TATA HOUSING DEVELOPMENT COMPANY LTD.

Tata Housing

 Part of $62.5 billion Tata Group

 Established in 1984
 Properties are developed after
thorough market research
 Developer of the first IT park in India
and first green IT park Bangalore
 First theme based residential
development

TATA HOUSING DEVELOPMENT COMPANY LTD. 1

 Tata Housing is a Trusted Name

 Credibility & Trust - TATA name which has stood

the test of time for over 100 years

 High proven quality - good appreciation on

investment

 On time delivery

 International flavour – designs from

international architects

 A home not a house - sustainable environment

rather than dwelling units

 Understanding – house made with a practical

approach

 Less operational cost – Green building

features helps to lower the operational cost

Successful projects launched

 Raisina Residency in Gurgaon
 Aquila Heights in Bangalore
 Xylem in Bangalore

TATA HOUSING DEVELOPMENT COMPANY LTD. 2

 RAISINA Residency, Gurgaon
 Master Plan, Landscaping and Buildings designed by
'AEDAS' - one of the Top Five International Architects

 Conceptualized as a Premium and modern Residential

Complex revolving around the theme of “Art and Culture”

 Luxurious apartments with premium
finishes
 State-of-the-art facilities and exquisite
landscaping
 Multi tiered security arrangements
 Unique feature of design and art
 86% open area
 Landscape and architecture with fluid green
landscaping
 Sculptures, murals, carvings and public art at
various places
 Filled with everything that‟s arty and very little
that is not

TATA HOUSING DEVELOPMENT COMPANY LTD. 3

 AQUILA Heights, Bangalore

 Tallest residential towers in Bangalore

 Urban lifestyle redefined

 Luxurious apartments with premium finishes and

state-of-the-art facilities

 Efficient layout

 Theme landscaping

TATA HOUSING DEVELOPMENT COMPANY LTD. 4

 What is in it for your company (1/2)

Most employees currently live in rented houses and commute daily

Current Scenario for your Employees

 Daily commuting from areas like Palghar, Kelve, Safale, Virar,

Dhanau, Surat, Thane etc. to work in MIDC area

Around 50% of employees travel to & fro everyday to work

(Source: Research survey conducted and Boisar Gram Panchayat)

Living in rented apartments without basic facilities

Non-conducive environment for mental and physical growth of

children

Place of stay for workers commuting daily Parents living alone in far away native village
Around 50% workers come from outside Boisar Seemingly unachievable dream of owning a house and living
Around 55% workers do not own a house independently
Source: quantitative survey conducted by JLLM

Tata Housing provides a healthy lifestyle – township with your own home

TATA HOUSING DEVELOPMENT COMPANY LTD. 5

 What is in it for your company (2/2)

Tata Housing brings Value Homes -

Affordable Green homes and a healthy township experience
 A unique housing complex
 India‟s first true low cost housing township
 Best quality – Tata Trust
 Healthy lifestyle for the whole family – various amenities available
 Positive learning environment for children
 Extended opportunity for employment for the spouse – plantation,
household work in adjacent housing complex, etc.
 Easy accessibility from MIDC and railway station
 All buildings are Green buildings – save our environment and
reduce operational costs
 Dependable water and electricity supply

TATA HOUSING DEVELOPMENT COMPANY LTD. 6

 Site Location

TATA HOUSING DEVELOPMENT COMPANY LTD. 7

 Boisar (1/2)

All modern facilities available in Boisar

 Project location: Boisar east, Palghar Taluka in Thane district

 Project‟s distance from the Railway station: 2.8kms approx
 Shuttle service to the station to be started
 Boisar is well connected
 3 trains from Surat
 5-6 trains from Mumbai everyday
 Power supply: approximate power cut for at least 5 to 6 hours
 Hospitals:
 Private hospitals: 8 to 10
 Government hospital: 1
 Bus / auto rickshaw availability
 MIDC industrial area with more than 1,500 factories
 Total population: 1.25 lakh; Voters: 33,500
 90% of inhabitants work in these factories
 10 villages around Boisar with a total population of over 10 lakh

TATA HOUSING DEVELOPMENT COMPANY LTD. 8

 Value Home from Tata

A house with all basic & modern amenities and comfort for your family

Pre sale price ~ starting Rs 3.99 lakhs – lowest rate

available in Boisar
World class architecture with design from RSP
Architect
Green Building: to receive LEED certification from
Indian Green Building Council (IGBC)
Balanced mix of buildings and open spaces – best
quality lighting & ventilation for all apartments
Large vegetated area to ensure fresh environment
for living
Safety: 2-tiered security structure
Dedicated space for retail zone for daily needs
School, playground within the complex
Shuttle service will be provided for reaching MIDC
area and railway station
Clear title on land

TATA HOUSING DEVELOPMENT COMPANY LTD. 9

 Boisar (2/2)

 New and better job opportunities to come up with time

 No culture bias

 Schools in Boisar

 Primary schools: 8 to 9

 Nursery schools: 14

 Private schools: 4

 High schools: 1

 More schools to be developed in the township

 Entertainment

 Weekly Bazaar on Fridays

 “Jatra” on Hanuman Jayanti

 Spending time with family

 Also, a public garden frequented by locals

 The „Chinchini‟ beach during weekends

TATA HOUSING DEVELOPMENT COMPANY LTD.

 Township Experience

A learning environment for your children and an enjoyable living for you

Site area : 63.58 acres

Open space : 10% (for parks, ground, etc.)
Centrally located & accessible by all
Space for amenities : 5%

Amenities being provided in the township

 Sports facilities
 Shopping: retail space and special hawking zone
 Community spaces for socio religious gatherings
 Nursing home
 School
 Vegetable market
 Community hall

TATA HOUSING DEVELOPMENT COMPANY LTD. 11

 Master Plan

TATA HOUSING DEVELOPMENT COMPANY LTD.

 Aerial View of the Project

TATA HOUSING DEVELOPMENT COMPANY LTD. 13

 Aerial View - Shubh Griha

TATA HOUSING DEVELOPMENT COMPANY LTD.

 Master Plan - Shubh Griha

View - 1

View - 2

View
-3

TATA HOUSING DEVELOPMENT COMPANY LTD.

 Elevation Views

View 1
Studio units
with shops
View 2
Studio units

View 3
1 BHK units

TATA HOUSING DEVELOPMENT COMPANY LTD. 16

 Landscape Planned

Rainwater harvesting

Vermiculture pits

Garden with Open market area

pavilion, pathway with fresh food
Accu-pressure pathway
& pebbled paths
Bus stop

Winding pathway

School with
Medicinal recreational
Club house facilities
plantation
Courtyard
TATA HOUSING DEVELOPMENT COMPANY LTD.
 Green Building

Certification from India Green Building Council

Rain water harvesting

Vermiculture – to make eco-friendly natural fertilizer

Natural vegetation like tulsi, mint, etc.

TATA HOUSING DEVELOPMENT COMPANY LTD. 18

 Unit Plans
Unit type Rate per sqft (in Rs) Carpet area Net saleable area Saleable to carpet Total starting cost
1 BHK 1,450 373 465 25% Rs 6.74 lac
Studio (L) 1,400 281 360 28% Rs 5.04 lac
Studio (S) 1,380 218 283 29% Rs 3.91 lac
[

Ground coverage: 25.65% Open space: 10% Amenities: 5%

1 BHK Studio (L) Studio (S)

TATA HOUSING DEVELOPMENT COMPANY LTD. 19

 Block Plans for 1 BHK

8 apartments per floor

TATA HOUSING DEVELOPMENT COMPANY LTD. 20

 Block Plans for Studio (L) Apartments

8 apartments per floor

TATA HOUSING DEVELOPMENT COMPANY LTD.

 Block Plans for Studio (S) Apartments

12 apartments per floor

TATA HOUSING DEVELOPMENT COMPANY LTD.

 You can buy your own house and live here independently
 Price range of homes: Rs 3.99 – 7 Lac
 Target customer: skilled / unskilled worker with annual income of Rs. 1.5 - 3 lakhs
 Booking details
 Application form booklet cost: Rs 200/-
 Initial booking amount: Rs 10,000/-
The entire low cost development will be completed within two years

Date No of days Amount

Percentage
On application May 10, 2009 0 2.561%
Allotment letter (within 30 days) June 9, 2009 30 7.439%
Installment I August 9, 2009 61 12.000%
Installment II November 9, 2009 92 12.000%
Installment III February 9, 2010 92 12.000%
Installment IV May 9, 2010 89 12.000%
Installment V August 9, 2010 92 12.000%
Installment VI November 9, 2010 92 12.000%
Installment VII February 9, 2011 92 12.000%
On Possession 9-May-11 89 6.000%
Total 729 100.000%

TATA HOUSING DEVELOPMENT COMPANY LTD. 23

 Booking Schedule

Pre-sale
 Book as soon as possible
 Booking amount: Rs 10,000 as a pay order or demand draft
 Financing from SBI or HDFC
 First list and waiting list: 9th June
 The allotted would be sent allotment letters
 Cancellation forfeiture: Rs 10,000/-

TATA HOUSING DEVELOPMENT COMPANY LTD. 24

 Opportunity for your Employees

Assured allocation of an apartment

Special pre-sale rates available

First choice for location of the apartment

Entire building tower christened in the company‟s name

Zero PLC applicable (Preferential Location Charges)

Zero parking rents charged for a group of ten residents applying together

TATA HOUSING DEVELOPMENT COMPANY LTD. 25

 How many should we
reserve for your company ?!

TATA HOUSING DEVELOPMENT COMPANY LTD.

 Thank you

TATA HOUSING DEVELOPMENT COMPANY LTD.