14 RARE

MARKETING
STRATEGIES
TO CONSIDER IN 2024

India’s MSME RAJIV TALREJA

Business Coach www.rajivtalreja.com
 Strategy #1

HANDWRITTEN LETTERS
Hear me out! In a digital age, a handwritten letter provides a

create a memorable impression on the recipient.

Gather a list of valuable clients or potential leads. Once every

quarter or for special occasions, send them a handwritten

their business. Use it to make announcements or introduce

new products/services.

Strategy #2

GUERRILLA MARKETING
and low-cost marketing tactics that aim to achieve maximum
exposure.

an attention-grabbing, interactive installation or performance

related to your product. Ensure it resonates with the local
culture and audience.

India’s MSME RAJIV TALREJA

Business Coach www.rajivtalreja.com
 Strategy #3

WEBINARS AND WORKSHOPS

Hosting educational sessions positions your brand as an
industry leader and provides value to participants.

Choose relevant topics that address common customer pain

points. Promote the event through social media, email

perks for attendees.

Strategy #4

COLLABORATIVE PROMOTIONS
This involves partnering with a complementary business to
co-promote each other, expanding reach without doubling
costs.

Identify businesses that share your target audience but aren't

or run joint advertising campaigns to maximize visibility.

India’s MSME RAJIV TALREJA

Business Coach www.rajivtalreja.com
 Strategy #5

AUGMENTED REALITY (AR)

EXPERIENCES
AR provides an interactive experience by superimposing virtual

Develop an AR app or feature where customers can preview

products in their space (like furniture) or try them virtually (like
eyewear). Promote the feature as a unique selling point.

Strategy #6

LOCAL SPONSORSHIPS
Supporting local causes or events can get your brand in front
of a local audience and demonstrate community involvement.
Identify local events, teams, or charities to sponsor. This can
range from youth sports teams to community fairs. Ensure your
brand gets visible placement in return.

India’s MSME RAJIV TALREJA

Business Coach www.rajivtalreja.com
 Strategy #7

FEEDBACK-DRIVEN
MARKETING
Use genuine customer feedback as testimonials or to refine

trust.

service. Highlight positive feedback in marketing materials.

Address and learn from any criticisms.

Strategy #8

USER-GENERATED CONTENT
(UGC):
Encourage customers to share their experiences with your
product or service. It acts as authentic promotion.

Run contests where customers share photos of them using

your product. Feature these on your website or social media.

India’s MSME RAJIV TALREJA

Business Coach www.rajivtalreja.com
 Strategy #9

INTERACTIVE CONTENT
Engaging content like quizzes, polls, or interactive videos
keeps users engaged and can provide insights into their
preferences.

Use tools like Typeform or Interact to create quizzes related to

your industry. Share these on social platforms or embed them
on your website. Analyze results to refine marketing strategies.

Strategy #10

POP-UP EVENTS OR SHOPS

These are temporary events or stalls creating a buzz due to
their limited-time nature.

showcasing your bestsellers. Advertise the pop-up's limited

time frame to create a sense of urgency.

Use the opportunity to gather feedback and build direct

relationships.

India’s MSME RAJIV TALREJA

Business Coach www.rajivtalreja.com
 Strategy #11

GAMIFIED PROMOTIONS
Introducing game elements into promotions, like challenges or
point-based rewards, can increase customer engagement and
incentivize purchases.

Launch a loyalty program where customers earn points for

purchases, referrals, or reviews.

Points can be redeemed for discounts or special items. Or,

host challenges on social media where participants can win
prizes.

Strategy #12

EDUCATIONAL CONTENT
MARKETING
Sharing insightful and educational content positions your
brand as an industry expert and provides value to your
audience.

Create how-to guides, tutorial videos, or FAQs related to your

products/services. This not only aids customers but also
attracts potential clients seeking knowledge in your domain.

India’s MSME RAJIV TALREJA

Business Coach www.rajivtalreja.com
 Strategy #13

FLASH SALES AND

LIMITED-TIME OFFERS
Creating urgency through time-sensitive promotions can drive
quick sales and attract a flurry of attention.

Announce flash sales with significant but short-lived discounts.

Promote them heavily a few days before the event through
email marketing, social media, and on your website. Ensure
you're stocked adequately to handle the demand.

Strategy #14

LOCALIZED CONTENT
CREATION
create a deeper connection and resonate more authentically.

Research local customs, holidays, or events. Create

promotions or content pieces around these. For instance, if
you operate in multiple regions, adapt your advertisements to
include local languages, landmarks, or celebrities.

India’s MSME RAJIV TALREJA

Business Coach www.rajivtalreja.com
 If you find these strategies useful, try
exploring and implementing the ones that
are relevant for your business.

Happy marketing!

India’s MSME RAJIV TALREJA

Business Coach www.rajivtalreja.com