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For Seller

 What is your name ?


 Phone number of the seller
 Address of the the seller
 How many flavors are available for this brand?
 What is the cost of a single dabba?
 Does the company provide sufficient information in its labeling?
 How many pulses do you sell in a day or month?
 Do you have sufficient stock of pulses to fulfill customer demand? (Ensures
availability)
 Can you please provide a discount if a customer buys more than one dabba
of pulses? (Incentivizes bulk purchases)
 How much income have you made by selling pulses? (Business performance
metric)
 How much did you make in this segment (toffees)? (Comparison with other
products, if applicable)
 What do you think about future sales of this product?

For Customers
 name

 Gender
 How did you hear about this product?

 When did you purchase it?


 Where did you purchase it? (online, store, etc.)
 How often do you use this product?

 What are your overall impressions of the product?


 What do you like most about the product?
 What do you like least about the product?
 Rate the product on the following aspects (e.g., ease of
use, durability, design, value for money)
 Is there anything that would make you more likely to recommend this product
to others
 What are your biggest challenges with this product?
 What features would you like to see added or improved?
 Is there anything else you would like to share about your experience with this
product?

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