MARASIGAN, JOHN KEEM

BSHM 3B

TRENDS IN THE HOSPITALITY INDUSTRY

TOPIC: Mobile app for easy access

BACKGROUND:
Nearly all facets of our life now have a place for mobile apps. In addition to being widely utilised
for personal applications they are also widely employed for business ones in order to give users
the highest accessibility to vital data and information.

A content index with quick links to reference sections tables figures or photos is provided by the
eNIFOG app which makes it simple for users to access NIFOG data. Users can bookmark
Favourites to create their own customised access to crucial information for their region and
jump directly to regional fast references by using the navigation links.

It can be a nightmare gathering research data with paper forms. Using a data collecting
software allows you to collect data without the trouble of transcription or the worry that it will
be lost.

Mobile app for easy access is the best way because mobile apps provide users with simple
functional access to the information.

TOPIC: Technology to run hotels and bring bookings

BACKGROUND:
One of the biggest developments in the hospitality sector is the increasing use of technology in
luring and keeping hotel customers. The majority of hotels, serviced flats bed and breakfasts
guesthouses resorts and even hostels are moving in the direction of safe haven these days. The
straightforward answer that modern hotel technology offers to deliver the best guest
experience is the cause.

As a result the majority of hotels are investigating cutting-edge technological options. It will
enable them to keep their cool and provide superior service to visitors throughout their stay.

These types of technology are frequently updated with new features by hospitality solution
suppliers in order to stay competitive. Additionally, in order to compete, they search for fresh
innovations. As a result, hotels now have access to improved tools and techniques for revenue
management.

Technology is a very good idea for running hotels because it speeds up the booking process for
a client.

TOPIC: Hyper Personalization

BACKGROUND:
The expectation of todays guests is that they will be acknowledged as unique individuals and
treated as such. According to one study 71% of consumers want personalised service. In 2023
customer expectations will be much more hyper personalize than they are today which will
present a challenge for most businesses. According to one study 71% of consumers expect
personalised interactions from businesses.

Businesses in the hospitality industry can employ technological platforms like CRM and CEM
which use big data to create highly customised one to one interactions between the host and
the guest at scale to execute hyper personalization.

Use of management systems to track and optimise income customer relationships property
channels and reputation is progressively influencing hotel operations more broadly. Not to
mention the growing significance of integrated messaging predictive analytics customer
profiling and middleware which aims to link any dissimilar systems. The front of house crew can
go above and above to personally welcome guests in the offline world even if your
establishment has some technical constraints.

Hyper personalization is good because hotels travel agencies and restaurants can use data to
customise their offers and promotions and automatically give the services a consumer is looking
for by utilising insights from past browsing and purchasing behaviours of customers.