PRINCIPLES OF BUSINESS

SCHOOL BASED ASSESSMENT

NAME OF CANDIDATE CANDIDATE NUMBER

ISAIAH FRANCOIS 0237

ELIJAH RAMJAS 0766

ROHAN RAMSARUP 0818

CENTER NUMBER: 090010

CENTER NAME: BYGEVAL SECONDARY SCHOOL
YEAR OF EXAMINATION: 2023
SUBJECT TEACHER: SIR RICKY BODHNARAIN
 CONTENT PAGE
Acknowledgement ………………………………………………….………….1
Introduction…………………………………………………………….….……2
Title of study………………………………………..…………………………..3
Objectives………………………………………..………………….…………..4
Background………………………………………..……………………….……5
Methodology………………………………………..…………………………...6-8
Presentation and analysis and interpretation of data……..…...............................9-21
Findings………………………………………..……………………………...…22
Conclusion………………………………………..…………………………..….23
Recommendation………………………………………..………….…….……...24
Bibliography………………………………………..……………………..….….25
Appendix………………………………………..………………………….……26-28
 ACKNOWLEDGEMENT

During the process of completing this study, the research team received a great deal of support and
collaboration from group members, family members and the subject teacher, Sir Ricky Bodhnarain. The
research team would like to express their sincerest gratitude to their parents for providing the necessary
study materials and for their motivation. Furthermore, they would like to thank their group members for
their hard work and dedication in helping one another to complete the SBA and to the Almighty for giving
them the strength to finish it.

1
 INTRODUCTION

This school-based assessment assesses the effects of imported honey on the sale of local honey at
S&S supermarket. With imported honey entering the country at a rapid rate, local honey is being
purchased less. Therefore, this research intended to shine some light on this topic or issue by
interviewing a business to reveal the impact of imported honey on the sale of local honey.

TITLE OF INVESTIGATION
An assessment of the impact of imported honey on the sale of local honey at S&S supermarket.

3
OBJECTIVES:
 To find out why consumers prefer imported honey over local honey.
 To find out the demand for both honey before and after importation.
 To find put the sale revenue of both types of honey.
 To find out the profitability of the business before and after importation of imported
honey over a one-month period.

BACKGROUND
It has been reported that imported honey is entering the country at a rapid rate and is selling very
quickly since their prices are affordable. Consumers are known for taking advantage of the cheap
price and this is increasing competition for local honey.

Honey is as old as written history, dating back to 2100 B.C. where it was mentioned in Sumerian
and Babylonian cuneiform writings, the Hittite code, and the sacred writings of India and Egypt.
Its name comes from the English hunig, and it was the first and most widespread sweetener used
by man. Honey outgrew its origins in the world and become a widely considered popular food
throughout 200 nations including Guyana.

S&s supermarket has been selling local honey for the past 15 years. Recently over a 7-year
period the business has been selling imported honey, an estimate of 6 cases per week, and is
receiving greater attention. The influx of imported honey on the market is creating a glut which
could affect the sale of local honey.

The researchers want to find out which is more profitable to sell, for future knowledge. For
instance, if any family member decided to open a shop selling honey, they can gain information
to help increase the profit margin.

5
METHODOLOGY
The research or investigation was conducted at S&S supermarket located at Helena Mahaica,
east coast demerara.
An interview sheet was one of the methods used for the purpose of gathering data for the
research instrument in the form of a conversation where questions are asked, and answers are
given directly. The interview took 15- 20 min, and 7 questions were asked.
An interview has a few advantages.

 They allow more detailed questions to be asked.

 It gives immediate feedback.
 They usually achieve a high response rate.

To achieve the data an interview sheet was planned out and prepared by the researcher. The sheet
was then taken to S&S supermarket on 2022-12-05. The sheet was use by the researcher as a
guideline to question the supermarket’s owner to obtain information on the main object of the
research.
The other method of gathering necessary data for the research was a questionnaire. A
questionnaire is a research instrument consisting of a series of questions for the purpose of
gathering information from respondents.
Advantages of questionnaire.

 Easy analysis

 No pressure
 Inexpensive

To obtain data, a list of question was prepared by the researcher. The questionnaire was then
delivered to the owner of S&S supermarket on 22-12-05. The owner was given 2 weeks to
complete the various questions. The researcher waited for the two-week period to finish and
collect the questionnaire sheet on 2022-12-19.
The data collected by both methods were quantitative and qualitative.
Limitations
The effort towards completing this SBA was that the owner of S&S supermarket did not want to
give detailed information in terms of how imported honey affected the profitability of the
business.
6
 INTERVIEW SHEET

1.What was the demand of local honey before the importation of imported honey?
……………………………………………………………………………
2.What is the demand of local honey after the importation of imported honey ?
……………………………………………………………………………
3.What is the demand of imported honey after its importation?
……………………………………………………………………………
4.What is the profitability of the business before the importation of imported honey?
……………………………………………………………………………
5. What is the profitability of the business after the importation of imported honey?
……………………………………………………………………………
6.Why do you think consumers prefer imported honey over local honey ?
Taste Price Preference
Brand
7.What is the sale revenue of both imported and local honey at the end of a month?
……………………………………………………………………………

7
 QUESTIONNAIRE

1. How long have you been selling local honey?

5-10 years 11-15 years 16-20 years

2. What is the price for a case of imported honey sold to customers?

Please state......................................................................

3. How much do you pay for a case of imported honey from the manufacturer?

Please state..........................................................................

4. How much do you pay for a case of local honey from the manufacturer?

Please state.................................................................................

5. How much imported honey do you import on a monthly basis?

Please state..............................................................

6. How much local honey do you buy on a monthly basis?

Please state..............................................................................

7. How much local honey is sold at the end of a month?

Please state........................................................................

8. How much imported honey is sold at the end of a month?

Please state.....................................................................

8
 PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

1. According to the owner of S&S supermarket he had approximately 500 customers

demanding 1000 cases of local honey per month before the importation of imported
honey.
This shows that the business had a high demand for local honey before the importation of
imported honey since that was the only alternative available at the time.

2. According to the owner of the business, he had approximately 300 customers demanding
700 cases of local honey per month after the importation of imported honey.
This shows that the demand for local honey decreased or fell because a better alternative
was available for buying.

3. The owner of the business said approximately 600 customers are demanding 1200 cases
of imported honey per month after its importation.
This shows that imported honey is receiving greater attention when compared to local
honey from customers.

9
The figure below shows the demand for imported honey and local honey after the importation of
honey.
Figure 1

Chart Title
700

600

500

400

300

200

100

0
700 1000 1200

Demand for local honey Demand for imported honey

Demand for local honey Demand of local honey after Demand of imported honey
before importation importation after importation
Number Of Cases Bought Number Of Cases Bought Number Of Cases
Customers Customers Customers Bought
500 1000 300 700 600 1200
This table shows the demand for both honey before and after importation.

10
The blue line shows the demand for local honey before importation, 500 persons use to demand
1000 cases of local honey, but the demand fell or decrease to 300 persons demanding 700 cases
of local honey because of the `

The Orange line indicates the demand of imported honey. It clearly shows that 300 persons are
now demanding 600 cases of imported honey. The graph shows that persons are demanding
more imported honey than local.

11
4. The profitability of the business in a one-month period before importation of imported
honey was $45000.
This clearly shows that the business profitability needed to increase.

5. According to the owner of S&S supermarket, the profitability of the business for a one-
month period after the importation of imported honey is now $66000.
This indicates the profitability of the business increased rapidly and it also shows that
imported honey had a great impact on the raising the profitability of the business.

12
The graph below in figure 2 shows the profitability of the business before and after importation
of honey.

Title: Bar graph showing the profitability of the business before and after importation of honey
after one month period.

$45,000

66000
Profitablility

$0.00 $10,000.00 $20,000.00 $30,000.00 $40,000.00 $50,000.00 $60,000.00 $70,000.00

After Importation Before Importation

Title: table showing the profitability of the business before and after importation of honey after
one month period.

Profitability
Before importation $45000
After importation $66000

13
The bar chart in figure 2 shows the profitability of the business before and after importation of
honey after a one-month period.

It was calculated that the business profitability was $45000 before importation of imported
honey, but after the importation of imported honey the profitability of the business is now
$66000 which indicates an increase, and this is displayed on the bar chart.

The profitability of the business therefore increases by ($66000-$45000=$21000)

14
 6. According to the owner, all the options listed had and influence on persons consuming
and demanding more imported honey than local honey.

The pie chart illustrated the options that influence people to use more imported honey.

Sales

15.00%

20.00%

60.00%

5.00%

Taste Brand Price Preference

Title: showing factors that influence people to use more imported honey than local honey
Factors influencing customers Respondents given by the
to consume more imported business owner
Taste 60%
Brand 5%
Price 20%
Preference 15%

15
The business owner clearly stated that majority 60% of the people choose important honey over
local honey because of taste, 5% because of brand, 20% because of price which is the second
major reason and 15% because of preference.

16
 7. According to the owner, the sales revenue at the end of the month for imported honey is
$250000 and the sale revenue at the end of the month for local honey is $150000. This
indicates that imported honey are making more money that local honey since they are
better in the eyes of costumers when it comes to price, taste etc.

The graph illustrates the sales revenue of both imported and local honey at the end of the
month.
Figure 4
Title: bar chart showing sale revenue of both imported and local honey.

250000

200000

150000
$250,000

100000
$150,000

50000

Imported Honey Local Honey

Title: Table showing the sales revenue of both imported and local honey.

Type of honey Sales revenue

Imported honey $250000
Local honey $150000
The chart in figure 4 show that business earns more revenue from imported honey than local
honey, this proves that customers are more in favor for imported honey.

17
8. According to the owner, he has even sold local honey for the last 11-15 years.

8. The price for a case imported honey to customers is indicated $3360 by the owner.

9. According to the business owner, he buys a case of imported honey from the
manufacturer at a price of $2940.

10. According to the owner, he buys a case of local honey from the manufacturers at a
price of $3000.This shows that local honey cost price is more than the cost price of
imported honey which is $2940.

11. The amount of imported honey bought on a monthly basis is 1300 cases.

12. The amount of local honey on a monthly basis is 720 cases.

13. The amount of local honey sold at the end of the month is 690 cases.
This indicates that the business is buying more than it is selling which is not a good
business strategy.

14. The amount of imported honey sold at the end of the month is 1100 cases.

18
The bar chart in figure 5 shows below the amount in cases of local and imported honey bought
by the business for a month.

Chart Title

2 720
Imported

1 1300
Local

0 200 400 600 800 1000 1200 1400

Amount Bought

19
The bar chart in figure 6 illustrates the amount in cases of local and imported honey sold at the
end of the month.

Title: bar chart showing the amount in cases of honey sold after a one-month period

Figure 6

Amount Sold

690
Local

1100
Imported

0 200 400 600 800 1000 1200

Amount Sold

Title: Table showing the type of honey bought/imported and sold after one month period.

Type of honey Amount bought/Imported Amount sold

Imported 1300 1100
Local 720 690

20
The bar chart in figure 5 shows the amount in cases of honey bought by the business, both
imported and local. The amount of local honey bought in cases is shown to be 720 and the
amount of imported is shown to be 1300, which is greater when compared to the purchase of
local honey.

The bar char in figure 6 shows the amount in cases of honey sold after a one-month period for
both imported and local. It can be stated from looking at the chart that more than imported are
sold local honey, since 1100 cases of imported honey are sold while only 690 cases for local
honey. It is also calculating that 200 cases of imported honey are remaining (1300-1100=200) at
the end of the month while 3 cases of local honey are remaining (720-690=30) at the end of the
month.

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 FINDINGS

The interview with S&S supermarket owner has revealed a few Findings. The questionnaire to
be answered also revealed some information.

These include.

1. It was revealed that the business earns more sales revenue from imported honey
($250000) when compared to local honey ($150000) per month.

2. It was indicated by the business owner, after importation of imported honey the business
profitability went up to $66000 per month.

3. It was revealed that majority of customers which is 60% prefer imported honey over local
honey because of taste.

4. It was revealed that demand for local honey fall after the importation of imported honey
because the number of customers decreased.

22
 CONCLUSION

This SBA started with the assumption of investigating the impact of imported honey on the sale
of local honey. To obtain information necessary for the investigation, an interview was done at
S&S supermarket located at Helena Mahaica, east coast demerara. A questionnaire was also a
method used to collect data. This study was done on the 8th of December 2022.the data collected
by both methods were quantitative and qualitative. The main objectives of this study were to find
out why customers prefer imported honey over local honey, to investigate the demand for both
honey before and after importation, to find out the sales revenue of both type of honey and to
investigate the profitability of the business before and after importation of imported honey after a
one-month period.

After the study was conducted, it was revealed that the business earns more sale revenue from
imported honey ($250000) when compared to local honey ($150000) per month. From the study
it was indicated by the business owner, before importation of imported honey the business
profitability was $45000. Then after the importation of imported honey the business profitability
went up to $66000 per month. It was also revealed that the majority of customers which is 60%
prefer imported honey over local honey because of taste. The investigation revealed that the
demand for local honey fell after the importation of imported honey because the number of
customers decreased. The data shows beyond doubt that there are indeed effects of imported
honey on the sale of local honey.

23
 RECOMMENDATION

The researcher would like to recommend that:

1. Government should impose tariff causing the price of imports to be higher, discouraging
the importation of imported honey to remove competition from local honey producers.

2. The government can also put a restriction on the amount of imported honey allowed into
the country to allow the survival of local producers.

3. Local producers should try different ways of persuading customers to buy their honey by
using sales promotion techniques.

4. Local producers should improve the taste of local honey since majority of customers
prefer imported honey over local honey because it has a better flavor and taste.

24
 BIBLIOGRAPHY

Book

Robinson Karlene and Hamil Sybile. CXC Principles of Business with SBA guides.
Carlong publisher(1997)

Website
https://www.thespruceeats.com/honey-history-1807611#:~:text=Honey%20is%20as
%20old%20as,widespread%20sweetener%20used%20by%20man.

25
APPENDIX
 26
INTERVIEW SHEET
1.What was the demand of local honey before the importation of imported honey?

……………………………………………………………………………

2.What is the demand of local honey after the importation of imported honey ?

……………………………………………………………………………

3.What is the demand of imported honey after its importation?

……………………………………………………………………………

4.What is the profitability of the business before the importation of imported honey?

……………………………………………………………………………

5. What is the profitability of the business after the importation of imported honey?

……………………………………………………………………………

6.Why do you think consumers prefer imported honey over local honey ?

Taste Price Preference

Brand

7.What is the sale revenue of both imported and local honey at the end of a month?

……………………………………………………………………………

27
QUESTIONNAIRE
1. How long have you been selling local honey?

5-10 years 11-15 years 16-20 years

2. What is the price for a case of imported honey sold to customers?

Please state......................................................................

3. How much do you pay for a case of imported honey from the manufacturer?

Please state..........................................................................

4. How much do you pay for a case of local honey from the manufacturer?

Please state.................................................................................

5. How much imported honey do you import on a monthly basis?

Please state..............................................................

6. How much local honey do you buy on a monthly basis?

Please state..............................................................................

7. How much local honey is sold at the end of a month?

Please state........................................................................

8. How much imported honey is sold at the end of a month?

Please state.....................................................................

28