University of Jeddah

Chapter 1
Harmony in Commerce:
Exploring the Interplay of Supply
Chains, Supplier Relations, and
Customer Relations Management

Yasir M. Aljefri

Department of Systems and Industrial Engineering

Faculty of Engineering
University of Jeddah

yaljefri@uj.edu.s

Winter 2024
1
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University of Jeddah

Learning Objectives

ABOUT US
By the end of this chapter, you should be able to:

• Discuss the goal of a supply chain and explain the

impact of supply chain decisions on the success of a
firm.

• Explore the holistic impact of Supply Chains on

national economies and delivering customer value
through desired products.

• Unveiling the Influence of Porter's Five Forces

Analysis on Organizational Supply Chain Goals and
Objectives

• Unveiling the Dual Pillars of Supply Chain Excellence:

Supplier Relationship Management and Customer
Relationship Management.

• Discover the supplier rocket ship of change

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University of Jeddah
A vision needs to be explained further
and in detail because it is one of the
main points about your future
projection and your best goal. The
What is Supply Chain?
company perspective can be seen in
this session.
2/2/24
A mission needs to be explained
further and in detail because it is one
of the main points about your future
projection and your best goal. The
company perspective can be seen in
this session.
Dr. Yasir Aljefri
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University of Jeddah

What is a Supply Chain?

01 All parties involved, directly or indirectly,

infurther
A vision needs to be explained fulfilling a customer
and in detail because it is one of the
request
A mission needs to be explained
further and in detail because it is one
main points about your future of the main points about your future
projection and your best goal. The projection and your best goal. The
company perspective can be seen in company perspective can be seen in
this session. this session.
Includes manufacturers, suppliers,
02 transporters, warehouses, retailers, and
customers

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University of Jeddah

What Is a Supply Chain?

03 Customer is an integral part of the supply

A vision needs to be explained further
chain
and in detail because it is one of the
main points about your future
projection and your best goal. The
company perspective can be seen in
this session. Includes movement
A mission needs to be explained
further and in detail because it is one
of the main points about your future
projection and your best goal. The
company perspective can be seen in
thisofsession.
products from

04
suppliers to manufacturers to distributors
and information, funds, and products in
both directions

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University of Jeddah

What Is a Supply Chain?

05 May be more accurate to use the term

“supply
A vision needs to be explained further network” Aormission
and in detail because it is one of the
“supply web”
needs to be explained
further and in detail because it is one
main points about your future of the main points about your future
projection and your best goal. The projection and your best goal. The
company perspective can be seen in company perspective can be seen in
this session. Includes movement
thisofsession.
products from

06
suppliers to manufacturers to distributors
and information, funds, and products in
both directions

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University of Jeddah

Supply Chain Network

A vision needs to be explained further A mission needs to be explained

and in detail because it is one of the further and in detail because it is one
All
mainparties
pointsinvolved, directly
about your future or indirectly, in of the main points about your future
fulfillingand
projection a customer
your bestrequest. It Includes
goal. The projection and your best goal. The
manufacturers, suppliers, transporters,
company perspective
warehouses, can be
retailers, seen
and in
customers company perspective can be seen in
this session. this session.

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University of Jeddah

Flows in a Supply Chain

Chapter 1 ◆ Understand

Information
A vision needs to be explained further
and in detail because
Supplierit is one of the
main points about your future
Stage
projection and your best goal. The
company perspective can be seen in
this session.
A mission needs to be explained
further and in detail because it is one
Customer
Product
of the main points about your future
Stage
projection and your best goal. The
company perspective can be seen in
Funds
this session.

Figure 1-2 The Three Flows in a Supply Chain

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can walk into an Apple store (or a third party store) or go online to purchase a product. Standard
products are stocked at the stores and customers can leave the store with their phone or computer
after paying the appropriate funds. Orders placed online can either be delivered at home or be
picked up at an Apple store. The time taken for home delivery depends on whether the product is
University of Jeddah

The Objective of a Supply Chain

• Maximize net value generated

Supply
A vision needs Chain Surplus
to be explained further = Customer Value
A mission − to
needs Supply Chain Cost
be explained
and in detail because it is one of the further and in detail because it is one
main points about your future of the main points about your future
projection and your best goal. The projection and your best goal. The
company perspective can be seen in company perspective can be seen in
this session.
The goal of a supply chain should be to grow overall supply
this session.
chain surplus.

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University of Jeddah

Why Supply Chain

Surplus Important?
Supply chain network help countries achieve
economic growth, companies to grow and innovate
andA customers
vision needs to to be explained
enjoy productsfurther
that they either A mission needs to be explained
andor
needs in wants
detail because it is one of the
with an affordable price. further and in detail because it is one
main points about your future of the main points about your future
projection and your best goal. The projection and your best goal. The
company perspective can be seen in company perspective can be seen in
Customers’
01 this session.
Economy 02 this session.
Employment 03 Value
Exploring the connection Exploring the connection Explore how supply chain
between countries GDP and between supply chain network can produce value
Supply China Network demand and supply and its proposition to customers
connection to employment
Dr. Yasir Aljefri
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and inflation
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University of Jeddah

Supply Chain and Economy

Economics is the social science that studies the choices
that individuals, businesses, and governments make as they
A vision needs to be explained further A mission needs to be explained
cope with scarcity, the incentives that influence those choices,
and in detail because it is one of the further and in detail because it is one
and the arrangements that coordinate
main points about your future
them. of the main points about your future
projection and your best goal. The projection and your best goal. The
Scarcity is theperspective
company condition that
canarises because
be seen in wants exceeds
company perspective can be seen in
the ability of resources to satisfy them.
this session. this session.

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University of Jeddah

Gross Domestic
Product (GDP) GDP is a total market Value of all final
goods and services produced in an
economy in a given year.

A vision needs to be explained further A mission needs to be explained

and in detail because it is one of the further It
andmeasure thebecause
in detail production
it isof goods and
one
main points about your future services
of the main points about your future
Goods Services
projection and your best goal. The projection and your best goal. The
company perspective can be seen in company perspective can be seen in
this session. this session.

GDP represent the total market value

Market Value Fiscal year for a given countries

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University of Jeddah

What is a Market Value of

Production?
Price X Quantity = GDP
Market Value/Supply Chain
Category Item Price Quantity GDP Surplus
A vision needs to be explained further A mission needs to be explained
10 SAR it Xis one
1000of the
= SAR 10,000
selling price of the final goods and
and in detail because
Goods further and in detail because
services it isbyone
multiply the quantity of
main points about your future of the main points about your
goods or services future
Goods 15 SAR
projection and your bestX goal.
500 The= SAR 7500 projection and your best goal. The
company perspective can be seen in company perspective can be seen in
Services 100 SAR X 10 = SAR 1000
this session. this session.

Services 50 SAR X 20 = SAR 1000

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University of Jeddah

Example of Selling Price/ Market

Value

A vision needs to be explained further A mission needs to be explained

and in detail because it is one of the
Cost of Product
main points about your future
projection and your best goal. The
company perspective can be seen in
this 10
session.
SAR 60% * (10 SAR)this session.
further and in detail because it is one
Selling Price/
Markup
Market Value
of the main points about your future
projection and your best goal. The
company perspective can be seen in
16 SAR

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University of Jeddah

2023 Saudi Arabia GDP Oil GDP indexing 32%

How Supply Chain Generate Include crude oil, natural gas and refining
surplus to the Economy activities.

Non-Oil GDP indexing 47%

includes all other economic activities except for oil

A vision needs to be explained further A mission needs to be explained
activities and government services activities.
and in detail because it is one of the further and in detail because it is one
main points about your future of the main points about
Government your future
Activities 16%
projection and your best goal. The projection and your best goal. The
include the activities of all government agencies
company perspective can be seen in company perspective can be seen in
listed in the government's final account and the
this session. this session.
entities that produce non-market services and
controlled by government.

Net Taxes and Products indexing

6%

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 University of Jeddah

How Supply
A vision needsChain
to be explained further A mission needs to be explained

Generate surplus
and in detail because it is one of the
main points about your future
further and in detail because it is one
of the main points about your future
to the Economy
projection and your best goal. The projection and your best goal. The
company perspective can be seen in company perspective can be seen in
this session. this session.

Supply Chain Cost Supply Chain Surplus

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University of Jeddah

Supply Chain
and Saudi Arabi
Oil GDP
• 2023 oil GDP indexing a value of 952,624
million SAR which represent 32% from
A vision needs
the total GDPto be explained further A mission needs to be explained
• Two
and factors
in detail in supply
because it is onechain
of theimpact further and in detail because it is one
mainSAR Values
points about your future of the main points about your future
projection and your best goal. The projection and your best goal. The
Porter's Five Forces Analysis on
company perspective
Organizational canChain
Supply be seen in company perspective can be seen in
this session. this session.

Economic Market theory and

strategies

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University of Jeddah

01

Porter’s 5 Forces Threat of

New
Entrants

Analysis
5

02
05
Rivalry
Among Bargaining
Existing Power of
A vision needs forces
Theses to be explained
shaped thefurther A mission needs
Competitorsto be explained Buyers
and in industry
detail because it is one of
competition the
among further and in detail because it5 is one
PORTER’S
different
main points aboutorganization
your future . of the main points about your future
FORCES
projection and your best goal. The projection and your best goal. The
company perspective can be seen in company perspective can be seen in
Threat of
this session. this session.
Bargaining substitute
Power of products
Suppliers orServices

04

03
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University of Jeddah

Threat of New Entrants Porter’s 5 Forces

Analysis
Ease of entry refers to how easy or difficult it is
for a new firm to begin competing in the
industry.

Bargaining Power of Buyers

A vision needs to be explained further Threat of substitute
A mission products
needs to be explainedor Services
Power of buyers refers to the pressure
and in detail because it is one of the
consumers can exert on businesses to get them
further andproduct
A Substitute in detail because
is a product it is one
from another
main points about
to provide your future
higher quality products, better of the main
industry points
that offers about
similar your future
benefits to consumer.
projection and your
customer best
service, andgoal. The
low prices. projection and your best goal. The
company perspective can be seen in company perspective can be seen in
this session. Power of Suppliers
Bargaining this session.
Rivalry Among Existing Competitors
Competitors in an industry is refers to the extent
When the industry relies on just few suppliers,
to which firms within an industry put pressure
suppliers gain bargaining power.
on one another and limit each other’s profit
potential.

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University of Jeddah

Porter’s 5 Forces
Analysis Electrical &
A vision needs to be explained further
and in detail because it is one of the
A mission needs to be explained
further and in detail because it is one

Electronics Retail in
main points about your future
projection and your best goal. The
of the main points about your future
projection and your best goal. The

2016 Saudi Arabia

company perspective can be seen in
this session.
company perspective can be seen in
this session.

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University of Jeddah

Porter’s 5 Forces
A vision needs to be explained further A mission needs to be explained

Analysis Food &

and in detail because it is one of the
main points about your future
further and in detail because it is one
of the main points about your future

Grocery Retail in
projection and your best goal. The
company perspective can be seen in
projection and your best goal. The
company perspective can be seen in

2016 Saudi Arabia

this session. this session.

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 Economic Market
University of Jeddah

Theory and Strategies

Economic- Free Market

A vision needs to be explained further
and in detail because it is one of the
main points about your future
Economic-
projection Consumers
and your best goal. The
company perspective can be seen in
this session.
A mission needs to be explained
further and in detail because it is one
of the main points about your future
projection and your best goal. The
company perspective can be seen in
this session.

Economic- Cartels Formation

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University of Jeddah

Real-life Case Study: The Organization of Petroleum

Exporting Countries (OPEC)

Economic- Free Market Economic- Consumers Economic- Cartels Formation

A vision needs to be explained further A mission needs to be explained
and in detail because it is one of the further and in detail
• Inbecause it is one the
today’s economy,
• Competition is the key
main points about yourtofuture • Competition between
of the main points word
about“Cartel”
your future
is used to
the efficient working of suppliers is good for describe collaborations
projection
free market.and your best goal. Theconsumers as prices
projection
tend and yourbetween
best goal. The
suppliers.
company perspective can be seentoinbe low and quality
companytendperspective can be seen in
• Several Producers – high • It make market less
this session.
competition with low
to be high. this session.
efficient (Scottish Adam).
price.
• Single supplier – a case of
monopoly.

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University of Jeddah

Real-life Case Study: The Organization of Petroleum

Exporting Countries (OPEC)

Cartels Challenges
OPEC
A vision needs to be explained further A mission needs to be explained
and in detail because it is one of the further and in detail• because it is one
It was formed in 1960
• It focuses around
main points
fixing prices about
and your future of the main points about your future
to coordinate oil prices
projection
output andas
as well your best goal. The
trust projection and your best goal.member
among The
companymembers.
between perspective can be seen in company perspective countries.
can be seen in
this session.
• Members of the this session. • However, they do face a
Cartels may decide to Prisoner’s Dilemma
cheat when the price situation
is high by over
Eventually, the supply will exceed the
producing . demand and price will collapse.

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University of Jeddah

Real-life Case Study: The Organization of Petroleum

Exporting Countries (OPEC)

+
A vision needs to be explained further A mission needs to be explained
and in detail because it is one of the further and in detail because it is one
main
OPECpoints
agreed about your future
at the beginning of 2019 to of the mainA points
24 OPEC+ about yourtofuture
pleaded cut 1.2 million
extend oil supply cuts until March 2020 barrels a day at the beginning of 2019
projection and your best goal. The projection and your best goal. The
company perspective can be seen in
+company perspective can be seen in
this session. this session.

Objective

Oil Price at $70 per barrel

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University of Jeddah

Real-life Case Study: The Organization of Petroleum

Exporting Countries (OPEC)

$74.04

A vision needs to be explained further A mission$67.68

needs to be explained
and in detail because it is one of the further and in detail because it is one
main points about your future of the main points about your future
projection and your best goal. The projection and your
$58.96best goal. The
company perspective can be seen in company perspective can be seen in
this session. this session.

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University of Jeddah

Real-life Case Study: The Organization of Petroleum

Exporting Countries (OPEC)

A vision needs to be explained further A mission needs to be explained

and in detail because it is one of the
main points about your future
projection and your best goal. The
company perspective can be seen in
this session.
further and in detail because it is one
of the main points about your future
projection and your best goal. The
company perspective can be seen in
this session.

OPEC Nations Oil Cuts Performance as of August 2019

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University of Jeddah

Real-life Case Study: The Organization of Petroleum

Exporting Countries (OPEC)

A vision needs to be explained further A mission needs to be explained

and in detail because it is one of the
main points about your future
projection and your best goal. The
company perspective can be seen in
this session.
further and in detail because it is one
of the main points about your future
projection and your best goal. The
company perspective can be seen in
this session.

Non-OPEC Nations Oil Cuts Performance as of August 2019

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University of Jeddah

Real-life Case Study: The Organization of Petroleum

Exporting Countries (OPEC)

A vision needs to be explained further A mission needs to be explained

and in detail because it is one of Saudi
the Arabiafurther and in detail
ambitious because just
cut aimed it is one
main points about your future of the
to balance out themain pointsby
market about your future
covering
projection and your best goal. The projection and your best goal. The
for the cheating countries that did not
company perspective can be seen in company perspective can be seen in
this session.
fulfill their pledge.
this session.

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University of Jeddah

Real-life Case Study: The Organization of Petroleum

Exporting Countries (OPEC)

A vision needs to be explained further A mission needs to be explained

and in detail because it is one of the further and in detail because it is one
main points about your futureWhy Brent Crude Oil
of the Price
main did
points notyour
about reach
future$70
projection and your best goal. The projection
despite all and your bestcuts?
the production goal. The
company perspective can be seen in company perspective can be seen in
this session. this session.

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University of Jeddah

Real-life Case Study: The Organization of Petroleum

Exporting Countries (OPEC)

2M 4M
StateAvision needs toState
be explained further 1 A mission needs to be 2 explained
1
and in detail because
2
it is one of the further and in detail because it is one
main points about your future 4 Mmain points about your future
of the 6M
$132 $184
projection and your best goal. The2M
projection and your best goal. The
$136 $96
company perspective can be seen in company perspective can be seen in
this session.
State State 3 this session. 4
3 4

6M 8M
Graph Model $92 $104
4M $192 $112

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 University of Jeddah

How Supply
A vision needsChain
to be explained further A mission needs to be explained

Generate surplus
and in detail because it is one of the
main points about your future
further and in detail because it is one
of the main points about your future
to the Economy
projection and your best goal. The projection and your best goal. The
company perspective can be seen in company perspective can be seen in
this session. this session.

Supply Chain Cost Supply Chain Surplus

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University of Jeddah

Supply Chain Planning

• Definition of a set of policies that govern short-term operations

• Fixed by the supply configuration from strategic phase
A vision
• needs
Goaltoisbetoexplained
and in detail
maximize further
because it is one of the
surplus
supply chainA mission needs to given
be explained
established
further and in detail because it is one
constraints
main points about your future of the main points about your future
• Starts with a forecast
projection and your best goal. The
of demand in the coming year
projection and your best goal. The
company perspective can be seen in company perspective can be seen in
this session. this session.

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University of Jeddah

Supply Chain Planning

• Planning decisions:
• Which markets will be supplied from which locations
• Planned buildup of inventories
A vision needs to be explained further A mission needs to be explained
• Subcontracting
and in detail because it is one of the further and in detail because it is one
• Inventory policies
main points about your future of the main points about your future
• Timing and size
projection and your best goal. The
of market promotions
projection and your best goal. The
company• Must consider
perspective can bedemand
seen in uncertainty, exchange
company rates,
perspective cancompetition
be seen in
over the time horizon in planningthis
this session. decisions
session.

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University of Jeddah

Process Views of a Supply Chain

1. Cycle View: The processes in a supply chain are divided into a

series of cycles, each performed at the interface between two
successive stages of the supply chain.
A vision
2. needs to be explained
Push/Pull View:further
The processes A mission needs to
in a supply be explained
chain are divided into
and in detail because
two it is one of
categories, the
depending further and
on whether in detail
they are because
executedit is in
one
main pointsresponse
about yourto future
a customer order or of in
theanticipation
main points about your future orders.
of customer
projection Pull
and your best goal. are
processes The initiated by projection
a customer and your
order,best goal. The push
whereas
company perspective
processes canarebe seen in
initiated company perspective
and performed can beof
in anticipation seen in
customer
this session.
orders. this session.

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University of Jeddah
Cycle View of Supply Chain Processes
A vision needs to be explained further
and in detail because it is one of the
main points about your future
projection and your best goal. The
company perspective can be seen in
this session.
2/2/24
A mission needs to be explained
further and in detail because it is one
of the main points about your future
projection and your best goal. The
company perspective can be seen in
this session.
Dr. Yasir Aljefri
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University of Jeddah

ISCM

Supply
A visionChain
needs to be explained further A mission needs to be explained

Macroand Processes
in detail because it is one of the
main points about your future
projection and your best goal. The
company perspective can be seen in
this session.
further and in detail because it is one
of the main points about your future
projection and your best goal. The
company perspective can be seen in
this session.

SRM CRM

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University of Jeddah

Supply Chain Macro Processes

Supply chain processes discussed in the two views can be classified

into
1. Customer Relationship Management (CRM):
A vision needs to be explained further A mission needs to be explained
– because
and in detail all processes atthe
it is one of the interfacefurther
betweenand inthe firm
detail and its
because it iscustomers
one
main points about your
2. Internal future Chain Management
Supply of the main points about your future
(ISCM):
projection and your best goal. The
– all processes that are internalprojection and your best goal. The
to the firm
company perspective can be seen in company perspective can be seen in
3. Supplier Relationship Management
this session. (SRM):
this session.
– all processes at the interface between the firm and its suppliers

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 color of their choice, while total paint inventories across the supply chain have declined.

Supply Chain Macro Processes in a Firm

All supply chain processes discussed in the two process views and throughout this book can be
classified into the following three macro processes, as shown in Figure 1-8:

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1. Customer Relationship Management (CRM): all processes that focus on the interface
between the firm and its customers
Supply Chain Macro Processes
2. Internal Supply Chain Management (ISCM): all processes that are internal to the firm
3. Supplier Relationship Management (SRM): all processes that focus on the interface
between the firm and its suppliers

Supplier Firm Customer

A vision needs to be explained further A mission needs to be explained

SRM ISCM CRM
and in detail because it is one of the further and in detail because it is one
main points about your future
• Source • of the main•points
Strategic Planning Market about your future
projection and• your best goal. The
Negotiate • projection and
Demand Planning your best goal. The
• Price
• Buy • Supply Planning • Sell
company perspective can be seen in company perspective can be seen in
• Design Collaboration • Fulfillment • Call Center
this session. • Supply Collaboration • this session.
Field Service • Order Management
FIGURE 1-8 Supply Chain Macro Processes

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University of Jeddah

ISCM

Supply
A visionChain
needs to be explained further A mission needs to be explained

Macroand Processes
in detail because it is one of the
main points about your future
projection and your best goal. The
company perspective can be seen in
this session.
further and in detail because it is one
of the main points about your future
projection and your best goal. The
company perspective can be seen in
this session.

SRM CRM

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University of Jeddah

Overview

CRM SRM
A vision needs to be explained further A mission needs to be explained
Customer Relationship
and in detail because it Management
is one of the Supplier Relationship
further and Management
in detail because it is one
main points about your future of the main points about your future
projection and your best goal. The projection and your best goal. The
company perspective can be seen in company perspective can be seen in
this session. this session.

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University of Jeddah

Customer Relationship
Management
Customer Relationship Management (CRM) is a
comprehensive business
A vision needs to bestrategy
explained that focuses
further A mission needs to be explained
on building and nurturing
and in detail becauselong-term
it is one of the further and in detail because it is one
relationships withabout
main points customers. CRM involves the
your future of the main points about your future
projection
systematic and your of
management best goal. The
customer projection and your best goal. The
company
interactions perspective
and can bethe
data throughout seen in
entire company perspective can be seen in
this session.
customer lifecycle, with the aim of enhancing this session.
customer satisfaction, loyalty, and ultimately,
the overall profitability of the business.

2/2/24 Dr. Yasir Aljefri

42
University of Jeddah

Amazon Long Terms Strategies

A vision needs to be explained further A mission needs to be explained

and in detail because it is one of the further and in detail because it is one
main points about your future of the main points about your future
OUT OF THE BOX CUSTOMER
projection and your best goal. The
LONG TERM
projection and your best goal. The
INITIATIVES
company perspectiveOPPSESSION
can be seen in STRATEGI
company perspective can be seen in
this session. STRATEGIES this session.

2/2/24 Dr. Yasir Aljefri

43
 CRM PROCESS
University of Jeddah

BULD A QUALTATIVE CUSTOMER

DATABASE

Social Media ATL BTL

GET TO KNOW YOUR CUSTOMERS

RFM

Customer
A vision needs to be explained further A mission
Joinerneeds to be explained
Unconvinced One Timer

Relationship
and in detail because it is one of the further and in detail because it is one
Passive

Management
main points about your future
projection and your best goal. The
of the main points about your future
projection and your best goal. The
company perspective can be seen in companyCONTACT
perspective
AND ACTIVATEcanYOUR
be seen in
CUSTOMERS
this session. this session.

New Arrivals
Private offers Welcome Cycle
Samples

Birth Day Gift

University of Jeddah

Overview

CRM SRM
A vision needs to be explained further A mission needs to be explained
Customer Relationship
and in detail because it Management
is one of the Supplier Relationship
further and Management
in detail because it is one
main points about your future of the main points about your future
projection and your best goal. The projection and your best goal. The
company perspective can be seen in company perspective can be seen in
this session. this session.

2/2/24 Dr. Yasir Aljefri

45
University of Jeddah

Supplier Relationship 1 2

Management (SRM)
Strategy Requirements
Our strategy for sourcing The overall value we need and
informed by wider want to secure from the supply
organizational strategy base

The overarching strategic approach to determine

and implement different supplier-based 6 7 3
Intervention
A vision needs to be explained further A mission needs
Importance to be explained Governance
interventions, including the development of The specific different types of SRM

and in detail because it is one of the time on further and inanddetail because it is one
Who we are going to spend intervention deployed with suppliers Arrangements to implement and
within supply chains as required,
collaborative relationships with the critical few and why
appropriate and according to their
manage the SRM approach

main points about your future of the main points them importance about
and the your future
factors that make
suppliers who can make the greatest difference; important

projection and your best goal. The projection and your best goal. The
prioritized against available resources, applied as
company perspective can be seen in company perspective
5
Prioritization
can be seen 4in
Segmentation
appropriate across an entire supply base to
this session. this and session.
How we determine the type How we determine which
nature of intervention for
maximize value to the organization, reduce supply important suppliers
suppliers are important and
what makes them important

chain risk and enable the organization to achieve

its goals and enhance value to the end customer.

2/2/24 Dr. Yasir Aljefri

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University of Jeddah

Supplier Relationship
Management (SRM) Strategy
Corporate strategy - responds to and determined by end
customers' needs, wants and potential wants as well as
supply base possibilities, and defines overall direction and
the nature of supply and customer base interventions
needed.

Supplier Customer

A vision needs to be explained further A mission needs to be explained

and in detail because it is one of the further and
Source in detail because it is one Customer
What do Need from our
main points about your future
Supply base possibilities
Sourcing means determining
Supplier

of the main pointsTransform

Satisfy
about your future Our value proposition

suppliers?
projection and your best goal. The
and implementing the right
interventions with the right
suppliers to realize our
strategy and the value projection and your best goal. The
Satisfying customers means
determining a value
proposition, shaping
organizational strategy and
proposition we offer. This Supplier Customer then putting in arrangements

company perspective can be seen in involves understanding the

supplier's value propositions company perspective can be seen in
Stakeholders
to deliver it.
Factors that influence here
and what might be possible include:

this session. from the supply base (VIPER)

and developing interventions
or collaborative relationships
this session. • customer experience
• benefits
• what the competition Is
with important and strategic doing
suppliers aligned to the end • price
customer value proposition. • cost and risk
• offerings.

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 The Important of Supplier Relationship
University of Jeddah

Management (SRM) Progressive

Game changing new
OPPORTUNITY competitive advantages ,
shareholder and brand value

WANT TO DO
A vision needs to be explained further A mission needs to be explained
Productive
and in detail because it is one of the further and in detail because it is one
Cost reduction sustainability
main points about your future of the main points
and about your
increased future
quality, efficiency
and effectiveness
projection and your best goal. The projection and your best goal. The
company perspective can be seen in company perspective can be seen in

MUST DO
this session. this session.
Protective
Risk Reduction and
RISK Preventing and ensuring the
business can operate

2/2/24 Dr. Yasir Aljefri

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University of Jeddah

A vision needs to be explained further A mission needs to be explained

and in detail because it is one of the further and in detail because it is one
main points about your future of the main points about your future
projection and your best goal. The projection and your best goal. The

REACH Me company perspective can be seen in

this session.
company perspective can be seen in
this session.
Watsapp: +966 505664333
Email: yaljefri@uj.edu.sa

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