Professional Documents
Culture Documents
COURSE SYLLABUS
I. Course Code : GE 4
II. Course Descriptive Title : Purposive Communication
III. Credit Units/No. of Hrs. : 3 units/54 hours
IV. Course Pre-requisite/s : None
V. Academic Term and School Year : Second Semester, SY 2023-2024
VI. Vision, Mission and Quality Policy of SSU :
SSU Vision
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VIII. Program Graduate Outcomes
Institutional Graduate Outcome Attrib Link to MV-CV
utes
Common to All Programs in All Types of School
1. Articulate and discuss the latest developments in the specific field of practice. Communicator Excellence, Technology
2. Communicate effectively in writing, speaking and presenting using culturally appropriate language. Communicator Excellence
3. Work effectively in teams, in collaboration with other disciplines, and multicultural teams. Team Player Leadership
4. Practice the profession in accordance with existing laws, social, moral and/ or ethical responsibility. Professional Discipline
5. Act as a responsible citizen and show pride of being Filipino by preserving and promoting Filipino historical Nationalistic Discipline
and cultural heritage.
Common to State Universities
6. Demonstrate competence to conduct research. Competent Excellence, Innovation,
Technology
7. Demonstrate competence and commitment to develop appropriate technological services in response to national, Committed/Service Oriented Service, Technology
regional and local development.
Common to Samar State University Graduates
8. Demonstrate ability to use innovative, creative and appropriate methods to meet the demands of the industry Technology Provider Innovation, Technology
and/or labor market.
9. Demonstrate ability to sustainably manage the resources available in the community. Resource Manager Service, Technology
10. Demonstrate ability to create scientific solutions and innovative concepts with creativity and critical Solution Provider, Creative/Critical Excellence, Innovation
mindedness. Thinking
11. Demonstrate competence to translate challenges into opportunities. Risk Taker / Change Agent Excellence, Innovation
12. Demonstrate ability to engage in life-long learning with a passion to keep current with local, national and global Life Long Learner Excellence, Technology
developments.
Specific to Bachelor of Science in Statistics (BSS) Program
13. Demonstrate broad and coherent knowledge and understanding in the core areas of statistics, computing, Competent Excellence, Service
and mathematics;
14. Translate real-life problems into statistical problems; Competent Leadership, Service, Discipline
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15. Generate information involving the conceptualization of a strategy for generating timely and accurate/reliable data, Solution Provider Creative/Critical Excellence, Innovation
organizing a process for putting together or compiling the needed data, and transforming available data into
relevant and useful forms; and
16. Identify appropriate statistical tests and methods and use these properly for the given problems, select Competent Excellence, Innovation
optimal solutions to problems, and make decisions in the face of uncertainty. Solution Provider
1. Produce graduates who can postulate real-life problems into statistical problems;
2. Produce graduate who can collect data, aggregate data, analyze data using computing technologies, interpret results, and communicate results to different
stakeholders towards the solution of real-life problems based on statistically sound methods/techniques.
3. Equip students with quantitative skills and methods that they can employ and build on in flexible ways; and
4. Prepare students for graduate work in statistics and/or allied fields.
X. Course Description
This is a 54-hour, three-unit course that develops students’ communicative competence and enhances their cultural and intercultural awareness through multimodal tasks
that provide them opportunities for communicating effectively and appropriately to a multicultural audience in a local or global context. It equips students with tools for critical
evaluation of a variety of texts and focuses on the power of language and the impact of images to emphasize the importance of conveying messages responsibly. The knowledge,
skills, and insights that students gain from this course may be used in their other academic endeavors, their chosen disciplines, and their future careers as they compose and
produce relevant oral, written, audio-visual and/or web-based output for various purposes.
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4. Work effectively in a group. I I I E E E E E D D D D D D D D D D
5. Use current technology to assist and
facilitate learning and research. E E E D D D D D D D D D D D D D D D
6. Create solutions to problems in various
E E E E E E E E E E E E E E D D D D
Leadership, Excellence, Discipline, Service, Critical Thinking and Honesty, Passion and Commitment, Accountability and Responsibility
0. Preliminaries 1 hr.
0.1 University VMGO, Program Objectives, and ISO Quality
0.2 Course Orientation and Classroom Policies
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4. Varieties and Registers of Spoken and Written Language 3 hrs.
4.1 Eight Domains in which Language Varies
52 hrs.
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Mid-Term 50%
Final 50%
*Final Rating = 50% Midterm Grade + 50% Grade in the Final Grading period
Adler, R. Elmhhorst, J.M., & Lucas. Communicating at Work: Strategies for Success in Business and the Professions. NY: McGraw Hill, 2012. Bullock, R. and Goggin, M. The Norton
Field Guide to Writing. 3rd ed. W.W. Norton and Company, 2013.
Chase, R. and Shamo, S. Elements of Effective Communication. 4th ed. Washington, Utah: Plain and Precious Publishing, 2013.
Dainton, M. and Zelley E. Applying Communication Theory for Professional Life. A Practical Introduction. 3rd ed., Sage Publications, 2015. Lucas, S. The Art of Public Speaking. NY:
McGraw Hill, 2011.
Mooney, A., Peccei, J.S., La Belle, S.,et.al. Language, Society and Power: An Introduction. 3rd ed. London: Routledge, 2010. Searles, G. Workplace Communication: The Basics. 6th
ed. Boston: Allyn & Bacon, 2014.
Abrams, R. Successful Business Plan: Secrets and Strategies. Redwood, CA: Planning Shop, 2010. Axelrod, R. and Cooper, C. The St. Martin’s Guide to Writing. 10th ed. Bedford/St.
Martin’s, 2013.
Biber, D. and Conrad, S. Register, Genre, and Style. Cambridge: Cambridge University Press, 2009.
Lehman, C, and DuFrene, D. Business Communication. Mason, OH: South-Western Cengage Learning, 2011. Miller, K. Communication Theories: Perspectives, Processes, and
Contexts. 2nd ed. NY: McGraw Hill, 2004.
Anderson, K. and Tompkins, P. Practicing Communication Ethics: Development, Discernment and Decision-making. Routledge, 2015. Wallace, C. Critical Reading in Language
Education. Basingstoke and New York: Palgrave McMillan, 2005.
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Time Frame
Course Learning (Hour) Teaching-Learning
Outcomes Intended Learning Activities Assessment
Content Resources
(CLO) Outcomes (ILO)
LEC LAB
CLOs 1, 2, Familiarize SSU’s 0. Preliminaries LCD Projector Course 0. Lecture with PPT Recitation
3 VMGO, be 0.1. University 1 Syllabus Presentation
acquainted with the VMGO, Program 1. Question and
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course outline, and Objectives, and Answer
internalize classroom ISO Quality
policies 0.2. Course
Orientation and
Classroom
Policies
CLOs 1, 4 Describe the nature, 1. Communication 3 1. Learning Packet 1 For asynchronous For asynchronous
elements, and processes, principles, 2. Laptop/computer, online online
functions of verbal and ethics phone and/or Self-directed module Formative assessment
and non-verbal 1.1 The Components other gadgets presented in Learning as indicated in
communication in of the 3. Internet Packet 1 (Unit 1) Learning Packet 1
various and Communication connection
multicultural contexts. Process 4. Handouts Specific Activity
1.2 The Nine 5. Audio and/or Quiz
Principles of video clips of
Effective various media For synchronous For synchronous
Communication (e.g. TV, online online
1.3 Ethical commercials, Online lecture- Formative assessment
Considerations in movies, discussion via online as discussed online
Communication video-conferencing (quiz)
platforms (zoom or
google meet)
Specific Activities
1. Online lecture with
ppt
2. Oral recitation
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abstract
3. Dual coding
4. Group work on
identifying the
elements of
communication in
various texts
CLOs 1,3,4 Explain how cultural 2. Communication and 3 1. Learning Packet 1 For asynchronous For asynchronous
and global issues Globalization (Unit 2) online online
affecting 2.1. Concept of 2. Laptop/computer, Self-directed module Formative assessment
communication. Globalization phone and/or presented in Learning as indicated in
2.2. Possible Cultural other gadgets Packet 1 (Unit 2) Learning Packet 1
Barriers to 3. Internet (Unit 2)
Effective connection
Communication 4. Handouts Specific Activity
in Global 5. Video clips 1. Quiz
Environment 2. Group presentation
2.3. Strategies to with rubrics (art
Become an category)
Effective Global For synchronous For synchronous
Communicator online online
Online lecture- Formative assessment
discussion via online as discussed online
video-conferencing (quiz) and group
platforms (zoom or presentation of
google meet) assigned art category
with rubrics
Specific Activities
1. Online lecture with
ppt and video
2. Oral recitation
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Website: www.ssu.edu.ph Rated 3 Stars | QS Ratings System for Excellence (2022)
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assigned art category
Specific Activities with rubrics
1. F2F lecture with ppt
2. Video presentations:
Connected but alone
and How social media
can make history or
Wiring a web for global
good
3. “Whip Around”
CLOs 1,2,3,4 Determine culturally 3. Local and Global 3 1. Learning Packet 1 For asynchronous For asynchronous
appropriate terms, Communication in (Unit 3) online online
expressions, and Multicultural Settings 2. Laptop/computer, Self-directed module Formative assessment
images (sensitivity to 3.1. Forms of phone and/or presented in Learning as indicated in
gender, race, class, Intercultural other gadgets Packet 1 (Unit 3) Learning Packet 1
etc.). Communication 3. Internet (Unit 3)
3.2. Improving connection Specific Activity
Intercultural 4. Handouts 1. Quiz
Communication 5. Video clips 2. Individual
Competence 6. Multimedia presentation of art
presentations journal 8 with
7. Personalized rubrics
drawing book
For synchronous For synchronous
online online
Online lecture- Formative assessment
discussion via online as discussed online
video-conferencing (quiz) and group
platforms (zoom or presentation of
google meet) assigned art category
with rubrics
Specific Activities
1. Online lecture with
ppt
2. Oral recitation
3. Video show on
cultural
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appropriateness
4. Research on
various cultural
and intercultural
modes of
communication
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4. Handouts Specific Activity
5. Multimedia 1. Quiz
presentations 2. Group
presentation of the
practical concepts
of the eight
domains of
language variation
with rubrics
For synchronous For synchronous
online online
Online lecture- Formative assessment
discussion via online as discussed online
video-conferencing (quiz) and group
platforms (zoom or presentation of
google meet) language variation with
rubrics
Specific Activities
1. Online lecture with
ppt and video
eight domains of
language variation
2. Oral recitation
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CLOs 1,3,4,5 Evaluate multimodal 5. Evaluating messages 3 1. Learning Packet 1 For asynchronous For asynchronous
texts critically to and/or images (e.g. (Unit 5) online online
enhance receptive pictures, illustrations) 2. Laptop/computer, Self-directed module Formative assessment
(listening, reading, of different types of phone and/or presented in Learning as indicated in
viewing) skills. texts reflecting other gadgets Packet 1 (Unit 5) Learning Packet 1
different cultures 3. Internet (Unit 5)
Convey ideas through (regional, Asian, connection
oral, audio-visual, Western, etc.) 4. Handouts on Specific Activity
and/or web-based 5.1. Key Concepts of authentic texts 1. Quiz
presentations for Media Literacy about cultural 2. Group
different target 5.2. Guide Questions sensitivity from presentation of the
in Media Text various media analysis of
audiences in local and
Analysis 5. Multimedia contents from
global settings using
presentations various texts
appropriate registers.
For synchronous For synchronous
Adopt awareness of
online online
audience and context Formative assessment
in presenting ideas. Online lecture-
discussion via online as discussed online
video-conferencing (quiz) and group
platforms (zoom or presentation of
google meet) language variation with
rubrics
Specific Activities
1. Online lecture with
ppt and video on
multimodal texts
2. Oral recitation
WURI Fourth Industrial Revolution | Rank 1 in the Philippines and in the World (2022 & 2023)
Website: www.ssu.edu.ph Rated 3 Stars | QS Ratings System for Excellence (2022)
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ppt
2. Video synthesize
CLOs 1,3,4,5 Convey ideas through 6. Communication aids 5 1. Learning Packet 1 For asynchronous For asynchronous
oral, audio-visual, and strategies using (Unit 6) online online
and/or web-based tools of technology 2. Laptop/computer, Self-directed module Formative assessment
presentations for 6.1. Preparing phone and/or presented in Learning as indicated in
different target Multimedia other gadgets Packet 1 (Unit 6) Learning Packet 1
audiences in local and 6.2. Preparing Pecha 3. Internet (Unit 6)
global settings using Kucha connection
appropriate registers. Presentation 4. Handouts on Specific Activity
sample proposals 1. Quiz
Adopt awareness of 5. Multimedia 2. Group
audience and context presentations presentation of
in presenting ideas. problems
identified with
research
presentation in a
video
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Website: www.ssu.edu.ph Rated 3 Stars | QS Ratings System for Excellence (2022)
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For face-to-face For face-to-face
classes classes
In-person lecture- Summative
discussion of Learning assessment as
Packet 1 (Unit 5) discussed online and
group presentation of
Specific Activities problems identified
1. F2F lecture with with research
ppt presentation in a video
2. Audio-video
and/or web-based
presentations
CLOs 1,3,4,5 Convey ideas through 7. Communication for 5 1. Learning Packet 2 For asynchronous For asynchronous
oral, audio-visual, various purposes 2. Laptop/computer, online online
and/or web-based 7.1. Informative, phone and/or Self-directed module Summative
presentations for Persuasive and other gadgets presented in Learning assessment as
different target Argumentative 3. Internet Packet 2 indicated in Learning
audiences in local and 7.2. Public Speaking connection Packet 2
global settings using 7.3. Making Inquiries 4. Sample texts on
appropriate registers. inquiry letter, Specific Activity
police reports, 1. Formal one-
Create clear, political speeches, minute speech
coherent, and letters of 2. Short exercises:
appreciation, etc. asking for
effective
5. Multimedia information
communication
presentations through inquiry
materials.
letter or interview,
response to
Present ideas queries, incident
persuasively using reports. Reports in
appropriate language a workplace
registers, tone, facial 3. Public
expression, and announcement
gestures. audio-video
Adopt awareness of
audience and context
in presenting ideas.
WURI Fourth Industrial Revolution | Rank 1 in the Philippines and in the World (2022 & 2023)
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Arteche Blvd., Catbalogan City, Philippines 6700
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+
For synchronous For synchronous
online online
Online lecture- Summative
discussion via online assessment as
video-conferencing discussed online and
platforms (zoom or formal one-minute
google meet) speech
Specific Activities
1. Online lecture with
ppt
2. Short exercises:
asking for
information
through inquiry
letter or interview,
response to
queries, incident
reports. Reports in
a workplace.
3. Public
announcement
audio-video
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response to
queries, incident
reports. Reports in
a workplace.
3. Public
announcement
audio-video
CLOs 1,3,4,5 Create clear, 8. Communication for 12 1. Learning Packet 3 For asynchronous For asynchronous
coherent, and work purposes (e.g. 2. Laptop/computer, online online
effective healthcare, education, phone and/or Self-directed module Summative
communication business and trade, other gadgets presented in Learning assessment as
materials. law, media, science 3. Internet Packet 3 indicated in Learning
and technology) connection Packet 3
Present ideas 8.1. Communication 4. Sample
persuasively using for Employment: communication Specific Activity
appropriate language The Resume materials (e.g. 6. Analysis of
registers, tone, facial 8.2. Communication minutes, memo, different
expression, and for Employment: requests, communication
The Application business/technical materials
gestures.
Letter /incident reports, 7. Writing exercises
8.3. Communication letters) on communication
Adopt awareness of
for Employment: 5. Multimedia materials for the
audience and context presentations workplace (e.g.
in presenting ideas. The
Memorandum minutes, memo,
8.4. Communication requests,
within a business/technical
Company: The /incident reports,
Minutes of letters)
Meeting 8. Editorial writing
9. Video
presentation on
investigative
writing
10. Documentary
video on disaster
preparedness,
poverty,
environment,
WURI Fourth Industrial Revolution | Rank 1 in the Philippines and in the World (2022 & 2023)
Website: www.ssu.edu.ph Rated 3 Stars | QS Ratings System for Excellence (2022)
Contact us: (055) 530-0629 | info@ssu.edu.ph Energy Efficiency Excellence Awardee (2022)
ASEAN Icons Awardee (2022)
Follow us on @ssucatbalogan Gawad Yamang Isip Awardee (2022)
1st Philippine Higher Education Internationalization Awardee (2021)
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Top Patent Filer (2009-2019)
PRIME-HRM (2018)
SAMAR STATE UNIVERSITY
Arteche Blvd., Catbalogan City, Philippines 6700
Office of the Vice President | Academic Affairs
SSU-OVPAA-FR-018
01-AUG-2023 REV 12
+
relevant societal
issues
WURI Fourth Industrial Revolution | Rank 1 in the Philippines and in the World (2022 & 2023)
Website: www.ssu.edu.ph Rated 3 Stars | QS Ratings System for Excellence (2022)
Contact us: (055) 530-0629 | info@ssu.edu.ph Energy Efficiency Excellence Awardee (2022)
ASEAN Icons Awardee (2022)
Follow us on @ssucatbalogan Gawad Yamang Isip Awardee (2022)
1st Philippine Higher Education Internationalization Awardee (2021)
Page 18 of 21 PQA | Level 2 | Recognition for Proficiency in Quality Management (2020)
Top Patent Filer (2009-2019)
PRIME-HRM (2018)
SAMAR STATE UNIVERSITY
Arteche Blvd., Catbalogan City, Philippines 6700
Office of the Vice President | Academic Affairs
SSU-OVPAA-FR-018
01-AUG-2023 REV 12
+
For face-to-face
classes For face-to-face
In-person lecture- classes
discussion of Learning Summative
Packet 3 assessment as
discussed online and
Specific Activities group presentation of
1. F2F lecture with a medical
ppt case/business
2. Analysis of proposal/media
different campaign
communication proposal/program or
materials project proposal for
3. Writing exercises addressing a health
on communication issue/problem (using
materials for the communication aids
workplace (e.g. and strategices-tools
minutes, memo, for technology
requests,
business/technical
/incident reports,
letters)
4. Editorial writing
5. Video
presentation on
investigative
writing
6. Documentary
video on disaster
preparedness,
poverty,
environment,
relevant societal
issues
CLOs 1,2,4,5,6 Write and present 9. Communication for 14 1. Learning Packet 4 For asynchronous For asynchronous
academic papers academic purposes 2. Laptop/computer, online online
using appropriate (e.g. research-based phone and/or Self-directed module Summative
tone, style, journal or magazine other gadgets presented in Learning assessment as
WURI Fourth Industrial Revolution | Rank 1 in the Philippines and in the World (2022 & 2023)
Website: www.ssu.edu.ph Rated 3 Stars | QS Ratings System for Excellence (2022)
Contact us: (055) 530-0629 | info@ssu.edu.ph Energy Efficiency Excellence Awardee (2022)
ASEAN Icons Awardee (2022)
Follow us on @ssucatbalogan Gawad Yamang Isip Awardee (2022)
1st Philippine Higher Education Internationalization Awardee (2021)
Page 19 of 21 PQA | Level 2 | Recognition for Proficiency in Quality Management (2020)
Top Patent Filer (2009-2019)
PRIME-HRM (2018)
SAMAR STATE UNIVERSITY
Arteche Blvd., Catbalogan City, Philippines 6700
Office of the Vice President | Academic Affairs
SSU-OVPAA-FR-018
01-AUG-2023 REV 12
+
conventions, and article, etc.) 3. Internet Packet 4 indicated in Learning
reference styles. 9.1. Avoiding connection Packet 4
Plagiarism 4. Sample research
Adopt awareness of 9.2. Writing a papers Specific Activity
audience and context Research 5. Multimedia 3. Debate
in presenting ideas. Proposal: The presentations 4. Research-based
Topic Proposal term paper
Convey ideas through 9.3. Writing a relative to
oral, audio-video, Research information
and/or web-based Proposal: The technology topics
presentations for Research
different target Introduction For synchronous For synchronous
9.4. Writing a online online
audiences in local and
Research Online lecture- Summative
global settings using
Proposal: The discussion via online assessment as
appropriate registers.
Method video-conferencing discussed online and
9.5. Writing a Literary platforms (zoom or group analysis paper
Analysis Paper google meet) relative to information
9.6. Writing a Political technology topics
Analysis Paper Specific Activities
9.7. Academic 1. Debate
Presentation 2. Research-based
term paper
relative to
information
technology topics
WURI Fourth Industrial Revolution | Rank 1 in the Philippines and in the World (2022 & 2023)
Website: www.ssu.edu.ph Rated 3 Stars | QS Ratings System for Excellence (2022)
Contact us: (055) 530-0629 | info@ssu.edu.ph Energy Efficiency Excellence Awardee (2022)
ASEAN Icons Awardee (2022)
Follow us on @ssucatbalogan Gawad Yamang Isip Awardee (2022)
1st Philippine Higher Education Internationalization Awardee (2021)
Page 20 of 21 PQA | Level 2 | Recognition for Proficiency in Quality Management (2020)
Top Patent Filer (2009-2019)
PRIME-HRM (2018)
SAMAR STATE UNIVERSITY
Arteche Blvd., Catbalogan City, Philippines 6700
Office of the Vice President | Academic Affairs
SSU-OVPAA-FR-018
01-AUG-2023 REV 12
+
3. Research-based
term paper
relative to
information
technology topics
Sub-total (Midterm) 27 hrs.
Sub-total (Finals) 27 hrs.
Grand Total 54 hrs.
Prepared by:
Peer Reviewed:
(sgd) CELESTE J. REYES (sgd) NATHALIE ANN A. ACOSTA, D.A. (sgd) MARY JANE B. CINCO
Instructor/Professor Area Chairperson GAD Coordinator
(sgd) EMMA Q. TENEDERO (sgd) MA. WINNA MAE C. AGBON (sgd) JOSEM ARLON J. REFUNCION, Jr., DM (sgd) MARYJES C. CALADES, Ph.D.
Program Chairperson CIMRC Chairperson Quality Assurance Coordinator Associate Dean
Approved:
WURI Fourth Industrial Revolution | Rank 1 in the Philippines and in the World (2022 & 2023)
Website: www.ssu.edu.ph Rated 3 Stars | QS Ratings System for Excellence (2022)
Contact us: (055) 530-0629 | info@ssu.edu.ph Energy Efficiency Excellence Awardee (2022)
ASEAN Icons Awardee (2022)
Follow us on @ssucatbalogan Gawad Yamang Isip Awardee (2022)
1st Philippine Higher Education Internationalization Awardee (2021)
Page 21 of 21 PQA | Level 2 | Recognition for Proficiency in Quality Management (2020)
Top Patent Filer (2009-2019)
PRIME-HRM (2018)