicles in certain regions? How might this impact electric vehicle
adoption and usage in those areas?

4.Put yourself in the shoes of a customer using an electric vehicle ride-hailing service like
Careem in an area with inadequate charging infrastructure. How might extended wait times and
longer trip durations due to charging affect your experience and satisfaction as a passenger?

5.How do you think limited charging infrastructure impacts businesses like Careem that aim to
transition to electric vehicle fleets? What challenges might they face, and how could these
challenges be addressed?

6.Can you share an example of a business or government initiative that has successfully
addressed the issue of limited charging infrastructure for electric vehicles? What can we learn
from this example when trying to improve charging infrastructure in areas where it's lacking?

7.Imagine you are a policymaker responsible for promoting sustainable transportation. How
would you approach the issue of limited charging infrastructure to encourage electric vehicle
adoption and alleviate its impact on users and businesses?

8.Have you ever interacted with electric vehicle users or enthusiasts who shared their
experiences related to charging infrastructure challenges? What were some common themes or
concerns they raised?

9.In your opinion, what role should a company like Careem play in advocating for and
addressing the challenges associated with limited charging infrastructure? How can they support
drivers and passengers who rely on electric vehicles?

10.Think about the emotional and financial impact on individuals and businesses when they face
limited charging infrastructure. How can empathy and a user-centric approach help in finding
solutions to these challenges?

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 Empathy map
Is a tool that allows us to understand the problem and get a deeper understanding of it.
Allows us to understand what the other is thinking, hearing, understanding, and saying
which helps to get more understanding about the problem to be able to achieve the most
efficient solution to the problem and
which satisfies their needs.

SEE
Visual cues and observations related to
limited charging infrastructure.
Examples: Few charging stations, long
queues at charging stations, signs indicating
charging station locations.
HEAR
Verbal information, conversations, and
concerns related to charging infrastructure.
Examples: Complaints from fellow drivers,
discussions about the need for more
charging stations.

SAY DO
Actions, behaviors, and statements of the Actions, behaviors, and statements of the
persona in response to limited charging persona in response to limited charging
infrastructure. infrastructure.
Examples: Examples:
Say: "I need to plan my routes carefully to Do: Search for available charging stations
avoid running out of charge." before starting a trip.

THINK FEEL
Internal thoughts, emotions, and concerns. Internal thoughts, emotions, and concerns.
Examples: Examples:
Think: "Limited charging infrastructure Feel: Frustration, anxiety about range
makes my job more challenging." limitations.

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 PAINS GAINS

Persona's specific challenges and

Benefits, solutions, or desires the
frustrations related to limited
persona seeks in relation to
charging infrastructure.
charging infrastructure.
Examples: Downtime due to
Examples: Faster charging
charging, uncertainty about
options, increased availability of
finding available charging
charging stations.
stations.

Tasks and Goals:

The tasks or goals the persona aims to achieve in the context of charging infrastructure.
Examples: Ensure uninterrupted service for passengers, minimize downtime during
work hours.

Influences and Motivations:

Factors that influence the persona's decision-making and motivations.

Examples: Environmental concerns, economic advantages of using electric vehicles.

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 Opportunities and Solutions:

Potential opportunities or solutions the persona may be open to or interested in.

Examples: Advocating for more charging infrastructure, exploring smart charging
solutions.

Social Physical Identity Communication emotional Insight

needs needs needs needs needs statements
On of the Access to Environmental Emergency Contact: Providing Frustration: Users and Limited charging
primary social Charging Stations: Consciousness: an emergency contact or businesses may feel infrastructure is a
needs is to The primary Individuals who support line for users who frustrated when they significant barrier to
ensure physical need is identify as encounter issues with charging encounter difficulties in the widespread
equitable access to a environmentally infrastructure, such as a finding available adoption of electric
access to sufficient number conscious may broken charger or unexpected charging stations or vehicles, particularly
charging of charging have a strong downtime, is crucial. Users experience delays due in regions with
infrastructure. stations that are need for an should know how to seek to limited infrastructure. sparse charging
It's important conveniently accessible and assistance in case of station networks.
that all located. Users reliable charging problems.
socioeconomic must be able to infrastructure.
groups have find a charging Limited charging
access to station when options can be
electric vehicles needed, both for seen as a barrier
and charging daily commuting to aligning with
options, rather and long-distance their
than only those travel. environmentally
who can afford friendly lifestyle
to install home and values.
chargers or
frequent areas
with charging
stations.

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 Users and businesses experience frustration and anxiety when they encounter challenges related to
limited charging infrastructure, including finding available charging stations and managing range
anxiety.

Effective communication and education about the benefits of electric vehicles and the availability of
charging infrastructure are essential for increasing public awareness and adoption.

Investments in charging infrastructure expansion are necessary to meet the growing demand for
electric vehicles and provide reliable and convenient charging options.

Government policies and incentives play a crucial role in encouraging the development of charging
infrastructure and supporting the transition to electric mobility.

Innovative solutions, such as smart charging systems and high-speed charging stations, are vital for
addressing the limitations of current infrastructure and improving user satisfaction.

Limited charging infrastructure affects not only individual users but also businesses, including ride-
sharing services, that rely on electric vehicle fleets, impacting their efficiency and profitability.

Addressing the emotional needs of users, such as reducing anxiety and building trust in charging
infrastructure, is as important as expanding physical infrastructure.

Charging infrastructure providers must prioritize user-centered design, reliability, and user support to
ensure a positive experience and foster the growth of electric vehicle adoption.

Environmental and sustainability-conscious individuals are more likely to embrace electric vehicles,
making charging infrastructure expansion essential for supporting eco-conscious choices and identities.

Community engagement, partnerships, and collaborative efforts are crucial for addressing the
challenges of limited charging infrastructure, ensuring local buy-in, and creating a sense of shared
responsibility.

The limited charging infrastructure affects not only the transportation sector but also has economic and
environmental implications, impacting businesses, government initiatives, and air quality.

Empathy and a user-centric approach are essential for understanding the needs and concerns of those
affected by limited charging infrastructure and for developing effective solutions.

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 03 DEFINE

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 Idea generation:
Generating ideas to address the impact of limited charging infrastructure for electric vehicles involves
finding innovative solutions to improve accessibility, reliability, and user experience. Here are some
idea generation prompts to inspire creative solutions:

Mobile Charging Units: Develop mobile charging units that can be dispatched to users in need,
especially in areas with limited charging infrastructure. These units can provide on-demand charging
services.

Battery Swapping Stations: Implement battery swapping stations where users can quickly
exchange depleted batteries for fully charged ones, reducing downtime and range anxiety.

Community Charging Co-Ops: Encourage communities to create charging cooperatives

where residents can install private charging stations and share them with neighbors, expanding
charging options.

Smart Charging Algorithms: Develop intelligent charging algorithms that optimize the use of
limited charging infrastructure, prioritizing high-demand times and locations.

Solar-Powered Charging Stations: Equip charging stations with solar panels to reduce the
environmental impact and increase the sustainability of the infrastructure.

Charging Station Partnerships: Collaborate with retailers, parking facilities, and restaurants
to install charging stations at their locations, creating a network of charging options.

Charging Reservations: Implement a reservation system for charging stations, allowing users
to book a slot, reducing wait times and ensuring access.

Fast-Charging Corridors: Create dedicated electric vehicle corridors with frequent fast-
charging stations, enabling long-distance travel without range anxiety.

Public-Private Partnerships: Foster partnerships between governments and private entities to

accelerate the deployment of charging infrastructure and share the costs.

EV Charging Subscription Services: Introduce subscription services that provide unlimited

access to a network of charging stations for a fixed monthly fee.

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 04 IDEATE

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 Let us use the "How might we" (HMW) approach to ideate
on an app that focuses on electric transportation:
1. How might we ensure a convenient charging infrastructure for electric vehicles?
- Collaborate with charging station providers to establish a network of charging stations at key
locations.
- Integrate real-time charging station availability data into the app for drivers' convenience.

2. How might we enhance the user experience for passengers using electric vehicles?
- Provide real-time information on the environmental impact of each trip, showcasing emissions
saved by using an electric vehicle.
- Implement features like in-car Wi-Fi, entertainment options, or workspace setups to make the
journey more enjoyable.
- Offer discounts or loyalty rewards to passengers who consistently choose our electric rides.

3. How might we make the app more sustainable and environmentally friendly?
- Calculate and display the carbon footprint of each trip, emphasizing the positive environmental
impact of electric vehicles.
- Introduce a feature for users to choose the carbon offset for their rides, contributing to
environmental initiatives.
- Collaborate with renewable energy providers to ensure that charging stations use clean energy
sources.

4. How might we create a sense of community and shared responsibility for sustainability?
- Establish a forum or social platform within the app for drivers and passengers to share tips,
experiences, and insights on sustainable living.
- Introduce community challenges or competitions to encourage users to collectively reduce their
carbon footprint.
- Partner with environmental organizations and allocate a portion of each ride's cost to support eco-
friendly initiatives.

5. How might we ensure inclusivity and accessibility in electric transportation services?

- Explore partnerships with organizations to provide electric vehicles adapted for individuals with
mobility challenges.
- Implement features within the app for users with visual or hearing impairments, ensuring a seamless
experience for everyone.
- Collaborate with local communities to identify and address specific transportation needs, ensuring
that the service is tailored to diverse user groups.

By exploring these "How might we" questions, we can shape an app that not only provides convenient
and efficient electric transportation but also fosters a sense of environmental responsibility and
community engagement.

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05 PROTOTYPE

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 When you first open the app you will get this interface to get some suggestion on where would you like to go or
you can choose your own place.

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 Choose the date and time.

The app will find the nearest E-Taxi available, and your ride will begin.

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 When you finish your ride the app will show you a summary of the Carbon footprint that you saved during the ride
and the total carbon footprint you saved.

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 06 TEST

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 Advertisment:

Electro by name
Electric by nature
Electro , your drive is on us.

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 Customer feedback

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 Survey link:
https://zrnvht9pq6b.typeform.com/to/xyiy6xwT

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