UBSS 1032 – 31

INTRODUCTION TO ENTREPRENEURSHIP

SEMESTER 2 SESSION 2022/2023

CLO4: BUSINESS ACTIVITY REPORT

LECTURER’S NAME: ASSOC. PROF. DR. RAMESH ZAIDI ROZAN

Group Members:

No Name Matric No

1. OOI CHEW SUN SX210021BEUHS04

2. AISYAH UMAIRAH BINTI AZMIR SX222133ECJHF03

3. MOHAMAD SHAHIRUL AMIN BIN MOHAMED SX220876ECJHS03

JAFFAR

4. SHANGKARI A/P MARIAPAN SX210088BEZHS04

5. SHADAASARAN SX210706BSDHS04

1
Table of Content
1.0 INTRODUCTION OF BUSINESS...................................................................................... 3
1.1 Name and Logo of the Business.................................................................................. 3
1.2 Nature of Business....................................................................................................... 3
1.3 Address of Business.....................................................................................................4
1.4 Business Model............................................................................................................ 4
1.5 Factors in selecting proposed business....................................................................... 5
1.6 Organizational Chart.................................................................................................... 9
1.7 Vision..........................................................................................................................10
1.8 Mission....................................................................................................................... 10
1.9 Description of Products and Services.........................................................................11
1.10 Price List...................................................................................................................11
2.0 BUSINESS PLATFORM AND SERVICE......................................................................... 12
3.0 POSTINGS.......................................................................................................................13
3.1 Postings Timeline....................................................................................................... 13
3.2 Teaser Postings..........................................................................................................16
3.3 Hard Sell Postings......................................................................................................18
3.4 Soft Sell Postings....................................................................................................... 24
3.5 Copywriting of Soft Sell and Hard Sell....................................................................... 30
4.0 COMMUNITY SERVICE.................................................................................................. 31
4.1 Order Placing Method: Google Form......................................................................... 31
5.0 CUSTOMERS TESTIMONY............................................................................................ 33
6.0 SALES REPORT..............................................................................................................34
6.1 Product Report by Aisyah Umairah Binti Azmir..........................................................34
6.2 Sub-sale Report by Ooi Chew Sun............................................................................ 34
6.3 Sub-sale Report by Mohamad Shahirul Amin............................................................ 35
6.4 Sub-sale Report by Shangkari A/P Mariapan.............................................................36
6.5 Sub-sale Report by Shadaasaran.............................................................................. 36
6.6 Customer Information.................................................................................................37
6.7 Business Transactions............................................................................................... 39
6.8 Product Report........................................................................................................... 49
7.0 CONCLUSION................................................................................................................. 51
8.0 TIME MANAGEMENT TABLE..........................................................................................52
9.0 DELEGATION OF WORK TABLE.................................................................................... 53
10.0 INDIVIDUAL REFLECTION........................................................................................... 54
10.1 Reflection by Mohamad Shahirul Amin.................................................................... 54
10.2 Reflection by Aisyah Umairah.................................................................................. 55
10.3 Reflection by Ooi Chew Sun.................................................................................... 56
10.4 Reflection by Shadaasaran...................................................................................... 57
10.5 Reflection by Shangkari A/P Mariapan.....................................................................58

2
1.0 INTRODUCTION OF BUSINESS

1.1 Name and Logo of the Business

Name of Business: Foodee

1.2 Nature of Business

We are Foodee Enterprise, a local enterprise run by a group of second year UTM Space part
time students in UTM. We sell Kerepek Ubi Pedas Basah, a food product that is sweet and
spicy, to customers who enjoy this kind of flavor. Our business operates daily through direct
bookings or online orders from our instagram page or google form link, which allow us to
take orders anytime. We offer free delivery service in Penang and Sungai Petani area for
customers who cannot pick up the product themselves.

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1.3 Address of Business

We are part-time students in UTM Space Penang, and our business location varies
depending on where each of us lives and works. Foodee Enterprise covers the areas of Batu
Kawan, Sungai Petani, and Penang Island. Our target customers are those who enjoy sweet
and spicy snacks, as well as those who live near our residences. We also cater to customers
who crave a midnight snack and provide them with our service

1.4 Business Model

Our target customers include our colleagues at work, students, family members, and also
our neighbours. They love to snack on something sweet and spicy while studying in their
rooms, home or working in the office. Sometimes they have a sudden craving for snacks, but
they may not find quality snacks easily. That’s why Foodee Enterprise is here to provide
them with our delicious spicy chips, which are made from fresh sweet potato and homemade
sambal sauce. We promote our product (Kerepek Ubi Pedas Basah) through online
platforms such as Instagram, where we post pictures and videos of our product. We also
share our product information in WhatsApp groups and statuses. Moreover, we sell our
product at our office and neighbourhood, where we can reach more customers directly.
Customers can order our product through the Google Form that we provide, which helps us
to manage the orders efficiently. Alternatively, customers can also contact us through
face-to-face, Instagram, or WhatsApp if they prefer to order without using the Google Form.

4
1.5 Factors in selecting proposed business.

MARKET RESEARCH
Based on extensive market research, we have determined that young adults between
the ages of 18 and 35 who enjoy savoury and spicy snacks with a local or regional
flair make a promising target market for kerepek ubi pedas basah. Customers in this
market segment value distinctive flavours, so they are open to the combination of
traditional flavours and a contemporary twist found in our product. Additionally, our
research shows that kerepek ubi pedas basah is consumed on a variety of
occasions, such as movie nights, social gatherings, and as a beverage's
accoutrement, with sales significantly increasing during festive seasons. Although
there are rivals in the market for spicy snacks, none provide a product quite like ours,
distinguished by its distinctive sweet potato base and robust spice.

Consumer price sensitivity varies, highlighting the value of providing various package
sizes and price points. A strong online presence will be essential in reaching a wider
audience given the rising trend of online food purchases. In addition, we are aware of
regional differences in spice preferences and have noted a desire for potential
product variants like milder or extra-spicy options. These insights will direct our
product development, marketing strategies, and overall business strategy, enabling
us to successfully adapt to our target market's changing preferences.

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PRODUCT QUALITY
We chose to take the goods from HNL Products. This is because their Kerepek Ubi
Pedas Basah venture's core value is their dedication to product quality. We firmly
believe that providing customers with a superior product is the key to earning their
trust. We have put in place a thorough strategy that covers every facet of our
production process in order to achieve this.

First and foremost, they only use the best ingredients, with a focus on obtaining
freshly grown sweet potatoes from local farms that are renowned for their superior
quality and flavour. The primary component of their kerepek ubi pedas basah, these
premium sweet potatoes ensure that every bite is a treat for the senses.

their production methods reflect their commitment to upholding the highest level of
product quality. They use cutting-edge cooking tools and procedures to keep their
product's desired texture and crispiness. They can consistently deliver a visually
appealing and satisfying snack thanks to this cutting-edge technology.

Their special spice mixture is a key component of what makes their Kerepek Ubi
Pedas Basah distinctive. They work diligently to create a flavour profile that
harmoniously balances spiciness, savoriness, and sweetness.

The practice of quality control permeates every aspect of our business. Each batch of
kerepek ubi pedas basah is rigorously inspected by their committed team at every
stage of production to ensure that it meets our high standards for quality. This
includes keeping an eye on the amount of spice, preserving the desired texture, and
ensuring an outstanding flavour overall.

Safety and cleanliness come first. Their production facility strictly complies with all
food safety guidelines, ensuring that their product not only tastes amazing but also
satisfies the strictest safety requirements.

We value consistency most importantly. Every time a customer makes a purchase,

we are aware that they are putting their trust in us, and we take that responsibility
very seriously. We guarantee that every time someone eats our kerepek ubi pedas
basah, it will taste just as delicious as the first time they tried it.

To sum up, the foundation of our brand is our unwavering dedication to the quality of
our products. We promise our customers that when they select our kerepek ubi
pedas basah, they are selecting excellence, dependability, and a flavorful experience
that will never be forgotten.

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RECIPE AND FLAVOR

Our findings show that, in addition to the spiciness of the snack, customers actively
seek out a unique and memorable flavour experience. These results highlight the
significance of creating kerepek ubi pedas with a balanced balance of sweetness,
savoriness, and spice.

In response to these revelations, HNL Products committed to developing a flavour

profile that distinguishes their Kerepek Ubi Pedas from other products on the market.
Their staff has carefully created a distinctive spice blend that distinguishes their
goods from competitors. This mixture expertly fuses sweet potatoes' rich, earthy
tones with a potent spice to produce a flavour that perfectly embodies the spirit of
regional and local culinary traditions.

PRICING STRATEGY
After taking into account the findings from our market research, we have maintained
the consistency of our pricing policy for Kerepek Ubi Pedas Basah. Each bundle
costs us RM7, yet we sell it to customers for RM10 instead. This pricing equilibrium
still demonstrates our dedication to providing quality and value.

This approach fits well with the tastes of our target market, which values both the
product's reasonable price and distinctive flavour character. The RM10 pricing point
places us in a competitive position and guarantees that kerepek ubi pedas basah will
continue to be a popular option for a variety of consumers, especially young people
and snack lovers.

We have the freedom to invest in promotions, marketing initiatives, and potential

expansion prospects in the future as long as we maintain a profit margin of RM3
each pack. It helps us achieve our objective of offering a high-quality, distinctive
snack that customers value while maintaining the financial stability and possible
expansion of our company.

7
DISTRIBUTION CHANNELS
In order to efficiently reach our wide range of customers, our distribution strategy for
Kerepek Ubi Pedas Basah comprises both online and offline channels.

a) Online Presence: Social Media Platforms:

We have a significant online presence on websites like Instagram and WhatsApp,
and we use these channels not just for sales but also as effective marketing tools to
spread brand awareness and interact with customers. We keep our online community
informed and enthused about our product through interesting material and
promotions.

b) Local Store Collaborations:

To promote more accessibility for our Kerepek Ubi Pedas Basah, we work with
neighbourhood businesses, such as food stores. Customers who shop in-store
benefit from increased visibility and convenience thanks to our thoughtful positioning
in stores and attractive displays.

Our customers can simply access and buy our goods through their preferred
channels, whether online or in nearby stores, thanks to our multi-channel strategy.
Additionally, it offers insightful information about customer preferences, which we can
use to improve our distribution plan for optimum impact.

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1.6 Organizational Chart

IRECTINTI AZMIR

9
1.7 Vision

Our vision is to create a world where delicious, wholesome, and ethically sourced food is
readily accessible, fostering health, happiness, and a stronger connection to the planet.

1.8 Mission

Our mission is to provide satisfaction services and deliver high-quality, organic, and locally
sourced food products that promote health, sustainability, and community well-being.

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1.9 Description of Products and Services

The product our company sells is spicy chips, namely Kerepek Ubi Pedas Basah. Spicy
sweet potato chips are a very common type of food that is usually made from sweet
potatoes, cooking oil, red chilies or bird's eye chilies, garlic, sugar, salt, water and vinegar.
Our spicy sweet potato chips are all sourced from HNL Products M Sdn Bhd (Happiness ‘N’
Laughter), a local company from Bukit Mertajam, Penang which sells an amazing quality of a
multitude of snacks. All products sold are Halal. We decided to provide only one choice of
flavors of chips:

1. Kerepek Ubi Pedas Basah - A spicy sweet potato chip.

We also provide free delivery services which cover Penang Island, Batu Kawan and Sungai
Petani area.

1.10 Price List

We only provide one flavour of chips.

Chip Flavour Price

Kerepek Ubi Pedas Basah RM10

11
2.0 BUSINESS PLATFORM AND SERVICE

2.1 Instagram Business Platform

Instagram Link : https://instagram.com/foodee.__?igshid=OGQ5ZDc2ODk2ZA==

12
3.0 POSTINGS

3.1 Postings Timeline

Teaser

Hard Sell

Soft Sell

No Post Link to post Date of posting

1 Welcoming our new food https://www.instagram.com/ 10/09/23

p/CxAEXnKrxQ6/?utm_sou
rce=ig_web_copy_link&igs
hid=MzRlODBiNWFlZA==

2 Coming Soon https://www.instagram.com/ 10/09/23

p/CxAhnlQPqRE/?utm_sou
rce=ig_web_copy_link&igs
hid=MzRlODBiNWFlZA==

3 Get ready and stay tuned https://www.instagram.com/ 11/09/23

reel/CxCuhPHrKyW/?utm_
source=ig_web_copy_link&
igshid=MzRlODBiNWFlZA=
=

4 Kerepek Ubi Pedas Basah https://www.instagram.com/ 11/09/23

p/CxDUvvOv31L/?utm_sou
rce=ig_web_copy_link&igs
hid=MzRlODBiNWFlZA==

5 Welcoming Our New Food https://www.instagram.com/ 12/09/23

p/CxDtsdLP0u-/?utm_sour
ce=ig_web_copy_link&igshi
d=MzRlODBiNWFlZA==

6 Spicy Chips https://www.instagram.com/ 13/09/23

p/CxIrXSnvgIB/?utm_sourc
e=ig_web_copy_link&igshi
d=MzRlODBiNWFlZA==

7 Did you know? https://www.instagram.com/ 14/09/23

p/CxJ6zTZvd5y/?utm_sour
ce=ig_web_copy_link&igshi
d=MzRlODBiNWFlZA==

8 Quotes for day https://www.instagram.com/ 15/09/23

p/CxMTlkmPIqw/?utm_sour
ce=ig_web_copy_link&igshi
d=MzRlODBiNWFlZA==

13
9 Customer Review https://www.instagram.com/ 15/09/23
p/CxM4FX8vaYm/?utm_so
urce=ig_web_copy_link&ig
shid=MzRlODBiNWFlZA==

10 Kerepek Ubi Pedas Basah https://www.instagram.com/ 15/09/23

reel/CxNtN34vhvB/?utm_s
ource=ig_web_copy_link&i
gshid=MzRlODBiNWFlZA=
=

11 Ingredients of Kerepek Ubi https://www.instagram.com/ 18/09/23

p/CxUaW4gSY1_/?utm_so
Pedas Basah
urce=ig_web_copy_link&ig
shid=MzRlODBiNWFlZA==

12 6 Nutrients of Asam Jawa https://www.instagram.com/ 19/09/23

p/CxWkxnjSKT1/?utm_sou
rce=ig_web_copy_link&igs
hid=MzRlODBiNWFlZA==

13 Customer Review https://www.instagram.com/ 19/09/23

p/CxWlkE7S1SY/?utm_sou
rce=ig_web_copy_link&igs
hid=MzRlODBiNWFlZA==

14 Kerepek Ubi Pedas Basah https://www.instagram.com/ 19/09/23

p/CxWlosgywav/?utm_sour
ce=ig_web_copy_link&igshi
d=MzRlODBiNWFlZA==

15 Kerepek Ubi Pedas Basah https://www.instagram.com/ 21/09/23

p/CxcgNc3yJeD/?utm_sour
ce=ig_web_copy_link&igshi
d=MzRlODBiNWFlZA==

16 Buy Now https://www.instagram.com/ 28/09/23

p/Cxst5nAyKEg/?utm_sour
ce=ig_web_copy_link&igshi
d=MzRlODBiNWFlZA==

17 Customer Review https://www.instagram.com/ 03/10/23

p/Cx5o9E_SnOy/?utm_sou
rce=ig_web_copy_link&igs
hid=MzRlODBiNWFlZA==

18 Quotes for day https://www.instagram.com/ 03/10/23

p/Cx5pAMbyt7c/?utm_sour
ce=ig_web_copy_link&igshi
d=MzRlODBiNWFlZA==

19 Kerepek Ubi Pedas https://www.instagram.com/ 03/10/23

p/Cx5pSbiSsTn/?utm_sour
ce=ig_web_copy_link&igshi
d=MzRlODBiNWFlZA==

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20 Customer Feedback https://www.instagram.com/ 03/10/23
p/Cx5phRhSsvj/?utm_sour
ce=ig_web_copy_link&igshi
d=MzRlODBiNWFlZA==

21 Ask Yourself https://www.instagram.com/ 03/10/23

p/Cx5pp-oyDOx/?utm_sour
ce=ig_web_copy_link&igshi
d=MzRlODBiNWFlZA==

22 Shop Now https://www.instagram.com/ 03/10/23

p/Cx5p9PJyion/?utm_sourc
e=ig_web_copy_link&igshi
d=MzRlODBiNWFlZA==

23 Kerepek Ubi Pedas https://www.instagram.com/ 03/10/23

p/Cx5qSMPS7Et/?utm_sou
rce=ig_web_copy_link&igs
hid=MzRlODBiNWFlZA==

24 Reminder https://www.instagram.com/ 04/10/23

p/Cx-1Lguyt4n/?utm_sourc
e=ig_web_copy_link&igshi
d=MzRlODBiNWFlZA==

25 Tawaran Hebat https://www.instagram.com/ 04/10/23

p/Cx-3slzyfd2/?utm_source=
ig_web_button_share_sheet
&igshid=OTQ5NTI0NzZiOA=
=

15
3.2 Teaser Postings

”Welcoming Our New Food” teaser post on 10/09/23

”Coming Soon” teaser post on 10/09/23

16
”Get ready and stay tuned” teaser post on 11/09/23

17
3.3 Hard Sell Postings

”Kerepek Ubi Pedas Basah” Hard Sell post on 11/09/23

”Welcoming Our New Food” Soft Sell post on 12/09/23

18
”Spicy Chips” Hard Sell post on 13/09/23

”Coming Soon” Hard Sell post on 15/09/23

19
 ”Kerepek Ubi Pedas” Hard Sell post on 19/09/23

”Kerepek Ubi Pedas Basah” Hard Sell post on 21/09/23

20
 ”Buy Now” Hard Sell post on 28/09/23

”Kerepek Ubi Pedas” Hard Sell post on 03/10/23

21
 ”Shop Now” Hard Sell post on 03/10/23

”Kerepek Ubi Pedas” Hard Sell post on 03/10/23

22
”Tawaran Hebat” Hard Sell post on 04/10/23

23
3.4 Soft Sell Postings

”Did you know?” Soft Sell post on 14/09/23

”Quotes for day” Soft Sell post on 15/09/23

24
 ”Customer Review” Soft Sell post on 15/09/23

”Ingredients of Kerepek Ubi Pedas Basah” Soft Sell post on 18/09/23

25
”6 Nutrients of Asam Jawa” Soft Sell post on 19/09/23

”Customer Review” Soft Sell post on 19/09/23

26
”Customer Review” Soft Sell post on 03/10/23

”Quotes for day” Soft Sell post on 03/10/23

27
”Customer Feedback” Soft Sell post on 03/10/23

”Ask Yourself” Soft Sell post on 03/10/23

28
”Reminder” Soft Sell post on 04/10/23

29
3.5 Copywriting of Soft Sell and Hard Sell

A soft sell is an advertising and sales strategy that uses tactful language and a
non-aggressive attitude. A soft sell is intended to prevent upsetting potential clients and
driving them away. Soft selling, a low-pressure, seductive, and covert sales method, may not
result in a sale the first time a product is given, but it helps to promote repeat business. For
this business, we use Instagram as the only medium for us to do soft selling in order to
promote our business.

Instagram has been used as it is easy for us to get potential customers to buy our product
and convenient for us to communicate with our customers. In our post, we use phrases such
as “Let’s start the countdown with us!”, “Something Big is coming!”, “The Day is coming!”,
and etc to attract our customer’s attention and make them wonder about the promotion or
products we offered. We also used copywriting, both for hard and soft selling, to advertise
our products.

A hard sell is a sales strategy or approach that uses particularly direct and demanding
language. A hard sell attempts to persuade a customer to make a quick purchase rather
than giving them time to consider their options and possibly decide to wait. Some sales
professionals believe it to be an aggressive, high-pressure strategy that has lost favour. In
this business project, we also use Instagram to sell our products and collect orders through
here or WhatsApp for faster reply and collecting orders. In our Instagram posts, we made
our own poster to exhibit our products at very cheap and affordable prices for students in
“Universiti Teknologi Malaysia”. In the poster, we put phrases like “Attention please,
“Kerepek Ubi Pedas Basah” is open for orders!”, “Our hot selling “Kerepek Ubi Pedas
Basah” is available to order!”, “Kerepek Ubi Pedas Basah” are ready for orders!” and etc in
order to run the business. We also share all our contact information in case the customers
have any questions or are interested in buying our products.

30
4.0 COMMUNITY SERVICE

4.1 Order Placing Method: Google Form

Medium used: https://forms.gle/yonVhSmvBK169No26

31
Order Placing Method: Thru Whatsapp

32
5.0 CUSTOMERS TESTIMONY

Customer Testimony for Kerepek Ubi Pedas Basah.

33
6.0 SALES REPORT

6.1 Product Report by Aisyah Umairah Binti Azmir

6.2 Sub-sale Report by Ooi Chew Sun

34
6.3 Sub-sale Report by Mohamad Shahirul Amin

35
6.4 Sub-sale Report by Shangkari A/P Mariapan

6.5 Sub-sale Report by Shadaasaran

36
 6.6 Customer Information

No Date Name Phone Number Number Total Price Payment

of Item (RM) Method
(s)

1 10-Sept Zuraini 0125075764 2 20 Online Banking

2 11-Sept Qadirah Hasanah 01163500594 1 10 Cash

3 11-Sept Mirza izzati 0165978323 1 10 Cash

4 11-Sept Nurul afifah 01115833983 1 10 Cash

5 11-Sept Shalini 0104655977 1 10 Cash

6 11-Sept Mohd Bulqini Bin 0184604641 1 10 TNG

Abd Rahman

7 11-Sept Siti Jazirah Ridzuan 0102019493 1 10 TNG

8 12-Sept Girtika 0173047500 1 10 Cash

9 12-Sept Shoban 0164910937 1 10 Cash

10 13-Sept Mohd Zainuddin 0104022588 1 10 Cash

11 13-Sept Norhayati Merican 01119315790 1 10 Cash

12 13-Sept Izzul 0174756807 1 10 Cash

13 14-Sept Ooi Chee Hooi 01157576963 15 150 Online Banking

14 14-Sept Thanabalan 0124222205 1 10 Cash

15 14-Sept Sharina 0184660200 4 40 Online Banking

16 14-Sept Sharhana 0124950561 2 20 Online Banking

17 15-Sept Asyrafi 0125331080 2 20 Online Banking

18 15-Sept Nur Alia 0174170307 1 10 Online Banking

19 17-Sept Yogeswari 0167862918 2 20 TNG

20 18-Sept Sathiya 0143808534 2 20 TNG

21 18-Sept Bavithira 0165245721 1 10 Cash

22 18-Sept Anis Dayana 0175856739 1 10 Cash

23 18-Sept Shangkiri 01133089633 1 10 Cash

24 18-Sept Zuraini 0125075764 1 10 Online Banking

25 19-Sept Asma 01112586806 1 10 Cash

37
26 20-Sept Krishna 01644445206 1 10 Cash

27 21-Sept Mohd Bulqini Bin 0184604641 1 10 TNG

Abd Rahman

28 21-Sept Kathiravan 0166065413 1 10 Cash

29 21-Sept Jothi 0125841964 1 10 Cash

30 22-Sept Fatin 0194158082 1 10 Cash

31 23-Sept Wani 01124305953 1 10 Cash

32 23-Sept Katija 0174380407 1 10 Online Banking

33 24-Sept Aisha 0175887453 1 10 Cash

34 24-Sept Lee Yong Jin 0133386612 2 20 Cash

35 26-Sept Nurul Izzati 01160875135 1 10 Cash

36 26-Sept Sharhana 0124950561 4 60 Online Banking

37 1-Oct Zuraini 0125075764 2 20 Cash

38 2-Oct Shakiza 0194767576 1 10 Cash

39 2-Oct Mukmin 01163498135 2 10 Cash

40 3-Oct Yogendrah 01464027655 1 10 TNG

41 3-Oct Kisshurkumar 01124187229 5 50 TNG

42 3-Oct Arunagie 01116567146 2 20 TNG

38
6.7 Business Transactions

39
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42
43
44
45
46
47
48
49
 6.8 Product Report

Item Name Price (RM) Quantity Amount

Kerepek Ubi Pedas Basah 10 75 750

Total Sales 750

50
7.0 CONCLUSION

The aim of this report was to provide a comprehensive overview of the factors and strategies
involved in selling kerepek ubi pedas basah. Through market research, product quality
considerations, pricing strategies, distribution channels, and valuable hands-on experience,
we have gained a deeper understanding of the intricacies of entrepreneurship. This report
serves as a testament to our dedication to learning, adaptability, and collaboration in pursuit
of our academic and professional goals. As we conclude this report, we look forward to
applying the knowledge and insights gained from this venture to our future entrepreneurial
endeavors, contributing to our personal and professional growth.

51
 8.0 TIME MANAGEMENT TABLE

Month and year

August 2023 September 2023 October 2023

1 st 2nd 3rd 4th 1 st 2nd 3rd 4th 1 st 2nd 3rd 4th
Task week week week week week week week week week week week week

Idea Phase

Business idea

Discussion

Agreement

Plan
development

Divide task

Documentation

Organisation
plan

Company
organisation

Job
designation

Marketing Plan

Social media
account

Survey

Marketing
timeline
planning

Determine
teaser, hard
sell business

Selling

Report

Task division

Finalising the
Report

Report
submission

52
 9.0 DELEGATION OF WORK TABLE

Name Position Duties and Responsibilities

● Overlooks all business operations

Mohamad Shahirul Amin Chief Executive Officer
● Delegation of works
Bin Mohamed Jaffar
● Direction of agendas
● Managing company organisational
structure

● Implementing business strategies

Aisyah Umairah Binti Chief Operating Officer
● Optimising company’s operating
Azmir
efficiency
● Assisting in the posting on instagram

● Do advertise companies
Ooi Chew Sun Chief Marketing Officer
● Promoted services, goods and brands
● Create marketing and pricing plans.

● Communicating with customers

Shangkari A/P Mariapan Chief Customer Service
● Dealing with all enquiries from
Officer
external sources
● Maintaining positive image of company
● Receiving and managing orders from
customers

● Financial planning on sales

Shadaasaran Chief Financial Officer
● Ensure cash flow is appropriate for the
company’s operations
● Provide commercial insight and
leadership across the business in order
to exceed business plan targets

53
10.0 INDIVIDUAL REFLECTION

10.1 Reflection by Mohamad Shahirul Amin

Reflecting on my journey in preparing and selling kerepek ubi pedas basah for my
entrepreneurship course at UTMSPACE, I've gained valuable insights and experiences that
have enriched my understanding of business and entrepreneurship.

Firstly, I want to acknowledge that stepping into entrepreneurship, especially while working
full-time as an IT Assistant Officer in a government agency, was a challenging yet rewarding
experience. I had no prior entrepreneurial experience, but the course, led by Dr. Ramesh
Zaidi Rozan, provided me with the necessary knowledge and tools to embark on this
venture.

The decision to participate in part-time studies and choose the Entrepreneurship course
meant managing my time meticulously. Balancing work, study, and the Kerepek Ubi Pedas
Basah project demanded careful planning and prioritization. This experience has taught me
the importance of time management, discipline, and adaptability in pursuing entrepreneurial
endeavors alongside a full-time job.

The process of preparing the stock was particularly enlightening. Personally visiting the
processing factory to procure the kerepek ubi pedas basah stock not only gave me an
understanding of the supply chain but also underscored the significance of product quality
and sourcing. The month-long journey of procurement and distribution allowed me to
appreciate the effort required to maintain a steady supply and build customer relationships.

Furthermore, the collaboration with my coursemates and teamwork played a crucial role in
our project's success. Working together allowed us to pool our resources, share
responsibilities, and support each other in overcoming challenges. This collaboration
highlighted the importance of effective communication and collaboration in entrepreneurship.

I appreciate the guidance of Dr. Ramesh Zaidi Rozan (Mesh Sensei) and the support of my
coursemates, and I look forward to applying these lessons and experiences in future
entrepreneurial endeavors.

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10.2 Reflection by Aisyah Umairah

First, I would like to thank Dr Ramesh for sharing his knowledge and techniques on
entrepreneurship skills and his insights based on his own experiences or other
entrepreneurs’ testimonies. His guidance was essential for our work. I was a bit nervous and
unsure about entrepreneurship at first because I did not have any family members or friends
who had their own business. Everything was new to me. I was not good at communication
skills and I lacked confidence in myself especially when I had to speak in front of people. I
knew this subject was not easy but I wanted to challenge myself. I never expected to learn
this but I have no regrets. Entrepreneurship taught me a lot of things.

Entrepreneurship is the process of creating, launching, and running a new business venture.
It involves identifying opportunities, taking risks, and overcoming challenges. I have gained
many valuable lessons from running our food business of Kerepek Ubi Pedas Basah, a
delicious snack that combines crispy potatoes, tangy tamarind, aromatic garlic and onion,
and spicy sauce. We encountered some obstacles and setbacks while working on this
assignment. For me, the most difficult challenge was to manage our time efficiently. Since
we are part-time students who have busy schedules with work, family, assignments and
classes, I had to organize and set deadlines for various parts of our assignment. To
overcome this issue, I organized a meeting through Zoom Meeting Online and made a
Google Drive folder and also Google Docs or Google Sheets of reports, deadlines and
requirements that we had to meet with the rubric given. With this, we managed to finish this
task and achieve our sales goal.

This assignment and the whole course of UBSS1032 have taught me a lot. I have learned
important skills such as team management and time management from this assignment,
which I hope to use in the future. I would like to express my gratitude again to Dr Ramesh for
being our lecturer for this course.

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10.3 Reflection by Ooi Chew Sun

The success and final outcome of this assignment required a lot of guidance and assistance
from many people including Dr. Ramesh Zaidi Rozan. This is new to me and we are
extremely fortunate to have got this all along the completion of our assignment work.
Whatever we have done is only due to such guidance and assistance and we would not
forget to thank them.

We are really grateful because we managed to complete this assignment within the time
given by Dr. Ramesh Zaidi Rozan. This assignment cannot be complete without the effort
and co-operation from our group members. Group members Aisyah, Shahirul, Shangkari
and Shadaasaran. Last but not least, we would like to express our gratitude to our friends
and respondents for support and willingness to spend some time with us.

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10.4 Reflection by Shadaasaran

First of all, I would like to say thank you to Dr Ramesh for sharing with us about your
experiences and your knowledge with us. There are a lot of things that I do not know about
this course and also I have zero knowledge in running the business. However, this
assignment had opened my eyes and exposed a new journey in my life.

To achieve success in their business venture, business people usually had to devote time,
and endure financial, physical, and emotional hardships. Entrepreneurship demands a range
of skills, traits, and personal qualities from the individual who wants to pursue this career
path. It is not an innate ability. The interesting part is when I envision myself running a stable
or well-established business, because I never imagined myself doing that in my entire life.
Frankly, I think that I lack some of the characteristics that an entrepreneur should have, such
as self-confidence, since it was my first time running a business. But, the outcomes are not
surprising, but rather confirmatory of what my strengths and weaknesses are. When
considering entrepreneurship, it is important to consider the differences between having the
right talents and actually being an entrepreneur. Therefore, the right talent is important, but
not everyone possesses it. But as an entrepreneur, you should find your own strength and
work on your weakness to be successful. Sales is a skill which requires high interest,
patience and passion not to give up. Nothing is impossible without hardwork.

Last but not least, selling the product until it reached sales of RM 150 was the most
challenging task for me. I thought it was impossible at first, because I had no experience in
selling anything on a large scale to strangers, but I managed to achieve the target set by Dr
by selling Kerepek Ubi Pedas Basah around my office area and neighborhood. I could not
have done this without Dr. Ramesh’s guidance and support from my group members also.

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10.5 Reflection by Shangkari A/P Mariapan

As I reflect on my journey, as an entrepreneur selling "Kerepek Ubi Sambal" several

important lessons come to mind. It was crucial for me to understand the market and identify
my target audience. Effective communication and building relationships turned out to be
factors in achieving success. Along the way I faced challenges like managing supply and
demand while maintaining product quality. These experiences taught me the importance of
resilience and efficient financial management. The entrepreneurial spirit demands an
appreciation for its demands.

I want to express my gratitude to my group members who made invaluable

contributions, collaborated with me and provided unwavering support throughout this
venture. Our collective efforts and shared vision have played a role in our success.
Additionally, I would like to extend appreciation to our lecturer for guiding us, imparting
knowledge and offering mentorship during this entrepreneurial journey. Your guidance has
been instrumental in shaping our understanding of entrepreneurship and sales. Thank you
for providing us with an opportunity to learn and grow.

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