Magic sentence

Readers effect
In contemporary society, the health and well-being of young children have become
increasingly significant concerns, particularly amidst rising cases of obesity in the UK.
Recognizing the pivotal role of physical activity in reducing this trend, the UK Chief Medical
Officer has created an infographic specifically targeting parents of children aged 1-5.This
infographic serves as a compelling tool to emphasise the importance of exercise during the
formative years of childhood. The Infographic has linear structure, which guides the reader
from top to bottom, ensuring ease of comprehension.

Firstly, the author uses an instructional tone by employing one word commands like "jump" ,
"skip" or “throw catch”.These commands are used in conjunction to the accompanying
images to issue directives in a non-threatening and playful manner to children. the use of
these one word commands also help cater to the audience of children between the ages 4-7
perhaps as one words are easy to read and comprehend for children their age therefore the
infographic encourages participation and instil a sense of excitement about physical activity.

Moreover, the font choices within the infographic are not arbitrary; rather, they serve to
emphasise key information and headings. While the main heading, "Physical Activity for
Early Years," is presented in bold, it is not in capitals, signifying an informative rather than
imperative tone. Conversely, phrases like "Every Movement Counts" are rendered in bold
and capitals, underscoring their significance and urging parents to prioritise them. This
strategic use of fonts aids readers' thought process while reading the infographic and helps
the reader prioritise selected information as important. The author's use of an imperative
tricolon, "Get strong. Move more. Break up inactivity," serves to forcefully convey the idea
of exercising to the reader. By presenting these commands in short, distinct sentences
punctuated by full stops, the author emphasises each directive individually, ensuring that they
stand out in the reader's mind. Additionally, the use of alliteration in "move more" adds a
rhythmic quality to the phrase, making it memorable and reinforcing the message of
increasing physical activity.

The colour scheme employed in the infographic further reinforces the prioritisation of
information. By adopting the traffic light method, with green/blue symbolising health, orange
denoting prioritisation, and dark orange indicating urgency, the author categorises and
highlights key messages effectively. For instance, icons depicting children engaging in
physical activities are in green or blue, emphasising their importance for health. Conversely,
phrases like "Develops Muscle and Bone" are presented in orange, urging parents to prioritise
these aspects of their child's development. Through this methodical use of colour, the
infographic communicates vital information in a visually compelling manner. The infographic
chooses to use "180 mins" instead of "3 hours" to make the exercise goal seem more
achievable. It's like breaking down a big task into smaller, more manageable parts. The
clock image helps to show the passing of time, making it easier to understand. When people
see "180 mins," they might think, "Oh, that's not too difficult," and feel more motivated to aim
for that amount of exercise.
Furthermore, The author uses developmental milestones to build an emotional connection to
the target audience. At the beginning of the infographic, the 6 developmental milestones that
are given stand as a consequence of exercising as if the author is trying to tell us that if you
exercise you will have good relationships and social skills. These components and their
presentation in short bullet point style format are effective at appealing to parents because
these tend to be the main concerns for parents who want their children to be healthy, well-
adjusted individuals. The images associated with these are no mistake either because in
their simplicity, they grab parent's attention to focus on fostering the health of their children
in the first few years of their development. This is, of course, a central concern of parents as
they are so focused on their children at this age. the author also uses words like "healthy &
happy school ready" and "playground" to create an implicit appeals to facts and logic that
not only encourages parents to pay attention, but also pre-school teachers and day care
caregivers. Other than parents, teachers often have the most interactions with young
children and thus some aspects of the infographic appeal to them as well.

Lastly, the infographic's credibility and reliability are reinforced through references to the "UK
Chief Medical Officers' Physical Activity Guidelines." By citing this reputable source, the
author instil confidence in the validity of the information presented, thereby motivating
parents to adhere to the recommendations. Stylistic choices such as the use of softer edges
on stick figure icons mirror efforts to child-proof environments also foster a sense of safety.

In conclusion, the UK Chief Medical Officer's infographic on the importance of physical

activity for children aged 1-5 serves as a powerful tool for educating and motivating parents.
Through strategic authorial choices including tone, font usage, colour scheme, emotional
appeals, and references to credible sources, the infographic caters to various audiences like
children, parents and preschool teachers. By catering to a widespread audience the
information reaches the right people at the right time helping them to take action and make a
healthier society.