BOI NGOC THAI

P: 480-930-9513 | E: bthai5@asu.edu | LI: https://www.linkedin.com/in/boingoc-thai/ | W: https://boingocthai.weebly.com/

EDUCATION
Arizona State University
Walter Cronkite School of Journalism and Mass Communication
Bachelor of Arts in Journalism and Mass Communication Anticipated: Dec 2024
Organizations: Public Relations Student Society of America, Asia American Journalists Association

W.P. Carey School of Business

Minor in Business Anticipated: Dec 2024
Relevant coursework: Essentials of Marketing, Personal Financial Management, Management and Strategy

PROFESSIONAL EXPERIENCES
Cronkite Agency Phoenix, AZ
Public Relations Specialist Jan 2024- present
• Strategize communication campaigns for DNASU Plasmid Repository to increase brand’s visibility
• Write blog posts covering health-related content, scientific research accomplishments, biodesign technology (ongoing)

Spark Point Studio Tempe, AZ

Public Relations and Publicity Intern Jan 2024- present
• Utilize Cision and Muck Rack to monitor media for clients in the book publishing industry
• Send out email pitches to media outlets to secure publicity opportunities

Valley Metro Phoenix, AZ

Communications Intern Sept 2023- Dec 2023
• Researched and composed press releases, memos, social media content
• Created 50+ monitor messages and visual communication graphics for internal communications and community outreach events

PR Bulldog Phoenix, AZ
Public Relations Intern June 2023- Aug 2023
• Updated 200+ media contacts for clients across automotive, telecommunications, law and healthcare sectors
• Secured 50+ placements for clients in prominent publications like KGUN, KOLD, Daily Independent, FOX10

Hayden’s Ferry Review, Thousand Languages Project Tempe, AZ

Translation Intern Aug 2022- present
• Intern with the Project through the Virginia G. Piper Center for Creative Writing at Arizona State University to translate poetry from
the Hayden’s Ferry Review literary journal into Chinese (Mandarin) and Vietnamese
• Perform clerical work including data entry, scanning content for the digital archive and facilitating events

Chinese Flagship Program, Arizona State University Tempe, AZ

Multimedia Associate Feb 2022- May 2023
• Managed social media accounts (Facebook and Instagram), resulting in an 120% growth of audience base
• Produced 50+ social media content including videos, graphics, newsletters, distributed on social media and internal news website
• Coordinated 20+ outreach events facilitating students in accessing Chinese learning resources

SKILLS
• Technical Proficiency: Microsoft Office Suite, Google Suite
• Multimedia Design: Adobe Creative Suite (Photoshop, Premiere Pro, Lightroom, Audition), Canva
• Media relations: Muck Rack, Rival IQ, Cision, Meltwater, CRM (Salesforce), HubSpot, Hootsuite
• Journalism: reporting, research, AP Style, editing, interviewing, photography
• Public Relations: writing (press release, memos, fact sheets, pitches, blog posts), applied research (quantitative, qualitative,
market research), SEO

LANGUAGES
• English (bilingual proficiency) • Chinese (Mandarin) (full professional proficiency)
• Vietnamese (bilingual proficiency) • Chinese (Cantonese) (limited working proficiency)