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MARKINGUIDELINES
CONSUMER STUDIES
EXEMPLAR
PREPARATORY EXAMINATION
2021
GRADE 12
MARKING GUIDELINES
MARKS: 200
SECTION A
QUESTION 1
1.1.1 D
1.1.2 D
1.1.3 A
1.1.4 D
1.1.5 C
1.1.6 C
1.1.7 D
1.1.8 A
1.1.9 D
1.1.10 A
1.1.11 B
1.1.12 C
1.1.13 D
1.1.14 A
1.1.15 C
1.1.16 A
1.1.17 C
1.1.18 C
1.1.19 B, C (2)
(20)
2
13
1.3.1 E
1.3.2 F
1.3.3 A
1.3.4 H
1.3.5 C
1.3.6 G (6 x 1) = (6)
1.4
1.4.1 D
1.4.2 F
1.4.3 A
1.4.4 E
1.4.5 B (5 x 1) = (5)
1.5
1.5.1 F
1.5.2 G
1.5.3 B
1.5.4 C
1.5.5 H (5 x 1) = (5)
TOTAL SECTION A: 40
3
SECTION B
QUESTION 2
2.1 Sustainable water consumption refers to the way we use water over the long
term without depleting the resource. (2)
2.2.1 Solar geyser it uses the sun to heat the water, thus reducing the use of
electricity.
Gas stove / oven / heater, gas is cheaper than electricity and it eliminates
the use of electricity.
Battery lights Can get lighting that works with batteries.
Solar panels lights use the sun to make light, thus reducing it the use of
electricity. (2)
2.2.2 Replace conventional light bulbs with energy saving or fluorescent lights.
As far as possible, use light bulbs with lower wattage consumption.
Turn off lights when not in use.
Open curtains and blinds to let in natural light during the day late. (2)
2.4.1 This applies to all transactions resulting from direct marketing arise.
A transaction where the consumer does not complete the transaction
did not insinuate.
EXAMPLE (1)
- Salesperson - cleaning services
- Approach - email
- Money for goods and not for services. (1)
2.5.2 To help you save money for when you need it.
Members can help each other better manage their finances. (2)
2.5.3 Yes The money will earn interest and it will be safer to keep the money
in the bank savings than having a large amount of cash with you. whether
it can help with control (2)
4
2.6 Inflation is the increase in the prices of goods and services, over a specific
period measured. Rise in prices and goods reduces consumer's
purchasing power. (2)
2.8 When the petrol price rises, the prices in goods will rise because the
transportation and production of the goods' prices will rise. This will follow
have that South Africans can buy less with the same amount of money. (2)
2.9.1 The CPI measures the changes in the price of goods and services over
a specific period. The CPI (Consumer Price Index) is a list of
products and services that are mostly bought by South Africans. (3)
2.9.2 This index is also used to measure inflation in South Africa. (1)
2.11.3 When the bank's interest rate is higher than the repo rate, consumers with
debt are negatively affectedbecause they have more interest on
loans will pay. If the repo rate is cut consumers will have more
spend moneyand it will increase debt.
consumers with savings are positively affected because they have more
interest earn on their savings. (4)
[40]
5
QUESTION 3
3.4.3 Calcium: Legumes, canned fish, green leafy vegetables, nuts (any 2)
Vitamin D: Oily fish, egg yellow, full cream milk, margarine (any 2)
6
3.4.4 The female hormone oestrogen protects the body against bone loss;
the level of menopause and bone loss increases, therefore osteoporosis
occurs mostly in post-menopausal women before. (2)
3.4.5 Protein extracts calcium from the bones, to digest proteins it accelerates
the deterioration of bone density and weakened bones. (2)
3.8 Any ONE FACT at each of the following ingredients and ONE MARK for the
conclusion:
Yoghurt (1)
contains pro-biotics that help the body to resist infections and recover
more quickly from infections.
Pro-biotics in yogurt are healthy bacteria that promotes digestion.
A healthy intestinal tract provide an effective line of defence.
Fresh Orange(1)
Full of vitamin C that protects and strengthens the immune system
Vit C is an anti-oxidant that fights diseases
Vit C is the key in fighting infections.
Fresh strawberries (1)
Vit C is an anti-oxidant that fights diseases
Full of vitamin C that protects and strengthens the immune system
Sugared cereal flakes (1)
Sugar and refined carbohydrates suppress and weaken the immune system
as it impedes the activity of white blood cells
Spinach (1)
Spinach is rich in vitamin C
full of numerous antioxidants that increase the infection-fighting ability of the immune
system.
Tomato (1)
Ascorbic acid in tomatoes, is a strong antioxidant that enhances immunity
CONCLUSION (1)
The menu is suitable for boosting the immune system as it contains
many vitamins and antioxidants (5 x 1) + 1 = (6)
[40]
QUESTION 4
9
4.5.3 Graph
B
C
A
MARKS
Sketches – Correct shape (3 x 1)
Each stage labelled (1)
Y axis correctly labelled (1)
X axis correctly labelled (1) (Total 6)
QUESTION 5
10
5.1.2 The best choice for Carla
Clear conclusion BUY OR RENT
(1 mark)
[20]
12
QUESTION 6
6.1 Any THREE of the following:
Cost-based pricing
Demand-based pricing
Competitive pricing
Market skimming pricing
Premium pricing
Value-for-money pricing
Undercut pricing (3)
13
6.5 Any TWO of the following:
Use goods and services to improve the quality of life
and to satisfy the needs of consumers
the use of natural resources, toxic materials and chemicals / waste
and reduce pollution
to protect the natural environment. (2)
6.6.1 Electronic media; Facebook. (1)
6.6.2 children, adults and companies who want to fight the virus protect. (1)
6.6.3 She is a qualified seamstress,it will be easy for her to design and
make masks. (2)
[40]
14
15