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6 READING Does social media activism really help?

a)
Statement Lines

1 It’s possible to start a campaign online with a very small budget. 7–8

2 On social media activists can have direct contact with businesses important to their 14
campaign.

3 Not everything you read on social media is true or reliable. 17

4 People’s comments online are often quick and short, so issues don’t get discussed 21–23
very deeply.

5 People feel good when they click on a petition, then they don’t think any more about it. 24–25

6 Online campaigns attract a lot of followers, but not many who are ready to give. 29–30

b)
1 Gavin feels that social media activism is useful only when it helps/supports activism in the real world.
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2 On social media people can find out about things that the news media don’t report (very much).
Alle Rechte vorbehalten.

3 When organizations need to raise money quickly/fast, then social media can be effective.
4 An online calendar is great for activists because they can change it easily.
5 Activists can post things quickly on social media when an event somehow changes.
6 A movement can get more attention online, and that makes social media activism useful, Gavin says.
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