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Competitor Analysis: Baldwin

1. Current Strategic Position:
 Products and Segments:
 Baldwin operates in the Traditional Segment with products like Able, Baker,
Cake, Daze, Eat, and Fast.
 These products target customers with specific buying criteria such as age, price,
ideal position, and reliability.
 Plants:
 Baldwin's production facilities and capacity details are not provided in the
information.
 Capital Structure:
 The capital structure includes common stock and retained earnings.
 Source of Competitive Advantage:
 Baldwin's competitive advantage may be derived from its product features,
pricing strategy, and reliability, as per the customer buying criteria.
 Consumer Reports Standpoint:
 The consumer reports standpoint suggests that Baldwin's products meet the
expectations of customers in the Traditional Segment based on age, price,
position, and reliability.
2. Opportunities and Threats:
 Opportunities:
 Baldwin can capitalize on the growth in the Traditional Segment, given the
expected industry growth rate of 9.2%.
 Opportunities lie in enhancing product features and addressing customer
preferences.
 Threats:
 Intense competition in the Traditional Segment could pose a threat.
 Changes in customer buying criteria or market dynamics may impact sales.
3. Sales and Profits Prediction for Ending Year:
 Sales and profit predictions depend on various factors, including market demand, pricing
strategy, and cost management.
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 Baldwin's sales and profits are expected to grow if the company effectively addresses
customer needs and maintains competitiveness in the Traditional Segment.
4. Performance Measures:
 Cumulative Profit: Measure the total profit over the simulation period.
 Market Share: Assess the market share in the Traditional Segment.
 ROA (Return on Assets): Evaluate efficiency in asset utilization.
 ROE (Return on Equity): Measure the return generated for shareholders.
 ROS (Return on Sales): Assess the profitability of sales.
 Asset Turnover: Measure efficiency in using assets to generate sales.
 Stock Price: Reflects market perception and investor confidence.
Adjust weights based on Baldwin's strategic focus and priorities. For example:
 Cumulative Profit: 15%
 Market Share: 10%
 ROA: 15%
 ROE: 15%
 ROS: 15%
 Asset Turnover: 10%
 Stock Price: 20%
These weights align with a balanced approach, emphasizing both financial performance and
market perception. Adjust as needed based on Baldwin's specific goals and strategy.